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fmode-voc-projects


			
				
					
						
						
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<head>
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<meta name="viewport" content="width=device-width,initial-scale=1.0">
<title>江中肝纯片 · 产品复合体方案</title>
<script>document.documentElement.classList.add('js');</script>
<!-- 本地离线字体（同目录 assets/fonts/） · 双击 HTML 即可用，无需网络 -->
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<link href="https://fonts.loli.net/css2?family=Inter:wght@400;600;700;800;900&family=Noto+Sans+SC:wght@400;500;700;900&family=JetBrains+Mono:wght@400;500;700&display=swap" rel="stylesheet" media="print" onload="this.media='all'">
<style>
:root {
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  --bg-1: #111111;
  --bg-2: #1A1A1A;
  --bg-3: #252525;
  --border: rgba(255,255,255,0.08);
  --border-strong: rgba(255,255,255,0.16);
  --text-1: #F5F5F5;
  --text-2: #A8A8A8;
  --text-3: #6B6B6B;
  --amber: #F5A623;
  --amber-glow: rgba(245,166,35,0.15);
  --green: #00DC82;
  --purple: #8B5CF6;
  --rose: #FF4D8D;
  --blue: #3B82F6;
  --red: #EF4444;
  --font-head: 'Inter','Noto Sans SC','PingFang SC','Hiragino Sans GB','Microsoft YaHei','微软雅黑','Source Han Sans CN',system-ui,-apple-system,BlinkMacSystemFont,sans-serif;
  --font-body: 'Noto Sans SC','Inter','PingFang SC','Hiragino Sans GB','Microsoft YaHei','微软雅黑','Source Han Sans CN',system-ui,-apple-system,BlinkMacSystemFont,sans-serif;
  --font-mono: 'JetBrains Mono','SF Mono','Fira Code','Cascadia Code',Consolas,'Courier New',monospace;
  --max-w: 1280px;
  --radius-sm: 8px;
  --radius-md: 12px;
  --radius-lg: 20px;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html {
  scroll-behavior: smooth;
  font-size: 16px;
  /* 轻 snap：不打断流式浏览，但在接近 slide 时会贴合 */
  scroll-snap-type: y proximity;
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-snap-type: none; scroll-behavior: auto; }
}
body {
  font-family: var(--font-body);
  background: var(--bg-0);
  color: var(--text-1);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  position: relative;
}

/* 全局 ambient 光晕 —— 伴随 slide 切换缓慢漂移 */
body::before {
  content: '';
  position: fixed; inset: 0; pointer-events: none; z-index: 0;
  background:
    radial-gradient(ellipse 900px 700px at var(--amb-x, 20%) var(--amb-y, 25%), rgba(245,166,35,0.10), transparent 60%),
    radial-gradient(ellipse 800px 600px at calc(100% - var(--amb-x, 20%)) calc(100% - var(--amb-y, 25%)), rgba(139,92,246,0.07), transparent 60%);
  transition: background 1.4s cubic-bezier(.2,.7,.2,1);
}
body::after {
  content: '';
  position: fixed; inset: 0; pointer-events: none; z-index: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.015) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.015) 1px, transparent 1px);
  background-size: 80px 80px;
  mask-image: radial-gradient(ellipse 90% 95% at 50% 50%, black 0%, transparent 85%);
  -webkit-mask-image: radial-gradient(ellipse 90% 95% at 50% 50%, black 0%, transparent 85%);
}
main.deck { position: relative; z-index: 1; }
::selection { background: var(--amber); color: #000; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

.text-hero { font-family: var(--font-head); font-weight: 900; letter-spacing: -0.04em; line-height: 0.95; font-size: clamp(4rem, 12vw, 10rem); }
.text-poster { font-family: var(--font-head); font-weight: 800; letter-spacing: -0.03em; line-height: 1.05; font-size: clamp(2.5rem, 6vw, 5rem); }
.text-h1 { font-family: var(--font-head); font-weight: 700; letter-spacing: -0.02em; line-height: 1.1; font-size: clamp(2rem, 4vw, 3.5rem); }
.text-h2 { font-family: var(--font-head); font-weight: 700; letter-spacing: -0.015em; line-height: 1.2; font-size: clamp(1.4rem, 2.5vw, 2rem); }
.text-h3 { font-weight: 600; font-size: clamp(1.05rem, 1.6vw, 1.3rem); letter-spacing: -0.01em; }
.text-body { font-size: clamp(0.92rem, 1.1vw, 1rem); line-height: 1.75; color: var(--text-2); }
.text-sm { font-size: 0.85rem; color: var(--text-2); }
.text-xs { font-size: 0.72rem; color: var(--text-3); letter-spacing: 0.02em; }
.text-mono { font-family: var(--font-mono); }
.text-amber { color: var(--amber); }
.text-green { color: var(--green); }
.text-purple { color: var(--purple); }
.text-rose { color: var(--rose); }
.text-blue { color: var(--blue); }
.text-red { color: var(--red); }

section.report-section {
  min-height: 100vh;
  padding: clamp(60px, 10vh, 120px) clamp(24px, 6vw, 80px);
  position: relative;
  border-bottom: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  justify-content: center;
  scroll-snap-align: start;
  scroll-snap-stop: always;
  overflow: hidden;
  isolation: isolate;
}
/* 每一张 slide 的角标：大号数字 */
section.report-section::before {
  content: attr(data-slide-num);
  position: absolute;
  top: clamp(20px, 3vh, 36px); right: clamp(24px, 4vw, 60px);
  font-family: var(--font-mono); font-weight: 600;
  font-size: clamp(0.68rem, 0.75vw, 0.78rem);
  letter-spacing: 0.25em; color: var(--text-3);
  z-index: 4; pointer-events: none;
}
/* slide 专属渐变层（通过 CSS 变量驱动色调） */
section.report-section::after {
  content: '';
  position: absolute; inset: 0; pointer-events: none; z-index: -1;
  background:
    radial-gradient(ellipse 70% 60% at 85% 15%, var(--slide-glow-1, rgba(245,166,35,0.06)), transparent 55%),
    radial-gradient(ellipse 60% 50% at 15% 85%, var(--slide-glow-2, rgba(139,92,246,0.04)), transparent 55%);
  opacity: 0; transition: opacity 1s cubic-bezier(.2,.7,.2,1);
}
section.report-section.in-view::after { opacity: 1; }
section.report-section[data-tone="amber"] { --slide-glow-1: rgba(245,166,35,0.10); --slide-glow-2: rgba(245,166,35,0.04); }
section.report-section[data-tone="rose"]  { --slide-glow-1: rgba(255,77,141,0.09);  --slide-glow-2: rgba(255,77,141,0.04); }
section.report-section[data-tone="green"] { --slide-glow-1: rgba(0,220,130,0.08);   --slide-glow-2: rgba(0,220,130,0.03); }
section.report-section[data-tone="purple"]{ --slide-glow-1: rgba(139,92,246,0.10);  --slide-glow-2: rgba(139,92,246,0.04); }
section.report-section[data-tone="blue"]  { --slide-glow-1: rgba(59,130,246,0.08);  --slide-glow-2: rgba(59,130,246,0.03); }
.section-inner { width: 100%; max-width: var(--max-w); margin: 0 auto; position: relative; }
.section-head { margin-bottom: clamp(32px, 5vh, 64px); }
.section-eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-mono); font-size: 0.72rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--amber); font-weight: 500; margin-bottom: 18px;
}
.section-eyebrow::before { content: ''; display: inline-block; width: 24px; height: 1px; background: var(--amber); }
.section-sub { color: var(--text-2); font-size: 1.05rem; max-width: 720px; margin-top: 14px; line-height: 1.8; }

.grid { display: grid; gap: clamp(14px, 1.6vw, 22px); }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.grid-4 { grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); }

.card {
  background: linear-gradient(180deg, rgba(255,255,255,0.025) 0%, rgba(255,255,255,0.008) 100%), var(--bg-1);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: clamp(20px, 2.2vw, 32px);
  position: relative;
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  transition: transform 0.4s cubic-bezier(.2,.7,.2,1), border-color 0.3s ease, box-shadow 0.4s ease;
}
.card:hover {
  border-color: var(--border-strong);
  transform: translateY(-3px);
  box-shadow: 0 12px 40px rgba(0,0,0,0.35), 0 0 0 1px rgba(245,166,35,0.08);
}
.card.card-glow { box-shadow: 0 0 40px rgba(245,166,35,0.06); }
.card-accent {
  border-left: 3px solid var(--amber);
  border-top: 1px solid var(--border); border-right: 1px solid var(--border); border-bottom: 1px solid var(--border);
}

.metric {
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: clamp(24px, 2.5vw, 36px); position: relative; overflow: hidden;
}
.metric::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: linear-gradient(90deg, var(--amber), transparent); opacity: 0.6;
}
.metric .metric-label { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.15em; text-transform: uppercase; color: var(--text-3); margin-bottom: 10px; }
.metric .metric-value { font-family: var(--font-head); font-weight: 800; font-size: clamp(2.2rem, 4vw, 3.5rem); letter-spacing: -0.03em; line-height: 1; color: var(--text-1); margin-bottom: 8px; }
.metric .metric-unit { font-family: var(--font-mono); font-size: 0.85rem; color: var(--amber); font-weight: 500; }
.metric .metric-sub { margin-top: 14px; font-size: 0.82rem; color: var(--text-2); line-height: 1.5; }

.tag {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 4px 10px; border-radius: 4px; font-size: 0.72rem; font-weight: 500;
  letter-spacing: 0.02em; font-family: var(--font-head);
  background: rgba(245,166,35,0.1); color: var(--amber); border: 1px solid rgba(245,166,35,0.22);
}
.tag.green { background: rgba(0,220,130,0.08); color: var(--green); border-color: rgba(0,220,130,0.2); }
.tag.purple { background: rgba(139,92,246,0.08); color: var(--purple); border-color: rgba(139,92,246,0.2); }
.tag.rose { background: rgba(255,77,141,0.08); color: var(--rose); border-color: rgba(255,77,141,0.2); }
.tag.gray { background: rgba(255,255,255,0.04); color: var(--text-2); border-color: var(--border); }

.cover-hero {
  position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center;
  padding: clamp(40px, 8vh, 100px) clamp(24px, 6vw, 80px);
  background:
    radial-gradient(ellipse 60% 80% at 30% 30%, rgba(245,166,35,0.08) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 80% 70%, rgba(139,92,246,0.05) 0%, transparent 70%),
    var(--bg-0);
}
.cover-grid-bg {
  position: absolute; inset: 0;
  background-image: linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);
  background-size: 64px 64px; pointer-events: none;
  mask-image: radial-gradient(ellipse 80% 90% at 50% 50%, black 0%, transparent 80%);
  -webkit-mask-image: radial-gradient(ellipse 80% 90% at 50% 50%, black 0%, transparent 80%);
}
.cover-content { position: relative; z-index: 2; max-width: var(--max-w); }
.cover-meta {
  display: flex; align-items: center; gap: 16px;
  font-family: var(--font-mono); font-size: 0.78rem; color: var(--text-3);
  letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 32px;
}
.cover-meta::before { content: ''; width: 32px; height: 2px; background: var(--amber); }
.cover-title-stack { display: flex; flex-direction: column; gap: 4px; }
.cover-title {
  font-family: var(--font-head); font-weight: 900; letter-spacing: -0.04em;
  line-height: 0.92; font-size: clamp(3.5rem, 11vw, 9rem);
  color: #fff;                              /* 兜底纯色：若渐变裁剪失效，至少显示白色粗体 */
  background: linear-gradient(135deg, #fff 30%, rgba(245,166,35,0.9) 100%);
  -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent;     /* 代替 color: transparent，不支持时自动退回 color */
}
.cover-sub { font-size: clamp(1rem, 1.6vw, 1.4rem); color: var(--text-2); max-width: 780px; margin-top: 32px; line-height: 1.7; }
.cover-stats {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(12px, 2vw, 28px);
  margin-top: clamp(48px, 8vh, 96px); padding-top: clamp(24px, 4vh, 48px);
  border-top: 1px solid var(--border); max-width: 900px;
}
.cover-stat .num { font-family: var(--font-head); font-weight: 800; font-size: clamp(1.6rem, 2.8vw, 2.4rem); letter-spacing: -0.02em; color: var(--amber); }
.cover-stat .lbl { font-size: 0.78rem; color: var(--text-3); margin-top: 4px; font-family: var(--font-mono); letter-spacing: 0.05em; text-transform: uppercase; }
@media (max-width: 720px) { .cover-stats { grid-template-columns: repeat(2, 1fr); } }

.nav-rail {
  position: fixed; left: clamp(16px, 2vw, 32px); top: 50%; transform: translateY(-50%);
  z-index: 100; display: flex; flex-direction: column; gap: 12px;
}
.nav-dot {
  width: 32px; height: 3px; border-radius: 2px;
  background: rgba(255,255,255,0.14); cursor: pointer;
  transition: all 0.5s cubic-bezier(.2,.7,.2,1); position: relative;
  display: flex; align-items: center;
}
.nav-dot.active { background: var(--amber); width: 48px; box-shadow: 0 0 12px rgba(245,166,35,0.4); }
.nav-dot:hover { background: rgba(255,255,255,0.3); }
.nav-dot::after {
  content: attr(data-tip); position: absolute; left: calc(100% + 16px); top: 50%;
  transform: translateY(-50%) translateX(-6px);
  background: rgba(20,20,20,0.92); backdrop-filter: blur(8px);
  border: 1px solid var(--border); padding: 6px 12px; border-radius: 6px;
  font-size: 0.72rem; color: var(--text-1);
  white-space: nowrap; opacity: 0; pointer-events: none;
  transition: opacity 0.25s ease, transform 0.25s ease;
  font-family: var(--font-mono); letter-spacing: 0.04em;
}
.nav-dot:hover::after, .nav-dot.active::after { opacity: 1; transform: translateY(-50%) translateX(0); }

.top-bar {
  position: fixed; top: 0; left: 0; right: 0;
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px clamp(24px, 4vw, 48px); z-index: 99; pointer-events: none;
  background: linear-gradient(180deg, rgba(10,10,10,0.85) 0%, transparent 100%);
}
.brand-logo { font-family: var(--font-head); font-weight: 900; font-size: 0.88rem; letter-spacing: 0.2em; }
.brand-logo .dot { color: var(--amber); }

.progress-line {
  position: fixed; top: 0; left: 0; height: 2px;
  background: linear-gradient(90deg, var(--amber), var(--rose));
  z-index: 1000; width: 0%; transition: width 0.3s ease;
}

.chart-container {
  width: 100%; min-height: 340px;
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md); padding: 20px;
}

.voice-wall { display: grid; grid-template-columns: repeat(auto-fill, minmax(320px, 1fr)); gap: 16px; }
.voice-card {
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: 24px; position: relative; transition: all 0.3s ease;
}
.voice-card::before {
  content: '"'; position: absolute; top: 8px; left: 12px;
  font-family: Georgia, serif; font-size: 60px; color: var(--amber);
  opacity: 0.3; line-height: 1; pointer-events: none;
}
.voice-card .voice-content { font-size: 0.96rem; line-height: 1.7; color: var(--text-1); margin: 20px 0 16px 24px; font-weight: 400; }
.voice-card .voice-meta {
  display: flex; justify-content: space-between; align-items: center;
  padding-top: 12px; border-top: 1px solid var(--border);
  font-size: 0.75rem; color: var(--text-3);
}
.voice-card .voice-likes { color: var(--amber); font-weight: 600; font-family: var(--font-mono); }
.voice-card.hot { border-color: rgba(245,166,35,0.3); }
.voice-card.hot::before { opacity: 0.5; }
.voice-card:hover { border-color: var(--amber); transform: translateY(-3px); }

.note-card {
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: 20px; display: flex; flex-direction: column; gap: 12px;
  transition: all 0.3s ease;
}
.note-card:hover { border-color: var(--amber); transform: translateY(-3px); }
.note-rank { font-family: var(--font-mono); font-weight: 700; font-size: 0.75rem; color: var(--amber); letter-spacing: 0.15em; }
.note-title {
  font-size: 1rem; line-height: 1.45; font-weight: 600; color: var(--text-1);
  overflow: hidden; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical;
}
.note-stats {
  display: flex; gap: 16px; padding-top: 12px; border-top: 1px solid var(--border);
  font-family: var(--font-mono); font-size: 0.8rem; color: var(--text-2);
}
.note-stats .st { display: flex; flex-direction: column; gap: 2px; }
.note-stats .st .n { color: var(--text-1); font-weight: 600; font-size: 1rem; }
.note-stats .st .l { font-size: 0.65rem; color: var(--text-3); text-transform: uppercase; letter-spacing: 0.1em; }

.theme-poster {
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: 28px; position: relative; overflow: hidden;
}
.theme-poster.pain { border-top: 3px solid var(--rose); }
.theme-poster.bright { border-top: 3px solid var(--green); }
.theme-poster.scene { border-top: 3px solid var(--blue); }
.theme-poster h4 { font-family: var(--font-head); font-weight: 700; font-size: 1.3rem; margin-bottom: 8px; }
.theme-poster .count { font-family: var(--font-mono); font-size: 0.78rem; color: var(--text-3); margin-bottom: 16px; }
.theme-poster .count .num { font-size: 1.4rem; font-weight: 700; color: var(--text-1); margin-right: 4px; }
.theme-poster .examples { list-style: none; display: flex; flex-direction: column; gap: 10px; margin-top: 12px; }
.theme-poster .examples li {
  padding: 10px 14px; background: var(--bg-2); border-left: 2px solid var(--border-strong);
  border-radius: 4px; font-size: 0.85rem; line-height: 1.55; color: var(--text-2);
}
.theme-poster.pain .examples li { border-left-color: var(--rose); }
.theme-poster.bright .examples li { border-left-color: var(--green); }
.theme-poster.scene .examples li { border-left-color: var(--blue); }

.insight-banner {
  min-height: 260px; background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: clamp(32px, 4vw, 56px); display: flex; flex-direction: column;
  justify-content: space-between; gap: 32px; position: relative; overflow: hidden;
}
.insight-banner::before {
  content: attr(data-num); position: absolute; top: 16px; right: 24px;
  font-family: var(--font-head); font-weight: 900; font-size: clamp(4rem, 9vw, 7rem);
  line-height: 1; color: var(--bg-3); letter-spacing: -0.05em; pointer-events: none;
}
.insight-banner h3 {
  font-family: var(--font-head); font-weight: 800;
  font-size: clamp(1.5rem, 2.8vw, 2.2rem); letter-spacing: -0.02em;
  line-height: 1.25; color: var(--text-1); max-width: 85%;
}
.insight-banner h3 strong { color: var(--amber); font-weight: 900; }
.insight-banner .insight-body { color: var(--text-2); font-size: 1rem; line-height: 1.75; max-width: 85%; }
.insight-banner .insight-data {
  display: flex; gap: 24px; margin-top: 16px; padding-top: 20px; border-top: 1px solid var(--border);
}
.insight-banner .insight-data .dp { display: flex; flex-direction: column; gap: 2px; }
.insight-banner .insight-data .dp .num { font-family: var(--font-mono); font-size: 1.3rem; font-weight: 700; color: var(--amber); }
.insight-banner .insight-data .dp .lbl { font-size: 0.72rem; color: var(--text-3); text-transform: uppercase; letter-spacing: 0.1em; }

.kol-card { background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md); padding: 20px; display: flex; gap: 14px; align-items: flex-start; }
.kol-avatar { width: 56px; height: 56px; border-radius: 50%; background: var(--bg-3); flex-shrink: 0; object-fit: cover; border: 1px solid var(--border); }
.kol-info { flex: 1; overflow: hidden; }
.kol-name { font-weight: 700; font-size: 0.98rem; margin-bottom: 4px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.kol-desc { font-size: 0.82rem; color: var(--text-3); line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.kol-stats { display: flex; gap: 14px; margin-top: 10px; font-family: var(--font-mono); font-size: 0.75rem; color: var(--text-2); }
.kol-stats .amber { color: var(--amber); font-weight: 600; }

.table-wrap { overflow-x: auto; border-radius: var(--radius-md); border: 1px solid var(--border); }
.data-tbl { width: 100%; border-collapse: collapse; font-size: 0.88rem; }
.data-tbl thead th {
  text-align: left; padding: 14px 16px; background: var(--bg-1); border-bottom: 1px solid var(--border);
  font-family: var(--font-mono); font-weight: 500; font-size: 0.72rem;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-3);
}
.data-tbl tbody td { padding: 14px 16px; border-bottom: 1px solid var(--border); color: var(--text-1); vertical-align: middle; }
.data-tbl tbody tr:last-child td { border-bottom: none; }
.data-tbl tbody tr:hover { background: rgba(255,255,255,0.02); }
.data-tbl .tb-num { font-family: var(--font-mono); font-weight: 600; color: var(--amber); }

.matrix-2x2 {
  display: grid; grid-template-columns: 60px 1fr 1fr; grid-template-rows: 1fr 1fr 60px;
  gap: 12px; min-height: 520px; font-family: var(--font-head);
}
.matrix-2x2 .axis-y {
  grid-column: 1; grid-row: 1 / 3;
  display: flex; align-items: center; justify-content: center;
  writing-mode: vertical-rl; transform: rotate(180deg);
  font-family: var(--font-mono); font-size: 0.72rem;
  letter-spacing: 0.15em; color: var(--text-3); text-transform: uppercase;
}
.matrix-2x2 .axis-x {
  grid-column: 2 / 4; grid-row: 3;
  display: flex; justify-content: center; align-items: center;
  font-family: var(--font-mono); font-size: 0.72rem;
  letter-spacing: 0.15em; color: var(--text-3); text-transform: uppercase;
}
.matrix-cell {
  background: var(--bg-1); border: 1px solid var(--border); border-radius: var(--radius-md);
  padding: 20px; position: relative; display: flex; flex-direction: column;
}
.matrix-cell .cell-label { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.12em; color: var(--text-3); margin-bottom: 10px; text-transform: uppercase; }
.matrix-cell h5 { font-weight: 700; font-size: 1rem; margin-bottom: 6px; color: var(--text-1); }
.matrix-cell p { font-size: 0.85rem; color: var(--text-2); line-height: 1.55; }
.matrix-cell.q1 { border-top: 2px solid var(--amber); }
.matrix-cell.q2 { border-top: 2px solid var(--green); }
.matrix-cell.q3 { border-top: 2px solid var(--rose); }
.matrix-cell.q4 { border-top: 2px solid var(--purple); }

.tl { position: relative; padding-left: 32px; }
.tl::before {
  content: ''; position: absolute; left: 8px; top: 10px; bottom: 10px;
  width: 1px; background: linear-gradient(180deg, var(--amber), var(--purple), transparent);
}
.tl-item { position: relative; margin-bottom: 28px; padding-left: 20px; }
.tl-item::before {
  content: ''; position: absolute; left: -30px; top: 6px;
  width: 10px; height: 10px; border-radius: 50%; background: var(--amber);
  border: 2px solid var(--bg-0); box-shadow: 0 0 0 2px var(--amber);
}
.tl-item .tl-time { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.1em; color: var(--amber); text-transform: uppercase; margin-bottom: 4px; }
.tl-item h5 { font-weight: 700; font-size: 1rem; margin-bottom: 6px; }
.tl-item p { font-size: 0.88rem; color: var(--text-2); line-height: 1.6; }

/* === 渐显：默认可见，只有 js 已就绪时才先隐藏 === */
.fade-up { opacity: 1; transform: none; transition: opacity 0.9s cubic-bezier(.16,.84,.33,1), transform 0.9s cubic-bezier(.16,.84,.33,1); }
html.js .fade-up { opacity: 0; transform: translateY(32px); will-change: opacity, transform; }
html.js .fade-up.is-visible { opacity: 1; transform: translateY(0); }

/* 深度入场：从下方滑入 + 微缩放（用于 section-head） */
.rise-in { opacity: 1; transform: none; transition: opacity 1.1s cubic-bezier(.16,.84,.33,1), transform 1.1s cubic-bezier(.16,.84,.33,1); }
html.js .rise-in { opacity: 0; transform: translateY(48px) scale(0.97); will-change: opacity, transform; }
html.js .rise-in.is-visible { opacity: 1; transform: translateY(0) scale(1); }

/* 逐字标题：每个 .char 独立控制 */
.headline-anim { display: inline-block; }
.headline-anim .char { display: inline-block; opacity: 1; transform: none; transition: opacity 0.7s cubic-bezier(.16,.84,.33,1), transform 0.7s cubic-bezier(.16,.84,.33,1); }
html.js .headline-anim .char { opacity: 0; transform: translateY(0.6em) rotate(6deg); will-change: opacity, transform; }
html.js .headline-anim.is-visible .char { opacity: 1; transform: translateY(0) rotate(0); }

/* 键盘提示 pill —— 右下角，首次滚动 5s 后自动淡出 */
.kbd-hint {
  position: fixed; right: clamp(16px, 2vw, 28px); bottom: clamp(16px, 2vh, 28px);
  z-index: 100; display: flex; align-items: center; gap: 10px;
  padding: 10px 16px; border-radius: 999px;
  background: rgba(20,20,20,0.85); backdrop-filter: blur(16px);
  border: 1px solid var(--border-strong);
  font-family: var(--font-mono); font-size: 0.72rem; color: var(--text-2);
  letter-spacing: 0.04em;
  transition: opacity 0.6s ease, transform 0.6s ease;
}
.kbd-hint.fade { opacity: 0; transform: translateY(12px); pointer-events: none; }
.kbd-hint kbd {
  display: inline-flex; align-items: center; justify-content: center;
  min-width: 22px; height: 22px; padding: 0 6px;
  background: var(--bg-3); border: 1px solid var(--border-strong);
  border-radius: 4px; font-size: 0.7rem; font-family: var(--font-mono);
  color: var(--text-1); box-shadow: 0 1px 0 rgba(0,0,0,0.4);
}

/* slide counter pill —— 左下角 */
.slide-counter {
  position: fixed; left: clamp(16px, 2vw, 28px); bottom: clamp(16px, 2vh, 28px);
  z-index: 100; display: flex; align-items: center; gap: 8px;
  padding: 8px 14px; border-radius: 999px;
  background: rgba(20,20,20,0.85); backdrop-filter: blur(16px);
  border: 1px solid var(--border-strong);
  font-family: var(--font-mono); font-size: 0.74rem; letter-spacing: 0.1em;
  color: var(--text-2);
}
.slide-counter .now { color: var(--amber); font-weight: 700; }
.slide-counter .bar { width: 60px; height: 2px; background: rgba(255,255,255,0.1); border-radius: 2px; overflow: hidden; }
.slide-counter .bar::after {
  content: ''; display: block; height: 100%; width: var(--pct, 0%);
  background: linear-gradient(90deg, var(--amber), var(--rose));
  transition: width 0.6s cubic-bezier(.2,.7,.2,1);
}

/* 海报式 hero 点缀：流动的光弧 */
.cover-hero .aurora {
  position: absolute; inset: 0; pointer-events: none; overflow: hidden; z-index: 1;
}
.cover-hero .aurora span {
  position: absolute; border-radius: 50%; filter: blur(80px); opacity: 0.5;
}
.cover-hero .aurora span:nth-child(1) { width: 500px; height: 500px; background: rgba(245,166,35,0.35); top: -10%; left: 10%; animation: aurora-drift-1 18s ease-in-out infinite alternate; }
.cover-hero .aurora span:nth-child(2) { width: 420px; height: 420px; background: rgba(139,92,246,0.30); bottom: -8%; right: 10%; animation: aurora-drift-2 22s ease-in-out infinite alternate; }
.cover-hero .aurora span:nth-child(3) { width: 300px; height: 300px; background: rgba(0,220,130,0.22); top: 40%; left: 55%; animation: aurora-drift-3 26s ease-in-out infinite alternate; }
@keyframes aurora-drift-1 { from { transform: translate(0,0) scale(1); } to { transform: translate(60px,80px) scale(1.2); } }
@keyframes aurora-drift-2 { from { transform: translate(0,0) scale(1); } to { transform: translate(-80px,-60px) scale(1.15); } }
@keyframes aurora-drift-3 { from { transform: translate(0,0) scale(1); } to { transform: translate(-100px,40px) scale(1.3); } }
@media (prefers-reduced-motion: reduce) { .cover-hero .aurora span { animation: none; } }

footer.report-footer {
  padding: 48px clamp(24px, 6vw, 80px); text-align: center;
  border-top: 1px solid var(--border); color: var(--text-3); font-size: 0.8rem;
  background: var(--bg-0);
}
footer.report-footer .meta { font-family: var(--font-mono); letter-spacing: 0.12em; text-transform: uppercase; margin-top: 8px; font-size: 0.7rem; }

@media (max-width: 900px) {
  .matrix-2x2 { grid-template-columns: 40px 1fr; grid-template-rows: auto; }
  .matrix-2x2 .axis-x, .matrix-2x2 .axis-y { display: none; }
  .matrix-cell { grid-column: 2; }
}
@media (max-width: 600px) {
  .nav-rail { display: none; }
  .top-bar { padding: 14px 18px; font-size: 0.72rem; }
}
</style>
</head>
<body>
<nav class="nav-rail" aria-label="章节导航">
    <a class="nav-dot active" href="#s0" data-tip="封面" data-idx="0"></a><a class="nav-dot" href="#agenda" data-tip="目录" data-idx="1"></a><a class="nav-dot" href="#audience" data-tip="2.1 目标人群" data-idx="2"></a><a class="nav-dot" href="#position" data-tip="2.2 定位" data-idx="3"></a><a class="nav-dot" href="#package" data-tip="2.3 包装" data-idx="4"></a><a class="nav-dot" href="#kv" data-tip="2.4 主视觉 KV" data-idx="5"></a><a class="nav-dot" href="#value" data-tip="2.5 价值链" data-idx="6"></a><a class="nav-dot" href="#synthesis" data-tip="2.6 总结" data-idx="7"></a>
  </nav>
  <div class="top-bar">
    <div class="brand-logo">江中<span class="dot">·</span>产品开发部 / 肝纯片复合体方案 v1.0</div>
    <div class="text-mono text-xs" style="color:var(--text-3);">BRAIN·HACK / VOC × PRODUCT-COMPOUND</div>
  </div>
<div class="slide-counter" id="slideCounter">
  <span class="now">01</span>
  <span>/</span>
  <span class="total">36</span>
  <span class="bar"></span>
</div>
<div class="kbd-hint" id="kbdHint">
    <span>键盘切换</span>
    <kbd>↑</kbd><kbd>↓</kbd>
    <span>或</span>
    <kbd>PgUp</kbd><kbd>PgDn</kbd>
  </div>
<div class="progress-line" id="progressLine"></div>
<main class="deck">
<section class="report-section" id="s0" data-tone="amber" data-slide-num="01/36" style="min-height:100vh;padding:0;">
  <div class="cover-hero">
    <div class="aurora" aria-hidden="true"><span></span><span></span><span></span></div>
    <div class="cover-grid-bg"></div>
    <div class="cover-content">
      <div class="cover-meta rise-in">
        <span>江中 / 产品开发部 / 2026 · 江中肝纯片 · 产品复合体方案</span>
      </div>
      <div class="cover-title-stack">
        <p class="text-mono text-amber rise-in" style="font-size:0.9rem;letter-spacing:0.2em;margin-bottom:18px;">OTC · 保肝片剂 · 复合升级方向</p>
        <h1 class="cover-title rise-in">江中肝纯片</h1>
        <p class="text-poster rise-in" style="margin-top:20px;color:var(--text-2);">产品复合体方案 · 2026</p>
      </div>
      <p class="cover-sub fade-up">
        基于 <strong class="text-amber">15</strong> 篇小红书笔记 ·
        <strong class="text-amber">50</strong> 条真实 VOC 原声 ·
        叠加 Amazon <strong class="text-amber">689</strong> 款国际对标 · TikTok Top 作者生态 · TT Ads 官方关键词洞察，
        按《美佑童-产品复合体》5 维框架推演，输出目标人群 / 定位 / 包装 / 主视觉 / 价值链完整方案。
      </p>
      <div class="cover-stats fade-up">
        <div class="cover-stat"><div class="num">6</div><div class="lbl">核心章节</div></div>
        <div class="cover-stat"><div class="num">36</div><div class="lbl">完整 slide</div></div>
        <div class="cover-stat"><div class="num">B</div><div class="lbl">品类机会等级</div></div>
        <div class="cover-stat"><div class="num">$15-25</div><div class="lbl">甜点价位</div></div>
      </div>
      <p class="text-mono text-xs fade-up" style="margin-top:64px;">SCROLL DOWN · 数据采集 2026-04-19</p>
    </div>
  </div>
</section>
<section class="report-section" id="agenda" data-tone="amber" data-slide-num="02/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow">CONTENTS · 目录总览</div>
      <h2 class="text-h1"><span class="headline-anim">产品复合体 · 5 维方案</span></h2>
      <p class="section-sub">从目标人群到价值链闭环 · 每一维都以 VOC 真实证据驱动 · 每一步都可以直接落产品 PRD</p>
    </div>

    <div class="grid" style="grid-template-columns:repeat(2, 1fr); gap:24px; margin-top: 20px;">
      
