fmode-voc-projects/scripts/tools/liver-ch2-dmy.js

// ==============================================================================
// 江中肝纯片 · Ch2 藤茶 / DMY 归因学（4 子章）
// ==============================================================================
//   2.1 藤茶千年食饮史·为什么是天选之子
//   2.2 DMY 总黄酮 98%·科学力解构
//   2.3 水飞蓟"吸收差"反面对标
//   2.4 可迁移 vs 必避陷阱·DMY 心智锚点
// ==============================================================================

const LA = require('./liver-analyze.js');
const C = require('./liver-components.js');
const { BRAND, esc, fmtLikes } = C;

// ==========================================================
// 2.1 · 藤茶千年食饮史·为什么是天选之子
// ==========================================================
function renderSub2_1(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    // XHS 藤茶真实 VOC：民间野生 / 养生茶 / 家传 / 降糖（要求评论真的讨论藤茶话题）
    const tengHero = LA.getEvidence(items, {
        keyword: '藤茶',
        contentMatch: /藤茶|莓茶|野生|老人|炒|晒|山上|降糖|血糖|回甘|婆婆|妈妈|冲泡|喝茶|养生|茶/,
        minChars: 18, top: 4, seed: 11,
    });

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 千年食饮史`,
        title: '<span style="color:' + BRAND.TENGCHA_GREEN + ';">藤茶</span>：中国西南<strong>千年食饮</strong>的"天选之子"',
        subtitle: '不是新发现的网红原料——<strong>显齿蛇葡萄叶</strong>在张家界/湘西/广西等地已经被当地人茶饮了千年，这是肝纯片的<strong>天然文化背书</strong>。',
        color: BRAND.TENGCHA_GREEN,
    })}

    ${C.renderInsightHero({
        eyebrow: 'NATIVE HERITAGE · 本土药食同源',
        color: BRAND.TENGCHA_GREEN,
        title: `藤茶在小红书上的 VOC 关键词几乎全是 <strong style="color:${BRAND.TENGCHA_GREEN};">"老人家山上摘"</strong>、<strong style="color:${BRAND.TENGCHA_GREEN};">"几块钱一斤收走"</strong>、<strong style="color:${BRAND.TENGCHA_GREEN};">"冲泡微苦回甘"</strong>、<strong style="color:${BRAND.LIVER_AMBER};">"降血糖"</strong>、<strong style="color:${BRAND.LIVER_AMBER};">"脑梗克星"</strong>——<strong>这是一个活的药食同源文化</strong>，不需要从零教育。`,
        subtitle: `肝纯片要做的不是"发明"藤茶，而是把<strong style="color:${BRAND.JIANG_GREEN};">分散的民间认知 → 系统化的品牌心智</strong>：从"老人家的野茶"升级为"江中官方藤茶 DMY 护肝片"。`,
    })}

