import-demashi.mjs 13 KB

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  1. import assert from "node:assert/strict";
  2. import crypto from "node:crypto";
  3. import fs from "node:fs/promises";
  4. import path from "node:path";
  5. import process from "node:process";
  6. import XLSX from "xlsx";
  7. const DEFAULT_OUTPUT = "src/assets/data/demashi-summary.json";
  8. const METRIC_SHEET = "德玛仕产品基础数据";
  9. const RELATION_SHEET = "竟对品牌及编码";
  10. const args = parseArgs(process.argv.slice(2));
  11. if (!args.input) {
  12. console.error("Usage: npm run import:demashi -- --input <workbook.xlsx> [--output <file>] [--verify-demashi]");
  13. process.exit(1);
  14. }
  15. const inputPath = path.resolve(args.input);
  16. const outputPath = path.resolve(args.output || DEFAULT_OUTPUT);
  17. const fileBuffer = await fs.readFile(inputPath);
  18. const workbook = XLSX.read(fileBuffer, { cellDates: true, raw: true });
  19. const metricSheet = requireSheet(workbook, METRIC_SHEET);
  20. const relationSheet = requireSheet(workbook, RELATION_SHEET);
  21. const metricRows = XLSX.utils.sheet_to_json(metricSheet, { header: 1, defval: null, raw: true });
  22. const relationRows = XLSX.utils.sheet_to_json(relationSheet, { header: 1, defval: null, raw: true });
  23. const normalized = normalizeWorkbook(metricRows, relationRows, {
  24. sourceFile: path.basename(inputPath),
  25. sourceHash: crypto.createHash("sha256").update(fileBuffer).digest("hex"),
  26. });
  27. if (args.verifyDemashi) verifyDemashi(normalized);
  28. await fs.mkdir(path.dirname(outputPath), { recursive: true });
  29. await fs.writeFile(outputPath, `${JSON.stringify(normalized, null, 2)}\n`, "utf8");
  30. console.log(JSON.stringify({
  31. output: outputPath,
  32. summary: normalized.summary,
  33. quality: normalized.quality,
  34. }, null, 2));
  35. function parseArgs(argv) {
  36. const parsed = { input: "", output: "", verifyDemashi: false };
  37. for (let index = 0; index < argv.length; index += 1) {
  38. const current = argv[index];
  39. if (current === "--input") parsed.input = argv[++index] || "";
  40. else if (current.startsWith("--input=")) parsed.input = current.slice(8);
  41. else if (current === "--output") parsed.output = argv[++index] || "";
  42. else if (current.startsWith("--output=")) parsed.output = current.slice(9);
  43. else if (current === "--verify-demashi") parsed.verifyDemashi = true;
  44. }
  45. return parsed;
  46. }
  47. function requireSheet(workbookValue, name) {
  48. const sheet = workbookValue.Sheets[name];
  49. if (!sheet) throw new Error(`Missing worksheet: ${name}`);
  50. return sheet;
  51. }
  52. function normalizeWorkbook(rawMetricRows, rawRelationRows, source) {
  53. const metricHeaderIndex = findHeaderRow(rawMetricRows, ["时间", "SKU", "SKU名称"]);
  54. const relationHeaderIndex = findHeaderRow(rawRelationRows, ["类目", "德玛仕sku"]);
  55. const metricHeaders = indexHeaders(rawMetricRows[metricHeaderIndex]);
  56. const relationHeaders = indexHeaders(rawRelationRows[relationHeaderIndex]);
  57. const products = new Map();
  58. const dailyTotals = new Map();
  59. let validMetricRows = 0;
  60. for (const row of rawMetricRows.slice(metricHeaderIndex + 1)) {
  61. const productId = asId(read(row, metricHeaders, "SKU"));
  62. const date = asDate(read(row, metricHeaders, "时间"));
  63. if (!productId || !date) continue;
  64. validMetricRows += 1;
  65. const productKey = makeProductKey("jd", productId);
  66. const metric = normalizeMetricRow(row, metricHeaders, date);
  67. const product = products.get(productKey) || createProduct(row, metricHeaders, productId, productKey);
  68. product.trend.push(metric);
  69. addMetric(product.summary, metric);
  70. products.set(productKey, product);
  71. const day = dailyTotals.get(date) || emptyDailyMetric(date);
  72. addMetric(day, metric);
  73. dailyTotals.set(date, day);
  74. }
  75. for (const product of products.values()) {
  76. product.trend.sort((left, right) => left.date.localeCompare(right.date));
  77. finalizeMetricSummary(product.summary);
  78. }
  79. const mappingGroups = [];
  80. const relations = [];
  81. const competitorIds = new Set();
  82. const orphanMappings = [];
  83. const mappingsWithoutCompetitor = [];
  84. const brandWithoutProductId = [];
  85. for (const row of rawRelationRows.slice(relationHeaderIndex + 1)) {
  86. const ownProductId = asId(read(row, relationHeaders, "德玛仕sku"));
  87. if (!ownProductId) continue;
  88. const ownProductKey = makeProductKey("jd", ownProductId);