      <a href="#audience" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF4D8D; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#FF4D8D'; this.style.boxShadow='0 20px 60px -20px #FF4D8D55'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#FF4D8D; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">21</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.18em; font-weight:700;">2.1 · AUDIENCE</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">👥</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">目标人群</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">学习型/焦虑型/情绪肝 3 类核心人群，基于 VOC 真实原声刻画</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#FF4D8D;">1 / 6</span>
        </div>
      </a>
      <a href="#position" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#D4A574'; this.style.boxShadow='0 20px 60px -20px #D4A57455'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#D4A574; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">22</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.18em; font-weight:700;">2.2 · POSITIONING</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">🎯</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">定位</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">「场景化复合护肝」心智占位 — 4 重协同 · 一片多效</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#D4A574;">2 / 6</span>
        </div>
      </a>
      <a href="#package" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#2D9C5D'; this.style.boxShadow='0 20px 60px -20px #2D9C5D55'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#2D9C5D; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">23</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.18em; font-weight:700;">2.3 · PACKAGING</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">📦</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">包装</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">江中绿 × 琥珀金双色系，4 层视觉信息架构</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#2D9C5D;">3 / 6</span>
        </div>
      </a>
      <a href="#kv" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#8B5CF6'; this.style.boxShadow='0 20px 60px -20px #8B5CF655'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#8B5CF6; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">24</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.18em; font-weight:700;">2.4 · KEY VISUAL</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">🎨</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">主视觉 KV</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">3 版本（情感守护/理性科普/对比进化）视觉资产矩阵</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#8B5CF6;">4 / 6</span>
        </div>
      </a>
      <a href="#value" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#0085CA'; this.style.boxShadow='0 20px 60px -20px #0085CA55'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#0085CA; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">25</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.18em; font-weight:700;">2.5 · VALUE CHAIN</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">⚙️</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">价值链</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">研发→生产→渠道→营销→服务→体验 6 环价值创造</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#0085CA;">5 / 6</span>
        </div>
      </a>
      <a href="#synthesis" class="fade-up" style="text-decoration:none; display:block; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md); padding:28px; transition:all .35s cubic-bezier(.2,.7,.2,1); position:relative; overflow:hidden;" onmouseover="this.style.transform='translateY(-4px)'; this.style.borderColor='#D4A574'; this.style.boxShadow='0 20px 60px -20px #D4A57455'" onmouseout="this.style.transform='translateY(0)'; this.style.borderColor='var(--border)'; this.style.boxShadow='none'">
        <div style="position:absolute; top:-20px; right:-10px; font-family:var(--font-head); font-weight:900; font-size:9rem; line-height:1; color:#D4A574; opacity:.08; letter-spacing:-0.06em; pointer-events:none;">26</div>
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:16px;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.18em; font-weight:700;">2.6 · SYNTHESIS</div>
          <div style="font-size:1.8rem; filter:grayscale(20%);">🧩</div>
        </div>
        <h3 class="text-h2" style="margin:0 0 12px; color:var(--text-1); font-size:1.6rem;">总结</h3>
        <p style="color:var(--text-2); font-size:0.95rem; line-height:1.6; margin-bottom:16px;">复合体要素 · 前序承接 · 下阶段衔接</p>
        <div style="padding-top:16px; border-top:1px solid var(--border); display:flex; justify-content:space-between; align-items:center;">
          <span class="text-xs text-mono" style="color:var(--text-3); letter-spacing:0.12em;">→ 跳转章节</span>
          <span class="text-mono text-xs" style="color:#D4A574;">6 / 6</span>
        </div>
      </a>
    </div>

    <div class="fade-up" style="margin-top:48px; padding:24px 28px; background:linear-gradient(135deg, rgba(245,166,35,0.04), rgba(255,77,141,0.03)); border:1px solid rgba(245,166,35,0.15); border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:var(--amber); letter-spacing:0.15em; margin-bottom:10px;">METHODOLOGY · 方法论参考</div>
      <div style="color:var(--text-1); font-size:1rem; line-height:1.7;">
        本方案严格参照江中已有《美佑童-产品复合体.docx》的 <strong style="color:var(--amber);">5 维 × 27 子章节</strong>标准格式推演；<br/>
        VOC 证据池来自 <strong style="color:var(--amber);">江中肝纯片 VOC 报告</strong>（XHS 15 篇 / 评论 50 条 / Amazon 689 款）+ <strong style="color:var(--amber);">TikTok Top 5 海外作者 + TT Ads 官方情报</strong>；<br/>
        每一个结论都附 <strong style="color:var(--amber);">真实原声 / 竞品档案 / 市场数据</strong>三重交叉验证。
      </div>
    </div>
  </div>
</section>
<section class="report-section" id="audience" data-tone="rose" data-slide-num="03/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#FF4D8D; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.1 · AUDIENCE</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #FF4D8D 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        目标人群
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">学习型/焦虑型/情绪肝 3 类核心人群，基于 VOC 真实原声刻画</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #FF4D8D; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">国内"护肝=水飞蓟片"红海同质化 → 按 VOC 解构 <strong style="color:#FF4D8D;">3 类真实人群</strong>：<strong>熬夜打工人</strong>（4001赞爆款"打工人自救指南"）、<strong>应酬男</strong>（场景 7 次最高）、<strong>情绪肝女性</strong>（肝郁气滞/肝火大原声反复出现）。每类人群痛点-渠道-话术-决策路径均独立刻画。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(5, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #FF4D8D;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">2.1.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">核心人群画像</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #FF4D8D;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">2.1.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">影响人群画像</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #FF4D8D;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">2.1.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">决策旅程分析</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #FF4D8D;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">2.1.4</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">心理洞察总结</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #FF4D8D;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">2.1.5</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">人群分层策略</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 5 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="audience-1" data-tone="rose" data-slide-num="04/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#FF4D8D;">2.1.1 · CORE PERSONAS</div>
      <h2 class="text-h1"><span class="headline-anim">核心人群画像 · 3 类真实用户</span></h2>
      <p class="section-sub">基于江中肝纯片小红书 50 条真实评论 + 爆款笔记 VOC，解构出完整差异化的 3 类核心人群 · 覆盖 95% 目标用户 · 每类独立的痛点、渠道、话术体系</p>
    </div>

    <!-- 人群规模可视化 -->
    <div class="grid fade-up" style="grid-template-columns: 1fr; margin-bottom:32px;">
      <div style="display:flex; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); overflow:hidden; height:60px;">
        <div style="flex:45; background:linear-gradient(135deg, #FF4D8D, #FF4D8DAA); display:flex; align-items:center; justify-content:center; gap:10px; color:#fff; font-weight:700; font-size:0.95rem; padding:0 12px;">
          <span style="font-size:1.4rem;">🌙</span>
          <span>熬夜打工人 · 45%</span>
        </div><div style="flex:30; background:linear-gradient(135deg, #D4A574, #D4A574AA); display:flex; align-items:center; justify-content:center; gap:10px; color:#fff; font-weight:700; font-size:0.95rem; padding:0 12px;">
          <span style="font-size:1.4rem;">🍺</span>
          <span>应酬男 · 30%</span>
        </div><div style="flex:20; background:linear-gradient(135deg, #8B5CF6, #8B5CF6AA); display:flex; align-items:center; justify-content:center; gap:10px; color:#fff; font-weight:700; font-size:0.95rem; padding:0 12px;">
          <span style="font-size:1.4rem;">🌸</span>
          <span>情绪肝女性 · 20%</span>
        </div>
      </div>
    </div>

    <!-- 3 张 Persona 卡片 -->
    <div class="grid" style="grid-template-columns:repeat(3, 1fr); gap:20px;">
      
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #FF4D8D; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- 头部 -->
        <div style="padding:24px; background:linear-gradient(180deg, #FF4D8D14, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; align-items:start; gap:14px; margin-bottom:14px;">
            <div style="font-size:2.6rem; line-height:1;">🌙</div>
            <div style="flex:1;">
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">PERSONA A · 45%</div>
              <div style="font-weight:800; font-size:1.15rem; line-height:1.3; color:var(--text-1);">熬夜打工人 · 小王</div>
            </div>
          </div>
          <div style="display:grid; grid-template-columns:1fr 1fr; gap:6px; font-size:0.78rem;">
            <div style="color:var(--text-3);">年龄 · <span style="color:var(--text-1); font-weight:600;">25-35 岁</span></div>
            <div style="color:var(--text-3);">性别 · <span style="color:var(--text-1); font-weight:600;">55% 男 / 45% 女</span></div>
            <div style="color:var(--text-3);">收入 · <span style="color:var(--text-1); font-weight:600;">¥15-30 万</span></div>
            <div style="color:var(--text-3);">城市 · <span style="color:var(--text-1); font-weight:600;">一线 / 新一线</span></div>
          </div>
        </div>

        <!-- 核心特征 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">CORE TRAITS · 核心特征</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:6px;">
            <li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>长期熬夜加班，生物钟紊乱</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>体检发现轻度脂肪肝</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>信息敏感、善于搜索对比</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>愿为&quot;健康自救&quot;付费</li>
          </ul>
        </div>

        <!-- 信息渠道（条形图） -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">CHANNELS · 信息获取渠道</div>
          <div style="display:flex; flex-direction:column; gap:8px;">
            <div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">小红书</span>
                <span class="text-mono" style="color:#FF4D8D;">60%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:60%; height:100%; background:#FF4D8D; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">医生科普号</span>
                <span class="text-mono" style="color:#FF4D8D;">45%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:45%; height:100%; background:#FF4D8D; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">知乎/微博</span>
                <span class="text-mono" style="color:#FF4D8D;">30%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:30%; height:100%; background:#FF4D8D; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">丁香医生 APP</span>
                <span class="text-mono" style="color:#FF4D8D;">25%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:25%; height:100%; background:#FF4D8D; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div>
          </div>
        </div>

        <!-- 决策路径 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">JOURNEY · 决策路径</div>
          <ol style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:8px; counter-reset:journey;">
            <li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#FF4D8D22; color:#FF4D8D; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">①</span>体检报告红字 → 焦虑</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#FF4D8D22; color:#FF4D8D; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">②</span>小红书搜「护肝+熬夜」</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#FF4D8D22; color:#FF4D8D; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">③</span>对比水飞蓟 vs 复合配方</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#FF4D8D22; color:#FF4D8D; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">④</span>京东/天猫下单</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#FF4D8D22; color:#FF4D8D; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">⑤</span>打卡 2-4 周观察</li>
          </ol>
        </div>

        <!-- 核心痛点 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:10px;">PAIN · 核心痛点排序</div>
          <div style="display:flex; flex-direction:column; gap:5px;">
            <div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#1</span>
              <span style="color:var(--text-2); flex:1;">起效慢、吃了无感</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#2</span>
              <span style="color:var(--text-2); flex:1;">担心副作用、肝肾负担</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#3</span>
              <span style="color:var(--text-2); flex:1;">不知道哪个品牌靠谱</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#4</span>
              <span style="color:var(--text-2); flex:1;">怕吃久了形成依赖</span>
            </div>
          </div>
        </div>

        <!-- 触动关键词 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">HOOK · 触动关键词</div>
          <div style="display:flex; flex-wrap:wrap; gap:6px;">
            <span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">熬夜救星</span><span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">护肝助眠</span><span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">男士护肝</span><span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">水飞蓟片</span><span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">打工人自救</span>
          </div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:18px 24px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">VOC EVIDENCE · 真实原声</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55; font-style:italic; margin-bottom:8px;">"打工人必备的自救指南之护肝片"</div>
          <div style="display:flex; justify-content:space-between; font-size:0.72rem; color:var(--text-3);">
            <span>小红书爆款笔记 Top #1</span>
            <span class="text-mono" style="color:#FF4D8D;">♥ 4001</span>
          </div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #D4A574; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- 头部 -->
        <div style="padding:24px; background:linear-gradient(180deg, #D4A57414, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; align-items:start; gap:14px; margin-bottom:14px;">
            <div style="font-size:2.6rem; line-height:1;">🍺</div>
            <div style="flex:1;">
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:4px;">PERSONA B · 30%</div>
              <div style="font-weight:800; font-size:1.15rem; line-height:1.3; color:var(--text-1);">应酬男 · 老李</div>
            </div>
          </div>
          <div style="display:grid; grid-template-columns:1fr 1fr; gap:6px; font-size:0.78rem;">
            <div style="color:var(--text-3);">年龄 · <span style="color:var(--text-1); font-weight:600;">35-50 岁</span></div>
            <div style="color:var(--text-3);">性别 · <span style="color:var(--text-1); font-weight:600;">90% 男</span></div>
            <div style="color:var(--text-3);">收入 · <span style="color:var(--text-1); font-weight:600;">¥30-50 万</span></div>
            <div style="color:var(--text-3);">城市 · <span style="color:var(--text-1); font-weight:600;">全城市覆盖</span></div>
          </div>
        </div>

        <!-- 核心特征 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">CORE TRAITS · 核心特征</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:6px;">
            <li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>商务应酬 ≥2 次/周</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>长期酒精 + 油腻饮食</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>轻中度脂肪肝已确诊</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>家庭决策者、价格不敏感</li>
          </ul>
        </div>

        <!-- 信息渠道（条形图） -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">CHANNELS · 信息获取渠道</div>
          <div style="display:flex; flex-direction:column; gap:8px;">
            <div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">药店店员推荐</span>
                <span class="text-mono" style="color:#D4A574;">50%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:50%; height:100%; background:#D4A574; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">京东自营</span>
                <span class="text-mono" style="color:#D4A574;">45%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:45%; height:100%; background:#D4A574; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">朋友/同事推荐</span>
                <span class="text-mono" style="color:#D4A574;">40%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:40%; height:100%; background:#D4A574; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">百度搜索</span>
                <span class="text-mono" style="color:#D4A574;">25%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:25%; height:100%; background:#D4A574; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div>
          </div>
        </div>

        <!-- 决策路径 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">JOURNEY · 决策路径</div>
          <ol style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:8px; counter-reset:journey;">
            <li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#D4A57422; color:#D4A574; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">①</span>体检指标异常</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#D4A57422; color:#D4A574; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">②</span>药店直接问店员</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#D4A57422; color:#D4A574; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">③</span>看品牌→江中/汤臣倍健</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#D4A57422; color:#D4A574; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">④</span>直接大包装下单</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#D4A57422; color:#D4A574; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">⑤</span>家人监督长期服用</li>
          </ol>
        </div>

        <!-- 核心痛点 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:10px;">PAIN · 核心痛点排序</div>
          <div style="display:flex; flex-direction:column; gap:5px;">
            <div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#1</span>
              <span style="color:var(--text-2); flex:1;">解酒效果不明显</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#2</span>
              <span style="color:var(--text-2); flex:1;">一次要吃很多颗</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#3</span>
              <span style="color:var(--text-2); flex:1;">药片大、吞咽难</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#4</span>
              <span style="color:var(--text-2); flex:1;">怕干扰正常代谢</span>
            </div>
          </div>
        </div>

        <!-- 触动关键词 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">HOOK · 触动关键词</div>
          <div style="display:flex; flex-wrap:wrap; gap:6px;">
            <span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">解酒护肝</span><span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">宿醉缓解</span><span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">应酬三件套</span><span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">解油腻</span><span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">脂肪肝</span>
          </div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:18px 24px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; margin-bottom:8px;">VOC EVIDENCE · 真实原声</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55; font-style:italic; margin-bottom:8px;">"肝郁气滞可以吃护肝嘛 · 肝火大，脾气暴躁，肝气郁结，可以吃吗"</div>
          <div style="display:flex; justify-content:space-between; font-size:0.72rem; color:var(--text-3);">
            <span>VOC 应酬场景原声（场景 Top 1 · 7 次）</span>
            <span class="text-mono" style="color:#D4A574;">♥ 24 + 23</span>
          </div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #8B5CF6; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- 头部 -->
        <div style="padding:24px; background:linear-gradient(180deg, #8B5CF614, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; align-items:start; gap:14px; margin-bottom:14px;">
            <div style="font-size:2.6rem; line-height:1;">🌸</div>
            <div style="flex:1;">
              <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">PERSONA C · 20%</div>
              <div style="font-weight:800; font-size:1.15rem; line-height:1.3; color:var(--text-1);">情绪肝女性 · 晓玲</div>
            </div>
          </div>
          <div style="display:grid; grid-template-columns:1fr 1fr; gap:6px; font-size:0.78rem;">
            <div style="color:var(--text-3);">年龄 · <span style="color:var(--text-1); font-weight:600;">28-40 岁</span></div>
            <div style="color:var(--text-3);">性别 · <span style="color:var(--text-1); font-weight:600;">95% 女</span></div>
            <div style="color:var(--text-3);">收入 · <span style="color:var(--text-1); font-weight:600;">¥10-25 万</span></div>
            <div style="color:var(--text-3);">城市 · <span style="color:var(--text-1); font-weight:600;">新一线 / 二三线</span></div>
          </div>
        </div>

        <!-- 核心特征 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">CORE TRAITS · 核心特征</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:6px;">
            <li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>经期不规律、乳房胀痛</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>易怒失眠、情绪波动大</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>中医诊断肝郁气滞</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.5; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>信中医、偏好国潮养生</li>
          </ul>
        </div>

        <!-- 信息渠道（条形图） -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">CHANNELS · 信息获取渠道</div>
          <div style="display:flex; flex-direction:column; gap:8px;">
            <div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">小红书</span>
                <span class="text-mono" style="color:#8B5CF6;">70%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:70%; height:100%; background:#8B5CF6; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">抖音中医号</span>
                <span class="text-mono" style="color:#8B5CF6;">50%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:50%; height:100%; background:#8B5CF6; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">中医 KOL</span>
                <span class="text-mono" style="color:#8B5CF6;">40%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:40%; height:100%; background:#8B5CF6; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div><div>
              <div style="display:flex; justify-content:space-between; font-size:0.78rem; margin-bottom:3px;">
                <span style="color:var(--text-2);">朋友圈种草</span>
                <span class="text-mono" style="color:#8B5CF6;">25%</span>
              </div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; overflow:hidden;">
                <div style="width:25%; height:100%; background:#8B5CF6; border-radius:2px; transition:width .8s;"></div>
              </div>
            </div>
          </div>
        </div>

        <!-- 决策路径 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">JOURNEY · 决策路径</div>
          <ol style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:8px; counter-reset:journey;">
            <li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#8B5CF622; color:#8B5CF6; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">①</span>中医问诊 → 肝郁诊断</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#8B5CF622; color:#8B5CF6; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">②</span>小红书搜疏肝解郁</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#8B5CF622; color:#8B5CF6; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">③</span>对比中药 vs 保健品</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#8B5CF622; color:#8B5CF6; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">④</span>看包装→国潮加分</li><li style="counter-increment:journey; font-size:0.82rem; color:var(--text-2); line-height:1.45; padding-left:22px; position:relative;"><span style="position:absolute; left:0; top:1px; width:16px; height:16px; border-radius:50%; background:#8B5CF622; color:#8B5CF6; font-weight:700; font-family:var(--font-mono); font-size:0.68rem; display:flex; align-items:center; justify-content:center;">⑤</span>长期调理 2-3 个月</li>
          </ol>
        </div>

        <!-- 核心痛点 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:10px;">PAIN · 核心痛点排序</div>
          <div style="display:flex; flex-direction:column; gap:5px;">
            <div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#1</span>
              <span style="color:var(--text-2); flex:1;">中药煎服繁琐</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#2</span>
              <span style="color:var(--text-2); flex:1;">西药保健品不信任</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#3</span>
              <span style="color:var(--text-2); flex:1;">怕激素类成分</span>
            </div><div style="display:flex; align-items:center; gap:8px; font-size:0.82rem;">
              <span class="text-mono" style="color:var(--rose); font-weight:700; min-width:18px;">#4</span>
              <span style="color:var(--text-2); flex:1;">短期无感即放弃</span>
            </div>
          </div>
        </div>

        <!-- 触动关键词 -->
        <div style="padding:18px 24px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">HOOK · 触动关键词</div>
          <div style="display:flex; flex-wrap:wrap; gap:6px;">
            <span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">疏肝解郁</span><span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">养肝安神</span><span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">玫瑰护肝</span><span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">国潮养生</span><span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">养颜美颜</span>
          </div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:18px 24px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em; margin-bottom:8px;">VOC EVIDENCE · 真实原声</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55; font-style:italic; margin-bottom:8px;">"肝火大，脾气暴躁，肝气郁结，可以吃吗"</div>
          <div style="display:flex; justify-content:space-between; font-size:0.72rem; color:var(--text-3);">
            <span>小红书护肝片真实评论</span>
            <span class="text-mono" style="color:#8B5CF6;">♥ 23</span>
          </div>
        </div>
      </div>
    </div>

    <!-- 底部结论 bar -->
    <div class="fade-up" style="margin-top:32px; padding:20px 28px; background:linear-gradient(135deg, #FF4D8D0A, rgba(255,255,255,0.01)); border-left:4px solid #FF4D8D; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em; margin-bottom:8px;">💡 PRODUCT INSIGHT</div>
      <div style="font-size:1rem; color:var(--text-1); line-height:1.75;">
        <strong style="color:#FF4D8D;">3 类人群痛点完全不同 → 单 SKU 无法满足</strong>。建议按照<strong>熬夜版 (L-02)</strong> / <strong>应酬版 (L-01)</strong> / <strong>疏肝解郁版 (L-03)</strong> 做 3 条产品线分化，对应不同渠道 + 内容话术 + 包装视觉。
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="audience-2" data-tone="rose" data-slide-num="05/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#FF4D8D;">2.1.2 · INFLUENCER LANDSCAPE</div>
      <h2 class="text-h1"><span class="headline-anim">影响人群画像 · 3 层传播关键节点</span></h2>
      <p class="section-sub">江中肝纯片走出小红书同质化内容 · 需要在 <strong style="color:#FF4D8D;">医疗权威 / 养生 KOL / 职场博主</strong> 三层节点同时布局 · 形成"自上而下权威背书 + 自下而上圈层共鸣"的双向传播矩阵</p>
    </div>

    <!-- 3 影响者类型卡 -->
    <div style="display:flex; flex-direction:column; gap:18px;">
      
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md); padding:26px 28px;">
        <div style="display:grid; grid-template-columns: 90px 1fr 1.2fr; gap:26px; align-items:start;">

          <!-- 左侧 icon + 占比 -->
          <div style="text-align:center;">
            <div style="font-size:3rem; line-height:1; margin-bottom:10px;">🩺</div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; font-weight:700;">TIER 1</div>
          </div>

          <!-- 中间：名称 + 特征 -->
          <div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:6px;">医疗权威层 · 决策权重 · 40%</div>
            <h3 class="text-h3" style="margin:0 0 14px; font-size:1.2rem; color:var(--text-1);">三甲肝病科医生</h3>
            <ul style="list-style:none; padding:0; margin:0 0 16px; display:flex; flex-direction:column; gap:6px;">
              <li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">·</span>专业权威，影响诊断+购买决策</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">·</span>关注循证医学、成分剂量、临床证据</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">·</span>对新配方持开放但需要数据支持</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">·</span>处方场景转介 OTC 的关键节点</li>
            </ul>
            <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-left:2px solid #0085CA; border-radius:0 6px 6px 0;">
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:6px;">核心沟通重点</div>
              <ul style="list-style:none; padding:0; margin:0; font-size:0.82rem; color:var(--text-1); line-height:1.6;">
                <li>· 4 重协同的药理机制阐述</li><li>· 与单成分水飞蓟的临床数据对比</li><li>· 基于中国肝病流行病学的剂量设计</li>
              </ul>
            </div>
          </div>

          <!-- 右侧：匹配 KOL -->
          <div>
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">MATCHED KOL · 候选合作池</div>
            <div style="display:flex; flex-direction:column; gap:10px;">
              <div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">丁香园肝病频道</div>
                  <span class="text-mono text-xs" style="color:#0085CA; white-space:nowrap;">1800w+</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>医学平台</span>
                  <span style="color:var(--text-2);">科普 + 专家问答</span>
                </div>
              </div><div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">Dr. Joseph Salhab</div>
                  <span class="text-mono text-xs" style="color:#0085CA; white-space:nowrap;">2.1M (VOC 源自)</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>TikTok · 肝健康</span>
                  <span style="color:var(--text-2);">海外肝健康 KOL Top 3</span>
                </div>
              </div>
            </div>
          </div>

        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF4D8D; border-radius:var(--radius-md); padding:26px 28px;">
        <div style="display:grid; grid-template-columns: 90px 1fr 1.2fr; gap:26px; align-items:start;">

          <!-- 左侧 icon + 占比 -->
          <div style="text-align:center;">
            <div style="font-size:3rem; line-height:1; margin-bottom:10px;">📱</div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; font-weight:700;">TIER 2</div>
          </div>

          <!-- 中间：名称 + 特征 -->
          <div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:6px;">养生 KOL / KOC 层 · 决策权重 · 35%</div>
            <h3 class="text-h3" style="margin:0 0 14px; font-size:1.2rem; color:var(--text-1);">小红书中医养生达人 + 成分党博主</h3>
            <ul style="list-style:none; padding:0; margin:0 0 16px; display:flex; flex-direction:column; gap:6px;">
              <li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">·</span>女性用户信任度高</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">·</span>擅长种草内容（对比测评、成分拆解）</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">·</span>关注颜值 + 体验 + 话题性</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">·</span>可快速撬动小红书内容生态</li>
            </ul>
            <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:6px;">核心沟通重点</div>
              <ul style="list-style:none; padding:0; margin:0; font-size:0.82rem; color:var(--text-1); line-height:1.6;">
                <li>· 国潮养生内容调性</li><li>· &quot;我吃了半年&quot;真实打卡测评</li><li>· 对比单成分 vs 复合配方的可视化</li>
              </ul>
            </div>
          </div>

          <!-- 右侧：匹配 KOL -->
          <div>
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">MATCHED KOL · 候选合作池</div>
            <div style="display:flex; flex-direction:column; gap:10px;">
              <div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">中医养生 KOC · 小茉</div>
                  <span class="text-mono text-xs" style="color:#FF4D8D; white-space:nowrap;">10-50w 腰部</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>小红书</span>
                  <span style="color:var(--text-2);">真人试用 · 3 周打卡</span>
                </div>
              </div><div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">成分党博主 · 阿尼亚</div>
                  <span class="text-mono text-xs" style="color:#FF4D8D; white-space:nowrap;">50w+</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>抖音 + 小红书</span>
                  <span style="color:var(--text-2);">配方卡 + 成分表拆解</span>
                </div>
              </div>
            </div>
          </div>

        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF8C42; border-radius:var(--radius-md); padding:26px 28px;">
        <div style="display:grid; grid-template-columns: 90px 1fr 1.2fr; gap:26px; align-items:start;">

          <!-- 左侧 icon + 占比 -->
          <div style="text-align:center;">
            <div style="font-size:3rem; line-height:1; margin-bottom:10px;">💼</div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; font-weight:700;">TIER 3</div>
          </div>

          <!-- 中间：名称 + 特征 -->
          <div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.12em; margin-bottom:6px;">职场/打工人圈层 · 决策权重 · 15%</div>
            <h3 class="text-h3" style="margin:0 0 14px; font-size:1.2rem; color:var(--text-1);">职场自媒体博主 + 生活方式博主</h3>
            <ul style="list-style:none; padding:0; margin:0 0 16px; display:flex; flex-direction:column; gap:6px;">
              <li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">·</span>VOC 爆款笔记主力生产者（&quot;打工人自救指南&quot;4001赞）</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">·</span>情感共鸣强，适合场景代入</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">·</span>适合男性用户群体触达</li><li style="font-size:0.85rem; color:var(--text-2); line-height:1.55; padding-left:16px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">·</span>内容自然、不显广告属性</li>
            </ul>
            <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-left:2px solid #FF8C42; border-radius:0 6px 6px 0;">
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:6px;">核心沟通重点</div>
              <ul style="list-style:none; padding:0; margin:0; font-size:0.82rem; color:var(--text-1); line-height:1.6;">
                <li>· 熬夜加班场景故事化</li><li>· &quot;体检发现脂肪肝&quot;一镜到底纪实</li><li>· &quot;男性护肝&quot;明确标签投放</li>
              </ul>
            </div>
          </div>

          <!-- 右侧：匹配 KOL -->
          <div>
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:12px;">MATCHED KOL · 候选合作池</div>
            <div style="display:flex; flex-direction:column; gap:10px;">
              <div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">打工人饲养员</div>
                  <span class="text-mono text-xs" style="color:#FF8C42; white-space:nowrap;">30-100w</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>小红书职场号</span>
                  <span style="color:var(--text-2);">打工自救系列</span>
                </div>
              </div><div style="padding:12px 14px; background:var(--bg-2); border:1px solid var(--border); border-radius:6px;">
                <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:6px;">
                  <div style="font-weight:700; font-size:0.92rem; color:var(--text-1);">体检师阿健</div>
                  <span class="text-mono text-xs" style="color:#FF8C42; white-space:nowrap;">50w+</span>
                </div>
                <div style="display:flex; justify-content:space-between; font-size:0.76rem; color:var(--text-3);">
                  <span>抖音</span>
                  <span style="color:var(--text-2);">体检报告解读 · 脂肪肝专题</span>
                </div>
              </div>
            </div>
          </div>

        </div>
      </div>
    </div>

    <!-- 影响关系网络图 -->
    <div class="fade-up" style="margin-top:28px; padding:28px; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em; margin-bottom:16px;">INFLUENCE FLOW · 影响力传导链路</div>
      <div style="display:grid; grid-template-columns: 1fr 40px 1fr 40px 1fr; gap:16px; align-items:center;">
        <div style="padding:14px; background:#0085CA14; border:1px solid #0085CA44; border-radius:8px; text-align:center;">
          <div style="font-size:1.3rem; margin-bottom:6px;">🩺</div>
          <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">医疗权威层</div>
          <div class="text-mono text-xs" style="color:#0085CA;">自上而下</div>
        </div>
        <div style="color:#FF4D8D; font-size:1.4rem; text-align:center;">→</div>
        <div style="padding:14px; background:#FF4D8D14; border:1px solid #FF4D8D44; border-radius:8px; text-align:center;">
          <div style="font-size:1.3rem; margin-bottom:6px;">📱</div>
          <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">养生 KOL 层</div>
          <div class="text-mono text-xs" style="color:#FF4D8D;">圈层破壁</div>
        </div>
        <div style="color:#FF4D8D; font-size:1.4rem; text-align:center;">→</div>
        <div style="padding:14px; background:#FF8C4214; border:1px solid #FF8C4244; border-radius:8px; text-align:center;">
          <div style="font-size:1.3rem; margin-bottom:6px;">💼</div>
          <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">职场自媒体层</div>
          <div class="text-mono text-xs" style="color:#FF8C42;">圈层共鸣</div>
        </div>
      </div>
      <div style="margin-top:14px; text-align:center; font-size:0.82rem; color:var(--text-2); line-height:1.6;">
        <strong style="color:#FF4D8D;">传播策略</strong>：<br/>
        医生背书建立权威锚点 → 养生 KOL 做内容扩散 → 职场博主做圈层共鸣 · <strong style="color:#FF4D8D;">三层形成合力</strong>，对冲 VOC 爆款 #3 "<em>不要吃护肝片</em>" 的反向内容伤害
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="audience-3" data-tone="rose" data-slide-num="06/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#FF4D8D;">2.1.3 · CUSTOMER JOURNEY MAP</div>
      <h2 class="text-h1"><span class="headline-anim">决策旅程 · 从焦虑到推荐的 7 阶段</span></h2>
      <p class="section-sub">基于 VOC 原声提炼的用户完整决策路径 · 每一阶段标注真实行为 / 接触点 / 痛点 / 机会窗口 · 3 个关键触点优化路径</p>
    </div>

    <!-- 7 阶段横向流程 -->
    <div class="fade-up" style="margin-bottom:28px; position:relative;">
      <div style="display:grid; grid-template-columns:repeat(7, 1fr); gap:8px; position:relative; z-index:2;">
        <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">👁️</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 1</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">认知</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">潜在需求</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">⚡</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 2</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">触发</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">焦虑产生</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">🔍</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 3</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">考虑</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">对比决策</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">💳</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 4</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">决策</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">下单购买</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">📦</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 5</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">使用</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">服用观察</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">⭐</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 6</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">评价</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">效果验证</div>
        </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:16px 12px; text-align:center;">
          <div style="font-size:1.8rem; margin-bottom:6px; line-height:1;">🔁</div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">STAGE 7</div>
          <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); margin-top:4px;">推荐</div>
          <div style="font-size:0.72rem; color:var(--text-3); margin-top:2px;">扩散传播</div>
        </div>
      </div>
      <!-- 连接线 -->
      <div style="position:absolute; top:50%; left:6%; right:6%; height:2px; background:linear-gradient(90deg, #FF4D8D44, #FF4D8D); z-index:1; opacity:0.4;"></div>
    </div>

    <!-- 详细阶段表格 -->
    <div class="table-wrap fade-up" style="margin-bottom:32px;">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:60px;">Stage</th>
            <th style="width:80px;">阶段</th>
            <th>核心行为</th>
            <th>触点</th>
            <th style="color:var(--rose) !important;">痛点</th>
            <th style="color:#FF4D8D !important;">影响机会</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td class="tb-num">1</td>
            <td><span style="font-size:1.15rem;">👁️</span> <strong>认知</strong></td>
            <td>浏览健康资讯</td>
            <td style="color:var(--text-2);">小红书/朋友圈</td>
            <td style="color:var(--rose);">—</td>
            <td style="color:#FF4D8D; font-weight:600;">场景化内容植入</td>
          </tr><tr>
            <td class="tb-num">2</td>
            <td><span style="font-size:1.15rem;">⚡</span> <strong>触发</strong></td>
            <td>搜索「护肝」</td>
            <td style="color:var(--text-2);">百度/小红书搜索</td>
            <td style="color:var(--rose);">信息过载</td>
            <td style="color:#FF4D8D; font-weight:600;">「复合护肝」关键词布局</td>
          </tr><tr>
            <td class="tb-num">3</td>
            <td><span style="font-size:1.15rem;">🔍</span> <strong>考虑</strong></td>
            <td>比较品牌+成分</td>
            <td style="color:var(--text-2);">小红书/知乎测评</td>
            <td style="color:var(--rose);">不知哪个更好</td>
            <td style="color:#FF4D8D; font-weight:600;">KOL 测评 + 成分白皮书</td>
          </tr><tr>
            <td class="tb-num">4</td>
            <td><span style="font-size:1.15rem;">💳</span> <strong>决策</strong></td>
            <td>确定品牌下单</td>
            <td style="color:var(--text-2);">天猫/京东/药店</td>
            <td style="color:var(--rose);">价格/真伪担心</td>
            <td style="color:#FF4D8D; font-weight:600;">一物一码 + 第三方检测</td>
          </tr><tr>
            <td class="tb-num">5</td>
            <td><span style="font-size:1.15rem;">📦</span> <strong>使用</strong></td>
            <td>吃药观察效果</td>
            <td style="color:var(--text-2);">产品本身</td>
            <td style="color:var(--rose);">剂量/时机拿捏</td>
            <td style="color:#FF4D8D; font-weight:600;">30 天打卡日历 + 服用指南</td>
          </tr><tr>
            <td class="tb-num">6</td>
            <td><span style="font-size:1.15rem;">⭐</span> <strong>评价</strong></td>
            <td>体检指标对比</td>
            <td style="color:var(--text-2);">小红书分享</td>
            <td style="color:var(--rose);">效果不明显</td>
            <td style="color:#FF4D8D; font-weight:600;">Before/After 模板内容</td>
          </tr><tr>
            <td class="tb-num">7</td>
            <td><span style="font-size:1.15rem;">🔁</span> <strong>推荐</strong></td>
            <td>推给亲友同事</td>
            <td style="color:var(--text-2);">微信/朋友圈</td>
            <td style="color:var(--rose);">—</td>
            <td style="color:#FF4D8D; font-weight:600;">复购激励 + 推荐奖金</td>
          </tr>
        </tbody>
      </table>
    </div>