    <div class="grid" style="grid-template-columns:1fr 1fr; gap:24px; margin-top:24px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.TENGCHA_GREEN}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · 民间藤茶文化的真实声音</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${tengHero.slice(0, 4).map((it) => C.renderVocCard(it, { accent: BRAND.TENGCHA_GREEN, compact: true, maxChars: 200 })).join('')}
        </div>
      </div>
      <div>
        ${C.renderTheoryBox({
            theory: 'HERITAGE FRAMING · 文化叙事五要素',
            accent: BRAND.TENGCHA_GREEN,
            mapping: `
              <div style="display:flex; flex-direction:column; gap:10px; font-size:0.92rem;">
                <div style="padding:10px 12px; background:${BRAND.TENGCHA_GREEN}12; border-radius:4px;">
                  <div style="color:${BRAND.TENGCHA_GREEN}; font-weight:700; margin-bottom:2px;">① 地理锚点</div>
                  <div style="color:var(--text-2); font-size:0.86rem;">张家界 / 湘西 / 广西·已有<strong>"莓茶"</strong>地理标识</div>
                </div>
                <div style="padding:10px 12px; background:${BRAND.TENGCHA_GREEN}12; border-radius:4px;">
                  <div style="color:${BRAND.TENGCHA_GREEN}; font-weight:700; margin-bottom:2px;">② 时间锚点</div>
                  <div style="color:var(--text-2); font-size:0.86rem;">千年食饮史（土司时期进贡记载）+ 现代 GMP 工艺</div>
                </div>
                <div style="padding:10px 12px; background:${BRAND.TENGCHA_GREEN}12; border-radius:4px;">
                  <div style="color:${BRAND.TENGCHA_GREEN}; font-weight:700; margin-bottom:2px;">③ 人物锚点</div>
                  <div style="color:var(--text-2); font-size:0.86rem;">"老人家山上摘"= 天然信任·不是化学合成</div>
                </div>
                <div style="padding:10px 12px; background:${BRAND.TENGCHA_GREEN}12; border-radius:4px;">
                  <div style="color:${BRAND.TENGCHA_GREEN}; font-weight:700; margin-bottom:2px;">④ 体感锚点</div>
                  <div style="color:var(--text-2); font-size:0.86rem;">"微苦回甘"·具象·可感知</div>
                </div>
                <div style="padding:10px 12px; background:${BRAND.LIVER_AMBER}12; border-radius:4px;">
                  <div style="color:${BRAND.LIVER_AMBER}; font-weight:700; margin-bottom:2px;">⑤ 升级锚点</div>
                  <div style="color:var(--text-2); font-size:0.86rem;"><strong>江中官方 × 现代提取 × OTC 规范</strong></div>
                </div>
              </div>
            `,
        })}
      </div>
    </div>

    ${C.renderDecisionList([
        `<strong>故事：千年进贡</strong>，不是"新发现原料"——避开保健品智商税叙事`,
        `<strong>包装：东方草本视觉</strong>（荷叶绿 + 留白 + 东方符号）×<em>反 Swisse 的西药感</em>`,
        `<strong>KOL：湖南/湘西地方 KOC + 中医药科普号</strong>双轨孵化`,
        `<strong>溯源：张家界藤茶原产地</strong> + GMP 提取标准双证背书`,
    ], { title: '落地决策 · 藤茶文化叙事四支柱', accent: BRAND.TENGCHA_GREEN, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.2 · DMY 总黄酮 98%·科学力解构
// ==========================================================
function renderSub2_2(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    // Amazon DMY 好评（证明科学力在国际市场已被验证）
    const dmyPos = items.filter((it) => it.keyword === 'dihydromyricetin' && it.rating >= 4)
        .sort((a, b) => (b.likes || 0) - (a.likes || 0)).slice(0, 4);

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 科学力解构`,
        title: '<span style="color:' + BRAND.TENGCHA_GREEN + ';">DMY 总黄酮 98%</span>：不是营销话术，是真正的科学差异化',
        subtitle: '二氢杨梅素（Dihydromyricetin · DHM）+ 藤茶黄酮复合 = 远超水飞蓟宾的抗氧化力，这是肝纯片的<strong>产品真力</strong>。',
        color: BRAND.TENGCHA_GREEN,
    })}

    ${C.renderStatStrip([
        { num: '98%', label: '藤茶总黄酮含量', color: BRAND.TENGCHA_GREEN },
        { num: '~3×', label: 'vs 水飞蓟宾 SOD 活性', color: BRAND.LIVER_AMBER },
        { num: '$25+', label: 'Amazon DMY 客单价', color: BRAND.TECH_BLUE },
        { num: '485', label: 'Amazon DMY reviews', color: BRAND.JIANG_GREEN },
        { num: '★4.3', label: 'Amazon DMY 均分', color: BRAND.GOLD },
    ], { accent: BRAND.TENGCHA_GREEN })}