  89. const category = cleanText(read(row, relationHeaders, "类目"));
  90. const model = cleanText(read(row, relationHeaders, "德玛仕型号"));
  91. const competitors = [];
  92. for (let slot = 1; slot <= 3; slot += 1) {
  93. const brand = cleanText(read(row, relationHeaders, `竟品${slot}品牌`));
  94. const productId = asId(read(row, relationHeaders, `竟品sku${slot}`));
  95. if (brand && !productId) {
  96. brandWithoutProductId.push({ ownProductId, slot, brand });
  97. continue;
  98. }
  99. if (!productId) continue;
  100. const competitorProductKey = makeProductKey("jd", productId);
  101. const relation = {
  102. relationKey: `${ownProductKey}:${competitorProductKey}`,
  103. ownProductKey,
  104. ownProductId,
  105. competitorProductKey,
  106. competitorProductId: productId,
  107. competitorBrand: brand,
  108. category,
  109. };
  110. competitors.push(relation);
  111. relations.push(relation);
  112. competitorIds.add(productId);
  113. }
  114. const ownProduct = products.get(ownProductKey);
  115. if (ownProduct) {
  116. ownProduct.model = model || ownProduct.model;
  117. ownProduct.relationCount = competitors.length;
  118. } else {
  119. orphanMappings.push({ ownProductId, ownProductKey, model, category });
  120. }
  121. if (!competitors.length) mappingsWithoutCompetitor.push({ ownProductId, ownProductKey, model, category });
  122. mappingGroups.push({ ownProductId, ownProductKey, model, category, competitors });
  123. }
  124. const productList = Array.from(products.values()).sort((left, right) => right.summary.gmv - left.summary.gmv);
  125. const finalizedDailyTotals = Array.from(dailyTotals.values())
  126. .sort((left, right) => left.date.localeCompare(right.date))
  127. .map((metric) => finalizeMetricSummary(metric));
  128. const category2Count = new Set(productList.map((product) => product.category2).filter(Boolean)).size;
  129. const category3Count = new Set(productList.map((product) => product.category3).filter(Boolean)).size;
  130. const dates = finalizedDailyTotals.map((metric) => metric.date);
  131. return {
  132. schemaVersion: 1,
  133. generatedAt: new Date().toISOString(),
  134. caseName: "德玛仕",
  135. platform: "jd",
  136. source: {
  137. ...source,
  138. sheets: [METRIC_SHEET, RELATION_SHEET],
  139. dateRange: { start: dates[0] || "", end: dates.at(-1) || "" },
  140. },
  141. summary: {
  142. metricRows: validMetricRows,
  143. metricProducts: productList.length,
  144. mappingRows: mappingGroups.length,
  145. relations: relations.length,
  146. uniqueCompetitorProducts: competitorIds.size,
  147. category2Count,
  148. category3Count,
  149. reviewCount: 0,
  150. },
  151. dailyTotals: finalizedDailyTotals,
  152. products: productList,
  153. mappingGroups,
  154. relations,
  155. quality: {
  156. orphanMappings,
  157. mappingsWithoutCompetitor,
  158. brandWithoutProductId,
  159. },
  160. };
  161. }
  162. function findHeaderRow(rows, requiredHeaders) {
  163. const index = rows.findIndex((row) => requiredHeaders.every((header) => row.some((cell) => cleanText(cell) === header)));
  164. if (index < 0) throw new Error(`Header row not found: ${requiredHeaders.join(", ")}`);
  165. return index;
  166. }
  167. function indexHeaders(headerRow) {
  168. return new Map(headerRow.map((value, index) => [cleanText(value), index]).filter(([name]) => Boolean(name)));
  169. }
  170. function read(row, headers, name) {
  171. const index = headers.get(name);
  172. return index === undefined ? null : row[index];
  173. }
  174. function createProduct(row, headers, productId, productKey) {
  175. return {
  176. platform: "jd",
  177. productId,
  178. productKey,
  179. asin: productId,
  180. role: "own",
  181. brand: "德玛仕",
  182. title: cleanText(read(row, headers, "SKU名称")),
  183. model: "",
  184. category1: cleanText(read(row, headers, "一级类目")),
  185. category2: cleanText(read(row, headers, "二级类目")),
  186. category3: cleanText(read(row, headers, "三级类目")),
  187. source: "excel",
  188. relationCount: 0,
  189. summary: emptyMetricSummary(),
  190. trend: [],
  191. };
  192. }
  193. function normalizeMetricRow(row, headers, date) {
  194. return {
  195. date,
  196. gmv: asNumber(read(row, headers, "成交金额")),
  197. soldUnits: asNumber(read(row, headers, "成交商品件数")),
  198. transactionOrders: asNumber(read(row, headers, "成交单量")),
  199. transactionCustomers: asNumber(read(row, headers, "成交客户数")),
  200. sourceConversionRate: asPercent(read(row, headers, "成交转化率")),
  201. impressions: asNumber(read(row, headers, "搜索曝光次数")),