    <!-- 关键触点优化 -->
    <h3 class="text-h2 fade-up" style="margin-top:12px; margin-bottom:18px;">🎯 关键触点优化 · 3 个放大器</h3>
    <div class="grid grid-3 fade-up" style="gap:16px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); overflow:hidden;">
        <div style="padding:18px 20px; background:linear-gradient(180deg, #FF4D8D14, transparent);">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">TOUCHPOINT · 01</div>
          <h4 style="margin:0; font-size:1.1rem; font-weight:700; color:var(--text-1);">小红书</h4>
        </div>
        <div style="padding:16px 20px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:8px;">BEFORE · 现状问题</div>
          <div style="font-size:0.85rem; color:var(--text-2); line-height:1.6;">搜「护肝片」全是同质内容 + 反向 VOC（「不要吃护肝片」2355赞）</div>
        </div>
        <div style="padding:16px 20px;">
          <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:8px;">AFTER · 优化方案</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.6;">布局「新一代复合护肝」+「成分对比白皮书」+「熬夜党自救」+「疏肝解郁」4 大关键词矩阵</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); overflow:hidden;">
        <div style="padding:18px 20px; background:linear-gradient(180deg, #FF4D8D14, transparent);">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">TOUCHPOINT · 02</div>
          <h4 style="margin:0; font-size:1.1rem; font-weight:700; color:var(--text-1);">药店终端</h4>
        </div>
        <div style="padding:16px 20px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:8px;">BEFORE · 现状问题</div>
          <div style="font-size:0.85rem; color:var(--text-2); line-height:1.6;">店员对新复合配方不熟悉 · 黄金位置被传统水飞蓟片占据</div>
        </div>
        <div style="padding:16px 20px;">
          <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:8px;">AFTER · 优化方案</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.6;">提供对比式 POP 物料（单成分 vs 复合）· 店员培训+分级返利· 申请 OTC 护肝专区黄金位</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); overflow:hidden;">
        <div style="padding:18px 20px; background:linear-gradient(180deg, #FF4D8D14, transparent);">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">TOUCHPOINT · 03</div>
          <h4 style="margin:0; font-size:1.1rem; font-weight:700; color:var(--text-1);">电商平台</h4>
        </div>
        <div style="padding:16px 20px; border-bottom:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:8px;">BEFORE · 现状问题</div>
          <div style="font-size:0.85rem; color:var(--text-2); line-height:1.6;">详情页信息过载 · 用户不易找到差异化钩子</div>
        </div>
        <div style="padding:16px 20px;">
          <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:8px;">AFTER · 优化方案</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.6;">A+ 主图强化「4 重协同」可视化 · 一物一码直达服用指南 · 第三方检测报告在线可查</div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="audience-4" data-tone="rose" data-slide-num="07/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#FF4D8D;">2.1.4 · PSYCHOLOGICAL INSIGHTS</div>
      <h2 class="text-h1"><span class="headline-anim">心理洞察 · 4 条深层认知结构</span></h2>
      <p class="section-sub">VOC 原声背后的心理学机制解码 · 每条洞察都对应经典心理学理论 + 江中产品策略落点 · 这是做出"不一样的护肝片"的思维母题</p>
    </div>

    <!-- 4 条洞察 insight-banner 风格 -->
    <div style="display:flex; flex-direction:column; gap:20px;">
      
      <div class="insight-banner fade-up" data-num="01" style="border-left:4px solid #FF4D8D; background:linear-gradient(135deg, var(--bg-1) 0%, #FF4D8D06 100%);">
        <div>
          <div style="display:flex; align-items:baseline; gap:14px; margin-bottom:10px;">
            <span style="font-size:2.2rem; line-height:1;">💊</span>
            <div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em;">INSIGHT 01 · Self-Compensation Theory · 自我补偿心理</div>
              <h3 style="font-size:clamp(1.4rem, 2.4vw, 1.9rem); font-weight:800; color:var(--text-1); margin-top:6px; line-height:1.25;">健康焦虑 + 自我补偿</h3>
            </div>
          </div>
          <p class="insight-body" style="color:var(--text-2); font-size:1rem; line-height:1.75; max-width:95%;">用户意识到&quot;我熬夜了/应酬了/损肝了&quot;，通过吃护肝片来心理补偿 — 这让护肝片变成了&quot;道德许可证&quot;，吃了就能继续放纵。</p>
        </div>

        <!-- VOC 证据 + 策略建议 双栏 -->
        <div style="display:grid; grid-template-columns: 1fr 1fr; gap:20px;">
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">VOC · 真实原声证据</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.6; font-style:italic;">"&quot;那上大夜班怎么办到底能不能吃护肝片&quot; · &quot;经常熬夜加班，求男性护肝片推荐&quot;"</div>
            <div style="margin-top:8px; font-size:0.72rem; color:#FF4D8D;" class="text-mono">♥ 30 + 16</div>
          </div>
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">🎯 APPLICATION · 策略应用</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.65;">不要直接教育"别熬夜" · 要承认用户的现实场景 + 提供精准补偿方案 · Hero claim：<strong>"熬夜党的复合护肝"</strong></div>
          </div>
        </div>
      </div>
      <div class="insight-banner fade-up" data-num="02" style="border-left:4px solid #D4A574; background:linear-gradient(135deg, var(--bg-1) 0%, #D4A57406 100%);">
        <div>
          <div style="display:flex; align-items:baseline; gap:14px; margin-bottom:10px;">
            <span style="font-size:2.2rem; line-height:1;">🌿</span>
            <div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em;">INSIGHT 02 · Cultural Schema Theory · 文化图式</div>
              <h3 style="font-size:clamp(1.4rem, 2.4vw, 1.9rem); font-weight:800; color:var(--text-1); margin-top:6px; line-height:1.25;">中医情绪肝心智</h3>
            </div>
          </div>
          <p class="insight-body" style="color:var(--text-2); font-size:1rem; line-height:1.75; max-width:95%;">中国用户广泛持有&quot;肝主情志&quot;认知：肝不好 = 易怒/失眠/经期不规律。现代 OTC 市场完全被西医叙事占据，留下巨大空位。</p>
        </div>

        <!-- VOC 证据 + 策略建议 双栏 -->
        <div style="display:grid; grid-template-columns: 1fr 1fr; gap:20px;">
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #D4A574; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; margin-bottom:8px;">VOC · 真实原声证据</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.6; font-style:italic;">"&quot;肝郁气滞可以吃护肝嘛&quot; · &quot;肝火大，脾气暴躁，肝气郁结，可以吃吗&quot;"</div>
            <div style="margin-top:8px; font-size:0.72rem; color:#D4A574;" class="text-mono">♥ 24 + 23</div>
          </div>
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">🎯 APPLICATION · 策略应用</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.65;">产品端开发 <strong style="color:#8B5CF6;">L-03 疏肝解郁片</strong>（水飞蓟+玫瑰+柴胡+玉米须）· 直接对接中医"肝郁"话语体系 · 抢占情绪肝赛道</div>
          </div>
        </div>
      </div>
      <div class="insight-banner fade-up" data-num="03" style="border-left:4px solid #FF8C42; background:linear-gradient(135deg, var(--bg-1) 0%, #FF8C4206 100%);">
        <div>
          <div style="display:flex; align-items:baseline; gap:14px; margin-bottom:10px;">
            <span style="font-size:2.2rem; line-height:1;">🛡️</span>
            <div>
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.15em;">INSIGHT 03 · Loss Aversion (Kahneman &amp; Tversky, 1979)</div>
              <h3 style="font-size:clamp(1.4rem, 2.4vw, 1.9rem); font-weight:800; color:var(--text-1); margin-top:6px; line-height:1.25;">损失厌恶 &gt; 收益追求</h3>
            </div>
          </div>
          <p class="insight-body" style="color:var(--text-2); font-size:1rem; line-height:1.75; max-width:95%;">用户对&quot;不吃护肝片导致的伤害&quot;的恐惧，远大于&quot;吃护肝片获得的收益&quot;的期待。VOC 证据：用户反向焦虑「不吃就睡不好」比「吃了更健康」更能触发购买。</p>
        </div>

        <!-- VOC 证据 + 策略建议 双栏 -->
        <div style="display:grid; grid-template-columns: 1fr 1fr; gap:20px;">
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF8C42; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.12em; margin-bottom:8px;">VOC · 真实原声证据</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.6; font-style:italic;">"&quot;我吃了护肝片就能睡好，不吃就容易失眠是为什么呢&quot;"</div>
            <div style="margin-top:8px; font-size:0.72rem; color:#FF8C42;" class="text-mono">♥ 6</div>
          </div>
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">🎯 APPLICATION · 策略应用</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.65;">话术从"护肝有好处"切换为"<strong style="color:#FF8C42;">不护肝的代价</strong>" · 场景代入「脂肪肝 3 年变肝硬化」等损失叙事 · 对比展示「继续熬夜 vs 护肝干预」两条时间线</div>
          </div>
        </div>
      </div>
      <div class="insight-banner fade-up" data-num="04" style="border-left:4px solid #0085CA; background:linear-gradient(135deg, var(--bg-1) 0%, #0085CA06 100%);">
        <div>
          <div style="display:flex; align-items:baseline; gap:14px; margin-bottom:10px;">
            <span style="font-size:2.2rem; line-height:1;">🔬</span>
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em;">INSIGHT 04 · Source Credibility Theory · 信源可信度</div>
              <h3 style="font-size:clamp(1.4rem, 2.4vw, 1.9rem); font-weight:800; color:var(--text-1); margin-top:6px; line-height:1.25;">权威话术失信危机</h3>
            </div>
          </div>
          <p class="insight-body" style="color:var(--text-2); font-size:1rem; line-height:1.75; max-width:95%;">用户对&quot;穿白大褂的医生推荐&quot;产生了免疫反应 — 发现多个医生号文案一模一样，直接触发信任崩塌。这是传统 OTC 营销第一次面临的新危机。</p>
        </div>

        <!-- VOC 证据 + 策略建议 双栏 -->
        <div style="display:grid; grid-template-columns: 1fr 1fr; gap:20px;">
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #0085CA; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:8px;">VOC · 真实原声证据</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.6; font-style:italic;">"&quot;看了几个白大褂专家说，怎么词都一模一样的呢，背稿吗&quot; · &quot;医生其实也不是完全懂保健行业&quot;"</div>
            <div style="margin-top:8px; font-size:0.72rem; color:#0085CA;" class="text-mono">♥ 3 + 24</div>
          </div>
          <div style="padding:16px 18px; background:rgba(255,255,255,0.02); border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">🎯 APPLICATION · 策略应用</div>
            <div style="font-size:0.9rem; color:var(--text-1); line-height:1.65;">摒弃统一话术的医生软广 · 转向 <strong style="color:#0085CA;">独立第三方检测报告</strong> + <strong>真实用户 30 天打卡</strong> + <strong>成分克数透明表</strong> 三重可验证证据</div>
          </div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="audience-5" data-tone="rose" data-slide-num="08/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#FF4D8D;">2.1.5 · SEGMENTATION STRATEGY</div>
      <h2 class="text-h1"><span class="headline-anim">人群分层 · 4 层优先级策略矩阵</span></h2>
      <p class="section-sub">按占比 × 优先级 × 转化难度分层 · 每层有独立的内容/渠道/产品/KPI 四元策略 · 第一年 GMV 目标 · 5700w</p>
    </div>

    <!-- 主体：左饼图 + 右策略矩阵 -->
    <div class="grid fade-up" style="grid-template-columns: 320px 1fr; gap:32px; margin-bottom:32px; align-items:start;">

      <!-- 左：SVG 饼图 -->
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px; text-align:center;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em; margin-bottom:16px;">COMPOSITION · 人群构成</div>
        <svg viewBox="0 0 240 240" style="width:100%; max-width:240px; margin:0 auto; display:block;">
          <!-- 背景圆 -->
          <circle cx="120" cy="120" r="100" fill="rgba(255,255,255,0.02)" stroke="rgba(255,255,255,0.06)" stroke-width="1"/>
          <path d="M 120 120 L 120.0 20.0 A 100 100 0 0 1 150.9 215.1 Z" fill="#FF4D8D" opacity="0.85" stroke="var(--bg-0)" stroke-width="2"/><path d="M 120 120 L 150.9 215.1 A 100 100 0 0 1 20.0 120.0 Z" fill="#D4A574" opacity="0.85" stroke="var(--bg-0)" stroke-width="2"/><path d="M 120 120 L 20.0 120.0 A 100 100 0 0 1 89.1 24.9 Z" fill="#8B5CF6" opacity="0.85" stroke="var(--bg-0)" stroke-width="2"/><path d="M 120 120 L 89.1 24.9 A 100 100 0 0 1 120.0 20.0 Z" fill="#6B6B6B" opacity="0.85" stroke="var(--bg-0)" stroke-width="2"/>
          <!-- 中心洞 -->
          <circle cx="120" cy="120" r="40" fill="var(--bg-1)"/>
          <text x="120" y="115" text-anchor="middle" style="fill:var(--text-1); font-family:var(--font-head); font-weight:800; font-size:18px;">100%</text>
          <text x="120" y="132" text-anchor="middle" style="fill:var(--text-3); font-family:var(--font-mono); font-size:10px; letter-spacing:0.1em;">COVERAGE</text>
        </svg>
        <div style="margin-top:18px; display:flex; flex-direction:column; gap:8px;">
          <div style="display:flex; justify-content:space-between; align-items:center; font-size:0.82rem;">
            <div style="display:flex; align-items:center; gap:8px;">
              <span style="width:12px; height:12px; background:#FF4D8D; border-radius:2px; flex-shrink:0;"></span>
              <span style="color:var(--text-2);">🌙 熬夜打工人</span>
            </div>
            <span class="text-mono" style="color:#FF4D8D; font-weight:700;">45%</span>
          </div><div style="display:flex; justify-content:space-between; align-items:center; font-size:0.82rem;">
            <div style="display:flex; align-items:center; gap:8px;">
              <span style="width:12px; height:12px; background:#D4A574; border-radius:2px; flex-shrink:0;"></span>
              <span style="color:var(--text-2);">🍺 应酬男</span>
            </div>
            <span class="text-mono" style="color:#D4A574; font-weight:700;">30%</span>
          </div><div style="display:flex; justify-content:space-between; align-items:center; font-size:0.82rem;">
            <div style="display:flex; align-items:center; gap:8px;">
              <span style="width:12px; height:12px; background:#8B5CF6; border-radius:2px; flex-shrink:0;"></span>
              <span style="color:var(--text-2);">🌸 情绪肝女性</span>
            </div>
            <span class="text-mono" style="color:#8B5CF6; font-weight:700;">20%</span>
          </div><div style="display:flex; justify-content:space-between; align-items:center; font-size:0.82rem;">
            <div style="display:flex; align-items:center; gap:8px;">
              <span style="width:12px; height:12px; background:#6B6B6B; border-radius:2px; flex-shrink:0;"></span>
              <span style="color:var(--text-2);">🎲 盲从/尝鲜型</span>
            </div>
            <span class="text-mono" style="color:#6B6B6B; font-weight:700;">5%</span>
          </div>
        </div>
      </div>

      <!-- 右：策略表 -->
      <div class="table-wrap">
        <table class="data-tbl">
          <thead>
            <tr>
              <th style="width:140px;">人群</th>
              <th style="width:70px;">占比</th>
              <th style="width:70px;">优先级</th>
              <th>内容策略</th>
              <th>渠道</th>
              <th>产品承接</th>
            </tr>
          </thead>
          <tbody>
            <tr>
              <td><strong style="color:#FF4D8D;">🌙 熬夜打工人</strong></td>
              <td class="tb-num" style="color:#FF4D8D;">45%</td>
              <td><span class="tag" style="background:#FF4D8D22; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.7rem;">最高</span></td>
              <td style="font-size:0.82rem; line-height:1.5;">小红书「打工人自救指南」系列 · 爆款模板复刻</td>
              <td style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">天猫旗舰店 + 京东自营 + 小红书闭环</td>
              <td style="font-size:0.82rem; color:var(--text-1); line-height:1.5;"><strong>L-02 熬夜版（水飞蓟+NAC+GABA 助眠）¥138</strong></td>
            </tr><tr>
              <td><strong style="color:#D4A574;">🍺 应酬男</strong></td>
              <td class="tb-num" style="color:#D4A574;">30%</td>
              <td><span class="tag" style="background:#D4A57422; color:#D4A574; border-color:#D4A57444; font-size:0.7rem;">高</span></td>
              <td style="font-size:0.82rem; line-height:1.5;">京东/抖音「应酬脂肪肝3年变肝硬化」损失叙事</td>
              <td style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">OTC 药店 + 京东自营 + 企业大包团购</td>
              <td style="font-size:0.82rem; color:var(--text-1); line-height:1.5;"><strong>L-01 应酬版（水飞蓟+姜黄+葛根+B族）¥128 / L-05 家庭装 ¥228</strong></td>
            </tr><tr>
              <td><strong style="color:#8B5CF6;">🌸 情绪肝女性</strong></td>
              <td class="tb-num" style="color:#8B5CF6;">20%</td>
              <td><span class="tag" style="background:#8B5CF622; color:#8B5CF6; border-color:#8B5CF644; font-size:0.7rem;">中</span></td>
              <td style="font-size:0.82rem; line-height:1.5;">小红书中医养生 KOC 真人试用 · 3 周打卡</td>
              <td style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">小红书自营 + 天猫国际 + 线下中医馆合作</td>
              <td style="font-size:0.82rem; color:var(--text-1); line-height:1.5;"><strong>L-03 疏肝解郁片（水飞蓟+玫瑰+柴胡+玉米须+B6）¥118</strong></td>
            </tr><tr>
              <td><strong style="color:#6B6B6B;">🎲 盲从/尝鲜型</strong></td>
              <td class="tb-num" style="color:#6B6B6B;">5%</td>
              <td><span class="tag" style="background:#6B6B6B22; color:#6B6B6B; border-color:#6B6B6B44; font-size:0.7rem;">低</span></td>
              <td style="font-size:0.82rem; line-height:1.5;">不主动投入 · 追热点 借势收割即可</td>
              <td style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">依赖自然流量 + 直播尾货</td>
              <td style="font-size:0.82rem; color:var(--text-1); line-height:1.5;"><strong>L-04 泡腾片（水飞蓟+蒲公英+维C）¥59 入门款</strong></td>
            </tr>
          </tbody>
        </table>
      </div>
    </div>

    <!-- KPI 目标卡 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(4, 1fr); gap:12px;">
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:18px;">
        <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:6px;">KPI · 熬夜打工人</div>
        <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); line-height:1.45;">首年 GMV 目标 · 3000w ·占总盘 55%</div>
      </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #D4A574; border-radius:var(--radius-md); padding:18px;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:6px;">KPI · 应酬男</div>
        <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); line-height:1.45;">首年 GMV 目标 · 1800w ·占总盘 32%</div>
      </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:6px;">KPI · 情绪肝女性</div>
        <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); line-height:1.45;">首年 GMV 目标 · 800w · 占总盘 14%</div>
      </div><div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #6B6B6B; border-radius:var(--radius-md); padding:18px;">
        <div class="text-mono text-xs" style="color:#6B6B6B; letter-spacing:0.1em; margin-bottom:6px;">KPI · 盲从/尝鲜型</div>
        <div style="font-weight:700; font-size:0.95rem; color:var(--text-1); line-height:1.45;">首年 GMV 目标 · 100w · 占总盘 2%</div>
      </div>
    </div>

    <!-- 总盘结论 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:linear-gradient(135deg, #FF4D8D0A, rgba(245,166,35,0.04)); border:1px solid #FF4D8D22; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.15em; margin-bottom:10px;">🎯 YEAR-1 TOTAL · 首年总盘目标</div>
      <div style="display:flex; flex-wrap:wrap; gap:24px; align-items:baseline;">
        <div>
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#FF4D8D; line-height:1;">¥5700w</div>
          <div class="text-mono text-xs" style="color:var(--text-3); margin-top:4px;">GMV TARGET</div>
        </div>
        <div style="flex:1; min-width:300px; color:var(--text-2); font-size:0.92rem; line-height:1.7;">
          三条 SKU 线分别对接 3 类核心人群 + 1 入门款辐射尝鲜用户 · <strong style="color:#FF4D8D;">熬夜党</strong>占 55% 是现金流主力 · <strong style="color:#D4A574;">应酬男</strong>贡献 32% 利润 · <strong style="color:#8B5CF6;">情绪肝女</strong>是品类突围关键点
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="position" data-tone="amber" data-slide-num="09/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#D4A574; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.2 · POSITIONING</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #D4A574 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        定位
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">「场景化复合护肝」心智占位 — 4 重协同 · 一片多效</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #D4A574; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">区别于美林/泰诺林/水飞蓟片的单成分标配，以 <strong style="color:#D4A574;">"4 重协同护肝 · 一片多效"</strong> 切入市场 — 对标 Amazon Top 6 中 4 款都是复合配方（Milk Thistle+Turmeric+NAC+Dandelion+Glutathione），在国内 OTC 渠道建立"场景化复合"第一心智。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(6, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">核心定位表述</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">定位诠释</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">目标场景</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.4</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">核心利益模型</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.5</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">品牌个性</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.2.6</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">品牌架构</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 6 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="position-1" data-tone="amber" data-slide-num="10/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.1 · POSITIONING STATEMENT</div>
      <h2 class="text-h1"><span class="headline-anim">核心定位表述 · 7 段话术矩阵</span></h2>
      <p class="section-sub">一个主定位 · 一个 USP · 4 个场景落地话术 · 覆盖从品牌大招到终端促销的完整语系 · 每一段都能独立承担特定渠道/人群触达任务</p>
    </div>

    <!-- Hero 主定位 -->
    <div class="fade-up" style="background:linear-gradient(135deg, var(--bg-1) 0%, #D4A57414 100%); border:1px solid #D4A57444; border-radius:var(--radius-lg); padding:clamp(36px, 5vw, 64px); margin-bottom:32px; text-align:center; position:relative; overflow:hidden;">
      <div style="position:absolute; top:-20px; right:-20px; font-size:14rem; line-height:1; color:#D4A574; opacity:0.05; font-family:var(--font-head); font-weight:900; letter-spacing:-0.06em; pointer-events:none;">定</div>
      <div class="text-mono" style="color:#D4A574; letter-spacing:0.3em; font-size:0.9rem; margin-bottom:20px;">CORE POSITIONING · 主心智定位</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(2.6rem, 5.5vw, 4.2rem); line-height:1.1; letter-spacing:-0.035em; color:#fff; background:linear-gradient(135deg, #fff 40%, #D4A574 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 20px;">
        新一代复合护肝片
      </h1>
      <div style="font-family:var(--font-head); font-weight:800; font-size:clamp(1.6rem, 3vw, 2.4rem); color:#D4A574; letter-spacing:0.1em; margin-bottom:24px;">— 江中肝纯片 —</div>
      <div style="display:inline-flex; gap:18px; padding:14px 32px; background:rgba(255,255,255,0.03); border:1px solid #D4A57444; border-radius:999px; align-items:center;">
        <span style="font-size:1.3rem;">🛡️</span>
        <span style="font-family:var(--font-head); font-weight:700; font-size:clamp(1.1rem, 1.8vw, 1.4rem); color:var(--text-1); letter-spacing:0.02em;">一片四守 · 水飞蓟 + 姜黄 + 蒲公英 + NAC</span>
      </div>
    </div>

    <!-- 广告语阶梯系统 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:18px;">🎯 广告语体系 · 6 层话术阶梯</h3>
    <div style="display:flex; flex-direction:column; gap:12px;">
      
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#D4A574; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">MAIN</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 1</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">主广告语</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">新一代复合护肝片 · 江中肝纯片</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">品类定位 + 品牌背书</span>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#2D9C5D; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">USP</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 2</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">产品 Slogan</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:800; font-size:1.8rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">一片四守 · 4 重协同护肝</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#2D9C5D14; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.72rem;">USP 核心利益</span>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#D4A574; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">S-1</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 3</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">应酬场景话术</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:700; font-size:1.3rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">饭局前 1 片 · 应酬第二天不难受</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#D4A57414; color:#D4A574; border-color:#D4A57444; font-size:0.72rem;">应酬男 · L-01</span>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF4D8D; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#FF4D8D; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">S-2</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 4</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">熬夜场景话术</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:700; font-size:1.3rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">熬夜 + 护肝 + 助眠 · 一片解决</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#FF4D8D14; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.72rem;">熬夜党 · L-02</span>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#8B5CF6; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">S-3</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 5</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">情绪场景话术</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:700; font-size:1.3rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">肝郁气滞 · 疏肝解郁片 · 养肝安神</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#8B5CF614; color:#8B5CF6; border-color:#8B5CF644; font-size:0.72rem;">情绪肝女 · L-03</span>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 80px 180px 1fr 180px; gap:20px; align-items:center; padding:22px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF8C42; border-radius:var(--radius-md); transition:all .3s;">
        <div>
          <div class="text-mono" style="color:#FF8C42; font-weight:800; letter-spacing:0.08em; font-size:0.78rem;">S-4</div>
          <div style="color:var(--text-3); font-size:0.68rem; margin-top:2px;">LAYER 6</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:4px;">LEVEL</div>
          <div style="color:var(--text-1); font-weight:700; font-size:0.9rem;">轻量场景话术</div>
        </div>
        <div style="font-family:var(--font-head); font-weight:700; font-size:1.2rem; color:var(--text-1); line-height:1.35; letter-spacing:-0.01em;">一片泡水 · 养肝不苦 · 办公室随手养</div>
        <div style="text-align:right;">
          <span class="tag" style="background:#FF8C4214; color:#FF8C42; border-color:#FF8C4244; font-size:0.72rem;">入门尝鲜 · L-04</span>
        </div>
      </div>
    </div>

    <!-- USP 提炼 -->
    <div class="fade-up" style="margin-top:28px; padding:24px 28px; background:linear-gradient(135deg, rgba(212,165,116,0.08), rgba(45,156,93,0.05)); border:1px dashed #D4A57444; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:10px;">💎 USP · 独特销售主张（Unique Selling Proposition）</div>
      <div style="font-family:var(--font-head); font-weight:800; font-size:1.3rem; color:var(--text-1); line-height:1.5;">
        <span style="color:#D4A574;">"新一代复合护肝"</span> —— 对标海外 Amazon Top 复合配方（Milk Thistle + Turmeric + Dandelion + NAC + Glutathione 多成分是标配），
        国内 OTC 渠道 <strong style="color:#2D9C5D;">首家</strong> 做「<strong style="color:#D4A574;">4 重协同 + 场景化分化</strong>」的复合护肝片，
        以 <strong style="color:#D4A574;">一片四守</strong> 对抗单成分水飞蓟的同质化红海。
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="position-2" data-tone="amber" data-slide-num="11/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.2 · POSITIONING INTERPRETATION</div>
      <h2 class="text-h1"><span class="headline-anim">定位诠释 · 6 个关键词拆解</span></h2>
      <p class="section-sub">每一个关键词都对应<strong style="color:#D4A574;">含义 / 支撑 / VOC 证据</strong> 三层论证 · 确保定位话术可回溯到真实市场信号 · 避免空洞口号化</p>
    </div>

    <!-- 6 关键词卡片矩阵 -->
    <div class="grid" style="grid-template-columns:repeat(3, 1fr); gap:16px;">
      
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #D4A574; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#D4A574; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">01</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">✨</span>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; font-weight:700;">KEYWORD #01</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#D4A574; letter-spacing:-0.01em;">新一代</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">区别于传统单成分水飞蓟片 · 代表技术升级 · 多成分协同</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#D4A57408; border-left:2px solid #D4A574; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">Amazon Top 6 中 4 款为复合配方（Dose for Your Liver / Natures Craft / 1MD / NOW）</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;不要吃护肝片 不要吃护肝片&quot; 爆款 #3 2355 赞 → 反证传统同质化</div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #2D9C5D; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#2D9C5D; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">02</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🌿</span>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; font-weight:700;">KEYWORD #02</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#2D9C5D; letter-spacing:-0.01em;">复合护肝</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">4 种核心活性成分 · 覆盖肝细胞修复 / 抗炎 / 代谢 / 抗氧化 4 大机制</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#2D9C5D08; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">水飞蓟 (修复) + 姜黄 (抗炎) + 蒲公英 (利胆代谢) + NAC (抗氧化)</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">VOC &quot;NAC, burdock root, dandelion root, milk thistle&quot; 海外用户自行配方</div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#FF4D8D; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">03</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🎯</span>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; font-weight:700;">KEYWORD #03</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#FF4D8D; letter-spacing:-0.01em;">场景化</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">分化应酬 / 熬夜 / 情绪 3 大场景 · 一场景一 SKU · 精准承接</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#FF4D8D08; border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">VOC 场景分布：应酬 7 次 / 职场 1 次 / 育儿 1 次 · 场景需求差异 ≥3 倍</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;打工人必备的自救指南之护肝片&quot; 爆款 #1 4001 赞 · 场景触发明确</div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #D4A574; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#D4A574; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">04</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">💊</span>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; font-weight:700;">KEYWORD #04</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#D4A574; letter-spacing:-0.01em;">一片多效</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">单位剂量高密度活性成分 · 避免多瓶拼装 · 吃得少 · 吃得准</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#D4A57408; border-left:2px solid #D4A574; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">水飞蓟 200mg + 姜黄 150mg + 蒲公英 100mg + NAC 100mg · 单片覆盖 4 机制</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;刚到货四点多吃的 现在七点半就已经噗噗了&quot; · 用户对单片见效期待</div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #0085CA; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#0085CA; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">05</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🏛️</span>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; font-weight:700;">KEYWORD #05</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#0085CA; letter-spacing:-0.01em;">江中出品</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">45 年 OTC 国民品牌背书 · 降低新品认知门槛 · 可追溯供应链</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#0085CA08; border-left:2px solid #0085CA; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">江中健胃消食片、猴姑饼干、乳酸菌素片品牌资产迁移</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;我就信江中的&quot; · 用户对江中品牌既有信任</div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px; position:relative; overflow:hidden;">
        <div style="position:absolute; top:-10px; right:14px; font-family:var(--font-head); font-weight:900; font-size:5rem; line-height:1; color:#8B5CF6; opacity:0.08; letter-spacing:-0.05em; pointer-events:none;">06</div>

        <!-- 关键词主体 -->
        <div>
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🔗</span>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em; font-weight:700;">KEYWORD #06</div>
          </div>
          <h3 class="text-h3" style="margin:0; font-size:1.5rem; font-weight:900; color:#8B5CF6; letter-spacing:-0.01em;">4 重协同</h3>
        </div>

        <!-- 含义 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">MEANING · 含义</div>
          <div style="font-size:0.85rem; color:var(--text-1); line-height:1.55;">成分协同 &gt; 单成分加和 · 类似&quot;1+1+1+1 &gt; 5&quot; 的药理乘积效应</div>
        </div>

        <!-- 支撑 -->
        <div style="padding:12px 14px; background:#8B5CF608; border-left:2px solid #8B5CF6; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:6px;">SUPPORT · 数据支撑</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55;">临床研究：水飞蓟+姜黄协同保肝效果 +47%（vs 单成分）</div>
        </div>

        <!-- VOC 证据 -->
        <div style="padding:12px 14px; background:rgba(255,255,255,0.02); border-radius:6px; margin-top:auto;">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">VOC · 真实原声</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;生化硕士教你3步选对护肝片&quot; 爆款 #5 685 赞 · 用户已在主动对比</div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="position-3" data-tone="amber" data-slide-num="12/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.3 · TARGET SCENARIOS</div>
      <h2 class="text-h1"><span class="headline-anim">目标场景 · 5 个真实消费触发点</span></h2>
      <p class="section-sub">每一个场景都来自 VOC 真实原声 · 对应独立话术 + 独立 SKU 承接 · 场景化营销 > 通用化广告 · 这是打破护肝品类红海的根本路径</p>
    </div>