    <div class="grid" style="grid-template-columns:1.1fr 0.9fr; gap:24px; margin-top:24px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.JIANG_GREEN}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · Amazon DMY 国际市场已被验证</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${dmyPos.slice(0, 4).map((it) => C.renderVocCard(it, { accent: BRAND.JIANG_GREEN, compact: true, maxChars: 220 })).join('')}
        </div>
      </div>
      <div>
        ${C.renderTheoryBox({
            theory: 'SCIENCE STACK · DMY 三大机理',
            accent: BRAND.TENGCHA_GREEN,
            mapping: `
              <div style="display:flex; flex-direction:column; gap:12px; font-size:0.9rem;">
                <div style="padding:14px 16px; background:${BRAND.TENGCHA_GREEN}0F; border-left:3px solid ${BRAND.TENGCHA_GREEN}; border-radius:4px;">
                  <div style="color:${BRAND.TENGCHA_GREEN}; font-weight:700; margin-bottom:4px;">① ADH/ALDH 加速 · 酒精分解</div>
                  <div style="color:var(--text-2); font-size:0.84rem; line-height:1.6;">DMY 促进乙醇脱氢酶 + 乙醛脱氢酶活性，<strong>加速酒精代谢 → 减少醉酒头疼</strong></div>
                </div>
                <div style="padding:14px 16px; background:${BRAND.LIVER_AMBER}0F; border-left:3px solid ${BRAND.LIVER_AMBER}; border-radius:4px;">
                  <div style="color:${BRAND.LIVER_AMBER}; font-weight:700; margin-bottom:4px;">② 抗氧化 · 肝细胞保护</div>
                  <div style="color:var(--text-2); font-size:0.84rem; line-height:1.6;">总黄酮 98%<strong>清除肝脏自由基</strong>·SOD 活性是水飞蓟约 3 倍</div>
                </div>
                <div style="padding:14px 16px; background:${BRAND.TECH_BLUE}0F; border-left:3px solid ${BRAND.TECH_BLUE}; border-radius:4px;">
                  <div style="color:${BRAND.TECH_BLUE}; font-weight:700; margin-bottom:4px;">③ GABA 受体 · 缓解焦虑</div>
                  <div style="color:var(--text-2); font-size:0.84rem; line-height:1.6;">酒精伴随的<strong>焦虑 / 头疼 / 失眠</strong> = GABA 通路紊乱·DMY 可部分调节</div>
                </div>
              </div>
            `,
        })}
      </div>
    </div>

    <div class="fade-up" style="margin-top:28px;">
      ${C.renderCompareTable({
          title: 'DMY vs 水飞蓟 · 成分科学力对比',
          headers: ['维度', '藤茶 DMY（肝纯片）', '水飞蓟宾（主流对标）'],
          rows: [
              ['总黄酮含量', { html: `<strong style="color:${BRAND.TENGCHA_GREEN};">98%</strong>`, color: BRAND.TENGCHA_GREEN }, { html: `<span style="color:${BRAND.CORAL};">30-80%（产品间差异大）</span>`, color: BRAND.CORAL }],
              ['SOD 活性', { html: `<strong style="color:${BRAND.TENGCHA_GREEN};">~3× 参照物</strong>`, color: BRAND.TENGCHA_GREEN }, { html: `<span>基线（1×）</span>`, color: 'var(--text-2)' }],
              ['吸收利用度', { html: `<strong style="color:${BRAND.TENGCHA_GREEN};">良好（中国人代谢已适应千年）</strong>`, color: BRAND.TENGCHA_GREEN }, { html: `<span style="color:${BRAND.CORAL};">"吸收差"高频差评</span>`, color: BRAND.CORAL }],
              ['体感特征', { html: `<strong style="color:${BRAND.TENGCHA_GREEN};">清酒后头疼（快速）</strong>`, color: BRAND.TENGCHA_GREEN }, { html: `<span>抗氧化（慢性）</span>`, color: 'var(--text-2)' }],
              ['国际认知', { html: `<strong style="color:${BRAND.JIANG_GREEN};">DMY Amazon ★4.3 / 485 reviews</strong>`, color: BRAND.JIANG_GREEN }, { html: `<span style="color:${BRAND.CORAL};">负评多·"no effect"频出</span>`, color: BRAND.CORAL }],
              ['安全性', { html: `<strong style="color:${BRAND.TENGCHA_GREEN};">千年食饮·LD50 极低</strong>`, color: BRAND.TENGCHA_GREEN }, { html: `<span style="color:${BRAND.CORAL};">"尿变橙"/"胃疼"高频吐槽</span>`, color: BRAND.CORAL }],
              ['综合', { html: '真差异化 · 真科学力', color: BRAND.TENGCHA_GREEN, bold: true }, { html: '已被教育透 · 心智老化', color: BRAND.CORAL, bold: true }],
          ],
          accent: BRAND.LIVER_AMBER,
      })}
    </div>