  202. clicks: asNumber(read(row, headers, "搜索点击次数")),
  203. views: asNumber(read(row, headers, "商品浏览量")),
  204. visitors: asNumber(read(row, headers, "商品访客数")),
  205. cartUnits: asNumber(read(row, headers, "加购商品件数")),
  206. orderAmount: asNumber(read(row, headers, "下单金额")),
  207. orderUnits: asNumber(read(row, headers, "下单商品件数")),
  208. orderCount: asNumber(read(row, headers, "下单单量")),
  209. refundAmount: asNumber(read(row, headers, "取消及售后退款金额")),
  210. refundUnits: asNumber(read(row, headers, "取消及售后退款商品件数")),
  211. refundOrders: asNumber(read(row, headers, "取消及售后退款单量")),
  212. };
  213. }
  214. function emptyMetricSummary() {
  215. return {
  216. gmv: 0,
  217. soldUnits: 0,
  218. transactionOrders: 0,
  219. transactionCustomers: 0,
  220. impressions: 0,
  221. clicks: 0,
  222. views: 0,
  223. visitors: 0,
  224. cartUnits: 0,
  225. orderAmount: 0,
  226. orderUnits: 0,
  227. orderCount: 0,
  228. refundAmount: 0,
  229. refundUnits: 0,
  230. refundOrders: 0,
  231. conversionRate: 0,
  232. clickThroughRate: 0,
  233. averageUnitPrice: 0,
  234. refundToGmvRate: 0,
  235. };
  236. }
  237. function emptyDailyMetric(date) {
  238. return { date, ...emptyMetricSummary() };
  239. }
  240. function addMetric(target, metric) {
  241. for (const key of [
  242. "gmv", "soldUnits", "transactionOrders", "transactionCustomers", "impressions", "clicks",
  243. "views", "visitors", "cartUnits", "orderAmount", "orderUnits", "orderCount", "refundAmount",
  244. "refundUnits", "refundOrders",
  245. ]) target[key] += metric[key] || 0;
  246. }
  247. function finalizeMetricSummary(summary) {
  248. summary.conversionRate = safeDivide(summary.transactionCustomers, summary.visitors);
  249. summary.clickThroughRate = safeDivide(summary.clicks, summary.impressions);
  250. summary.averageUnitPrice = safeDivide(summary.gmv, summary.soldUnits);
  251. summary.refundToGmvRate = safeDivide(summary.refundAmount, summary.gmv);
  252. return summary;
  253. }
  254. function safeDivide(numerator, denominator) {
  255. return denominator ? numerator / denominator : 0;
  256. }
  257. function makeProductKey(platform, productId) {
  258. return `${platform}:${productId}`;
  259. }
  260. function cleanText(value) {
  261. return value === null || value === undefined ? "" : String(value).trim();
  262. }
  263. function asId(value) {
  264. if (value === null || value === undefined || value === "") return "";
  265. if (typeof value === "number" && Number.isFinite(value)) return Math.trunc(value).toString();
  266. return cleanText(value).replace(/\.0$/, "");
  267. }
  268. function asNumber(value) {
  269. if (typeof value === "number") return Number.isFinite(value) ? value : 0;
  270. const parsed = Number(String(value ?? "").replace(/,/g, "").trim());
  271. return Number.isFinite(parsed) ? parsed : 0;
  272. }
  273. function asPercent(value) {
  274. if (typeof value === "number") return value > 1 ? value / 100 : value;
  275. const text = cleanText(value);
  276. if (!text) return 0;
  277. const parsed = Number(text.replace("%", ""));
  278. if (!Number.isFinite(parsed)) return 0;
  279. return text.includes("%") || parsed > 1 ? parsed / 100 : parsed;
  280. }
  281. function asDate(value) {
  282. if (value instanceof Date && !Number.isNaN(value.getTime())) return value.toISOString().slice(0, 10);
  283. if (typeof value === "number") {
  284. const decoded = XLSX.SSF.parse_date_code(value);
  285. if (decoded) return `${decoded.y}-${String(decoded.m).padStart(2, "0")}-${String(decoded.d).padStart(2, "0")}`;
  286. }
  287. const text = cleanText(value);
  288. if (!text) return "";
  289. const timestamp = Date.parse(text);
  290. return Number.isNaN(timestamp) ? text.slice(0, 10) : new Date(timestamp).toISOString().slice(0, 10);
  291. }
  292. function verifyDemashi(dataset) {
  293. assert.equal(dataset.summary.metricRows, 9717, "Unexpected metric row count");
  294. assert.equal(dataset.summary.metricProducts, 2817, "Unexpected product count");
  295. assert.equal(dataset.summary.mappingRows, 28, "Unexpected mapping row count");
  296. assert.equal(dataset.summary.uniqueCompetitorProducts, 37, "Unexpected competitor count");
  297. assert.equal(dataset.summary.category2Count, 10, "Unexpected level-2 category count");
  298. assert.equal(dataset.summary.category3Count, 49, "Unexpected level-3 category count");
  299. assert.deepEqual(dataset.quality.orphanMappings.map((item) => item.ownProductId), ["100204398739"]);
  300. assert.equal(dataset.quality.mappingsWithoutCompetitor.length, 2);
  301. }