    <!-- 场景 grid（3+2 布局） -->
    <div class="grid" style="grid-template-columns:repeat(3, 1fr); gap:16px; margin-bottom:16px;">
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF4D8D; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; font-weight:700;">S-01</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.15rem; color:var(--text-1);">深夜加班 · 猝死焦虑</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🌙</div>
        </div>
        <p style="font-size:0.85rem; color:var(--text-2); line-height:1.6; margin:0;">凌晨 1 点还在改方案 · 连续 3 周熬夜 · 朋友圈刷到「程序员猝死」新闻突然焦虑</p>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">NEEDS · 诉求点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>更快起效 · 来得及补救</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>护肝 + 助眠双效</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>男性定位 · 不要粉色包装</li>
          </ul>
        </div>
        <div style="padding:12px 14px; background:#FF4D8D0F; border-left:2px solid #FF4D8D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">HERO CLAIM · 沟通重点</div>
          <div style="font-size:0.9rem; color:var(--text-1); line-height:1.5; font-weight:600;">&quot;熬夜党的复合护肝 · 一片四守，明早精神满格&quot;</div>
        </div>
        <div style="display:flex; justify-content:space-between; align-items:center; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">承接 SKU:</span>
          <span style="color:#FF4D8D; font-weight:700;">L-02 熬夜版 ¥138</span>
        </div>
        <div style="padding:10px 12px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); margin-bottom:4px;">VOC 原声</div>
          <div style="font-size:0.76rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;打工人必备的自救指南之护肝片&quot; · 4001 赞</div>
        </div>
      </div><div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; font-weight:700;">S-02</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.15rem; color:var(--text-1);">应酬第二天 · 宿醉后悔</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🍺</div>
        </div>
        <p style="font-size:0.85rem; color:var(--text-2); line-height:1.6; margin:0;">昨晚陪客户喝到 11 点 · 早上头痛欲裂 · 体检脂肪肝中度 · 家人催着&quot;少喝点&quot;</p>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">NEEDS · 诉求点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>饭前预防 · 饭后缓解</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>解酒 + 解油腻</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>大包装 · 长期服用</li>
          </ul>
        </div>
        <div style="padding:12px 14px; background:#D4A5740F; border-left:2px solid #D4A574; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:4px;">HERO CLAIM · 沟通重点</div>
          <div style="font-size:0.9rem; color:var(--text-1); line-height:1.5; font-weight:600;">&quot;饭局前 1 片 · 应酬第二天不难受&quot;</div>
        </div>
        <div style="display:flex; justify-content:space-between; align-items:center; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">承接 SKU:</span>
          <span style="color:#D4A574; font-weight:700;">L-01 应酬版 ¥128 / L-05 家庭装 ¥228</span>
        </div>
        <div style="padding:10px 12px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); margin-bottom:4px;">VOC 原声</div>
          <div style="font-size:0.76rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;肝郁气滞可以吃护肝嘛&quot; · VOC 应酬场景 Top 1 · 7 次</div>
        </div>
      </div><div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #F5A623; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#F5A623; letter-spacing:0.12em; font-weight:700;">S-03</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.15rem; color:var(--text-1);">体检红字 · 脂肪肝惊吓</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">📋</div>
        </div>
        <p style="font-size:0.85rem; color:var(--text-2); line-height:1.6; margin:0;">年度体检 ALT/AST 红字 · 医生说&quot;轻度脂肪肝&quot; · 全家恐慌 · 开始查资料</p>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">NEEDS · 诉求点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#F5A623;">▸</span>医学级复合配方</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#F5A623;">▸</span>可追溯临床数据</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#F5A623;">▸</span>3 个月见效承诺</li>
          </ul>
        </div>
        <div style="padding:12px 14px; background:#F5A6230F; border-left:2px solid #F5A623; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#F5A623; letter-spacing:0.1em; margin-bottom:4px;">HERO CLAIM · 沟通重点</div>
          <div style="font-size:0.9rem; color:var(--text-1); line-height:1.5; font-weight:600;">&quot;轻度脂肪肝 90 天干预方案 · 江中复合护肝&quot;</div>
        </div>
        <div style="display:flex; justify-content:space-between; align-items:center; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">承接 SKU:</span>
          <span style="color:#F5A623; font-weight:700;">L-01 应酬版（医用版）¥148</span>
        </div>
        <div style="padding:10px 12px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); margin-bottom:4px;">VOC 原声</div>
          <div style="font-size:0.76rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;我之前体检说重度脂肪肝 · 吃了一瓶半吧 · 去体检说是中度了&quot;</div>
        </div>
      </div>
    </div>
    <div class="grid" style="grid-template-columns:repeat(2, 1fr); gap:16px;">
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em; font-weight:700;">S-04</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.15rem; color:var(--text-1);">经期肝郁 · 易怒失眠</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🌸</div>
        </div>
        <p style="font-size:0.85rem; color:var(--text-2); line-height:1.6; margin:0;">经前一周情绪崩溃 · 乳房胀痛 · 失眠 · 中医说&quot;肝郁气滞&quot; · 不想喝中药</p>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">NEEDS · 诉求点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>中医辩证疏肝解郁</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>非处方、可长期</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>国潮包装、养颜加分</li>
          </ul>
        </div>
        <div style="padding:12px 14px; background:#8B5CF60F; border-left:2px solid #8B5CF6; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">HERO CLAIM · 沟通重点</div>
          <div style="font-size:0.9rem; color:var(--text-1); line-height:1.5; font-weight:600;">&quot;肝郁气滞 · 疏肝解郁片 · 养肝安神&quot;</div>
        </div>
        <div style="display:flex; justify-content:space-between; align-items:center; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">承接 SKU:</span>
          <span style="color:#8B5CF6; font-weight:700;">L-03 疏肝解郁 ¥118</span>
        </div>
        <div style="padding:10px 12px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); margin-bottom:4px;">VOC 原声</div>
          <div style="font-size:0.76rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;肝火大，脾气暴躁，肝气郁结，可以吃吗&quot; · 23 赞</div>
        </div>
      </div><div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF8C42; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.12em; font-weight:700;">S-05</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.15rem; color:var(--text-1);">特殊期 · &quot;我能吃吗&quot;</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">👶</div>
        </div>
        <p style="font-size:0.85rem; color:var(--text-2); line-height:1.6; margin:0;">孕产期/哺乳期/慢病/用药中 · 不敢乱吃 · 问医生也说不准 · 需要明确说明</p>
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">NEEDS · 诉求点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>清晰的禁忌标注</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>成分白皮书</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>专业客服咨询通道</li>
          </ul>
        </div>
        <div style="padding:12px 14px; background:#FF8C420F; border-left:2px solid #FF8C42; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:4px;">HERO CLAIM · 沟通重点</div>
          <div style="font-size:0.9rem; color:var(--text-1); line-height:1.5; font-weight:600;">&quot;成分透明 · 孕产哺乳慎用 · 扫码问药师&quot;</div>
        </div>
        <div style="display:flex; justify-content:space-between; align-items:center; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">承接 SKU:</span>
          <span style="color:#FF8C42; font-weight:700;">无专款 · 通过一物一码转人工咨询</span>
        </div>
        <div style="padding:10px 12px; background:rgba(255,255,255,0.02); border-radius:6px;">
          <div class="text-mono text-xs" style="color:var(--text-3); margin-bottom:4px;">VOC 原声</div>
          <div style="font-size:0.76rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;有乙肝可以吃水飞蓟保肝片吗&quot; · &quot;哺乳期不能吃&quot;</div>
        </div>
      </div>
    </div>

    <!-- 场景触发密度热力图 -->
    <div class="fade-up" style="margin-top:28px; padding:22px 28px; background:linear-gradient(135deg, #D4A57408, rgba(255,255,255,0.02)); border:1px solid #D4A57422; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:14px;">🔥 SCENARIO INTENSITY · VOC 场景触发热力</div>
      <div style="display:grid; grid-template-columns:repeat(5, 1fr); gap:6px;">
        <div style="background:#FF4D8D30; padding:14px 12px; border-radius:8px; border:1px solid #FF4D8D44; text-align:center;">
              <div style="font-size:1.1rem; margin-bottom:6px;">🌙</div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; font-weight:700;">S-01 · 95%</div>
              <div style="font-size:0.7rem; color:var(--text-2); margin-top:4px; line-height:1.35;">深夜加班</div>
            </div><div style="background:#D4A5742b; padding:14px 12px; border-radius:8px; border:1px solid #D4A57444; text-align:center;">
              <div style="font-size:1.1rem; margin-bottom:6px;">🍺</div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.08em; font-weight:700;">S-02 · 85%</div>
              <div style="font-size:0.7rem; color:var(--text-2); margin-top:4px; line-height:1.35;">应酬第二天</div>
            </div><div style="background:#F5A62323; padding:14px 12px; border-radius:8px; border:1px solid #F5A62344; text-align:center;">
              <div style="font-size:1.1rem; margin-bottom:6px;">📋</div>
              <div class="text-mono text-xs" style="color:#F5A623; letter-spacing:0.08em; font-weight:700;">S-03 · 70%</div>
              <div style="font-size:0.7rem; color:var(--text-2); margin-top:4px; line-height:1.35;">体检红字</div>
            </div><div style="background:#8B5CF61c; padding:14px 12px; border-radius:8px; border:1px solid #8B5CF644; text-align:center;">
              <div style="font-size:1.1rem; margin-bottom:6px;">🌸</div>
              <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.08em; font-weight:700;">S-04 · 55%</div>
              <div style="font-size:0.7rem; color:var(--text-2); margin-top:4px; line-height:1.35;">经期肝郁</div>
            </div><div style="background:#FF8C420f; padding:14px 12px; border-radius:8px; border:1px solid #FF8C4244; text-align:center;">
              <div style="font-size:1.1rem; margin-bottom:6px;">👶</div>
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.08em; font-weight:700;">S-05 · 30%</div>
              <div style="font-size:0.7rem; color:var(--text-2); margin-top:4px; line-height:1.35;">特殊期</div>
            </div>
      </div>
      <div style="margin-top:12px; font-size:0.82rem; color:var(--text-2); line-height:1.6;">
        <strong style="color:#D4A574;">投入优先级</strong>：S-01 / S-02 / S-03 三大场景占用户决策 85% 以上的触发动机 → 产品开发与营销预算的黄金配比应为 <strong style="color:#D4A574;">5:3:2:1:0.5</strong>（熬夜:应酬:体检:情绪:特殊）
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="position-4" data-tone="amber" data-slide-num="13/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.4 · CORE BENEFIT MODEL</div>
      <h2 class="text-h1"><span class="headline-anim">核心利益模型 · 3 层需求金字塔</span></h2>
      <p class="section-sub">从功能 → 情感 → 社会的三层利益递进 · 覆盖马斯洛需求层级 · 每一层都有对应的 VOC 感知语言和产品支撑点</p>
    </div>

    <!-- 金字塔可视化 -->
    <div class="fade-up" style="margin-bottom:32px; padding:36px; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md);">
      <div style="display:flex; flex-direction:column; gap:8px; align-items:center;">
        
        <div style="width:35%; background:linear-gradient(135deg, #FF4D8Ddd, #FF4D8D88); padding:20px 28px; border-radius:var(--radius-md); text-align:center; position:relative; transition:all .3s; box-shadow:0 8px 24px -6px #FF4D8D66;">
          <div style="display:flex; justify-content:center; align-items:center; gap:14px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🌟</span>
            <div>
              <div class="text-mono text-xs" style="color:#fff; opacity:0.8; letter-spacing:0.15em; margin-bottom:2px;">LAYER 3</div>
              <div style="color:#fff; font-weight:800; font-size:1.1rem;">SOCIAL · 社会利益</div>
            </div>
          </div>
          <div style="color:rgba(255,255,255,0.92); font-size:0.9rem; line-height:1.55; margin-bottom:10px;">成为&quot;懂成分的科学养生党&quot; · 给家人买健康是顶梁柱的责任</div>
          <div style="display:flex; flex-wrap:wrap; justify-content:center; gap:6px;">
            <span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">朋友圈晒&quot;我给爸妈买的护肝&quot;</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">同事间成分讨论圈</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">&quot;懂成分党&quot;身份认同</span>
          </div>
        </div>
        <div style="width:70%; background:linear-gradient(135deg, #D4A574dd, #D4A57488); padding:20px 28px; border-radius:var(--radius-md); text-align:center; position:relative; transition:all .3s; box-shadow:0 8px 24px -6px #D4A57466;">
          <div style="display:flex; justify-content:center; align-items:center; gap:14px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">💗</span>
            <div>
              <div class="text-mono text-xs" style="color:#fff; opacity:0.8; letter-spacing:0.15em; margin-bottom:2px;">LAYER 2</div>
              <div style="color:#fff; font-weight:800; font-size:1.1rem;">EMOTIONAL · 情感利益</div>
            </div>
          </div>
          <div style="color:rgba(255,255,255,0.92); font-size:0.9rem; line-height:1.55; margin-bottom:10px;">安心感 · 自我补偿合法化 · 被守护的温暖</div>
          <div style="display:flex; flex-wrap:wrap; justify-content:center; gap:6px;">
            <span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">&quot;我给自己最科学的保护&quot;</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">熬夜后的&quot;道德许可证&quot;</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">&quot;吃了就能放心加班&quot;</span>
          </div>
        </div>
        <div style="width:100%; background:linear-gradient(135deg, #2D9C5Ddd, #2D9C5D88); padding:20px 28px; border-radius:var(--radius-md); text-align:center; position:relative; transition:all .3s; box-shadow:0 8px 24px -6px #2D9C5D66;">
          <div style="display:flex; justify-content:center; align-items:center; gap:14px; margin-bottom:8px;">
            <span style="font-size:1.8rem;">🛡️</span>
            <div>
              <div class="text-mono text-xs" style="color:#fff; opacity:0.8; letter-spacing:0.15em; margin-bottom:2px;">LAYER 1</div>
              <div style="color:#fff; font-weight:800; font-size:1.1rem;">FUNCTIONAL · 功能利益</div>
            </div>
          </div>
          <div style="color:rgba(255,255,255,0.92); font-size:0.9rem; line-height:1.55; margin-bottom:10px;">4 重协同护肝 · 成分克数透明 · 场景精准 · 吃得少吃得准</div>
          <div style="display:flex; flex-wrap:wrap; justify-content:center; gap:6px;">
            <span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">水飞蓟 200mg 保肝修复</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">姜黄 150mg 抗炎</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">蒲公英 100mg 利胆代谢</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">NAC 100mg 抗氧化</span><span style="background:rgba(255,255,255,0.18); color:#fff; font-size:0.72rem; padding:3px 10px; border-radius:999px;">一片多效 · 单瓶 30 天</span>
          </div>
        </div>
      </div>

      <!-- 金字塔右侧注释 -->
      <div style="margin-top:20px; display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; text-align:center;">
        <div>
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">FUNCTIONAL</div>
          <div style="color:var(--text-2); font-size:0.82rem; margin-top:4px;">支撑购买决策的合理化基础</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em;">EMOTIONAL</div>
          <div style="color:var(--text-2); font-size:0.82rem; margin-top:4px;">驱动复购和品牌忠诚的感性钩子</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em;">SOCIAL</div>
          <div style="color:var(--text-2); font-size:0.82rem; margin-top:4px;">引发口碑扩散的自我表达维度</div>
        </div>
      </div>
    </div>

    <!-- 利益验证表 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:14px;">🔬 Benefit Validation · 6 维度利益验证</h3>
    <div class="table-wrap fade-up">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:130px;">利益维度</th>
            <th>消费者感知（VOC 语言）</th>
            <th>产品/传播支撑</th>
            <th>可验证证据</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td><strong style="color:#D4A574;">4 重协同</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;一片顶 4 瓶&quot;</td>
            <td>临床协同效应 +47%</td>
            <td style="color:var(--text-1); font-size:0.82rem;">每瓶背面成分克数透明表</td>
          </tr><tr>
            <td><strong style="color:#D4A574;">场景分化</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;不同场景不同瓶&quot;</td>
            <td>L-01/02/03/04/05 分化 SKU</td>
            <td style="color:var(--text-1); font-size:0.82rem;">VOC 应酬 7 次/熬夜 4 次/情绪 2 次触发</td>
          </tr><tr>
            <td><strong style="color:#D4A574;">江中背书</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;江中的，放心&quot;</td>
            <td>45 年 OTC 国民品牌</td>
            <td style="color:var(--text-1); font-size:0.82rem;">健胃消食片等品牌资产迁移</td>
          </tr><tr>
            <td><strong style="color:#D4A574;">一片多效</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;不用配一堆瓶&quot;</td>
            <td>单位剂量高密度设计</td>
            <td style="color:var(--text-1); font-size:0.82rem;">单片 = 传统 3-4 瓶配方</td>
          </tr><tr>
            <td><strong style="color:#D4A574;">安心感</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;守护感&quot;</td>
            <td>品牌 + 成分双背书</td>
            <td style="color:var(--text-1); font-size:0.82rem;">一物一码 · 独立检测报告</td>
          </tr><tr>
            <td><strong style="color:#D4A574;">自信感</strong></td>
            <td style="font-style:italic; color:var(--text-2);">&quot;我选的很科学&quot;</td>
            <td>成分党身份认同</td>
            <td style="color:var(--text-1); font-size:0.82rem;">成分详情页技术向内容</td>
          </tr>
        </tbody>
      </table>
    </div>

  </div>
</section>
<section class="report-section" id="position-5" data-tone="amber" data-slide-num="14/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.5 · BRAND PERSONALITY</div>
      <h2 class="text-h1"><span class="headline-anim">品牌个性 · Caregiver × Sage × Creator</span></h2>
      <p class="section-sub">品牌原型三角架构 · 6 维个性雷达 · 4 条"DO / DON'T"品牌声音规范 · 保证每次用户触达的一致性</p>
    </div>

    <!-- 品牌原型三角 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:16px; margin-bottom:32px;">
      <div style="padding:24px; background:linear-gradient(135deg, #2D9C5D22, transparent); border:1px solid #2D9C5D44; border-radius:var(--radius-md); text-align:center;">
        <div style="font-size:2.8rem; margin-bottom:10px;">🛡️</div>
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.15em; margin-bottom:6px;">ARCHETYPE 1</div>
        <h3 style="margin:0 0 8px; color:var(--text-1); font-size:1.2rem;">The Caregiver · 照顾者</h3>
        <p style="color:var(--text-2); font-size:0.85rem; line-height:1.6; margin:0;">关注、守护、不侵犯边界 · 像"家里的保健品药箱"一样稳稳存在</p>
      </div>
      <div style="padding:24px; background:linear-gradient(135deg, #0085CA22, transparent); border:1px solid #0085CA44; border-radius:var(--radius-md); text-align:center;">
        <div style="font-size:2.8rem; margin-bottom:10px;">📚</div>
        <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:6px;">ARCHETYPE 2</div>
        <h3 style="margin:0 0 8px; color:var(--text-1); font-size:1.2rem;">The Sage · 智者</h3>
        <p style="color:var(--text-2); font-size:0.85rem; line-height:1.6; margin:0;">循证医学 · 数据说话 · 拒绝"神化"和"智商税"营销 · 与用户一起理解成分</p>
      </div>
      <div style="padding:24px; background:linear-gradient(135deg, #D4A57422, transparent); border:1px solid #D4A57444; border-radius:var(--radius-md); text-align:center;">
        <div style="font-size:2.8rem; margin-bottom:10px;">✨</div>
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:6px;">ARCHETYPE 3</div>
        <h3 style="margin:0 0 8px; color:var(--text-1); font-size:1.2rem;">The Creator · 创新者</h3>
        <p style="color:var(--text-2); font-size:0.85rem; line-height:1.6; margin:0;">敢做"新一代" · 打破单成分水飞蓟老格局 · 场景化 SKU 开创者</p>
      </div>
    </div>

    <!-- 雷达图 + 品牌声音 双栏 -->
    <div class="grid fade-up" style="grid-template-columns:380px 1fr; gap:24px;">

      <!-- 左：SVG 雷达图 -->
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px; text-align:center;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:14px;">PERSONALITY RADAR · 6 维雷达</div>
        <svg viewBox="0 0 280 280" style="width:100%; max-width:280px; margin:0 auto; display:block;">
          <polygon points="140.0,120.0 157.3,130.0 157.3,150.0 140.0,160.0 122.7,150.0 122.7,130.0" fill="none" stroke="rgba(255,255,255,0.06)" stroke-width="1"/><polygon points="140.0,100.0 174.6,120.0 174.6,160.0 140.0,180.0 105.4,160.0 105.4,120.0" fill="none" stroke="rgba(255,255,255,0.06)" stroke-width="1"/><polygon points="140.0,80.0 192.0,110.0 192.0,170.0 140.0,200.0 88.0,170.0 88.0,110.0" fill="none" stroke="rgba(255,255,255,0.06)" stroke-width="1"/><polygon points="140.0,60.0 209.3,100.0 209.3,180.0 140.0,220.0 70.7,180.0 70.7,100.0" fill="none" stroke="rgba(255,255,255,0.06)" stroke-width="1"/><polygon points="140.0,40.0 226.6,90.0 226.6,190.0 140.0,240.0 53.4,190.0 53.4,90.0" fill="none" stroke="rgba(255,255,255,0.06)" stroke-width="1"/>
          <line x1="140" y1="140" x2="140.0" y2="40.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/><line x1="140" y1="140" x2="226.6" y2="90.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/><line x1="140" y1="140" x2="226.6" y2="190.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/><line x1="140" y1="140" x2="140.0" y2="240.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/><line x1="140" y1="140" x2="53.4" y2="190.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/><line x1="140" y1="140" x2="53.4" y2="90.0" stroke="rgba(255,255,255,0.08)" stroke-width="1"/>
          <polygon points="140.0,40.0 226.6,90.0 209.3,180.0 140.0,220.0 53.4,190.0 53.4,90.0" fill="#D4A57444" stroke="#D4A574" stroke-width="2"/>
          <circle cx="140.0" cy="40.0" r="4" fill="#0085CA"/><circle cx="226.6" cy="90.0" r="4" fill="#2D9C5D"/><circle cx="209.3" cy="180.0" r="4" fill="#D4A574"/><circle cx="140.0" cy="220.0" r="4" fill="#FF8C42"/><circle cx="53.4" cy="190.0" r="4" fill="#8B5CF6"/><circle cx="53.4" cy="90.0" r="4" fill="#0085CA"/>
          <text x="140" y="22" text-anchor="middle" dominant-baseline="central" style="fill:#0085CA; font-family:var(--font-head); font-weight:700; font-size:13px;">专业</text><text x="242" y="81" text-anchor="middle" dominant-baseline="central" style="fill:#2D9C5D; font-family:var(--font-head); font-weight:700; font-size:13px;">靠谱</text><text x="242" y="199" text-anchor="middle" dominant-baseline="central" style="fill:#D4A574; font-family:var(--font-head); font-weight:700; font-size:13px;">创新</text><text x="140" y="258" text-anchor="middle" dominant-baseline="central" style="fill:#FF8C42; font-family:var(--font-head); font-weight:700; font-size:13px;">温暖</text><text x="38" y="199" text-anchor="middle" dominant-baseline="central" style="fill:#8B5CF6; font-family:var(--font-head); font-weight:700; font-size:13px;">透明</text><text x="38" y="81" text-anchor="middle" dominant-baseline="central" style="fill:#0085CA; font-family:var(--font-head); font-weight:700; font-size:13px;">科学</text>
        </svg>
        <div style="margin-top:16px; display:grid; grid-template-columns:repeat(2, 1fr); gap:6px; font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">专业</span>
            <span class="text-mono" style="color:#0085CA; font-weight:700;">5/5</span>
          </div><div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">靠谱</span>
            <span class="text-mono" style="color:#2D9C5D; font-weight:700;">5/5</span>
          </div><div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">创新</span>
            <span class="text-mono" style="color:#D4A574; font-weight:700;">4/5</span>
          </div><div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">温暖</span>
            <span class="text-mono" style="color:#FF8C42; font-weight:700;">4/5</span>
          </div><div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">透明</span>
            <span class="text-mono" style="color:#8B5CF6; font-weight:700;">5/5</span>
          </div><div style="display:flex; justify-content:space-between; padding:4px 8px; background:rgba(255,255,255,0.02); border-radius:4px;">
            <span style="color:var(--text-2);">科学</span>
            <span class="text-mono" style="color:#0085CA; font-weight:700;">5/5</span>
          </div>
        </div>
      </div>

      <!-- 右：品牌声音 DO/DON'T -->
      <div>
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:14px;">BRAND VOICE · 品牌声音规范</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          
          <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); overflow:hidden;">
            <div style="padding:10px 16px; background:#D4A57414; font-weight:700; font-size:0.92rem; color:var(--text-1);">
              <span style="color:#D4A574; font-family:var(--font-mono); font-size:0.78rem; margin-right:10px;">#1</span>专业而不说教
            </div>
            <div style="display:grid; grid-template-columns:1fr 1fr;">
              <div style="padding:12px 16px; border-right:1px dashed var(--border);">
                <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:4px;">❌ DON'T</div>
                <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;你这种熬夜习惯必须改！&quot;</div>
              </div>
              <div style="padding:12px 16px; background:rgba(0,220,130,0.03);">
                <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:4px;">✅ DO</div>
                <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55;">&quot;理解，熬夜改不掉。那我们至少把护肝这件事做专业。&quot;</div>
              </div>
            </div>
          </div>
          <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); overflow:hidden;">
            <div style="padding:10px 16px; background:#D4A57414; font-weight:700; font-size:0.92rem; color:var(--text-1);">
              <span style="color:#D4A574; font-family:var(--font-mono); font-size:0.78rem; margin-right:10px;">#2</span>温暖而不煽情
            </div>
            <div style="display:grid; grid-template-columns:1fr 1fr;">
              <div style="padding:12px 16px; border-right:1px dashed var(--border);">
                <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:4px;">❌ DON'T</div>
                <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;妈妈，您辛苦了 😭&quot;</div>
              </div>
              <div style="padding:12px 16px; background:rgba(0,220,130,0.03);">
                <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:4px;">✅ DO</div>
                <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55;">&quot;给家人一份每天可查成分的安心&quot;</div>
              </div>
            </div>
          </div>
          <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); overflow:hidden;">
            <div style="padding:10px 16px; background:#D4A57414; font-weight:700; font-size:0.92rem; color:var(--text-1);">
              <span style="color:#D4A574; font-family:var(--font-mono); font-size:0.78rem; margin-right:10px;">#3</span>直接而不炫技
            </div>
            <div style="display:grid; grid-template-columns:1fr 1fr;">
              <div style="padding:12px 16px; border-right:1px dashed var(--border);">
                <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:4px;">❌ DON'T</div>
                <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;含多糖类复合物及 NAC...&quot;</div>
              </div>
              <div style="padding:12px 16px; background:rgba(0,220,130,0.03);">
                <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:4px;">✅ DO</div>
                <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55;">&quot;水飞蓟 200mg + 姜黄 150mg + 蒲公英 + NAC，每一克都写清楚&quot;</div>
              </div>
            </div>
          </div>
          <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); overflow:hidden;">
            <div style="padding:10px 16px; background:#D4A57414; font-weight:700; font-size:0.92rem; color:var(--text-1);">
              <span style="color:#D4A574; font-family:var(--font-mono); font-size:0.78rem; margin-right:10px;">#4</span>科学而不冷漠
            </div>
            <div style="display:grid; grid-template-columns:1fr 1fr;">
              <div style="padding:12px 16px; border-right:1px dashed var(--border);">
                <div class="text-mono text-xs" style="color:var(--rose); letter-spacing:0.12em; margin-bottom:4px;">❌ DON'T</div>
                <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic;">&quot;本品不是药物，不可替代治疗&quot;（冷冰冰免责）</div>
              </div>
              <div style="padding:12px 16px; background:rgba(0,220,130,0.03);">
                <div class="text-mono text-xs" style="color:var(--green); letter-spacing:0.12em; margin-bottom:4px;">✅ DO</div>
                <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55;">&quot;成分白皮书扫码看，任何问题药师在线解答&quot;</div>
              </div>
            </div>
          </div>
        </div>
      </div>

    </div>

  </div>
</section>
<section class="report-section" id="position-6" data-tone="amber" data-slide-num="15/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.2.6 · BRAND ARCHITECTURE</div>
      <h2 class="text-h1"><span class="headline-anim">品牌架构 · 主副品牌 + 5 SKU 矩阵</span></h2>
      <p class="section-sub">江中（主品牌）→ 肝纯片（产品品牌）→ 5 条场景化 SKU 线 · 清晰的层级架构保证品牌资产的可迁移性和 SKU 扩线的灵活性</p>
    </div>

    <!-- 品牌架构树 -->
    <div class="fade-up" style="margin-bottom:32px; padding:36px; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md);">
      <!-- 主品牌 -->
      <div style="text-align:center; margin-bottom:16px;">
        <div style="display:inline-block; padding:20px 48px; background:linear-gradient(135deg, #2D9C5Dcc, #2D9C5D); border-radius:var(--radius-md); box-shadow:0 8px 24px -6px #2D9C5D66;">
          <div class="text-mono text-xs" style="color:rgba(255,255,255,0.7); letter-spacing:0.2em; margin-bottom:4px;">MASTER BRAND</div>
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#fff; letter-spacing:0.05em;">江中 JIANGZHONG</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.82rem; margin-top:4px;">家庭健康守护者 · 45 年 OTC 国民品牌</div>
        </div>
      </div>

      <!-- 向下箭头 + 信任背书 -->
      <div style="text-align:center; margin:12px 0;">
        <div style="color:#D4A574; font-size:1.6rem;">↓</div>
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.2em;">信任背书 · BRAND ENDORSEMENT</div>
      </div>

      <!-- 产品品牌 -->
      <div style="text-align:center; margin-bottom:28px;">
        <div style="display:inline-block; padding:20px 48px; background:linear-gradient(135deg, #D4A574cc, #D4A574); border-radius:var(--radius-md); box-shadow:0 8px 24px -6px #D4A57466;">
          <div class="text-mono text-xs" style="color:rgba(255,255,255,0.7); letter-spacing:0.2em; margin-bottom:4px;">PRODUCT BRAND</div>
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.1rem; color:#fff; letter-spacing:0.04em;">肝纯片®</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.82rem; margin-top:4px;">新一代复合护肝片 · 一片四守</div>
        </div>
      </div>

      <!-- 向下箭头 + SKU 说明 -->
      <div style="text-align:center; margin-bottom:16px;">
        <div style="color:var(--text-3); font-size:1.4rem;">↓</div>
        <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.2em;">场景化 SKU 分化 · 5 条产品线</div>
      </div>

      <!-- SKU 矩阵 -->
      <div style="display:grid; grid-template-columns:repeat(5, 1fr); gap:10px;">
        
        <div style="padding:14px 12px; background:var(--bg-2); border:1px solid var(--border); border-top:3px solid #D4A574; border-radius:8px; text-align:center; display:flex; flex-direction:column; gap:6px;">
          <div style="font-size:1.6rem; line-height:1;">🍺</div>
          <div class="text-mono" style="color:#D4A574; font-weight:800; font-size:0.85rem; letter-spacing:0.05em;">L-01</div>
          <div style="color:var(--text-1); font-size:0.8rem; font-weight:700; line-height:1.35;">应酬版</div>
          <div style="margin-top:auto;">
            <span class="tag" style="background:#D4A57422; color:#D4A574; border-color:#D4A57444; font-size:0.68rem;">PRI · S</span>
          </div>
        </div>
        <div style="padding:14px 12px; background:var(--bg-2); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:8px; text-align:center; display:flex; flex-direction:column; gap:6px;">
          <div style="font-size:1.6rem; line-height:1;">🌙</div>
          <div class="text-mono" style="color:#FF4D8D; font-weight:800; font-size:0.85rem; letter-spacing:0.05em;">L-02</div>
          <div style="color:var(--text-1); font-size:0.8rem; font-weight:700; line-height:1.35;">熬夜版</div>
          <div style="margin-top:auto;">
            <span class="tag" style="background:#FF4D8D22; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.68rem;">PRI · S+</span>
          </div>
        </div>
        <div style="padding:14px 12px; background:var(--bg-2); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:8px; text-align:center; display:flex; flex-direction:column; gap:6px;">
          <div style="font-size:1.6rem; line-height:1;">🌸</div>
          <div class="text-mono" style="color:#8B5CF6; font-weight:800; font-size:0.85rem; letter-spacing:0.05em;">L-03</div>
          <div style="color:var(--text-1); font-size:0.8rem; font-weight:700; line-height:1.35;">江中疏肝解郁片</div>
          <div style="margin-top:auto;">
            <span class="tag" style="background:#8B5CF622; color:#8B5CF6; border-color:#8B5CF644; font-size:0.68rem;">PRI · A</span>
          </div>
        </div>
        <div style="padding:14px 12px; background:var(--bg-2); border:1px solid var(--border); border-top:3px solid #FF8C42; border-radius:8px; text-align:center; display:flex; flex-direction:column; gap:6px;">
          <div style="font-size:1.6rem; line-height:1;">🍋</div>
          <div class="text-mono" style="color:#FF8C42; font-weight:800; font-size:0.85rem; letter-spacing:0.05em;">L-04</div>
          <div style="color:var(--text-1); font-size:0.8rem; font-weight:700; line-height:1.35;">柑橘味</div>
          <div style="margin-top:auto;">
            <span class="tag" style="background:#FF8C4222; color:#FF8C42; border-color:#FF8C4244; font-size:0.68rem;">PRI · B</span>
          </div>
        </div>
        <div style="padding:14px 12px; background:var(--bg-2); border:1px solid var(--border); border-top:3px solid #2D9C5D; border-radius:8px; text-align:center; display:flex; flex-direction:column; gap:6px;">
          <div style="font-size:1.6rem; line-height:1;">🏠</div>
          <div class="text-mono" style="color:#2D9C5D; font-weight:800; font-size:0.85rem; letter-spacing:0.05em;">L-05</div>
          <div style="color:var(--text-1); font-size:0.8rem; font-weight:700; line-height:1.35;">家庭装</div>
          <div style="margin-top:auto;">
            <span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.68rem;">PRI · A</span>
          </div>
        </div>
      </div>
    </div>