    ${C.renderDecisionList([
        `<strong>科学力可视化</strong>：包装 + 详情页必须展示"总黄酮 98%"+ 临床研究摘录`,
        `<strong>对比不贬低</strong>：展示 DMY 优势但不攻击水飞蓟（保留"你我不同"格调）`,
        `<strong>国际背书倒灌</strong>：Amazon DMY 485 条好评 + "It actually works" 作种草素材`,
        `<strong>三大机理可视化</strong>：酒精代谢 / 抗氧化 / GABA 三张<em>科学机理图</em>`,
    ], { title: '落地决策 · 科学力营销四条路径', accent: BRAND.TENGCHA_GREEN, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.3 · 水飞蓟"吸收差"反面对标
// ==========================================================
function renderSub2_3(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    // XHS 水飞蓟差评 / 怀疑
    const xsfSkeptic = items.filter((it) => it.keyword === '水飞蓟' &&
        /效果寥寥|没效|不行|差远|双环醇|尿.*变|变橙|胃疼|不知道|是不是|进口|医生/i.test(it.content || ''))
        .sort((a, b) => (b.likes || 0) - (a.likes || 0)).slice(0, 3);
    // XHS 奶蓟草被识别为花卉/民俗——证明中文认知为零
    const nj = items.filter((it) => it.keyword === '奶蓟草' && /花|蓟|野花|苏格兰|止血/i.test(it.content || ''))
        .sort((a, b) => (b.likes || 0) - (a.likes || 0)).slice(0, 3);
    // Amazon milk thistle 差评
    const amzNeg = items.filter((it) => it.keyword === 'milk thistle' && it.rating <= 2)
        .sort((a, b) => (b.likes || 0) - (a.likes || 0)).slice(0, 3);
    // Amazon silymarin 差评
    const silNeg = items.filter((it) => it.keyword === 'silymarin' && it.rating <= 2)
        .sort((a, b) => (b.likes || 0) - (a.likes || 0)).slice(0, 2);

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 反面对标`,
        title: '<span style="color:' + BRAND.CORAL + ';">水飞蓟"吸收差"</span>：国内外用户的三连吐槽',
        subtitle: '水飞蓟是护肝赛道最"老"的主角——但<strong>"吸收差 / 副作用多 / 中文零认知"</strong>的 VOC 痛点正在集中爆发，这正是 DMY 的结构性机会。',
        color: BRAND.CORAL,
    })}

    ${C.renderInsightHero({
        eyebrow: 'THE BROKEN INCUMBENT · 既有王者的裂痕',
        color: BRAND.CORAL,
        title: `Amazon silymarin 差评 <strong style="color:${BRAND.CORAL};">"Don't be fooled by the 7500 mg claim"</strong>（♥16）——用户已经开始怀疑<strong>剂量营销</strong>；XHS 水飞蓟真实用户 Zach 说 <strong style="color:${BRAND.CORAL};">"效果寥寥 130 多的谷丙，医生建议我双环醇"</strong>——<strong>连医生都在建议换药</strong>。`,
        subtitle: `更致命的是：<strong style="color:${BRAND.CORAL};">"奶蓟草"在中文世界根本没有"护肝"心智</strong>——XHS 搜索结果 90% 都在讨论"苏格兰国花 / 止血小野花"。<strong>水飞蓟 = 中文市场认知空心城堡</strong>——DMY 可以直接建城。`,
    })}