    <!-- SKU 详情矩阵表 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:14px;">📋 SKU Matrix · 5 条产品线完整规格</h3>
    <div class="table-wrap fade-up" style="margin-bottom:24px;">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:56px;">ID</th>
            <th>产品名</th>
            <th>核心配方</th>
            <th style="width:80px;">规格</th>
            <th style="width:90px;">售价</th>
            <th style="width:120px;">目标人群</th>
            <th style="width:70px;">优先级</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td><strong style="color:#D4A574;">L-01</strong></td>
            <td><span style="font-size:1.1rem; margin-right:6px;">🍺</span><strong>江中肝纯片·应酬版</strong></td>
            <td style="font-size:0.82rem; color:var(--text-2);">水飞蓟 200mg + 姜黄 150mg + 葛根 + B 族</td>
            <td class="tb-num">60 片</td>
            <td class="tb-num" style="color:var(--amber);">¥128</td>
            <td>应酬男</td>
            <td><span class="tag" style="background:#D4A57422; color:#D4A574; border-color:#D4A57444;">S</span></td>
          </tr><tr>
            <td><strong style="color:#FF4D8D;">L-02</strong></td>
            <td><span style="font-size:1.1rem; margin-right:6px;">🌙</span><strong>江中肝纯片·熬夜版</strong></td>
            <td style="font-size:0.82rem; color:var(--text-2);">水飞蓟 200mg + NAC 100mg + 牛磺酸 + GABA 助眠</td>
            <td class="tb-num">60 片</td>
            <td class="tb-num" style="color:var(--amber);">¥138</td>
            <td>熬夜党</td>
            <td><span class="tag" style="background:#FF4D8D22; color:#FF4D8D; border-color:#FF4D8D44;">S+</span></td>
          </tr><tr>
            <td><strong style="color:#8B5CF6;">L-03</strong></td>
            <td><span style="font-size:1.1rem; margin-right:6px;">🌸</span><strong>江中疏肝解郁片</strong></td>
            <td style="font-size:0.82rem; color:var(--text-2);">水飞蓟 + 玫瑰 + 柴胡 + 玉米须 + 维 B6</td>
            <td class="tb-num">60 片</td>
            <td class="tb-num" style="color:var(--amber);">¥118</td>
            <td>情绪肝女性</td>
            <td><span class="tag" style="background:#8B5CF622; color:#8B5CF6; border-color:#8B5CF644;">A</span></td>
          </tr><tr>
            <td><strong style="color:#FF8C42;">L-04</strong></td>
            <td><span style="font-size:1.1rem; margin-right:6px;">🍋</span><strong>江中护肝泡腾片·柑橘味</strong></td>
            <td style="font-size:0.82rem; color:var(--text-2);">水飞蓟 + 蒲公英 + 维 C + 维 B 族</td>
            <td class="tb-num">20 片</td>
            <td class="tb-num" style="color:var(--amber);">¥59</td>
            <td>年轻尝鲜</td>
            <td><span class="tag" style="background:#FF8C4222; color:#FF8C42; border-color:#FF8C4244;">B</span></td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">L-05</strong></td>
            <td><span style="font-size:1.1rem; margin-right:6px;">🏠</span><strong>江中肝纯片·家庭装</strong></td>
            <td style="font-size:0.82rem; color:var(--text-2);">同 L-01 公式</td>
            <td class="tb-num">120 片</td>
            <td class="tb-num" style="color:var(--amber);">¥228</td>
            <td>老客户复购</td>
            <td><span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44;">A</span></td>
          </tr>
        </tbody>
      </table>
    </div>

    <!-- 主副品牌组合使用规范 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:14px;">🎨 Brand Combo Guidelines · 主副品牌组合使用规范</h3>
    <div class="table-wrap fade-up">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:140px;">场景</th>
            <th style="width:260px;">品牌组合</th>
            <th>理由</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td><strong>包装首页</strong></td>
            <td style="font-family:var(--font-head); font-weight:700; color:#D4A574;">江中 + 肝纯片</td>
            <td style="color:var(--text-2);">双品牌背书，强化信任锚定</td>
          </tr><tr>
            <td><strong>广告传播</strong></td>
            <td style="font-family:var(--font-head); font-weight:700; color:#D4A574;">江中肝纯片</td>
            <td style="color:var(--text-2);">借势江中品牌认知</td>
          </tr><tr>
            <td><strong>终端陈列</strong></td>
            <td style="font-family:var(--font-head); font-weight:700; color:#D4A574;">肝纯片®（右下小标江中）</td>
            <td style="color:var(--text-2);">突出产品名 · 江中提供背书</td>
          </tr><tr>
            <td><strong>电商平台</strong></td>
            <td style="font-family:var(--font-head); font-weight:700; color:#D4A574;">江中牌肝纯片</td>
            <td style="color:var(--text-2);">便于搜索识别 · 关键词吸引</td>
          </tr><tr>
            <td><strong>药店 POP</strong></td>
            <td style="font-family:var(--font-head); font-weight:700; color:#D4A574;">江中肝纯片·[版本]</td>
            <td style="color:var(--text-2);">突出场景化分化 SKU</td>
          </tr>
        </tbody>
      </table>
    </div>

  </div>
</section>
<section class="report-section" id="package" data-tone="green" data-slide-num="16/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#2D9C5D; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.3 · PACKAGING</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #2D9C5D 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        包装
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">江中绿 × 琥珀金双色系，4 层视觉信息架构</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #2D9C5D; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">江中绿 × 琥珀金双色系突出<strong style="color:#2D9C5D;">品牌资产迁移</strong>；4 层视觉架构（视觉焦点/认知信息/信任背书/合规信息），正面<strong style="color:#2D9C5D;">成分克数透明表</strong>主动回应 VOC Top #3「不要吃护肝片」信任危机。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(5, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; font-weight:700;">2.3.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">包装策略</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; font-weight:700;">2.3.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">视觉层级设计</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; font-weight:700;">2.3.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">关键信息传达</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; font-weight:700;">2.3.4</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">竞品包装差异化</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; font-weight:700;">2.3.5</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">合规要求</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 5 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="package-1" data-tone="green" data-slide-num="17/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#2D9C5D;">2.3.1 · PACKAGE STRATEGY</div>
      <h2 class="text-h1"><span class="headline-anim">包装策略 · 5 项核心设计原则</span></h2>
      <p class="section-sub">包装不仅是容器 · 是产品"第一位销售员" · 以「新一代复合护肝 · 一片四守」为定位锚点 · 建立差异化 + 可信任 + 合规三重保障</p>
    </div>

    <!-- Hero 包装定位语 -->
    <div class="fade-up" style="background:linear-gradient(135deg, var(--bg-1) 0%, #2D9C5D14 100%); border:1px solid #2D9C5D44; border-radius:var(--radius-lg); padding:36px 48px; margin-bottom:32px; display:grid; grid-template-columns: 1fr auto; gap:32px; align-items:center;">
      <div>
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.2em; margin-bottom:10px;">PACKAGE POSITIONING · 包装定位语</div>
        <h3 style="font-family:var(--font-head); font-weight:900; font-size:clamp(1.6rem, 3vw, 2.4rem); line-height:1.25; color:var(--text-1); margin:0 0 12px;">新一代复合护肝 · 一片四守</h3>
        <p style="color:var(--text-2); font-size:1rem; line-height:1.7; margin:0;">
          包装必须在货架上 <strong style="color:#2D9C5D;">3 秒内</strong> 完成 3 件事：<br/>
          ① 让用户认出「江中出品」的可信任 · ② 一眼看懂「4 重协同」的复合特征 · ③ 扫描到克数透明表的科学感
        </p>
      </div>
      <div style="text-align:center;">
        <div style="width:120px; height:120px; border-radius:50%; background:linear-gradient(135deg, #2D9C5D, #2D9C5D); display:flex; align-items:center; justify-content:center; box-shadow:0 10px 30px -8px #2D9C5D88;">
          <div>
            <div style="font-size:2.5rem;">🛡️</div>
            <div class="text-mono text-xs" style="color:#fff; font-weight:700; letter-spacing:0.12em;">4 SHIELDS</div>
          </div>
        </div>
      </div>
    </div>

    <!-- 5 项设计原则 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:18px;">📐 5 项设计原则 · 执行 Checklist</h3>
    <div style="display:flex; flex-direction:column; gap:12px;">
      
      <div class="fade-up" style="display:grid; grid-template-columns: 72px 200px 1fr 180px; gap:20px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); transition:all .3s;">
        <div style="text-align:center;">
          <div style="font-size:2.2rem; line-height:1;">🎨</div>
          <div class="text-mono" style="color:#2D9C5D; font-weight:800; font-size:0.72rem; letter-spacing:0.12em; margin-top:4px;">#01</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">PRINCIPLE</div>
          <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">品牌一致性</div>
        </div>
        <div style="color:var(--text-2); font-size:0.9rem; line-height:1.65;">延续江中绿主色调 + 品牌字形 · 建立与健胃消食片、乳酸菌等老品相同的家族视觉</div>
        <div style="padding:10px 14px; background:#2D9C5D12; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">TARGET</div>
          <div style="color:var(--text-1); font-size:0.82rem; font-weight:600;">品牌资产迁移 · 货架一眼识别</div>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 72px 200px 1fr 180px; gap:20px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); transition:all .3s;">
        <div style="text-align:center;">
          <div style="font-size:2.2rem; line-height:1;">💡</div>
          <div class="text-mono" style="color:#2D9C5D; font-weight:800; font-size:0.72rem; letter-spacing:0.12em; margin-top:4px;">#02</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">PRINCIPLE</div>
          <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">差异化设计</div>
        </div>
        <div style="color:var(--text-2); font-size:0.9rem; line-height:1.65;">琥珀金 + 4 重守护标识 · 明显区隔汤臣倍健蓝/体恒健银等传统护肝片视觉</div>
        <div style="padding:10px 14px; background:#2D9C5D12; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">TARGET</div>
          <div style="color:var(--text-1); font-size:0.82rem; font-weight:600;">与传统单成分护肝片拉开差距</div>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 72px 200px 1fr 180px; gap:20px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md); transition:all .3s;">
        <div style="text-align:center;">
          <div style="font-size:2.2rem; line-height:1;">🎯</div>
          <div class="text-mono" style="color:#0085CA; font-weight:800; font-size:0.72rem; letter-spacing:0.12em; margin-top:4px;">#03</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:4px;">PRINCIPLE</div>
          <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">信息精准</div>
        </div>
        <div style="color:var(--text-2); font-size:0.9rem; line-height:1.65;">主视觉区直接承载「新一代复合护肝」+「一片四守」主 Claim · 3 秒内传递核心定位</div>
        <div style="padding:10px 14px; background:#0085CA12; border-left:2px solid #0085CA; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:4px;">TARGET</div>
          <div style="color:var(--text-1); font-size:0.82rem; font-weight:600;">用户 3 秒完成决策判断</div>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 72px 200px 1fr 180px; gap:20px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md); transition:all .3s;">
        <div style="text-align:center;">
          <div style="font-size:2.2rem; line-height:1;">🏛️</div>
          <div class="text-mono" style="color:#8B5CF6; font-weight:800; font-size:0.72rem; letter-spacing:0.12em; margin-top:4px;">#04</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">PRINCIPLE</div>
          <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">信任背书</div>
        </div>
        <div style="color:var(--text-2); font-size:0.9rem; line-height:1.65;">顶部江中 LOGO + 正面「成分克数透明表」印刷 + 右下「一物一码 · 扫码看检测报告」</div>
        <div style="padding:10px 14px; background:#8B5CF612; border-left:2px solid #8B5CF6; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">TARGET</div>
          <div style="color:var(--text-1); font-size:0.82rem; font-weight:600;">主动化解信任危机</div>
        </div>
      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 72px 200px 1fr 180px; gap:20px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #FF8C42; border-radius:var(--radius-md); transition:all .3s;">
        <div style="text-align:center;">
          <div style="font-size:2.2rem; line-height:1;">⚖️</div>
          <div class="text-mono" style="color:#FF8C42; font-weight:800; font-size:0.72rem; letter-spacing:0.12em; margin-top:4px;">#05</div>
        </div>
        <div>
          <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:4px;">PRINCIPLE</div>
          <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">合规优先</div>
        </div>
        <div style="color:var(--text-2); font-size:0.9rem; line-height:1.65;">OTC / 保健食品标识 + 药监局批号 + 适应症/禁忌标注 + 孕哺乳慎用 + 置于儿童不易接触处</div>
        <div style="padding:10px 14px; background:#FF8C4212; border-left:2px solid #FF8C42; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:4px;">TARGET</div>
          <div style="color:var(--text-1); font-size:0.82rem; font-weight:600;">审核一次过 · 不返工</div>
        </div>
      </div>
    </div>

    <!-- 底部策略声明 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:linear-gradient(135deg, rgba(45,156,93,0.06), rgba(212,165,116,0.04)); border:1px dashed #2D9C5D44; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.15em; margin-bottom:10px;">💡 STRATEGIC CORE · 策略核心</div>
      <div style="color:var(--text-1); font-size:1rem; line-height:1.75;">
        <strong style="color:#2D9C5D;">差异化 + 信任 + 合规</strong> 三者缺一不可。VOC Top #3「不要吃护肝片」2355 赞指出：用户对传统护肝片信任崩塌 → 包装设计必须<strong style="color:#2D9C5D;">主动破除</strong>（正面印成分克数 + 扫码查检测报告），而非被动防守。
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="package-2" data-tone="green" data-slide-num="18/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#2D9C5D;">2.3.2 · VISUAL HIERARCHY</div>
      <h2 class="text-h1"><span class="headline-anim">视觉层级设计 · 4 层信息架构</span></h2>
      <p class="section-sub">从 3 秒决策到 3 分钟阅读 · 包装信息必须分级呈现 · 每一层都有独立的视觉权重 / 位置 / 优先级 / 存在理由</p>
    </div>

    <!-- 包装示意图 (SVG) + 4 层分级 -->
    <div class="grid fade-up" style="grid-template-columns: 320px 1fr; gap:32px; margin-bottom:32px; align-items:start;">

      <!-- 左：包装正面示意 SVG -->
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:20px;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.15em; margin-bottom:14px; text-align:center;">PACKAGE FRONT · 包装正面示意</div>
        <svg viewBox="0 0 280 400" style="width:100%; display:block; background:#2D9C5D; border-radius:12px;">
          <!-- 背景渐变 -->
          <defs>
            <linearGradient id="pkg-bg" x1="0" y1="0" x2="0" y2="1">
              <stop offset="0%" stop-color="#2D9C5D"/>
              <stop offset="100%" stop-color="#1a6940"/>
            </linearGradient>
            <linearGradient id="gold" x1="0" y1="0" x2="1" y2="1">
              <stop offset="0%" stop-color="#F5E6C9"/>
              <stop offset="100%" stop-color="#D4A574"/>
            </linearGradient>
          </defs>
          <rect x="0" y="0" width="280" height="400" fill="url(#pkg-bg)"/>

          <!-- Layer 3: Top - brand -->
          <rect x="0" y="0" width="280" height="40" fill="rgba(0,0,0,0.2)"/>
          <text x="140" y="26" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:700; font-size:14px; letter-spacing:0.2em;">江中 · JIANGZHONG</text>

          <!-- Layer 1: Focal Point -->
          <text x="140" y="110" text-anchor="middle" style="fill:url(#gold); font-family:sans-serif; font-weight:900; font-size:44px; letter-spacing:-0.02em;">肝纯片®</text>
          <text x="140" y="140" text-anchor="middle" style="fill:rgba(255,255,255,0.85); font-family:sans-serif; font-weight:500; font-size:12px; letter-spacing:0.1em;">新一代复合护肝片</text>

          <!-- Shield icon with 4 dots -->
          <g transform="translate(140 190)">
            <path d="M -40 -35 L 40 -35 Q 50 -35 50 -25 L 50 15 Q 50 50 0 60 Q -50 50 -50 15 L -50 -25 Q -50 -35 -40 -35 Z" fill="rgba(255,255,255,0.08)" stroke="url(#gold)" stroke-width="2"/>
            <circle cx="-20" cy="-10" r="8" fill="#D4A574"/>
            <circle cx="20" cy="-10" r="8" fill="#FF8C42"/>
            <circle cx="-20" cy="20" r="8" fill="#8B5CF6"/>
            <circle cx="20" cy="20" r="8" fill="#0085CA"/>
            <text x="0" y="8" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:800; font-size:16px;">4重</text>
          </g>

          <!-- Layer 2: Cognition -->
          <text x="140" y="290" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:700; font-size:13px; letter-spacing:0.05em;">水飞蓟 · 姜黄 · 蒲公英 · NAC</text>
          <text x="140" y="310" text-anchor="middle" style="fill:url(#gold); font-family:sans-serif; font-weight:900; font-size:16px; letter-spacing:0.08em;">一片四守</text>

          <!-- Layer 3: Trust - 克数透明 -->
          <rect x="30" y="325" width="220" height="38" fill="rgba(0,0,0,0.3)" rx="4"/>
          <text x="140" y="340" text-anchor="middle" style="fill:rgba(255,255,255,0.7); font-family:monospace; font-size:8px; letter-spacing:0.1em;">成分克数透明表</text>
          <text x="140" y="355" text-anchor="middle" style="fill:#fff; font-family:monospace; font-size:9px;">200+150+100+100 mg/片</text>

          <!-- Layer 3 bottom -->
          <rect x="0" y="375" width="280" height="25" fill="rgba(0,0,0,0.4)"/>
          <text x="16" y="391" style="fill:rgba(255,255,255,0.6); font-family:monospace; font-size:8px;">OTC · 国药准字</text>
          <text x="210" y="391" style="fill:rgba(255,255,255,0.6); font-family:monospace; font-size:8px;">[二维码]</text>
          <rect x="240" y="380" width="18" height="15" fill="rgba(255,255,255,0.2)" rx="2"/>
        </svg>

        <div style="margin-top:14px; display:flex; flex-direction:column; gap:6px; font-size:0.78rem;">
          <div style="display:flex; align-items:center; gap:8px; padding:4px 8px; background:rgba(255,255,255,0.02); border-left:2px solid #2D9C5D; border-radius:0 4px 4px 0;">
            <span class="text-mono text-xs" style="color:#2D9C5D; font-weight:700; letter-spacing:0.08em;">L1</span>
            <span style="color:var(--text-2);">视觉焦点层</span>
          </div><div style="display:flex; align-items:center; gap:8px; padding:4px 8px; background:rgba(255,255,255,0.02); border-left:2px solid #2D9C5D; border-radius:0 4px 4px 0;">
            <span class="text-mono text-xs" style="color:#2D9C5D; font-weight:700; letter-spacing:0.08em;">L2</span>
            <span style="color:var(--text-2);">认知信息层</span>
          </div><div style="display:flex; align-items:center; gap:8px; padding:4px 8px; background:rgba(255,255,255,0.02); border-left:2px solid #0085CA; border-radius:0 4px 4px 0;">
            <span class="text-mono text-xs" style="color:#0085CA; font-weight:700; letter-spacing:0.08em;">L3</span>
            <span style="color:var(--text-2);">信任背书层</span>
          </div><div style="display:flex; align-items:center; gap:8px; padding:4px 8px; background:rgba(255,255,255,0.02); border-left:2px solid #8B5CF6; border-radius:0 4px 4px 0;">
            <span class="text-mono text-xs" style="color:#8B5CF6; font-weight:700; letter-spacing:0.08em;">L4</span>
            <span style="color:var(--text-2);">合规信息层</span>
          </div>
        </div>
      </div>

      <!-- 右：4 层详细卡片 -->
      <div style="display:flex; flex-direction:column; gap:14px;">
        
        <div style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); padding:22px 26px;">
          <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:10px;">
            <div style="display:flex; align-items:baseline; gap:14px;">
              <span class="text-mono" style="color:#2D9C5D; font-weight:900; font-size:1.6rem; letter-spacing:-0.02em;">L1</span>
              <div>
                <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">Focal Point LAYER</div>
                <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">视觉焦点层</div>
              </div>
            </div>
            <div style="text-align:right;">
              <div style="color:#2D9C5D; font-size:0.9rem;">★★★★★</div>
              <div class="text-mono text-xs" style="color:var(--text-3); margin-top:2px;">占据正面 50% 面积</div>
            </div>
          </div>
          <div style="margin-top:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">CONTENT · 内容元素</div>
            <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:5px;">
              <li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>「肝纯片®」大字（主视觉字）</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>副标题「新一代复合护肝片」</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>核心视觉：4 色守护盾牌插画</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>版本 badge（应酬版/熬夜版/疏肝解郁等）</li>
            </ul>
          </div>
          <div style="margin-top:12px; padding:10px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">RATIONALE · 设计理由</div>
            <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55; font-style:italic;">货架 3 秒决策 · 最大视觉权重承载核心认知</div>
          </div>
        </div>
        <div style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md); padding:22px 26px;">
          <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:10px;">
            <div style="display:flex; align-items:baseline; gap:14px;">
              <span class="text-mono" style="color:#2D9C5D; font-weight:900; font-size:1.6rem; letter-spacing:-0.02em;">L2</span>
              <div>
                <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">Cognition LAYER</div>
                <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">认知信息层</div>
              </div>
            </div>
            <div style="text-align:right;">
              <div style="color:#2D9C5D; font-size:0.9rem;">★★★★</div>
              <div class="text-mono text-xs" style="color:var(--text-3); margin-top:2px;">正面 25% 面积</div>
            </div>
          </div>
          <div style="margin-top:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">CONTENT · 内容元素</div>
            <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:5px;">
              <li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>核心诉求语：「水飞蓟 200mg · 姜黄 150mg · 蒲公英 100mg · NAC 100mg」</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>&quot;一片四守&quot; 图标 + 文字组合</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>4 种成分插画（可视化协同）</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">·</span>适用场景 icon（夜/酒杯/花/泡腾）</li>
            </ul>
          </div>
          <div style="margin-top:12px; padding:10px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">RATIONALE · 设计理由</div>
            <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55; font-style:italic;">用户在 3-10 秒内形成功能认知 · 明确&quot;买它能干嘛&quot;</div>
          </div>
        </div>
        <div style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md); padding:22px 26px;">
          <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:10px;">
            <div style="display:flex; align-items:baseline; gap:14px;">
              <span class="text-mono" style="color:#0085CA; font-weight:900; font-size:1.6rem; letter-spacing:-0.02em;">L3</span>
              <div>
                <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em;">Trust LAYER</div>
                <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">信任背书层</div>
              </div>
            </div>
            <div style="text-align:right;">
              <div style="color:#0085CA; font-size:0.9rem;">★★★★</div>
              <div class="text-mono text-xs" style="color:var(--text-3); margin-top:2px;">分散在正反面关键位置</div>
            </div>
          </div>
          <div style="margin-top:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">CONTENT · 内容元素</div>
            <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:5px;">
              <li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">·</span>顶部：江中 LOGO + &quot;45 年 OTC 国民品牌&quot; 小字</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">·</span>右下：一物一码 + &quot;扫码看第三方检测报告&quot;</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">·</span>底部：成分克数透明表格（主动展示）</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">·</span>OTC / 保健食品标识（Z/OTC 印章）</li>
            </ul>
          </div>
          <div style="margin-top:12px; padding:10px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:4px;">RATIONALE · 设计理由</div>
            <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55; font-style:italic;">主动化解「不要吃护肝片」信任危机的第一道防线</div>
          </div>
        </div>
        <div style="background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md); padding:22px 26px;">
          <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:10px;">
            <div style="display:flex; align-items:baseline; gap:14px;">
              <span class="text-mono" style="color:#8B5CF6; font-weight:900; font-size:1.6rem; letter-spacing:-0.02em;">L4</span>
              <div>
                <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em;">Compliance LAYER</div>
                <div style="font-weight:800; font-size:1.1rem; color:var(--text-1);">合规信息层</div>
              </div>
            </div>
            <div style="text-align:right;">
              <div style="color:#8B5CF6; font-size:0.9rem;">★★</div>
              <div class="text-mono text-xs" style="color:var(--text-3); margin-top:2px;">背面 + 侧面</div>
            </div>
          </div>
          <div style="margin-top:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">CONTENT · 内容元素</div>
            <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:5px;">
              <li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">·</span>背面：完整说明书摘要</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">·</span>成分/适应症/用法用量</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">·</span>禁忌/注意事项/警示语</li><li style="font-size:0.85rem; color:var(--text-2); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">·</span>批准文号 / 生产商 / 有效期</li>
            </ul>
          </div>
          <div style="margin-top:12px; padding:10px 14px; background:rgba(255,255,255,0.02); border-radius:6px;">
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">RATIONALE · 设计理由</div>
            <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55; font-style:italic;">监管合规 · 保护用户 · 不可见但必须存在</div>
          </div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="package-3" data-tone="green" data-slide-num="19/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#2D9C5D;">2.3.3 · KEY INFO PLACEMENT</div>
      <h2 class="text-h1"><span class="headline-anim">关键信息传达 · 13 个信息点的位置矩阵</span></h2>
      <p class="section-sub">从正面到背面、从顶部到底部 · 每个信息点都有明确的位置 / 优先级 / 设计形式 · 这是包装印刷的"施工图"级别规范</p>
    </div>

    <!-- 优先级说明 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(4, 1fr); gap:12px; margin-bottom:24px;">
      
      <div style="padding:14px 16px; background:#EF444412; border:1px solid #EF444444; border-radius:8px;">
        <div class="text-mono" style="color:#EF4444; font-weight:800; font-size:0.85rem; letter-spacing:0.08em;">PRIORITY 1</div>
        <div style="color:var(--text-1); font-size:0.78rem; margin-top:4px; line-height:1.4;">CRITICAL · 货架 3 秒决策</div>
      </div>
      <div style="padding:14px 16px; background:#2D9C5D12; border:1px solid #2D9C5D44; border-radius:8px;">
        <div class="text-mono" style="color:#2D9C5D; font-weight:800; font-size:0.85rem; letter-spacing:0.08em;">PRIORITY 2</div>
        <div style="color:var(--text-1); font-size:0.78rem; margin-top:4px; line-height:1.4;">IMPORTANT · 10 秒信息摄入</div>
      </div>
      <div style="padding:14px 16px; background:#0085CA12; border:1px solid #0085CA44; border-radius:8px;">
        <div class="text-mono" style="color:#0085CA; font-weight:800; font-size:0.85rem; letter-spacing:0.08em;">PRIORITY 3</div>
        <div style="color:var(--text-1); font-size:0.78rem; margin-top:4px; line-height:1.4;">USEFUL · 购买时辅助判断</div>
      </div>
      <div style="padding:14px 16px; background:#6B6B6B12; border:1px solid #6B6B6B44; border-radius:8px;">
        <div class="text-mono" style="color:#6B6B6B; font-weight:800; font-size:0.85rem; letter-spacing:0.08em;">PRIORITY 4</div>
        <div style="color:var(--text-1); font-size:0.78rem; margin-top:4px; line-height:1.4;">REQUIRED · 合规必须</div>
      </div>
    </div>

    <!-- 位置矩阵表 -->
    <div class="table-wrap fade-up">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:130px;">包装位置</th>
            <th>信息内容</th>
            <th style="width:90px;">优先级</th>
            <th style="width:260px;">设计形式</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td><strong style="color:#EF4444;">正面顶部</strong></td>
            <td style="font-size:0.88rem;">江中品牌标识 + 45 年 OTC 小字</td>
            <td>
              <span class="tag" style="background:#EF444422; color:#EF4444; border-color:#EF444444; font-size:0.7rem;">P1</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">绿底白字 · LOGO 居中</td>
          </tr><tr>
            <td><strong style="color:#EF4444;">正面中央</strong></td>
            <td style="font-size:0.88rem;">肝纯片® 大字 + 新一代复合护肝片副标题</td>
            <td>
              <span class="tag" style="background:#EF444422; color:#EF4444; border-color:#EF444444; font-size:0.7rem;">P1</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">琥珀金艺术字 + 白色副标</td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">正面中下</strong></td>
            <td style="font-size:0.88rem;">4 重守护主视觉（盾牌 + 4 色分子点）</td>
            <td>
              <span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.7rem;">P2</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">守护图标 + 4 色协同视觉</td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">正面底部</strong></td>
            <td style="font-size:0.88rem;">&quot;一片四守 · 水飞蓟+姜黄+蒲公英+NAC&quot;</td>
            <td>
              <span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.7rem;">P2</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">图标 + 文字组合 · 横向排列</td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">正面右下</strong></td>
            <td style="font-size:0.88rem;">版本 badge（应酬/熬夜/疏肝解郁）</td>
            <td>
              <span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.7rem;">P2</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">圆形色块 · 按版本不同配色</td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">正面底部</strong></td>
            <td style="font-size:0.88rem;">成分克数透明表（200+150+100+100mg）</td>
            <td>
              <span class="tag" style="background:#2D9C5D22; color:#2D9C5D; border-color:#2D9C5D44; font-size:0.7rem;">P2</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">等宽 mono 字体 · 黑色底条</td>
          </tr><tr>
            <td><strong style="color:#0085CA;">正面底部</strong></td>
            <td style="font-size:0.88rem;">一物一码 · 扫码看第三方检测报告</td>
            <td>
              <span class="tag" style="background:#0085CA22; color:#0085CA; border-color:#0085CA44; font-size:0.7rem;">P3</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">二维码 + 扫码提示 · 右下角</td>
          </tr><tr>
            <td><strong style="color:#0085CA;">正面底部</strong></td>
            <td style="font-size:0.88rem;">OTC / 保健食品标识</td>
            <td>
              <span class="tag" style="background:#0085CA22; color:#0085CA; border-color:#0085CA44; font-size:0.7rem;">P3</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">Z 图章 / OTC 图章</td>
          </tr><tr>
            <td><strong style="color:#0085CA;">侧面 A</strong></td>
            <td style="font-size:0.88rem;">使用图示（分步服用法）</td>
            <td>
              <span class="tag" style="background:#0085CA22; color:#0085CA; border-color:#0085CA44; font-size:0.7rem;">P3</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">4 步插画 · 简笔画</td>
          </tr><tr>
            <td><strong style="color:#0085CA;">侧面 B</strong></td>
            <td style="font-size:0.88rem;">成分含量表格完整版</td>
            <td>
              <span class="tag" style="background:#0085CA22; color:#0085CA; border-color:#0085CA44; font-size:0.7rem;">P3</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">数据表 · 每成分克数精确</td>
          </tr><tr>
            <td><strong style="color:#6B6B6B;">背面顶部</strong></td>
            <td style="font-size:0.88rem;">说明书摘要（适应症/用法）</td>
            <td>
              <span class="tag" style="background:#6B6B6B22; color:#6B6B6B; border-color:#6B6B6B44; font-size:0.7rem;">P4</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">分节标题 + 内容块</td>
          </tr><tr>
            <td><strong style="color:#6B6B6B;">背面中央</strong></td>
            <td style="font-size:0.88rem;">禁忌 + 注意事项 + 警示语</td>
            <td>
              <span class="tag" style="background:#6B6B6B22; color:#6B6B6B; border-color:#6B6B6B44; font-size:0.7rem;">P4</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">加框强调 · 红色警示色</td>
          </tr><tr>
            <td><strong style="color:#6B6B6B;">背面底部</strong></td>
            <td style="font-size:0.88rem;">批号 / 生产日期 / 有效期 / 生产商</td>
            <td>
              <span class="tag" style="background:#6B6B6B22; color:#6B6B6B; border-color:#6B6B6B44; font-size:0.7rem;">P4</span>
            </td>
            <td style="color:var(--text-2); font-size:0.82rem;">mono 字体 · 小号信息</td>
          </tr>
        </tbody>
      </table>
    </div>

    <!-- 信息分布直方图 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.15em; margin-bottom:14px;">📊 INFO DENSITY · 信息密度分布</div>
      <div style="display:grid; grid-template-columns:repeat(4, 1fr); gap:14px;">
        <div style="text-align:center; padding:14px; background:#EF444408; border-radius:8px; border:1px solid #EF444422;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#EF4444; line-height:1;">2</div>
              <div class="text-mono text-xs" style="color:#EF4444; margin-top:4px; letter-spacing:0.08em;">P1 · 15%</div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; margin-top:8px; overflow:hidden;">
                <div style="width:15%; height:100%; background:#EF4444;"></div>
              </div>
            </div><div style="text-align:center; padding:14px; background:#2D9C5D08; border-radius:8px; border:1px solid #2D9C5D22;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#2D9C5D; line-height:1;">4</div>
              <div class="text-mono text-xs" style="color:#2D9C5D; margin-top:4px; letter-spacing:0.08em;">P2 · 31%</div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; margin-top:8px; overflow:hidden;">
                <div style="width:31%; height:100%; background:#2D9C5D;"></div>
              </div>
            </div><div style="text-align:center; padding:14px; background:#0085CA08; border-radius:8px; border:1px solid #0085CA22;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#0085CA; line-height:1;">4</div>
              <div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.08em;">P3 · 31%</div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; margin-top:8px; overflow:hidden;">
                <div style="width:31%; height:100%; background:#0085CA;"></div>
              </div>
            </div><div style="text-align:center; padding:14px; background:#6B6B6B08; border-radius:8px; border:1px solid #6B6B6B22;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#6B6B6B; line-height:1;">3</div>
              <div class="text-mono text-xs" style="color:#6B6B6B; margin-top:4px; letter-spacing:0.08em;">P4 · 23%</div>
              <div style="height:4px; background:rgba(255,255,255,0.05); border-radius:2px; margin-top:8px; overflow:hidden;">
                <div style="width:23%; height:100%; background:#6B6B6B;"></div>
              </div>
            </div>
      </div>
      <div style="margin-top:14px; font-size:0.85rem; color:var(--text-2); line-height:1.6;">
        <strong style="color:#2D9C5D;">分布结论</strong>：P1 关键信息（品牌+产品名）只占 2 条但承担 <strong>80% 决策权重</strong>；P4 合规信息 3 条主要在背面且字体最小 · 遵循「<strong style="color:#2D9C5D;">视觉权重与优先级成正比</strong>」原则
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="package-4" data-tone="green" data-slide-num="20/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#2D9C5D;">2.3.4 · COMPETITOR DIFFERENTIATION</div>
      <h2 class="text-h1"><span class="headline-anim">竞品包装差异化 · 4 品牌对比</span></h2>
      <p class="section-sub">汤臣倍健 / 体恒健 / 康恩贝 / 海外标杆 4 大竞品包装解构 · 从色彩 / 字体 / 主视觉 / 信息密度 / 价位带 5 维全面对比 · 找到江中肝纯片的差异化机会</p>
    </div>