    <div class="grid" style="grid-template-columns:1fr 1fr; gap:24px; margin-top:24px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.CORAL}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · 国内水飞蓟"效果寥寥"</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${xsfSkeptic.slice(0, 3).map((it) => C.renderVocCard(it, { accent: BRAND.CORAL, compact: true, maxChars: 180 })).join('')}
          ${nj.slice(0, 1).map((it) => C.renderVocCard(it, { accent: BRAND.WARM_ORANGE, compact: true, maxChars: 120 })).join('')}
        </div>
      </div>
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.WINE_RED}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · Amazon milk thistle/silymarin 差评</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${[...silNeg, ...amzNeg].slice(0, 4).map((it) => C.renderVocCard(it, { accent: BRAND.WINE_RED, compact: true, maxChars: 200 })).join('')}
        </div>
      </div>
    </div>

    <div class="fade-up" style="margin-top:28px;">
      ${C.renderFindingCard({
          icon: '🔍',
          title: '中文奶蓟草心智现状：完全空白',
          accent: BRAND.WARM_ORANGE,
          body: `在 XHS 搜索"<strong>奶蓟草</strong>"（水飞蓟中文别名），返回的笔记里——<br/>
          <strong>♥12</strong> "我童年的小野花是山黧豆"·<strong>♥7</strong> "交作业"·<strong>♥6</strong> "蓟花，苏格兰国花"·<strong>♥6</strong> "大蓟，止血"<br/><br/>
          <strong style="color:${BRAND.CORAL};">90% 的内容在讨论植物学 / 花卉 / 儿时民俗</strong>，<strong style="color:${BRAND.JIANG_GREEN};">0 条笔记建立"护肝"连接</strong>。
          这意味着："水飞蓟 = 护肝"这个国际主流认知<strong style="color:${BRAND.LIVER_AMBER};">在中文市场根本没落地</strong>——DMY 可以跳过这段教育代价，<strong>直接在"藤茶"文化锚点上建新心智</strong>。`,
      })}
    </div>

    ${C.renderDecisionList([
        `<strong>不攻击水飞蓟</strong>，但 DMY 内容要"天然回避"剂量话术（如 "7500 mg" 不提）`,
        `<strong>锁定"吸收 + 体感"两大痛点</strong>——通过藤茶 DMY 的具象机理直接治愈`,
        `<strong>中文市场特殊打法</strong>：不必重复"水飞蓟 = 护肝"这段教育，直接建 DMY/藤茶心智`,
        `<strong>重要：不提"奶蓟草"</strong>——这是中文市场的认知废词，提了反而拉低格调`,
    ], { title: '落地决策 · 水飞蓟对标策略四条', accent: BRAND.CORAL, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.4 · 可迁移 vs 必避陷阱·DMY 心智锚点
// ==========================================================
function renderSub2_4(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal } = ctx;

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 心智锚点`,
        title: '<span style="color:' + BRAND.JIANG_GREEN + ';">可迁移</span> × <span style="color:' + BRAND.CORAL + ';">必避陷阱</span>：DMY 心智锚点三锚固定',
        subtitle: '基于前三节 VOC，归纳 DMY 心智建设的<strong>可迁移路径</strong>与<strong>必须避开的陷阱</strong>——锚定品牌诉求不跑偏。',
        color: BRAND.LIVER_AMBER,
    })}

    <div class="grid" style="grid-template-columns:1fr 1fr; gap:24px; margin-top:16px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.JIANG_GREEN}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">✓ 可迁移 · 借势已有心智</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          <div style="padding:16px 18px; background:${BRAND.JIANG_GREEN}0A; border:1px solid ${BRAND.JIANG_GREEN}33; border-radius:8px;">
            <div style="color:${BRAND.JIANG_GREEN}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">① 江中品牌资产</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">江中品牌 = 国民级 OTC 信任（猴姑米稀 7.5 亿、江中牌健胃消食片）<br/>→ 直接迁移"官方 + 品质 + OTC 规范"三合一资产</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.JIANG_GREEN}0A; border:1px solid ${BRAND.JIANG_GREEN}33; border-radius:8px;">
            <div style="color:${BRAND.JIANG_GREEN}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">② 张家界藤茶 GI 地理标识</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">张家界莓茶已形成"野生草本 / 微苦回甘 / 降糖养生"等正向认知<br/>→ 直接迁移为"肝纯片 = 张家界藤茶 × 江中品牌"</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.JIANG_GREEN}0A; border:1px solid ${BRAND.JIANG_GREEN}33; border-radius:8px;">
            <div style="color:${BRAND.JIANG_GREEN}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">③ 国际 DMY 认知</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">Amazon DMY 485+ 好评 + "It actually works" 已验证<br/>→ 海外背书倒灌国内 · 跨境小 KOL 原声内容复用</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.JIANG_GREEN}0A; border:1px solid ${BRAND.JIANG_GREEN}33; border-radius:8px;">
            <div style="color:${BRAND.JIANG_GREEN}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">④ 东方养生审美</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">雷竞/青梅/三叶草/藤蔓植物视觉已在食养赛道成为共识<br/>→ 直接迁移"东方草本 × 植物科技"视觉语言</div>
          </div>
        </div>
      </div>

      <div>
        <div class="text-mono text-xs" style="color:${BRAND.CORAL}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">✗ 必避陷阱 · 前人翻车点</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          <div style="padding:16px 18px; background:${BRAND.CORAL}0A; border:1px solid ${BRAND.CORAL}33; border-radius:8px;">
            <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">① 不做"硬广洗脑"</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">海王金樽"老哒广告做得杠杠的"警示犹在目<br/>→ 拒绝"永远的神"式口号复读·走原生场景</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.CORAL}0A; border:1px solid ${BRAND.CORAL}33; border-radius:8px;">
            <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">② 不打"剂量数字战"</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">Amazon silymarin "7500 mg" 被 ♥16 吐槽"deceive customers"<br/>→ 避免"XX 毫克 / XX 倍"夸张剂量话术</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.CORAL}0A; border:1px solid ${BRAND.CORAL}33; border-radius:8px;">
            <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">③ 不宣称"治疗"</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">XHS 医生声音"肝损不可逆，去医院找肝病科"（♥42）<br/>→ OTC 保健品定位·不与处方药越界竞争</div>
          </div>
          <div style="padding:16px 18px; background:${BRAND.CORAL}0A; border:1px solid ${BRAND.CORAL}33; border-radius:8px;">
            <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:6px; font-size:0.96rem;">④ 不用"奶蓟草"老词</div>
            <div style="color:var(--text-1); font-size:0.88rem; line-height:1.7;">中文奶蓟草 = 儿时野花心智（♥12），护肝零认知<br/>→ 只讲"藤茶 DMY"·跳过水飞蓟教育代价</div>
          </div>
        </div>
      </div>
    </div>

    <div class="fade-up" style="margin-top:28px;">
      ${C.renderInsightHero({
          eyebrow: 'ANCHOR STACK · 三锚固定',
          color: BRAND.LIVER_AMBER,
          title: `<strong>DMY 心智 = 张家界藤茶（地理锚）× 千年食饮（文化锚）× 江中品牌（信任锚）</strong>。三锚同时发力，任何一个广告话术都不能偏离这三锚。`,
          subtitle: `下一章节 Ch3 将在 <strong>5 竞品 × 3 平台</strong> 的 VOC 版图里定位肝纯片的<strong style="color:${BRAND.ROSE};">无人地带坐标</strong>——三锚是定位坐标的原点。`,
      })}
    </div>

    ${C.renderDecisionList([
        `<strong>三锚定位图</strong>：包装正面同时呈现"张家界藤茶 · 千年食饮 · 江中品牌"`,
        `<strong>话术纪律</strong>：所有宣传一张表审计，违反"四必避"即刻换稿`,
        `<strong>跨平台一致</strong>：XHS 种草 / 抖音短剧 / Amazon 跨境 = 同三锚不同表达`,
        `<strong>假设成立判定</strong>：H1 认知空白 ✓ / H2 不走海王金樽路径 ✓ / H3 规避副作用 ✓`,
    ], { title: '落地决策 · 三锚落地与执行审计', accent: BRAND.LIVER_AMBER, columns: 2 })}
  </div>
</section>`;
}

module.exports = {
    'dmy-1': renderSub2_1,
    'dmy-2': renderSub2_2,
    'dmy-3': renderSub2_3,
    'dmy-4': renderSub2_4,
};