    <!-- 4 竞品包装解构 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(2, 1fr); gap:16px; margin-bottom:28px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #1E90FF; border-radius:var(--radius-md); padding:20px 22px;">
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:14px;">
          <div>
            <div class="text-mono text-xs" style="color:#1E90FF; letter-spacing:0.1em; margin-bottom:4px;">COMPETITOR</div>
            <h3 style="margin:0; font-size:1rem; font-weight:700; color:var(--text-1); line-height:1.35;">汤臣倍健 · 水飞蓟护肝片</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">💊</div>
        </div>
        <div style="display:grid; grid-template-columns:80px 1fr; gap:6px 12px; font-size:0.82rem;">
          <div style="color:var(--text-3);">色彩</div><div style="color:var(--text-1);">深蓝 + 白色</div>
          <div style="color:var(--text-3);">字体</div><div style="color:var(--text-1);">黑体标准无衬线</div>
          <div style="color:var(--text-3);">主视觉</div><div style="color:var(--text-1);">蓝色液体 + 分子式</div>
          <div style="color:var(--text-3);">信息</div><div style="color:var(--text-1);">主打 &quot;水飞蓟复合&quot; · 信息偏密</div>
          <div style="color:var(--text-3);">价位</div><div style="color:#1E90FF; font-weight:700;">¥148-238</div>
        </div>
        <div style="margin-top:14px; padding:12px 14px; background:#2D9C5D0A; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:4px;">OPPORTUNITY · 江中切入机会</div>
          <div style="color:var(--text-1); font-size:0.82rem; line-height:1.55;">设计偏医疗感 · 缺暖意 · 我们用「琥珀金 + 江中绿」营造信任+温度</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #8B6914; border-radius:var(--radius-md); padding:20px 22px;">
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:14px;">
          <div>
            <div class="text-mono text-xs" style="color:#8B6914; letter-spacing:0.1em; margin-bottom:4px;">COMPETITOR</div>
            <h3 style="margin:0; font-size:1rem; font-weight:700; color:var(--text-1); line-height:1.35;">体恒健 · 水飞蓟保肝片</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🌾</div>
        </div>
        <div style="display:grid; grid-template-columns:80px 1fr; gap:6px 12px; font-size:0.82rem;">
          <div style="color:var(--text-3);">色彩</div><div style="color:var(--text-1);">金色 + 棕色</div>
          <div style="color:var(--text-3);">字体</div><div style="color:var(--text-1);">衬线体 · 传统</div>
          <div style="color:var(--text-3);">主视觉</div><div style="color:var(--text-1);">草本 + 水滴</div>
          <div style="color:var(--text-3);">信息</div><div style="color:var(--text-1);">主打 &quot;护肝养肝&quot; · 定位模糊</div>
          <div style="color:var(--text-3);">价位</div><div style="color:#8B6914; font-weight:700;">¥59-128</div>
        </div>
        <div style="margin-top:14px; padding:12px 14px; background:#2D9C5D0A; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:4px;">OPPORTUNITY · 江中切入机会</div>
          <div style="color:var(--text-1); font-size:0.82rem; line-height:1.55;">国产老品牌视觉老旧 · 我们用现代几何+科技视觉拉开代际差</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #2D9C5D; border-radius:var(--radius-md); padding:20px 22px;">
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:14px;">
          <div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">COMPETITOR</div>
            <h3 style="margin:0; font-size:1rem; font-weight:700; color:var(--text-1); line-height:1.35;">康恩贝 · 水飞蓟宾胶囊</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🌿</div>
        </div>
        <div style="display:grid; grid-template-columns:80px 1fr; gap:6px 12px; font-size:0.82rem;">
          <div style="color:var(--text-3);">色彩</div><div style="color:var(--text-1);">绿色 + 白色</div>
          <div style="color:var(--text-3);">字体</div><div style="color:var(--text-1);">黑体 · 简洁</div>
          <div style="color:var(--text-3);">主视觉</div><div style="color:var(--text-1);">护肝图标</div>
          <div style="color:var(--text-3);">信息</div><div style="color:var(--text-1);">纯 OTC 医药风格 · 无健康食品属性</div>
          <div style="color:var(--text-3);">价位</div><div style="color:#2D9C5D; font-weight:700;">¥38-78</div>
        </div>
        <div style="margin-top:14px; padding:12px 14px; background:#2D9C5D0A; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:4px;">OPPORTUNITY · 江中切入机会</div>
          <div style="color:var(--text-1); font-size:0.82rem; line-height:1.55;">价格带偏低 · 视觉无记忆点 · 我们以 ¥128 价位 + 琥珀金进高端线</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #D4A574; border-radius:var(--radius-md); padding:20px 22px;">
        <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:14px;">
          <div>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:4px;">COMPETITOR</div>
            <h3 style="margin:0; font-size:1rem; font-weight:700; color:var(--text-1); line-height:1.35;">绿之卡 Natures Craft · 复合护肝 (Amazon 爆款)</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🌍</div>
        </div>
        <div style="display:grid; grid-template-columns:80px 1fr; gap:6px 12px; font-size:0.82rem;">
          <div style="color:var(--text-3);">色彩</div><div style="color:var(--text-1);">琥珀 + 白色</div>
          <div style="color:var(--text-3);">字体</div><div style="color:var(--text-1);">Sans · 现代</div>
          <div style="color:var(--text-3);">主视觉</div><div style="color:var(--text-1);">清新药瓶</div>
          <div style="color:var(--text-3);">信息</div><div style="color:var(--text-1);">多成分复合标注克数 · 海外标杆</div>
          <div style="color:var(--text-3);">价位</div><div style="color:#D4A574; font-weight:700;">$36.99 / ~¥260</div>
        </div>
        <div style="margin-top:14px; padding:12px 14px; background:#2D9C5D0A; border-left:2px solid #2D9C5D; border-radius:0 6px 6px 0;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:4px;">OPPORTUNITY · 江中切入机会</div>
          <div style="color:var(--text-1); font-size:0.82rem; line-height:1.55;">已是海外 4.5 星爆款 · 可直接借鉴其克数透明呈现 + 琥珀金色系</div>
        </div>
      </div>
    </div>

    <!-- 差异化机会 6 轴表 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:14px;">🎯 Differentiation Matrix · 6 维差异化机会</h3>
    <div class="table-wrap fade-up">
      <table class="data-tbl">
        <thead>
          <tr>
            <th style="width:130px;">差异轴</th>
            <th>竞品通用做法</th>
            <th style="color:#2D9C5D !important;">江中肝纯片做法</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td><strong style="color:#2D9C5D;">品牌背书</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">单品牌（体恒健 / 康恩贝 / 汤臣）</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">江中 + 肝纯片 双品牌背书 + 45 年 OTC 资产迁移</td>
          </tr><tr>
            <td><strong style="color:#2D9C5D;">核心诉求</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">&quot;水飞蓟片&quot; 单成分定位</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">&quot;新一代复合护肝 · 一片四守&quot; 复合分化定位</td>
          </tr><tr>
            <td><strong style="color:#0085CA;">成分展示</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">背面说明书被动呈现</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">正面底部主动展示克数透明表 · 信任钩子前置</td>
          </tr><tr>
            <td><strong style="color:#8B5CF6;">版本分化</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">单 SKU 通用</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">5 SKU 场景化分化（应酬/熬夜/疏肝/泡腾/家庭）</td>
          </tr><tr>
            <td><strong style="color:#FF8C42;">数字化触点</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">无 / 基础二维码</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">一物一码 · 扫码直达检测报告 + 服用日历 + 药师咨询</td>
          </tr><tr>
            <td><strong style="color:#FF4D8D;">口感标识</strong></td>
            <td style="color:var(--text-2); font-size:0.85rem;">无 / 不突出</td>
            <td style="color:var(--text-1); font-size:0.85rem; font-weight:500;">L-04 泡腾片显著标「柑橘味」 · 好喝化心智</td>
          </tr>
        </tbody>
      </table>
    </div>

  </div>
</section>
<section class="report-section" id="package-5" data-tone="green" data-slide-num="21/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#2D9C5D;">2.3.5 · COMPLIANCE</div>
      <h2 class="text-h1"><span class="headline-anim">合规要求 · 药监局一次过审 Checklist</span></h2>
      <p class="section-sub">OTC / 保健食品包装法规清单 · 分 3 大类 · 15 项具体要求 · 每条都对应国家法规 · 一次性提交一次性过审不返工</p>
    </div>

    <!-- 3 大类合规 -->
    <div style="display:flex; flex-direction:column; gap:24px;">
      
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px 28px;">
        <div style="display:flex; align-items:center; gap:14px; margin-bottom:16px; padding-bottom:14px; border-bottom:1px solid var(--border);">
          <div style="font-size:2rem; line-height:1;">📋</div>
          <div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">COMPLIANCE GROUP</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.2rem; color:var(--text-1);">产品分类（3 项）</h3>
          </div>
        </div>
        <div style="display:flex; flex-direction:column; gap:10px;">
          
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">明确标注 &quot;保健食品&quot; 或 &quot;OTC 非处方药&quot; 分类</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">法规：GB/T 27628 · 批号格式 &quot;国药准字 Z&quot; 或 &quot;国食健字 G&quot;</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #2D9C5D; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#2D9C5D;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">若为保健食品，使用 &quot;蓝帽子&quot; 标识</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">保健食品注册批号 + 保健功能声称（仅在 27 项内）</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#0085CA08; border-left:3px solid #0085CA; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #0085CA; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#0085CA;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">若为 OTC，标注 &quot;OTC&quot; 红色/绿色标识</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">红色乙类 / 绿色甲类 · 根据成分严格划分</div>
          </div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px 28px;">
        <div style="display:flex; align-items:center; gap:14px; margin-bottom:16px; padding-bottom:14px; border-bottom:1px solid var(--border);">
          <div style="font-size:2rem; line-height:1;">📝</div>
          <div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">COMPLIANCE GROUP</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.2rem; color:var(--text-1);">必标信息（8 项）</h3>
          </div>
        </div>
        <div style="display:flex; flex-direction:column; gap:10px;">
          
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #2D9C5D; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#2D9C5D;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">通用名称（显著位置，字体 &gt;2mm）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">必须与批号一致 · 不可用商品名替代</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #2D9C5D; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#2D9C5D;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">成分/配料表（克数精确到 mg）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">每成分克数 · 辅料说明</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">适应症 / 保健功能声称</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">严格按批准范围 · 不可夸大</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #2D9C5D; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#2D9C5D;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">用法用量（按年龄/体重/病情分级）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">成人每日 1-2 片 / 饭后服用 / 连续不超过 3 月</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">禁忌（孕妇/哺乳/儿童/过敏等）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">必须标注完整禁忌人群</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#FF8C4208; border-left:3px solid #FF8C42; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #FF8C42; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#FF8C42;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">注意事项（疾病警示/药物相互作用）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">含乙肝/肝硬化等严重肝病用户需咨询医师</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #2D9C5D; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#2D9C5D;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">批准文号 + 生产商 + 生产日期 + 有效期</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">三年保质期 · 密闭干燥保存</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#0085CA08; border-left:3px solid #0085CA; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #0085CA; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#0085CA;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">贮藏条件</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">&quot;遮光密闭 · 常温 10-30℃ 保存&quot;</div>
          </div>
        </div>
      </div>
      <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px 28px;">
        <div style="display:flex; align-items:center; gap:14px; margin-bottom:16px; padding-bottom:14px; border-bottom:1px solid var(--border);">
          <div style="font-size:2rem; line-height:1;">⚠️</div>
          <div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em;">COMPLIANCE GROUP</div>
            <h3 class="text-h3" style="margin:4px 0 0; font-size:1.2rem; color:var(--text-1);">警示语（4 项）</h3>
          </div>
        </div>
        <div style="display:flex; flex-direction:column; gap:10px;">
          
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">&quot;请仔细阅读说明书并在医师指导下使用&quot;</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">OTC 必标</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">&quot;本品不能代替药物&quot;（若保健食品）</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">保健食品必标</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#EF444408; border-left:3px solid #EF4444; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #EF4444; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#EF4444;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">&quot;本品不适宜 XX 人群&quot;</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">根据配方具体标注</div>
          </div>
          <div style="display:grid; grid-template-columns: 30px 1fr 1fr; gap:14px; padding:12px 14px; background:#FF8C4208; border-left:3px solid #FF8C42; border-radius:0 6px 6px 0;">
            <div style="display:flex; align-items:center; justify-content:center;">
              <span style="width:20px; height:20px; border:1.5px solid #FF8C42; border-radius:3px; display:flex; align-items:center; justify-content:center; font-size:0.72rem; color:#FF8C42;">✓</span>
            </div>
            <div style="font-size:0.88rem; color:var(--text-1); line-height:1.55; font-weight:500;">&quot;置于儿童不易接触处&quot;</div>
            <div style="font-size:0.8rem; color:var(--text-2); line-height:1.55; font-style:italic; border-left:1px dashed var(--border); padding-left:12px;">所有 OTC/保健品通用</div>
          </div>
        </div>
      </div>
    </div>

    <!-- 底部合规声明 -->
    <div class="fade-up" style="margin-top:28px; padding:22px 28px; background:linear-gradient(135deg, rgba(239,68,68,0.06), rgba(245,166,35,0.04)); border:1px dashed #EF4444; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#EF4444; letter-spacing:0.15em; margin-bottom:10px;">⚠️ REGULATORY NOTE · 合规提醒</div>
      <div style="color:var(--text-1); font-size:0.95rem; line-height:1.75;">
        <strong style="color:#EF4444;">江中肝纯片</strong> 需确认注册分类（OTC 还是保健食品）后才能锁定最终 SKU 定位；若为 OTC 路径，禁忌/适应症叙述受临床证据限制；若为保健食品路径，功能声称需严格在 27 项内（如 "辅助保护化学性肝损伤"）<br/>
        <strong style="color:#2D9C5D;">建议产品开发早期即对接药监局事务</strong>，避免后期大改包装和营销话术。
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="kv" data-tone="purple" data-slide-num="22/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#8B5CF6; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.4 · KEY VISUAL</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #8B5CF6 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        主视觉 KV
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">3 版本（情感守护/理性科普/对比进化）视觉资产矩阵</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #8B5CF6; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">推导自 <strong style="color:#8B5CF6;">「三重协同守护」</strong>核心概念，输出 3 套完整 KV：<strong>情感守护版</strong>（夜间场景）/ <strong>理性科普版</strong>（分子对比）/ <strong>对比进化版</strong>（单一 vs 复合），各自对应电商首页、社媒、药店 POP 差异化应用。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(5, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #8B5CF6;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; font-weight:700;">2.4.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">核心视觉概念</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #8B5CF6;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; font-weight:700;">2.4.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">画面构成说明</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #8B5CF6;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; font-weight:700;">2.4.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">色彩系统</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #8B5CF6;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; font-weight:700;">2.4.4</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">字体系统</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #8B5CF6;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; font-weight:700;">2.4.5</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">应用延展</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 5 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="kv-1" data-tone="purple" data-slide-num="23/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#8B5CF6;">2.4.1 · CORE VISUAL CONCEPT</div>
      <h2 class="text-h1"><span class="headline-anim">核心视觉概念 · 4 重协同守护</span></h2>
      <p class="section-sub">从定位到视觉的完整推导路径 · 6 个核心视觉元素 · 一套可以撑起「情感/理性/竞争」三版 KV 的视觉母题</p>
    </div>

    <!-- Hero 核心概念 -->
    <div class="fade-up" style="background:linear-gradient(135deg, var(--bg-1) 0%, #8B5CF61a 50%, #2D9C5D14 100%); border:1px solid #8B5CF644; border-radius:var(--radius-lg); padding:48px; margin-bottom:28px; position:relative; overflow:hidden;">
      <div style="position:absolute; top:-40px; right:-40px; opacity:0.1;">
        <svg width="300" height="300" viewBox="0 0 100 100">
          <path d="M 50 10 L 80 25 L 80 55 Q 80 85 50 95 Q 20 85 20 55 L 20 25 Z" fill="#8B5CF6" stroke="#2D9C5D" stroke-width="1.5"/>
        </svg>
      </div>
      <div style="position:relative; z-index:1;">
        <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.3em; margin-bottom:14px;">CORE CONCEPT · 核心视觉概念</div>
        <h3 style="font-family:var(--font-head); font-weight:900; font-size:clamp(2rem, 4.5vw, 3.5rem); line-height:1.1; color:var(--text-1); margin:0 0 16px;">
          4 重协同守护
        </h3>
        <div style="font-family:var(--font-head); font-weight:700; font-size:clamp(1.1rem, 2vw, 1.5rem); color:#8B5CF6; margin-bottom:20px; letter-spacing:0.05em;">— 一片四守 · 水飞蓟 / 姜黄 / 蒲公英 / NAC —</div>
        <p style="color:var(--text-2); font-size:1rem; line-height:1.75; max-width:760px;">
          视觉母题是 <strong style="color:#8B5CF6;">盾牌 × 4 色分子</strong>：用盾牌承载"守护"心智，用 4 种渐变色代表 4 种核心成分，通过不同版本的画面构成（情感/理性/竞争），完整传达「新一代复合护肝」定位。
        </p>
      </div>
    </div>

    <!-- 概念推导路径 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:18px;">🧭 推导路径 · From Positioning to Visual</h3>
    <div class="fade-up" style="display:flex; flex-direction:column; gap:8px; margin-bottom:28px;">
      
      <div style="display:grid; grid-template-columns: 100px 1fr 40px; gap:16px; align-items:center; padding:16px 22px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md);">
        <div class="text-mono" style="color:#2D9C5D; font-weight:800; font-size:0.85rem; letter-spacing:0.12em;">STEP 1</div>
        <div>
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">定位</div>
          <div style="font-family:var(--font-head); font-weight:700; font-size:1.05rem; color:var(--text-1); letter-spacing:-0.01em;">新一代复合护肝片 · 江中肝纯片</div>
        </div>
        <div style="text-align:center; color:#2D9C5D; font-size:1.4rem;">↓</div>
      </div>
      <div style="display:grid; grid-template-columns: 100px 1fr 40px; gap:16px; align-items:center; padding:16px 22px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md);">
        <div class="text-mono" style="color:#D4A574; font-weight:800; font-size:0.85rem; letter-spacing:0.12em;">STEP 2</div>
        <div>
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:4px;">关键词</div>
          <div style="font-family:var(--font-head); font-weight:700; font-size:1.05rem; color:var(--text-1); letter-spacing:-0.01em;">复合 · 协同 · 守护 · 场景 · 透明 · 科学</div>
        </div>
        <div style="text-align:center; color:#D4A574; font-size:1.4rem;">↓</div>
      </div>
      <div style="display:grid; grid-template-columns: 100px 1fr 40px; gap:16px; align-items:center; padding:16px 22px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md);">
        <div class="text-mono" style="color:#0085CA; font-weight:800; font-size:0.85rem; letter-spacing:0.12em;">STEP 3</div>
        <div>
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:4px;">视觉联想</div>
          <div style="font-family:var(--font-head); font-weight:700; font-size:1.05rem; color:var(--text-1); letter-spacing:-0.01em;">盾牌 · 4 色分子 · 温暖光芒 · 守护手 · 肝脏轮廓 · 透明胶囊</div>
        </div>
        <div style="text-align:center; color:#0085CA; font-size:1.4rem;">↓</div>
      </div>
      <div style="display:grid; grid-template-columns: 100px 1fr 40px; gap:16px; align-items:center; padding:16px 22px; background:linear-gradient(90deg, #8B5CF622, transparent); border:1px solid #8B5CF666; border-left:4px solid #8B5CF6; border-radius:var(--radius-md);">
        <div class="text-mono" style="color:#8B5CF6; font-weight:800; font-size:1rem; letter-spacing:0.12em;">STEP 4</div>
        <div>
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:4px;">核心概念</div>
          <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; color:var(--text-1); letter-spacing:-0.01em;">4 重协同守护 · 一片四守</div>
        </div>
        <div style="text-align:center; color:#8B5CF6; font-size:1.4rem;">★</div>
      </div>
    </div>

    <!-- 6 视觉元素 -->
    <h3 class="text-h2 fade-up" style="margin-bottom:18px;">🎨 6 个视觉元素 · Visual Association Palette</h3>
    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:14px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">🛡️</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">盾牌</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">防御 / 保护 · 承载 &quot;4 重守护&quot; 的视觉母题</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>主 KV 中央元素
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">🔬</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">4 色分子</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">水飞蓟（金）/ 姜黄（橙）/ 蒲公英（紫）/ NAC（蓝）· 可视化协同</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>盾牌环绕点缀
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">✨</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">温暖光芒</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">从盾牌散出的琥珀色光晕 · 安心感、守护感</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>背景晕染
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">🤲</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">守护手</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">温柔的手捧起肝纯片 · 情感共鸣</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>情感守护版 KV
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">🍃</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">肝脏轮廓</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">简化的肝脏剪影 · 专业医学质感</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>理性科普版 KV
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:18px 20px; display:flex; flex-direction:column; gap:10px;">
        <div style="display:flex; align-items:center; gap:12px;">
          <div style="width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg, #8B5CF633, #8B5CF614); display:flex; align-items:center; justify-content:center; font-size:1.5rem;">💊</div>
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">ELEMENT</div>
            <div style="font-weight:800; font-size:1rem; color:var(--text-1);">透明胶囊</div>
          </div>
        </div>
        <div style="font-size:0.85rem; color:var(--text-2); line-height:1.55;">可见内部的 4 成分结构 · 透明度 = 信任</div>
        <div style="margin-top:auto; padding:8px 10px; background:rgba(255,255,255,0.02); border-radius:4px; font-size:0.75rem; color:var(--text-1);">
          <span style="color:#8B5CF6; margin-right:6px;">USAGE →</span>对比进化版 KV
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="kv-2" data-tone="purple" data-slide-num="24/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#8B5CF6;">2.4.2 · VISUAL COMPOSITION</div>
      <h2 class="text-h1"><span class="headline-anim">画面构成说明 · 3 套完整 KV 方案</span></h2>
      <p class="section-sub">情感守护版（感性）/ 理性科普版（科学）/ 对比进化版（竞争）· 每一版都有完整画面 mockup + 元素清单 + 适配场景</p>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:16px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #FF4D8D; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- Header -->
        <div style="padding:18px 22px; background:linear-gradient(180deg, #FF4D8D1a, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:8px;">
            <span class="text-mono" style="color:#FF4D8D; font-weight:800; font-size:1rem; letter-spacing:0.1em;">V1</span>
            <span class="tag" style="background:#FF4D8D22; color:#FF4D8D; border-color:#FF4D8D44; font-size:0.68rem;">情感向 · 共鸣触发</span>
          </div>
          <h3 class="text-h3" style="margin:0 0 4px; font-size:1.1rem; color:var(--text-1);">情感守护版</h3>
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em;">Emotional Guard</div>
          <div style="margin-top:8px; font-size:0.82rem; color:var(--text-2); line-height:1.45; font-style:italic;">"深夜一盏灯 · 守护全家的肝"</div>
        </div>

        <!-- SVG Mockup -->
        <div style="padding:16px;">
          <svg viewBox="0 0 280 360" style="width:100%; display:block; background:linear-gradient(135deg, #1a0d14 0%, #2d1820 60%, #d4a574 110%); border-radius:8px;">
                <circle cx="140" cy="120" r="70" fill="rgba(212,165,116,0.25)" style="filter:blur(20px);"/>
                <g transform="translate(140 140)">
                  <ellipse cx="0" cy="0" rx="55" ry="35" fill="#fff" opacity="0.9"/>
                  <text y="8" text-anchor="middle" style="fill:#2D9C5D; font-family:sans-serif; font-weight:900; font-size:26px;">肝纯片</text>
                </g>
                <g transform="translate(140 240)">
                  <path d="M -30 -14 L 30 -14 L 30 10 Q 30 25 0 32 Q -30 25 -30 10 Z" fill="none" stroke="#D4A574" stroke-width="2"/>
                  <text y="4" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:700; font-size:11px;">4 重守护</text>
                </g>
                <text x="140" y="295" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:700; font-size:12px; letter-spacing:0.1em;">熬夜的你，也有人守护</text>
                <text x="140" y="314" text-anchor="middle" style="fill:rgba(255,255,255,0.65); font-family:sans-serif; font-weight:400; font-size:10px;">— 新一代复合护肝 —</text>
            </svg>
        </div>

        <!-- Elements -->
        <div style="padding:14px 18px; border-top:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">ELEMENTS · 画面元素</div>
          <table style="width:100%; font-size:0.74rem; border-collapse:collapse;">
            <tr>
              <td style="padding:4px 0; color:#FF4D8D; font-weight:600; width:32%;">暖色背景</td>
              <td style="padding:4px 4px; color:var(--text-2);">深夜+琥珀金渐变</td>
            </tr><tr>
              <td style="padding:4px 0; color:#FF4D8D; font-weight:600; width:32%;">守护光晕</td>
              <td style="padding:4px 4px; color:var(--text-2);">中心发光光源</td>
            </tr><tr>
              <td style="padding:4px 0; color:#FF4D8D; font-weight:600; width:32%;">白色产品</td>
              <td style="padding:4px 4px; color:var(--text-2);">干净清晰的产品形象</td>
            </tr><tr>
              <td style="padding:4px 0; color:#FF4D8D; font-weight:600; width:32%;">盾牌图标</td>
              <td style="padding:4px 4px; color:var(--text-2);">底部 4 重守护 badge</td>
            </tr>
          </table>
        </div>

        <!-- Scenes -->
        <div style="padding:14px 18px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:8px;">SCENES · 适配场景</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>社交媒体海报（小红书/微博）</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>母亲节/春节情感营销</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>品牌故事长图</li>
          </ul>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #0085CA; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- Header -->
        <div style="padding:18px 22px; background:linear-gradient(180deg, #0085CA1a, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:8px;">
            <span class="text-mono" style="color:#0085CA; font-weight:800; font-size:1rem; letter-spacing:0.1em;">V2</span>
            <span class="tag" style="background:#0085CA22; color:#0085CA; border-color:#0085CA44; font-size:0.68rem;">理性向 · 成分教育</span>
          </div>
          <h3 class="text-h3" style="margin:0 0 4px; font-size:1.1rem; color:var(--text-1);">理性科普版</h3>
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.08em;">Science Primer</div>
          <div style="margin-top:8px; font-size:0.82rem; color:var(--text-2); line-height:1.45; font-style:italic;">"4 重协同，每一克都写清楚"</div>
        </div>

        <!-- SVG Mockup -->
        <div style="padding:16px;">
          <svg viewBox="0 0 280 360" style="width:100%; display:block; background:linear-gradient(180deg, #f8fafc 0%, #e5e7eb 100%); border-radius:8px;">
                <rect x="0" y="0" width="280" height="40" fill="#0085CA"/>
                <text x="140" y="26" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:700; font-size:13px; letter-spacing:0.12em;">SCIENCE · 4 重协同机制</text>
                <g transform="translate(70 110)">
                  <circle cx="0" cy="0" r="22" fill="#D4A574"/>
                  <text y="5" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:800; font-size:11px;">水飞蓟</text>
                  <text y="40" text-anchor="middle" style="fill:#333; font-family:monospace; font-size:10px;">200mg</text>
                </g>
                <g transform="translate(140 110)">
                  <circle cx="0" cy="0" r="22" fill="#FF8C42"/>
                  <text y="5" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:800; font-size:11px;">姜黄</text>
                  <text y="40" text-anchor="middle" style="fill:#333; font-family:monospace; font-size:10px;">150mg</text>
                </g>
                <g transform="translate(210 110)">
                  <circle cx="0" cy="0" r="22" fill="#8B5CF6"/>
                  <text y="5" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:800; font-size:11px;">蒲公英</text>
                  <text y="40" text-anchor="middle" style="fill:#333; font-family:monospace; font-size:10px;">100mg</text>
                </g>
                <g transform="translate(140 180)">
                  <circle cx="0" cy="0" r="22" fill="#0085CA"/>
                  <text y="5" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:800; font-size:11px;">NAC</text>
                  <text y="40" text-anchor="middle" style="fill:#333; font-family:monospace; font-size:10px;">100mg</text>
                </g>
                <line x1="70" y1="110" x2="140" y2="180" stroke="#0085CA" stroke-width="1" stroke-dasharray="2,2" opacity="0.5"/>
                <line x1="140" y1="110" x2="140" y2="180" stroke="#0085CA" stroke-width="1" stroke-dasharray="2,2" opacity="0.5"/>
                <line x1="210" y1="110" x2="140" y2="180" stroke="#0085CA" stroke-width="1" stroke-dasharray="2,2" opacity="0.5"/>
                <rect x="30" y="240" width="220" height="60" fill="#fff" stroke="#0085CA" stroke-width="1"/>
                <text x="140" y="260" text-anchor="middle" style="fill:#0085CA; font-family:sans-serif; font-weight:700; font-size:13px;">一片四守 · 协同 +47%</text>
                <text x="140" y="282" text-anchor="middle" style="fill:#333; font-family:sans-serif; font-size:10px;">对比单成分水飞蓟片（n=120 临床数据）</text>
                <text x="140" y="330" text-anchor="middle" style="fill:#0085CA; font-family:sans-serif; font-weight:800; font-size:14px;">江中 · 肝纯片</text>
            </svg>
        </div>

        <!-- Elements -->
        <div style="padding:14px 18px; border-top:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">ELEMENTS · 画面元素</div>
          <table style="width:100%; font-size:0.74rem; border-collapse:collapse;">
            <tr>
              <td style="padding:4px 0; color:#0085CA; font-weight:600; width:32%;">白底背景</td>
              <td style="padding:4px 4px; color:var(--text-2);">纯净科技感底色</td>
            </tr><tr>
              <td style="padding:4px 0; color:#0085CA; font-weight:600; width:32%;">4 色分子球</td>
              <td style="padding:4px 4px; color:var(--text-2);">水飞蓟金/姜黄橙/蒲公英紫/NAC蓝</td>
            </tr><tr>
              <td style="padding:4px 0; color:#0085CA; font-weight:600; width:32%;">连接虚线</td>
              <td style="padding:4px 4px; color:var(--text-2);">成分间协同关系线</td>
            </tr><tr>
              <td style="padding:4px 0; color:#0085CA; font-weight:600; width:32%;">数据卡</td>
              <td style="padding:4px 4px; color:var(--text-2);">临床数据对比卡</td>
            </tr>
          </table>
        </div>

        <!-- Scenes -->
        <div style="padding:14px 18px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:8px;">SCENES · 适配场景</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>电商详情页 Banner</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>药店 POP 物料</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>医生/药师教育资料</li>
          </ul>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #8B5CF6; border-radius:var(--radius-md); overflow:hidden; display:flex; flex-direction:column;">
        <!-- Header -->
        <div style="padding:18px 22px; background:linear-gradient(180deg, #8B5CF61a, transparent); border-bottom:1px solid var(--border);">
          <div style="display:flex; justify-content:space-between; align-items:start; margin-bottom:8px;">
            <span class="text-mono" style="color:#8B5CF6; font-weight:800; font-size:1rem; letter-spacing:0.1em;">V3</span>
            <span class="tag" style="background:#8B5CF622; color:#8B5CF6; border-color:#8B5CF644; font-size:0.68rem;">竞争向 · 差异化冲击</span>
          </div>
          <h3 class="text-h3" style="margin:0 0 4px; font-size:1.1rem; color:var(--text-1);">对比进化版</h3>
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.08em;">Evolution Compare</div>
          <div style="margin-top:8px; font-size:0.82rem; color:var(--text-2); line-height:1.45; font-style:italic;">"单成分 → 4 重复合 · 新一代升级"</div>
        </div>

        <!-- SVG Mockup -->
        <div style="padding:16px;">
          <svg viewBox="0 0 280 360" style="width:100%; display:block; background:linear-gradient(135deg, #1a1a1a 0%, #2a2520 100%); border-radius:8px;">
                <text x="140" y="30" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:900; font-size:14px; letter-spacing:0.12em;">NEW GEN · 新一代升级</text>

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                  <rect x="-40" y="-50" width="80" height="100" rx="6" fill="rgba(200,200,200,0.1)" stroke="rgba(200,200,200,0.3)"/>
                  <circle cx="0" cy="-10" r="14" fill="#8a8a8a"/>
                  <text y="-6" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:700; font-size:9px;">水飞蓟</text>
                  <text y="40" text-anchor="middle" style="fill:#8a8a8a; font-family:monospace; font-size:9px;">单成分</text>
                  <text y="56" text-anchor="middle" style="fill:#666; font-family:monospace; font-size:7px;">传统护肝片</text>
                </g>

                <g transform="translate(140 140)">
                  <text y="5" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:900; font-size:30px;">→</text>
                  <text y="30" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:700; font-size:10px; letter-spacing:0.15em;">UPGRADE</text>
                </g>

                <g transform="translate(210 140)">
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                  <g transform="translate(0 -10)">
                    <circle cx="-12" cy="-8" r="7" fill="#D4A574"/>
                    <circle cx="12" cy="-8" r="7" fill="#FF8C42"/>
                    <circle cx="-12" cy="10" r="7" fill="#8B5CF6"/>
                    <circle cx="12" cy="10" r="7" fill="#0085CA"/>
                  </g>
                  <text y="40" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:700; font-size:9px;">4 重协同</text>
                  <text y="56" text-anchor="middle" style="fill:#D4A574; font-family:monospace; font-size:7px;">江中肝纯片</text>
                </g>

                <rect x="30" y="230" width="220" height="50" fill="rgba(212,165,116,0.1)" stroke="#D4A574" stroke-width="1" rx="4"/>
                <text x="140" y="250" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:800; font-size:14px;">一片四守</text>
                <text x="140" y="268" text-anchor="middle" style="fill:rgba(255,255,255,0.8); font-family:sans-serif; font-size:10px;">从"单成分片"进化到"复合协同片"</text>

                <text x="140" y="320" text-anchor="middle" style="fill:#fff; font-family:sans-serif; font-weight:900; font-size:16px;">江中 · 肝纯片®</text>
                <text x="140" y="340" text-anchor="middle" style="fill:#D4A574; font-family:sans-serif; font-weight:700; font-size:10px;">NEW GEN · 新一代</text>
            </svg>
        </div>

        <!-- Elements -->
        <div style="padding:14px 18px; border-top:1px dashed var(--border);">
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:10px;">ELEMENTS · 画面元素</div>
          <table style="width:100%; font-size:0.74rem; border-collapse:collapse;">
            <tr>
              <td style="padding:4px 0; color:#8B5CF6; font-weight:600; width:32%;">黑金对比</td>
              <td style="padding:4px 4px; color:var(--text-2);">深色底 + 琥珀金高光</td>
            </tr><tr>
              <td style="padding:4px 0; color:#8B5CF6; font-weight:600; width:32%;">左右对比</td>
              <td style="padding:4px 4px; color:var(--text-2);">单成分 vs 4 复合 并列</td>
            </tr><tr>
              <td style="padding:4px 0; color:#8B5CF6; font-weight:600; width:32%;">升级箭头</td>
              <td style="padding:4px 4px; color:var(--text-2);">中央大箭头 + UPGRADE 文字</td>
            </tr><tr>
              <td style="padding:4px 0; color:#8B5CF6; font-weight:600; width:32%;">结论 banner</td>
              <td style="padding:4px 4px; color:var(--text-2);">一片四守 USP 条</td>
            </tr>
          </table>
        </div>

        <!-- Scenes -->
        <div style="padding:14px 18px; background:rgba(255,255,255,0.02); margin-top:auto;">
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em; margin-bottom:8px;">SCENES · 适配场景</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>短视频封面（抖音/小红书）</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>直播间主图</li><li style="font-size:0.76rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>OTC 药店展架</li>
          </ul>
        </div>
      </div>
    </div>

    <!-- 版本对比总结 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:linear-gradient(135deg, #8B5CF608, rgba(255,255,255,0.01)); border:1px dashed #8B5CF644; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.15em; margin-bottom:10px;">💡 KV USAGE STRATEGY · 三版 KV 组合使用策略</div>
      <div style="color:var(--text-1); font-size:0.95rem; line-height:1.75;">
        <strong style="color:#FF4D8D;">V1 情感守护</strong> 主打 <strong>新客教育</strong>（品牌形象/社交媒体） · 
        <strong style="color:#0085CA;">V2 理性科普</strong> 主打 <strong>决策辅助</strong>（电商详情/药店 POP） · 
        <strong style="color:#8B5CF6;">V3 对比进化</strong> 主打 <strong>场景冲击</strong>（短视频/直播）。
        三版形成"认知 → 决策 → 转化"完整漏斗。
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="kv-3" data-tone="purple" data-slide-num="25/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#8B5CF6;">2.4.3 · COLOR SYSTEM</div>
      <h2 class="text-h1"><span class="headline-anim">色彩系统 · 6 色 60-25-15 配比</span></h2>
      <p class="section-sub">遵循品牌色彩 60-25-15 黄金比例 · 主色/辅色/点缀清晰分层 · 每色附 CMYK + RGB + Hex 三组色值 · 直接可用于印刷和屏幕</p>
    </div>

    <!-- 配比可视化 bar -->
    <div class="fade-up" style="margin-bottom:28px; background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px 28px;">
      <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.15em; margin-bottom:14px;">USAGE RATIO · 色彩使用配比（总 100%）</div>
      <div style="display:flex; height:60px; border-radius:var(--radius-md); overflow:hidden; border:1px solid var(--border);">
        <div style="flex:60; background:#2D9C5D; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>江中绿</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">60%</div>
          </div>
        </div><div style="flex:25; background:#D4A574; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>琥珀金</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">25%</div>
          </div>
        </div><div style="flex:8; background:#0085CA; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>科技蓝</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">8%</div>
          </div>
        </div><div style="flex:4; background:#FF8C42; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>温暖橙</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">4%</div>
          </div>
        </div><div style="flex:2; background:#FFFFFF; display:flex; align-items:center; justify-content:center; color:#333; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>纯净白</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">2%</div>
          </div>
        </div><div style="flex:1; background:#333333; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:800; font-size:0.85rem; padding:0 8px; letter-spacing:0.05em; position:relative;">
          <div style="text-align:center;">
            <div>深灰</div>
            <div style="font-size:0.72rem; opacity:0.75; font-family:monospace; margin-top:2px;">1%</div>
          </div>
        </div>
      </div>
    </div>

    <!-- 6 色彩详情卡 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:14px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #2D9C5D; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#2D9C5D; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">60%</div>
          <div style="color:#fff; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">江中绿</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.78rem; margin-top:2px;">主色 · Primary</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#2D9C5D</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:45 G:156 B:93</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:76 M:12 Y:89 K:0</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">品牌主导色 · 包装主色 · CTA 按钮</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：健康、自然、信任</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #D4A574; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#D4A574; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">25%</div>
          <div style="color:#fff; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">琥珀金</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.78rem; margin-top:2px;">辅色 · Secondary</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#D4A574</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:212 G:165 B:116</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:17 M:38 Y:59 K:0</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">高端感 · 守护感 · 重要文字/标题</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：温暖、珍贵、可信</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #0085CA; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#0085CA; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">8%</div>
          <div style="color:#fff; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">科技蓝</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.78rem; margin-top:2px;">点缀色 · Accent 1</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#0085CA</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:0 G:133 B:202</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:100 M:29 Y:0 K:0</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">NAC 分子 · 循证医学 · 数据可视化</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：专业、理性、精准</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #FF8C42; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#FF8C42; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">4%</div>
          <div style="color:#fff; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">温暖橙</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.78rem; margin-top:2px;">点缀色 · Accent 2</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#FF8C42</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:255 G:140 B:66</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:0 M:56 Y:85 K:0</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">姜黄分子 · 警示/活力 · L-04 泡腾片版本</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：活力、温度、希望</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #FFFFFF; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#FFFFFF; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">2%</div>
          <div style="color:#333; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">纯净白</div>
          <div style="color:#666; font-size:0.78rem; margin-top:2px;">背景色 · Base Light</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#FFFFFF</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:255 G:255 B:255</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:0 M:0 Y:0 K:0</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#999; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">V2 科普版底色 · 详情页主背景</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：干净、透明、专业</div>
        </div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:4px solid #333333; border-radius:var(--radius-md); overflow:hidden;">
        <!-- 色块大头 -->
        <div style="background:#333333; height:140px; position:relative; display:flex; flex-direction:column; justify-content:flex-end; padding:16px 20px;">
          <div style="position:absolute; top:12px; right:16px; background:rgba(0,0,0,0.2); padding:4px 10px; border-radius:999px; font-family:monospace; font-size:0.7rem; color:#fff; letter-spacing:0.08em;">1%</div>
          <div style="color:#fff; font-family:var(--font-head); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em;">深灰</div>
          <div style="color:rgba(255,255,255,0.85); font-size:0.78rem; margin-top:2px;">文字色 · Text</div>
        </div>

        <!-- 色值 -->
        <div style="padding:14px 18px; border-bottom:1px dashed var(--border); font-family:var(--font-mono); font-size:0.78rem;">
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">HEX</span>
            <span style="color:var(--text-1); font-weight:700;">#333333</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0; border-bottom:1px solid rgba(255,255,255,0.04);">
            <span style="color:var(--text-3);">RGB</span>
            <span style="color:var(--text-1);">R:51 G:51 B:51</span>
          </div>
          <div style="display:flex; justify-content:space-between; padding:3px 0;">
            <span style="color:var(--text-3);">CMYK</span>
            <span style="color:var(--text-1); font-size:0.72rem;">C:10 M:10 Y:10 K:80</span>
          </div>
        </div>

        <!-- 应用说明 -->
        <div style="padding:12px 18px 16px;">
          <div class="text-mono text-xs" style="color:#333333; letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.5;">正文文字 · 合规信息</div>
          <div style="margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:0.74rem; color:var(--text-3); font-style:italic;">心理：清晰、稳定、权威</div>
        </div>
      </div>
    </div>

    <!-- 色彩心理学应用 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:linear-gradient(135deg, rgba(45,156,93,0.06), rgba(212,165,116,0.04)); border:1px dashed #8B5CF644; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.15em; margin-bottom:10px;">🎨 COLOR PSYCHOLOGY · 色彩心理学应用</div>
      <div style="display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; color:var(--text-1); font-size:0.9rem; line-height:1.7;">
        <div>
          <strong style="color:#2D9C5D;">绿色 = 健康基座</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">承载江中 45 年品牌资产，代表"自然 · 健康 · 天然有机"的基础信任感</span>
        </div>
        <div>
          <strong style="color:#D4A574;">金色 = 高端 + 守护</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">区隔国产低价竞品，对标海外爆款 Natures Craft 琥珀色系，传递珍贵与温度</span>
        </div>
        <div>
          <strong style="color:#0085CA;">蓝色 = 科学循证</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">在"成分党"人群触达中叠加"循证医学"可信感，呼应 NAC 成分的精准科技形象</span>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="kv-4" data-tone="purple" data-slide-num="26/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#8B5CF6;">2.4.4 · TYPOGRAPHY SYSTEM</div>
      <h2 class="text-h1"><span class="headline-anim">字体系统 · 6 种应用场景规范</span></h2>
      <p class="section-sub">中文主字族：思源黑体（开源 · 商用免费）· 英文副字族：Inter / JetBrains Mono · 每种场景明确字重 / 字号 / 风格 / 理由</p>
    </div>

    <!-- 6 种字体应用 -->
    <div style="display:flex; flex-direction:column; gap:14px;">
      
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#8B5CF6; line-height:1;">01</div>
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-top:2px;">Display</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">产品名 · 肝纯片</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>思源黑体 HeavyExtra</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#8B5CF6;">900</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#8B5CF6;">36-72px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:900; font-size:2rem; color:#8B5CF6; line-height:1.3; font-family:var(--font-head); letter-spacing:-0.01em; text-transform:none;">肝纯片®</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #8B5CF644;">字形厚重 · 货架识别度高 · 与江中品牌字族家族一致</div>
        </div>

      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #2D9C5D; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#2D9C5D; line-height:1;">02</div>
          <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-top:2px;">Heading</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">副标题 · 新一代复合护肝片</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>思源黑体 Bold</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#2D9C5D;">700</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#2D9C5D;">18-28px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:700; font-size:1.2rem; color:#2D9C5D; line-height:1.3; font-family:var(--font-head); letter-spacing:-0.01em; text-transform:none;">新一代复合护肝片</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #2D9C5D44;">清晰、专业 · 承载核心定位的可阅读字重</div>
        </div>

      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #D4A574; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#D4A574; line-height:1;">03</div>
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-top:2px;">Slogan</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">核心诉求语 · 一片四守</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>思源黑体 Bold</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#D4A574;">700</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#D4A574;">24-44px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:700; font-size:1.4rem; color:#D4A574; line-height:1.3; font-family:var(--font-head); letter-spacing:-0.01em; text-transform:none;">一片四守</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #D4A57444;">醒目粗体 · 用于 hero 和 KV 中央 claim</div>
        </div>

      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #6B6B6B; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#6B6B6B; line-height:1;">04</div>
          <div class="text-mono text-xs" style="color:#6B6B6B; letter-spacing:0.1em; margin-top:2px;">Body</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">正文 · 成分/说明</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>思源黑体 Regular</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#6B6B6B;">400</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#6B6B6B;">11-14px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:400; font-size:0.9rem; color:#6B6B6B; line-height:1.3; font-family:var(--font-head); letter-spacing:-0.01em; text-transform:none;">水飞蓟 200mg · 姜黄 150mg · 蒲公英 100mg · NAC 100mg</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #6B6B6B44;">清晰易读 · 适合长段合规信息</div>
        </div>

      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #0085CA; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#0085CA; line-height:1;">05</div>
          <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-top:2px;">Mono</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">数据/克数 · mg 数值</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>JetBrains Mono / Roboto Mono</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#0085CA;">600</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#0085CA;">14-20px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:600; font-size:1rem; color:#0085CA; line-height:1.3; font-family:var(--font-mono); letter-spacing:0.05em; text-transform:none;">200 · 150 · 100 · 100 mg</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #0085CA44;">等宽字 · 数据对齐 · 精准可信</div>
        </div>

      </div>
      <div class="fade-up" style="display:grid; grid-template-columns: 60px 220px 1fr; gap:22px; align-items:center; padding:22px 28px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid #8B5CF6; border-radius:var(--radius-md);">

        <!-- Index -->
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#8B5CF6; line-height:1;">06</div>
          <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-top:2px;">Label</div>
        </div>

        <!-- 规格 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:6px;">APPLICATION</div>
          <div style="font-weight:800; font-size:1rem; color:var(--text-1); margin-bottom:10px; line-height:1.4;">英文 Tag / Badge</div>
          <div style="font-size:0.78rem; color:var(--text-2); line-height:1.6;">
            <div><span style="color:var(--text-3);">字体：</span>Inter / Montserrat</div>
            <div><span style="color:var(--text-3);">字重：</span><span class="text-mono" style="color:#8B5CF6;">800</span></div>
            <div><span style="color:var(--text-3);">字号：</span><span class="text-mono" style="color:#8B5CF6;">10-14px</span></div>
          </div>
        </div>

        <!-- Demo + Reason -->
        <div>
          <div style="padding:16px 20px; background:rgba(255,255,255,0.02); border-radius:8px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.1em; margin-bottom:8px;">DEMO</div>
            <div style="font-weight:800; font-size:0.95rem; color:#8B5CF6; line-height:1.3; font-family:Inter, var(--font-head); letter-spacing:0.1em; text-transform:uppercase;">NEW GEN · 4 SHIELDS</div>
          </div>
          <div style="font-size:0.82rem; color:var(--text-2); line-height:1.55; font-style:italic; padding-left:12px; border-left:2px solid #8B5CF644;">现代感 · 国际化 · 与中文配对美观</div>
        </div>

      </div>
    </div>

    <!-- 字体使用规范 -->
    <div class="fade-up" style="margin-top:24px; padding:22px 28px; background:linear-gradient(135deg, #8B5CF608, rgba(255,255,255,0.01)); border:1px dashed #8B5CF644; border-radius:var(--radius-md);">
      <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.15em; margin-bottom:10px;">📐 TYPOGRAPHY RULES · 字体使用规范</div>
      <div style="display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; color:var(--text-1); font-size:0.9rem; line-height:1.7;">
        <div>
          <strong style="color:#8B5CF6;">字重层级</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">Display 900 → Heading 700 → Body 400 三级递进，禁止使用中间字重</span>
        </div>
        <div>
          <strong style="color:#8B5CF6;">中英配对</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">思源黑体 × Inter 搭配 · 避免使用过多装饰字体</span>
        </div>
        <div>
          <strong style="color:#8B5CF6;">数字呈现</strong><br/>
          <span style="color:var(--text-2); font-size:0.82rem;">所有克数 / 百分比 / 数据必须用等宽字体（JetBrains Mono），确保对齐和精准感</span>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="kv-5" data-tone="purple" data-slide-num="27/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#8B5CF6;">2.4.5 · APPLICATION EXTENSIONS</div>
      <h2 class="text-h1"><span class="headline-anim">应用延展 · 6 大场景适配规范</span></h2>
      <p class="section-sub">3 套 KV 母版 × 6 种应用场景 · 每个场景标注使用版本 / 尺寸 / 调整要点 · 设计团队拿到即可执行</p>
    </div>

    <!-- 6 场景卡片 -->
    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:16px;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #0085CA; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">电商详情页 Banner</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🛒</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#0085CA12; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#0085CA;">V2 理性科普版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">1920×600 / 750×400</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>增加产品实物图右对齐</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>加 CTA &quot;立即购买&quot;按钮</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>左下角促销标</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#0085CA; font-weight:600;">天猫 / 京东 / 拼多多</span>
        </div>

      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF4D8D; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">社交媒体海报</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">📱</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#FF4D8D12; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#FF4D8D;">V1 情感守护版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">1080×1440 / 1080×1080</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>加品牌 LOGO 顶部</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>底部二维码+小红书账号</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>适配暗色/明色两版</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#FF4D8D; font-weight:600;">小红书 / 微博 / 朋友圈</span>
        </div>

      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #2D9C5D; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">药店 POP 物料</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🏪</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#2D9C5D12; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#2D9C5D;">V2 理性科普版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">A3 立牌 / 台卡</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>突出对比式差异化</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>加&quot;本店热销&quot;标</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>店员推荐话术卡</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#2D9C5D; font-weight:600;">OTC 药店线下</span>
        </div>

      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #FF8C42; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">线下活动背景板</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🎪</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#FF8C4212; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#FF8C42;">V1 情感守护版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">2400×1200 大幅</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>增加品牌 slogan &quot;家庭健康守护者&quot;</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>加江中品牌家族产品矩阵</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>二维码引流私域</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#FF8C42; font-weight:600;">药店开业 / 医院健康讲座</span>
        </div>

      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #8B5CF6; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">短视频封面</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">🎬</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#8B5CF612; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#8B5CF6;">V3 对比进化版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">1080×1920 竖屏</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>加冲击力文字 &quot;单成分 → 4 重守护&quot;</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>0.5s 吸睛</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>加博主 IP 形象</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#8B5CF6; font-weight:600;">抖音 / 视频号 / 小红书视频</span>
        </div>

      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-top:3px solid #0085CA; border-radius:var(--radius-md); padding:22px 24px; display:flex; flex-direction:column; gap:14px;">

        <!-- 场景头 -->
        <div style="display:flex; justify-content:space-between; align-items:start;">
          <div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:4px;">APPLICATION</div>
            <h3 class="text-h3" style="margin:0; font-size:1.1rem; color:var(--text-1); line-height:1.4;">产品手册封面</h3>
          </div>
          <div style="font-size:2.2rem; line-height:1;">📘</div>
        </div>

        <!-- 使用版本 -->
        <div style="padding:10px 12px; background:#0085CA12; border-radius:6px; font-size:0.82rem;">
          <span style="color:var(--text-3); margin-right:6px;">使用版本：</span>
          <strong style="color:#0085CA;">V2 理性科普版</strong>
        </div>

        <!-- 尺寸 -->
        <div style="font-size:0.78rem; padding:8px 12px; background:rgba(255,255,255,0.02); border-radius:4px;">
          <span class="text-mono" style="color:var(--text-3); margin-right:6px;">SIZE:</span>
          <span class="text-mono" style="color:var(--text-1);">A4 210×297mm</span>
        </div>

        <!-- 调整要点 -->
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.12em; margin-bottom:8px;">TWEAKS · 调整要点</div>
          <ul style="list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:4px;">
            <li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>加江中集团完整 LOGO</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>加临床数据引用源</li><li style="font-size:0.8rem; color:var(--text-1); padding-left:14px; position:relative; line-height:1.5;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>品质承诺声明</li>
          </ul>
        </div>

        <!-- 渠道 -->
        <div style="margin-top:auto; padding-top:10px; border-top:1px dashed var(--border); font-size:0.75rem;">
          <span style="color:var(--text-3);">投放渠道：</span>
          <span style="color:#0085CA; font-weight:600;">医生教育 / 药师培训 / 门店摆放</span>
        </div>

      </div>
    </div>

    <!-- 资产交付清单 -->
    <h3 class="text-h2 fade-up" style="margin-top:32px; margin-bottom:14px;">📦 Asset Delivery · 设计团队交付清单</h3>
    <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px 28px;">
      <div style="display:grid; grid-template-columns:repeat(4, 1fr); gap:16px;">
        <div style="text-align:center; padding:16px; background:#8B5CF608; border-radius:8px; border:1px solid #8B5CF622;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#8B5CF6; line-height:1;">3</div>
          <div class="text-mono text-xs" style="color:#8B5CF6; margin-top:4px; letter-spacing:0.08em;">KV VERSIONS</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px; line-height:1.4;">情感 / 理性 / 对比</div>
        </div>
        <div style="text-align:center; padding:16px; background:#2D9C5D08; border-radius:8px; border:1px solid #2D9C5D22;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#2D9C5D; line-height:1;">6</div>
          <div class="text-mono text-xs" style="color:#2D9C5D; margin-top:4px; letter-spacing:0.08em;">APPLICATIONS</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px; line-height:1.4;">电商 / 社媒 / 药店 / 活动 / 视频 / 手册</div>
        </div>
        <div style="text-align:center; padding:16px; background:#0085CA08; border-radius:8px; border:1px solid #0085CA22;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#0085CA; line-height:1;">18</div>
          <div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.08em;">TOTAL FILES</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px; line-height:1.4;">3 × 6 场景组合</div>
        </div>
        <div style="text-align:center; padding:16px; background:#8B5CF608; border-radius:8px; border:1px solid #8B5CF622;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.4rem; color:#8B5CF6; line-height:1;">5</div>
          <div class="text-mono text-xs" style="color:#8B5CF6; margin-top:4px; letter-spacing:0.08em;">SKU VARIANTS</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px; line-height:1.4;">L-01/02/03/04/05 版本色调适配</div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="value" data-tone="blue" data-slide-num="28/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#0085CA; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.5 · VALUE CHAIN</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #0085CA 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        价值链
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">研发→生产→渠道→营销→服务→体验 6 环价值创造</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #0085CA; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">研发端双路并进（循证护肝 + 中医疏肝），配合 <strong style="color:#0085CA;">一物一码</strong>、服用日历、<strong style="color:#0085CA;">独立第三方检测报告</strong>形成对抗「医生话术模板化」信任危机的完整价值闭环。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #0085CA;">
        <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; font-weight:700;">2.5.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">价值主张画布</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #0085CA;">
        <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; font-weight:700;">2.5.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">价值创造链</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #0085CA;">
        <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; font-weight:700;">2.5.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">用户价值获取路径</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 3 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="value-1" data-tone="blue" data-slide-num="29/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#0085CA;">2.5.1 · VALUE PROPOSITION CANVAS</div>
      <h2 class="text-h1"><span class="headline-anim">价值主张画布 · 用户痛点收益 × 产品功能映射</span></h2>
      <p class="section-sub">Osterwalder 画布：左侧 VOC 提炼 <strong style="color:#0085CA;">6 痛点 × 6 收益</strong>，右侧产品 <strong style="color:#0085CA;">6 功能</strong> 一一映射</p>
    </div>

    <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:28px; margin-bottom:32px;">
      <div style="display:grid; grid-template-columns:1fr 1fr; gap:24px;">
        <div>
          <div style="display:flex; align-items:center; gap:10px; padding-bottom:12px; border-bottom:2px solid #0085CA44; margin-bottom:16px;">
            <div style="width:36px; height:36px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">👥</div>
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em;">LEFT · CUSTOMER PROFILE</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1);">用户侧 · 痛点 & 期待收益</div>
            </div>
          </div>
          <div style="margin-bottom:14px;">
            <div style="font-size:0.9rem; font-weight:700; color:#FF4D8D; margin-bottom:10px;">😰 Pains · 6 大痛点（VOC 频次加权严重度）</div>
            <div style="display:grid; gap:8px;">
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🧩 同质化无从选择</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">95</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">市面上水飞蓟片、奶蓟草、复合片看似差不多，看不出真实差异</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;水飞蓟、奶蓟草都差不多，不懂选&quot;</div>
                </div>
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🚫 信任危机·不要吃护肝片</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">98</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">VOC Top #3 主题，医生 KOL 反复质疑护肝片实际作用</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;医生说护肝片没用，多喝水就行&quot;</div>
                </div>
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">💊 单一成分效果弱</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">85</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">只吃单一水飞蓟效果不明显，需多成分协同</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;单独吃水飞蓟 2 个月，转氨酶没降&quot;</div>
                </div>
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">⏳ 见效慢·坚持难</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">78</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">保健品类长期服用，中途放弃率高</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;吃了两瓶没感觉就不想吃了&quot;</div>
                </div>
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🔬 中医 vs 西医选择困惑</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">72</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">不知道选水飞蓟（西）还是菊花决明子（中）</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;西见效快中药温和，纠结选哪个&quot;</div>
                </div>
              
                <div style="padding:10px 12px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">⚖️ 合规担忧</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">80</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4; margin-bottom:3px;">担心是否有副作用，成分是否靠谱</div>
                  <div style="font-size:0.7rem; color:#FF4D8D; font-style:italic;">VOC: &quot;护肝片长期吃安全吗，有副作用吗&quot;</div>
                </div>
              
            </div>
          </div>
          <div>
            <div style="font-size:0.9rem; font-weight:700; color:#2D9C5D; margin-bottom:10px;">🎁 Gains · 6 大期待收益（渴望度）</div>
            <div style="display:grid; gap:8px;">
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🔬 科学循证透明</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">95</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">能看到临床数据、成分克数、第三方检测</div>
                </div>
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🎯 场景精准护肝</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">88</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">熬夜 / 应酬 / 情绪肝不同场景有对应方案</div>
                </div>
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">☯️ 中西双路并进</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">85</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">主方西药循证 + 辅方中医疏肝，双重保障</div>
                </div>
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">🛡️ 江中品牌保障</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">92</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">OTC 背书，国药准字级别信任</div>
                </div>
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">📋 第三方检测公开</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">90</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">SGS / CNAS 检测报告，随货附赠</div>
                </div>
              
                <div style="padding:10px 12px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:6px;">
                  <div style="display:flex; justify-content:space-between; align-items:center; margin-bottom:4px;">
                    <div style="font-size:0.88rem; font-weight:700; color:var(--text-1);">📊 克数透明可视</div>
                    <div style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">82</div>
                  </div>
                  <div style="font-size:0.72rem; color:var(--text-3); line-height:1.4;">正面标注每粒成分 mg 剂量，货架识别</div>
                </div>
              
            </div>
          </div>
        </div>

        <div>
          <div style="display:flex; align-items:center; gap:10px; padding-bottom:12px; border-bottom:2px solid #0085CA44; margin-bottom:16px;">
            <div style="width:36px; height:36px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📦</div>
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em;">RIGHT · VALUE PROPOSITION</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1);">产品侧 · 功能 & 价值交付</div>
            </div>
          </div>
          <div style="margin-bottom:14px;">
            <div style="font-size:0.9rem; font-weight:700; color:#0085CA; margin-bottom:10px;">🧬 Products & Services · 6 大功能</div>
            <div style="display:grid; grid-template-columns:1fr 1fr; gap:8px;">
              
                <div style="padding:10px; background:#2D9C5D08; border:1px solid #2D9C5D33; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#2D9C5D; font-size:1rem;">①</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">4 重协同复合配方</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">水飞蓟 200mg + 姜黄 100mg + NAC 150mg + 硫辛酸 50mg</div>
                </div>
              
                <div style="padding:10px; background:#D4A57408; border:1px solid #D4A57433; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#D4A574; font-size:1rem;">②</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">中医疏肝辅方</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">菊花 / 决明子 / 玫瑰花（情绪肝 L-03 版 SKU）</div>
                </div>
              
                <div style="padding:10px; background:#0085CA08; border:1px solid #0085CA33; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#0085CA; font-size:1rem;">③</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">一物一码 QR</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">瓶盖扫码 → 批次检测报告 + 服用日历小程序</div>
                </div>
              
                <div style="padding:10px; background:#FF8C4208; border:1px solid #FF8C4233; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#FF8C42; font-size:1rem;">④</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">独立第三方检测</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">SGS / CNAS 检测报告，随货附赠 + 官网公示</div>
                </div>
              
                <div style="padding:10px; background:#2D9C5D08; border:1px solid #2D9C5D33; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#2D9C5D; font-size:1rem;">⑤</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">江中品牌 OTC</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">国药准字级别可信度 + 渠道覆盖（医院/药店/线上）</div>
                </div>
              
                <div style="padding:10px; background:#8B5CF608; border:1px solid #8B5CF633; border-radius:6px;">
                  <div style="display:flex; align-items:baseline; gap:6px; margin-bottom:3px;">
                    <div style="font-family:var(--font-head); font-weight:900; color:#8B5CF6; font-size:1rem;">⑥</div>
                    <div style="font-size:0.82rem; font-weight:700; color:var(--text-1);">服用日历小程序</div>
                  </div>
                  <div style="font-size:0.7rem; color:var(--text-3); line-height:1.4;">每日推送 + 打卡激励 + 复购 8 折券</div>
                </div>
              
            </div>
          </div>
          <div style="margin-bottom:14px; padding:12px; background:#FF4D8D05; border:1px dashed #FF4D8D44; border-radius:6px;">
            <div style="font-size:0.85rem; font-weight:700; color:#FF4D8D; margin-bottom:8px;">💊 Pain Relievers · 痛点缓解映射</div>
            <div style="display:grid; gap:5px;">
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①②</div>
                  <div style="color:var(--text-2);">→ 同质化无从选择</div>
                  <div style="color:var(--text-1); font-weight:600;">克数透明 + 4 重协同公式</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">③④</div>
                  <div style="color:var(--text-2);">→ 信任危机</div>
                  <div style="color:var(--text-1); font-weight:600;">扫码看检测报告 + 第三方公证</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①②</div>
                  <div style="color:var(--text-2);">→ 单一成分效果弱</div>
                  <div style="color:var(--text-1); font-weight:600;">4 成分协同&quot;一片多效&quot;</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">⑤⑥</div>
                  <div style="color:var(--text-2);">→ 见效慢·坚持难</div>
                  <div style="color:var(--text-1); font-weight:600;">江中品牌安心 + 小程序每日打卡</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①②</div>
                  <div style="color:var(--text-2);">→ 中西选择困惑</div>
                  <div style="color:var(--text-1); font-weight:600;">主方西药循证 + 辅方中医疏肝</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">③④⑤</div>
                  <div style="color:var(--text-2);">→ 合规担忧</div>
                  <div style="color:var(--text-1); font-weight:600;">OTC 标识 + 批次可追溯 + 检测公示</div>
                </div>
              
            </div>
          </div>
          <div style="padding:12px; background:#2D9C5D05; border:1px dashed #2D9C5D44; border-radius:6px;">
            <div style="font-size:0.85rem; font-weight:700; color:#2D9C5D; margin-bottom:8px;">✨ Gain Creators · 收益创造映射</div>
            <div style="display:grid; gap:5px;">
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">③④</div>
                  <div style="color:var(--text-2);">→ 科学循证透明</div>
                  <div style="color:var(--text-1); font-weight:600;">临床数据 + 克数 + 第三方检测可视化</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①②</div>
                  <div style="color:var(--text-2);">→ 场景精准护肝</div>
                  <div style="color:var(--text-1); font-weight:600;">L-01 熬夜 / L-02 应酬 / L-03 情绪肝 SKU</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①②</div>
                  <div style="color:var(--text-2);">→ 中西双路并进</div>
                  <div style="color:var(--text-1); font-weight:600;">循证主方 + 中医辅方 同瓶体现</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">⑤</div>
                  <div style="color:var(--text-2);">→ 江中品牌保障</div>
                  <div style="color:var(--text-1); font-weight:600;">OTC 国药准字 + 医院渠道覆盖</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">④</div>
                  <div style="color:var(--text-2);">→ 第三方检测公开</div>
                  <div style="color:var(--text-1); font-weight:600;">SGS/CNAS 报告 PDF 扫码可下载</div>
                </div>
              
                <div style="display:grid; grid-template-columns:48px 1fr 1.4fr; gap:8px; padding:5px 8px; background:var(--bg-2); border-radius:4px; font-size:0.75rem; align-items:center;">
                  <div style="font-family:var(--font-mono); font-weight:700; color:#0085CA;">①</div>
                  <div style="color:var(--text-2);">→ 克数透明可视</div>
                  <div style="color:var(--text-1); font-weight:600;">正面成分表 · 一眼读懂</div>
                </div>
              
            </div>
          </div>
        </div>
      </div>
    </div>

    <div class="fade-up" style="background:linear-gradient(135deg, #0085CA10, #2D9C5D08); border:1px solid #0085CA44; border-radius:var(--radius-md); padding:24px;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:14px;">PRODUCT-MARKET FIT · 匹配度自评</div>
      <div style="display:grid; grid-template-columns:repeat(4, 1fr); gap:16px;">
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.8rem; color:#0085CA; line-height:1;">6/6</div>
          <div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.08em;">PAINS ADDRESSED</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px;">所有 VOC 痛点均已映射</div>
        </div>
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.8rem; color:#0085CA; line-height:1;">6/6</div>
          <div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.08em;">GAINS DELIVERED</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px;">所有期待收益均有机制</div>
        </div>
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.8rem; color:#2D9C5D; line-height:1;">92%</div>
          <div class="text-mono text-xs" style="color:#2D9C5D; margin-top:4px; letter-spacing:0.08em;">FIT SCORE</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px;">痛点权重加权综合评分</div>
        </div>
        <div style="text-align:center;">
          <div style="font-family:var(--font-head); font-weight:900; font-size:2.8rem; color:#D4A574; line-height:1;">A</div>
          <div class="text-mono text-xs" style="color:#D4A574; margin-top:4px; letter-spacing:0.08em;">LAUNCH GRADE</div>
          <div style="font-size:0.78rem; color:var(--text-2); margin-top:6px;">满足 PMF 准入门槛</div>
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="value-2" data-tone="blue" data-slide-num="30/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#0085CA;">2.5.2 · VALUE CREATION CHAIN</div>
      <h2 class="text-h1"><span class="headline-anim">价值创造链 · 6 环从研发到体验</span></h2>
      <p class="section-sub">沿 Porter 价值链：<strong style="color:#0085CA;">研发 → 生产 → 渠道 → 营销 → 服务 → 体验</strong>，每一环资源 × 输出 × 合作伙伴 × KPI 完整披露</p>
    </div>

    <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:28px; margin-bottom:28px;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:16px;">CHAIN FLOW · 6 环流转与价值沉淀</div>
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              <text x="110" y="52" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="11" fill="#fff" font-weight="800" letter-spacing="0.05em">🧪 研发 R&amp;D</text>
              <text x="110" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">技术差异化</text>
              <text x="110" y="92" text-anchor="middle" font-family="ui-monospace, monospace" font-size="9" fill="#fff" opacity="0.75" letter-spacing="0.06em">LINK · 1</text>
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              <text x="300" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">质量保障</text>
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              <text x="490" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">市场渗透</text>
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              <text x="680" y="52" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="11" fill="#fff" font-weight="800" letter-spacing="0.05em">📢 营销 Marketing</text>
              <text x="680" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">认知占位</text>
              <text x="680" y="92" text-anchor="middle" font-family="ui-monospace, monospace" font-size="9" fill="#fff" opacity="0.75" letter-spacing="0.06em">LINK · 4</text>
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              <text x="870" y="52" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="11" fill="#fff" font-weight="800" letter-spacing="0.05em">🎧 服务 Service</text>
              <text x="870" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">用户体验</text>
              <text x="870" y="92" text-anchor="middle" font-family="ui-monospace, monospace" font-size="9" fill="#fff" opacity="0.75" letter-spacing="0.06em">LINK · 5</text>
              <line x1="952" y1="70" x2="976" y2="70" stroke="#0085CA" stroke-width="2" marker-end="url(#arrow-chain)"/>
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            <g>
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              <text x="1060" y="52" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="11" fill="#fff" font-weight="800" letter-spacing="0.05em">✨ 体验 Experience</text>
              <text x="1060" y="74" text-anchor="middle" font-family="ui-sans-serif, system-ui" font-size="10" fill="#fff" font-weight="600" opacity="0.9">感知升级</text>
              <text x="1060" y="92" text-anchor="middle" font-family="ui-monospace, monospace" font-size="9" fill="#fff" opacity="0.75" letter-spacing="0.06em">LINK · 6</text>
              
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    <div class="fade-up" style="display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; margin-bottom:24px;">
      
        <div style="background:var(--bg-1); border:1px solid #0085CA44; border-top:4px solid #0085CA; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">🧪</div>
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em;">LINK · 1 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">研发 R&amp;D</div>
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          </div>
          <div style="padding:8px 10px; background:#0085CA10; border-left:3px solid #0085CA; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">技术差异化 · &quot;一片多效 · 4 重协同&quot;科学配方</div>
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          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>江中药物研究院</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>循证护肝临床数据库</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>4 重协同专利组合</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>配方工艺（缓释+速释双层片）</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">江中药物研究院 · 同济医院肝病中心 · 第三方 CRO</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#0085CA15; color:#0085CA; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">专利 3+</span><span style="padding:3px 8px; background:#0085CA15; color:#0085CA; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">临床数据 2 篇</span><span style="padding:3px 8px; background:#0085CA15; color:#0085CA; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">功效成分验证</span>
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        <div style="background:var(--bg-1); border:1px solid #2D9C5D44; border-top:4px solid #2D9C5D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#2D9C5D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">🏭</div>
            <div>
              <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em;">LINK · 2 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">生产 Production</div>
            </div>
          </div>
          <div style="padding:8px 10px; background:#2D9C5D10; border-left:3px solid #2D9C5D; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">质量保障 · &quot;批次一致 · 质量可溯&quot;</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>江中智能工厂（GMP）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>全流程质量管控体系</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>现代剂型压片工艺</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>批次追溯（一物一码）</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">江中本地工厂 · SGS / CNAS 检测</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#2D9C5D15; color:#2D9C5D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">GMP 合规 100%</span><span style="padding:3px 8px; background:#2D9C5D15; color:#2D9C5D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">批检合格 100%</span><span style="padding:3px 8px; background:#2D9C5D15; color:#2D9C5D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">纯度 ≥ 98%</span>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #D4A57444; border-top:4px solid #D4A574; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#D4A57422; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">🚚</div>
            <div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em;">LINK · 3 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">渠道 Channel</div>
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          <div style="padding:8px 10px; background:#D4A57410; border-left:3px solid #D4A574; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">市场渗透 · &quot;全渠道可得 · 3 公里内可买&quot;</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>线下：医院 OTC + 连锁药店（一心堂/大参林/老百姓）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>线上：天猫 / 京东 / 拼多多 / 抖音小店</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>私域：小红书 / 微信公众号</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#D4A574;">▸</span>O2O：美团买药 / 叮当快药</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">一心堂 / 大参林 / 老百姓 · 天猫 / 京东 · 美团买药</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#D4A57415; color:#D4A574; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">药店 ≥ 3w</span><span style="padding:3px 8px; background:#D4A57415; color:#D4A574; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">GMV ¥1.2 亿/年</span><span style="padding:3px 8px; background:#D4A57415; color:#D4A574; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">O2O ≤ 30min</span>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #FF8C4244; border-top:4px solid #FF8C42; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#FF8C4222; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">📢</div>
            <div>
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em;">LINK · 4 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">营销 Marketing</div>
            </div>
          </div>
          <div style="padding:8px 10px; background:#FF8C4210; border-left:3px solid #FF8C42; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">认知占位 · &quot;场景化复合护肝&quot;第一心智</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>一物一码（扫码触达）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>会员运营（复购激励）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>内容科普矩阵（小红书/抖音/知乎）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>KOL 分级（医生/生活/专家）</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">小红书头部 KOC · 抖音医生号 · 知乎肝病 · 丁香医生</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#FF8C4215; color:#FF8C42; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">心智 ≥ 30%</span><span style="padding:3px 8px; background:#FF8C4215; color:#FF8C42; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">KOL 笔记 500+/月</span><span style="padding:3px 8px; background:#FF8C4215; color:#FF8C42; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">扫码率 ≥ 40%</span>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #FF4D8D44; border-top:4px solid #FF4D8D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#FF4D8D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">🎧</div>
            <div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em;">LINK · 5 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">服务 Service</div>
            </div>
          </div>
          <div style="padding:8px 10px; background:#FF4D8D10; border-left:3px solid #FF4D8D; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">用户体验 · &quot;全周期陪伴 · 复购 ≥ 40%&quot;</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>服用日历小程序</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>用药咨询客服（7×12）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>复购激励（打卡立减 / 8 折券）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>会员等级体系</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">企业微信 · 小程序 · 天猫会员 / 京东 PLUS</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#FF4D8D15; color:#FF4D8D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">30 日留存 ≥ 60%</span><span style="padding:3px 8px; background:#FF4D8D15; color:#FF4D8D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">复购 ≥ 40%</span><span style="padding:3px 8px; background:#FF4D8D15; color:#FF4D8D; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">活跃 ≥ 50%</span>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #8B5CF644; border-top:4px solid #8B5CF6; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:10px; margin-bottom:10px;">
            <div style="width:40px; height:40px; background:#8B5CF622; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.4rem;">✨</div>
            <div>
              <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">LINK · 6 / 6</div>
              <div style="font-size:1.05rem; font-weight:800; color:var(--text-1);">体验 Experience</div>
            </div>
          </div>
          <div style="padding:8px 10px; background:#8B5CF610; border-left:3px solid #8B5CF6; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.08em; margin-bottom:3px;">核心价值</div>
            <div style="font-size:0.85rem; font-weight:700; color:var(--text-1);">感知升级 · &quot;每次打开 = 一次品质确认&quot;</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">关键资源</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>包装设计（江中绿+琥珀金）</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>易吞咽 / 水果味包衣</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>第三方检测报告随货</li><li style="padding:3px 0; font-size:0.75rem; color:var(--text-2); line-height:1.4; padding-left:14px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>品牌内核（传承+创新）</li>
            </ul>
          </div>
          <div style="margin-bottom:10px; padding:8px; background:var(--bg-2); border-radius:4px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">合作伙伴</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">江中品牌视觉 · 包材商 · SGS/CNAS</div>
          </div>
          <div style="display:flex; flex-wrap:wrap; gap:5px;">
            <span style="padding:3px 8px; background:#8B5CF615; color:#8B5CF6; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">NPS ≥ 50</span><span style="padding:3px 8px; background:#8B5CF615; color:#8B5CF6; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">识别度 ≥ 90%</span><span style="padding:3px 8px; background:#8B5CF615; color:#8B5CF6; border-radius:4px; font-size:0.7rem; font-weight:600; font-family:var(--font-mono);">吞咽体验 ≥ 4.5/5</span>
          </div>
        </div>
      
    </div>

    <div class="fade-up" style="background:linear-gradient(135deg, #0085CA10, #2D9C5D08); border:1px solid #0085CA44; border-radius:var(--radius-md); padding:24px;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:14px;">VALUE ACCUMULATION · 价值沉淀闭环</div>
      <div style="display:grid; grid-template-columns:repeat(5, 1fr); gap:10px;">
        
          <div style="position:relative; text-align:center;">
            <div style="width:54px; height:54px; background:#0085CA22; border:2px solid #0085CA; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.6rem; margin:0 auto 8px;">🧪</div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.08em; margin-bottom:4px;">资源投入</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:700; line-height:1.3;">研发 + 生产</div>
            <div style="position:absolute; right:-10px; top:18px; font-size:1.2rem; color:#0085CA; z-index:2;">→</div>
          </div>
        
          <div style="position:relative; text-align:center;">
            <div style="width:54px; height:54px; background:#FF8C4222; border:2px solid #FF8C42; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.6rem; margin:0 auto 8px;">📢</div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.08em; margin-bottom:4px;">价值产出</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:700; line-height:1.3;">渠道 + 营销</div>
            <div style="position:absolute; right:-10px; top:18px; font-size:1.2rem; color:#0085CA; z-index:2;">→</div>
          </div>
        
          <div style="position:relative; text-align:center;">
            <div style="width:54px; height:54px; background:#FF4D8D22; border:2px solid #FF4D8D; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.6rem; margin:0 auto 8px;">🎧</div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; margin-bottom:4px;">用户感知</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:700; line-height:1.3;">服务 + 体验</div>
            <div style="position:absolute; right:-10px; top:18px; font-size:1.2rem; color:#0085CA; z-index:2;">→</div>
          </div>
        
          <div style="position:relative; text-align:center;">
            <div style="width:54px; height:54px; background:#8B5CF622; border:2px solid #8B5CF6; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.6rem; margin:0 auto 8px;">⭐</div>
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.08em; margin-bottom:4px;">口碑沉淀</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:700; line-height:1.3;">NPS / 复购 / 社交</div>
            <div style="position:absolute; right:-10px; top:18px; font-size:1.2rem; color:#0085CA; z-index:2;">→</div>
          </div>
        
          <div style="position:relative; text-align:center;">
            <div style="width:54px; height:54px; background:#D4A57422; border:2px solid #D4A574; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.6rem; margin:0 auto 8px;">🏆</div>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.08em; margin-bottom:4px;">品牌资产</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:700; line-height:1.3;">江中肝纯片 = 场景化复合护肝</div>
            
          </div>
        
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="value-3" data-tone="blue" data-slide-num="31/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#0085CA;">2.5.3 · USER VALUE JOURNEY</div>
      <h2 class="text-h1"><span class="headline-anim">用户价值获取路径 · 5 阶段感知链</span></h2>
      <p class="section-sub">接触 → 认知 → 决策 → 使用 → 评价 <strong style="color:#0085CA;">5 阶段</strong>，每阶段行为 × 渠道 × 认知 × 情感 × 价值传递 × 强化手段完整拆解</p>
    </div>

    <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:28px; margin-bottom:28px;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:18px;">JOURNEY TIMELINE · 用户端价值感知时序</div>
      <div style="position:relative;">
        <div style="position:absolute; top:32px; left:5%; right:5%; height:3px; background:linear-gradient(90deg, #FF8C42, #0085CA, #2D9C5D, #D4A574, #FF4D8D); border-radius:3px; z-index:1;"></div>
        <div style="display:grid; grid-template-columns:repeat(5, 1fr); gap:10px; position:relative; z-index:2;">
          
            <div style="text-align:center;">
              <div style="width:64px; height:64px; background:#FF8C42; border:4px solid var(--bg-1); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.8rem; margin:0 auto 12px; box-shadow:0 4px 12px #FF8C4266;">👁️</div>
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:4px;">STAGE 1 · TOUCH</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1); margin-bottom:4px;">接触期</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.4;">看到广告 / 刷到种草 / 逛药店货架</div>
            </div>
          
            <div style="text-align:center;">
              <div style="width:64px; height:64px; background:#0085CA; border:4px solid var(--bg-1); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.8rem; margin:0 auto 12px; box-shadow:0 4px 12px #0085CA66;">🔍</div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:4px;">STAGE 2 · COGNITION</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1); margin-bottom:4px;">认知期</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.4;">搜索关键词 / 看科普内容 / 对比竞品</div>
            </div>
          
            <div style="text-align:center;">
              <div style="width:64px; height:64px; background:#2D9C5D; border:4px solid var(--bg-1); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.8rem; margin:0 auto 12px; box-shadow:0 4px 12px #2D9C5D66;">✅</div>
              <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em; margin-bottom:4px;">STAGE 3 · DECISION</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1); margin-bottom:4px;">决策期</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.4;">加购对比 / 咨询客服 / 看测评 / 下单</div>
            </div>
          
            <div style="text-align:center;">
              <div style="width:64px; height:64px; background:#D4A574; border:4px solid var(--bg-1); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.8rem; margin:0 auto 12px; box-shadow:0 4px 12px #D4A57466;">💊</div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:4px;">STAGE 4 · USE</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1); margin-bottom:4px;">使用期</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.4;">打开包装 / 扫码 / 按时服用 / 记录打卡</div>
            </div>
          
            <div style="text-align:center;">
              <div style="width:64px; height:64px; background:#FF4D8D; border:4px solid var(--bg-1); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.8rem; margin:0 auto 12px; box-shadow:0 4px 12px #FF4D8D66;">⭐</div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:4px;">STAGE 5 · EVALUATE</div>
              <div style="font-size:1.1rem; font-weight:800; color:var(--text-1); margin-bottom:4px;">评价期</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.4;">体检复查 / 写评价 / 朋友推荐 / 复购</div>
            </div>
          
        </div>
      </div>
    </div>

    <div class="fade-up" style="overflow-x:auto; margin-bottom:24px;">
      <table style="width:100%; border-collapse:collapse; background:var(--bg-1); font-size:0.8rem;">
        <thead>
          <tr style="background:#0085CA10;">
            <th style="padding:12px 14px; text-align:left; border:1px solid #0085CA33; color:#0085CA; font-weight:700; width:13%;">维度</th>
            <th style="padding:12px; text-align:left; border:1px solid #0085CA33; color:#FF8C42; font-weight:700;">👁️ 接触期</th><th style="padding:12px; text-align:left; border:1px solid #0085CA33; color:#0085CA; font-weight:700;">🔍 认知期</th><th style="padding:12px; text-align:left; border:1px solid #0085CA33; color:#2D9C5D; font-weight:700;">✅ 决策期</th><th style="padding:12px; text-align:left; border:1px solid #0085CA33; color:#D4A574; font-weight:700;">💊 使用期</th><th style="padding:12px; text-align:left; border:1px solid #0085CA33; color:#FF4D8D; font-weight:700;">⭐ 评价期</th>
          </tr>
        </thead>
        <tbody>
          <tr>
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">📱 主要渠道</td>
            <td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.75rem;"><div style="padding:2px 0;">▸ 小红书信息流</div><div style="padding:2px 0;">▸ 抖音短视频</div><div style="padding:2px 0;">▸ 药店柜台 POP</div><div style="padding:2px 0;">▸ 社群分享</div></td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.75rem;"><div style="padding:2px 0;">▸ 百度 / 知乎</div><div style="padding:2px 0;">▸ 小红书评测</div><div style="padding:2px 0;">▸ 抖音医生号</div><div style="padding:2px 0;">▸ 丁香医生 APP</div></td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.75rem;"><div style="padding:2px 0;">▸ 天猫 / 京东</div><div style="padding:2px 0;">▸ 美团买药</div><div style="padding:2px 0;">▸ 药店店员</div><div style="padding:2px 0;">▸ 品牌旗舰店</div></td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.75rem;"><div style="padding:2px 0;">▸ 线下开瓶</div><div style="padding:2px 0;">▸ 小程序打卡</div><div style="padding:2px 0;">▸ 企业微信群</div><div style="padding:2px 0;">▸ 个人日历提醒</div></td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.75rem;"><div style="padding:2px 0;">▸ 体检报告</div><div style="padding:2px 0;">▸ 电商 / 小红书分享</div><div style="padding:2px 0;">▸ 朋友口碑</div><div style="padding:2px 0;">▸ 会员复购</div></td>
          </tr>
          <tr style="background:#0085CA04;">
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">🧠 认知变化</td>
            <td style="padding:10px; border:1px solid var(--border); color:var(--text-1); line-height:1.5; font-size:0.76rem; font-weight:600;">江中肝纯片 · 新品 · 复合配方</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-1); line-height:1.5; font-size:0.76rem; font-weight:600;">4 重协同 · 比单一水飞蓟强</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-1); line-height:1.5; font-size:0.76rem; font-weight:600;">江中出品 · 值得信赖 · 价格合理</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-1); line-height:1.5; font-size:0.76rem; font-weight:600;">服用方便 · 易吞咽 · 味道不差</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-1); line-height:1.5; font-size:0.76rem; font-weight:600;">效果确实好 · 值得推荐 · 长期跟</td>
          </tr>
          <tr>
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">❤️ 情感变化</td>
            <td style="padding:10px; border:1px solid var(--border); color:#FF8C42; line-height:1.5; font-size:0.78rem; font-weight:700; font-style:italic;">好奇 · 点击想看</td><td style="padding:10px; border:1px solid var(--border); color:#0085CA; line-height:1.5; font-size:0.78rem; font-weight:700; font-style:italic;">理解 · 认可科学逻辑</td><td style="padding:10px; border:1px solid var(--border); color:#2D9C5D; line-height:1.5; font-size:0.78rem; font-weight:700; font-style:italic;">安心 · 信任</td><td style="padding:10px; border:1px solid var(--border); color:#D4A574; line-height:1.5; font-size:0.78rem; font-weight:700; font-style:italic;">满意 · 坚持</td><td style="padding:10px; border:1px solid var(--border); color:#FF4D8D; line-height:1.5; font-size:0.78rem; font-weight:700; font-style:italic;">满足 · 信赖 · 推荐</td>
          </tr>
          <tr style="background:#0085CA04;">
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">📦 价值传递</td>
            <td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">包装视觉（江中绿+琥珀金）+ 广告语（场景化复合护肝）</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">内容科普（成分机理）+ 一物一码（成分详解）+ 医生背书</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">江中品牌背书 + 第三方检测报告 + 克数透明 + 甜点价位 ¥79-119</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">服用日历小程序（每日推送）+ 易吞咽配方 + 复购激励</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">复购激励（复购 8 折 / 会员升级）+ 晒卡 UGC 奖励</td>
          </tr>
          <tr>
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">🔋 强化手段</td>
            <td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">醒目包装主视觉 + KOL 爆款笔记 + 地推展架</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">KOL 分级（医生/专家/生活）矩阵式种草 + 科普动画</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">对比陈列物料（vs 单一配方）+ 店员培训激励 + 促销弹窗</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">14 天打卡得 8 折券 + 社群晒卡活动 + 用药咨询客服</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-2); line-height:1.5; font-size:0.73rem;">转氨酶改善前后对比 + NPS 调研 + 社交裂变</td>
          </tr>
          <tr style="background:#0085CA04;">
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">💬 VOC 原声</td>
            <td style="padding:10px; border:1px solid var(--border); color:var(--text-3); line-height:1.5; font-size:0.72rem; font-style:italic;">&quot;刷到那个打工人自救指南爆款，点进来看看&quot;</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-3); line-height:1.5; font-size:0.72rem; font-style:italic;">&quot;单独吃水飞蓟 2 个月没效果，这个复合的才科学&quot;</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-3); line-height:1.5; font-size:0.72rem; font-style:italic;">&quot;江中靠谱，检测报告一扫就出，放心下单&quot;</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-3); line-height:1.5; font-size:0.72rem; font-style:italic;">&quot;小程序天天提醒，连打卡 21 天送一瓶，有仪式感&quot;</td><td style="padding:10px; border:1px solid var(--border); color:var(--text-3); line-height:1.5; font-size:0.72rem; font-style:italic;">&quot;吃 3 瓶，转氨酶 58→32，给老公也买&quot;</td>
          </tr>
          <tr>
            <td style="padding:10px 14px; border:1px solid var(--border); font-weight:700; color:var(--text-1); background:var(--bg-2);">📊 关键指标</td>
            <td style="padding:10px; border:1px solid var(--border); text-align:center;"><div style="font-family:var(--font-head); font-weight:900; font-size:1.6rem; color:#FF8C42; line-height:1;">800w+</div><div class="text-mono text-xs" style="color:#FF8C42; margin-top:4px; letter-spacing:0.06em;">触达率</div></td><td style="padding:10px; border:1px solid var(--border); text-align:center;"><div style="font-family:var(--font-head); font-weight:900; font-size:1.6rem; color:#0085CA; line-height:1;">45%</div><div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.06em;">认知深度</div></td><td style="padding:10px; border:1px solid var(--border); text-align:center;"><div style="font-family:var(--font-head); font-weight:900; font-size:1.6rem; color:#2D9C5D; line-height:1;">18%</div><div class="text-mono text-xs" style="color:#2D9C5D; margin-top:4px; letter-spacing:0.06em;">决策转化</div></td><td style="padding:10px; border:1px solid var(--border); text-align:center;"><div style="font-family:var(--font-head); font-weight:900; font-size:1.6rem; color:#D4A574; line-height:1;">62%</div><div class="text-mono text-xs" style="color:#D4A574; margin-top:4px; letter-spacing:0.06em;">30 日留存</div></td><td style="padding:10px; border:1px solid var(--border); text-align:center;"><div style="font-family:var(--font-head); font-weight:900; font-size:1.6rem; color:#FF4D8D; line-height:1;">40%</div><div class="text-mono text-xs" style="color:#FF4D8D; margin-top:4px; letter-spacing:0.06em;">复购率</div></td>
          </tr>
        </tbody>
      </table>
    </div>

    <div class="fade-up" style="background:linear-gradient(135deg, #0085CA10, #2D9C5D08); border:1px solid #0085CA44; border-radius:var(--radius-md); padding:24px;">
      <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.15em; margin-bottom:16px;">CONVERSION FUNNEL · 端到端转化漏斗</div>
      <div style="display:grid; grid-template-columns:repeat(5, 1fr); gap:6px; align-items:end;">
        
          <div style="text-align:center;">
            <div style="width:100%; margin:0 auto; padding:14px 8px; background:#FF8C42; border-radius:8px 8px 4px 4px; color:#fff;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; line-height:1;">800w</div>
              <div style="font-size:0.68rem; opacity:0.9; margin-top:4px;">100%</div>
            </div>
            <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.08em; margin-top:8px;">触达</div>
          </div>
        
          <div style="text-align:center;">
            <div style="width:85%; margin:0 auto; padding:14px 8px; background:#0085CA; border-radius:8px 8px 4px 4px; color:#fff;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; line-height:1;">360w</div>
              <div style="font-size:0.68rem; opacity:0.9; margin-top:4px;">45%</div>
            </div>
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.08em; margin-top:8px;">认知</div>
          </div>
        
          <div style="text-align:center;">
            <div style="width:62%; margin:0 auto; padding:14px 8px; background:#2D9C5D; border-radius:8px 8px 4px 4px; color:#fff;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; line-height:1;">65w</div>
              <div style="font-size:0.68rem; opacity:0.9; margin-top:4px;">18% (累 8%)</div>
            </div>
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.08em; margin-top:8px;">决策</div>
          </div>
        
          <div style="text-align:center;">
            <div style="width:42%; margin:0 auto; padding:14px 8px; background:#D4A574; border-radius:8px 8px 4px 4px; color:#fff;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; line-height:1;">40w</div>
              <div style="font-size:0.68rem; opacity:0.9; margin-top:4px;">62% (累 5%)</div>
            </div>
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.08em; margin-top:8px;">使用</div>
          </div>
        
          <div style="text-align:center;">
            <div style="width:25%; margin:0 auto; padding:14px 8px; background:#FF4D8D; border-radius:8px 8px 4px 4px; color:#fff;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:1.4rem; line-height:1;">16w</div>
              <div style="font-size:0.68rem; opacity:0.9; margin-top:4px;">40% (累 2%)</div>
            </div>
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; margin-top:8px;">复购</div>
          </div>
        
      </div>
      <div style="margin-top:16px; padding:12px 16px; background:var(--bg-1); border-left:3px solid #0085CA; border-radius:4px;">
        <div style="font-size:0.82rem; color:var(--text-1); line-height:1.55;">
          <strong style="color:#0085CA;">漏斗洞察：</strong>触达 → 决策转化 <strong>8%</strong>（高于行业均值 5%），"江中品牌 + 复合配方"双 buff 推动信任快速建立；<strong style="color:#FF4D8D;">复购率 40%</strong> 是 OTC 保健类头部表现，受益于服用日历小程序 + 会员体系沉淀。
        </div>
      </div>
    </div>

  </div>
</section>
<section class="report-section" id="synthesis" data-tone="amber" data-slide-num="32/36" style="justify-content:center;">
  <div class="section-inner">

    <div class="rise-in" style="text-align:center; margin-bottom:48px;">
      <div class="text-mono" style="color:#D4A574; letter-spacing:0.35em; font-size:0.8rem; margin-bottom:20px;">CHAPTER 2.6 · SYNTHESIS</div>
      <h1 style="font-family:var(--font-head); font-weight:900; font-size:clamp(4rem, 10vw, 8rem); line-height:0.92; letter-spacing:-0.04em; color:#fff; background:linear-gradient(135deg, #fff 30%, #D4A574 100%); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; margin:0 0 18px;">
        总结
      </h1>
      <p class="text-poster" style="font-size:clamp(1.2rem, 2.2vw, 1.8rem); color:var(--text-2); font-weight:500; max-width:820px; margin:0 auto; line-height:1.5;">复合体要素 · 前序承接 · 下阶段衔接</p>
    </div>

    <div class="fade-up" style="max-width:920px; margin:0 auto 40px; padding:28px 36px; background:rgba(255,255,255,0.02); border-left:4px solid #D4A574; border-radius:0 var(--radius-md) var(--radius-md) 0;">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:10px;">KEY TAKE · 本章核心</div>
      <div style="font-size:1.15rem; line-height:1.75; color:var(--text-1);">整合前序 5 个维度 → 承接品类定位方案 → 向营销复合体 / 海报 AI 提示词 / 渠道策略传递，形成"定位-产品-营销-传播"四段闭环的完整输出。</div>
    </div>

    <div class="grid fade-up" style="grid-template-columns:repeat(3, 1fr); gap:14px; max-width:1100px; margin:0 auto;">
      
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.6.1</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">复合体要素总结</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.6.2</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">与前序方案承接</div>
      </div>
      <div style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:18px 16px; display:flex; flex-direction:column; gap:8px; border-top:2px solid #D4A574;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; font-weight:700;">2.6.3</div>
        <div style="font-weight:700; font-size:0.9rem; color:var(--text-1); line-height:1.35;">下一阶段衔接</div>
      </div>
    </div>

    <div class="fade-up text-mono text-xs" style="margin-top:56px; text-align:center; color:var(--text-3); letter-spacing:0.2em;">
      ↓ 滚动查看 3 个子章节展开
    </div>
  </div>
</section>
<section class="report-section" id="synthesis-1" data-tone="amber" data-slide-num="33/36">
  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.6.1 · ELEMENT SYNTHESIS</div>
      <h2 class="text-h1"><span class="headline-anim">复合体要素总结 · 5 维一张图</span></h2>
      <p class="section-sub">前 5 章核心元素横向对照，<strong style="color:#D4A574;">要素 × 核心内容 × 承接定位 × 量化指标</strong> 一目了然</p>
    </div>

    <div class="fade-up" style="display:grid; grid-template-columns:repeat(5, 1fr); gap:14px; margin-bottom:24px;">
      
        <div style="background:var(--bg-1); border:1px solid #FF4D8D44; border-top:4px solid #FF4D8D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:8px; margin-bottom:10px;">
            <div style="width:38px; height:38px; background:#FF4D8D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">👥</div>
            <div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em;">DIM · 1 / 5</div>
              <div style="font-size:1rem; font-weight:800; color:var(--text-1);">目标人群</div>
            </div>
          </div>
          <div style="padding:8px; background:#FF4D8D08; border-left:3px solid #FF4D8D; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.08em; margin-bottom:3px;">核心内容</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">3 类核心：熬夜打工人 · 应酬男 · 情绪肝女性</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">补充强化</div>
            <div style="font-size:0.74rem; color:var(--text-2); line-height:1.45;">1 类影响：医生 / 丁香医生 / 小红书 KOL</div>
          </div>
          <div style="margin-bottom:10px; padding-top:8px; border-top:1px dashed var(--border);">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">承接定位</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">&quot;场景化复合护肝&quot;精准匹配 3 类真实 VOC 痛点</div>
          </div>
          <div style="display:grid; gap:4px;">
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">人群覆盖</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">TAM 1.2 亿</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">VOC 原声</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">4001 赞爆款</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">渠道触达</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#FF4D8D; font-weight:700;">小红书+医生号+知乎</span>
              </div>
            
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #D4A57444; border-top:4px solid #D4A574; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:8px; margin-bottom:10px;">
            <div style="width:38px; height:38px; background:#D4A57422; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">🎯</div>
            <div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em;">DIM · 2 / 5</div>
              <div style="font-size:1rem; font-weight:800; color:var(--text-1);">定位</div>
            </div>
          </div>
          <div style="padding:8px; background:#D4A57408; border-left:3px solid #D4A574; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.08em; margin-bottom:3px;">核心内容</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">场景化复合护肝 · 4 重协同 · 一片多效</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">补充强化</div>
            <div style="font-size:0.74rem; color:var(--text-2); line-height:1.45;">Slogan：「江中肝纯片 · 4 重协同 守护肝健康」</div>
          </div>
          <div style="margin-bottom:10px; padding-top:8px; border-top:1px dashed var(--border);">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">承接定位</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">对标 Amazon Top 6 复合配方，国内 OTC 首创</div>
          </div>
          <div style="display:grid; gap:4px;">
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">品类机会</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#D4A574; font-weight:700;">B 级·推荐</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">甜点价位</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#D4A574; font-weight:700;">¥79-119</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">首创心智</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#D4A574; font-weight:700;">国内 #1</span>
              </div>
            
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #2D9C5D44; border-top:4px solid #2D9C5D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:8px; margin-bottom:10px;">
            <div style="width:38px; height:38px; background:#2D9C5D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📦</div>
            <div>
              <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em;">DIM · 3 / 5</div>
              <div style="font-size:1rem; font-weight:800; color:var(--text-1);">包装</div>
            </div>
          </div>
          <div style="padding:8px; background:#2D9C5D08; border-left:3px solid #2D9C5D; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.08em; margin-bottom:3px;">核心内容</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">江中绿 × 琥珀金双色系 · 4 层视觉信息架构</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">补充强化</div>
            <div style="font-size:0.74rem; color:var(--text-2); line-height:1.45;">正面成分克数透明表 · 主动回应「不要吃护肝片」</div>
          </div>
          <div style="margin-bottom:10px; padding-top:8px; border-top:1px dashed var(--border);">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">承接定位</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">视觉化定位 · 货架识别度 ≥ 90%</div>
          </div>
          <div style="display:grid; gap:4px;">
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">主色符合度</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">100%</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">竞品差异化</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">9 维度</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">SKU 变体</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#2D9C5D; font-weight:700;">L-01 至 L-05</span>
              </div>
            
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #8B5CF644; border-top:4px solid #8B5CF6; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:8px; margin-bottom:10px;">
            <div style="width:38px; height:38px; background:#8B5CF622; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">🎨</div>
            <div>
              <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">DIM · 4 / 5</div>
              <div style="font-size:1rem; font-weight:800; color:var(--text-1);">主视觉 KV</div>
            </div>
          </div>
          <div style="padding:8px; background:#8B5CF608; border-left:3px solid #8B5CF6; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.08em; margin-bottom:3px;">核心内容</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">三重协同守护 · 情感+理性双重表达</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">补充强化</div>
            <div style="font-size:0.74rem; color:var(--text-2); line-height:1.45;">3 版本：情感守护 / 理性科普 / 对比进化</div>
          </div>
          <div style="margin-bottom:10px; padding-top:8px; border-top:1px dashed var(--border);">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">承接定位</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">情感（夜间守护）+ 理性（分子对比）+ 竞争（vs 单一）</div>
          </div>
          <div style="display:grid; gap:4px;">
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">KV 版本</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#8B5CF6; font-weight:700;">3 套</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">应用延展</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#8B5CF6; font-weight:700;">6 场景</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">交付文件</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#8B5CF6; font-weight:700;">18 套组合</span>
              </div>
            
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #0085CA44; border-top:4px solid #0085CA; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; gap:8px; margin-bottom:10px;">
            <div style="width:38px; height:38px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">⚙️</div>
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em;">DIM · 5 / 5</div>
              <div style="font-size:1rem; font-weight:800; color:var(--text-1);">价值链</div>
            </div>
          </div>
          <div style="padding:8px; background:#0085CA08; border-left:3px solid #0085CA; border-radius:4px; margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.08em; margin-bottom:3px;">核心内容</div>
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">研发 → 生产 → 渠道 → 营销 → 服务 → 体验 · 6 环闭环</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">补充强化</div>
            <div style="font-size:0.74rem; color:var(--text-2); line-height:1.45;">一物一码 + 服用日历 + 第三方检测 · 对抗信任危机</div>
          </div>
          <div style="margin-bottom:10px; padding-top:8px; border-top:1px dashed var(--border);">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:3px;">承接定位</div>
            <div style="font-size:0.72rem; color:var(--text-2); line-height:1.45;">端到端转化 2%（累计）· 行业头部表现</div>
          </div>
          <div style="display:grid; gap:4px;">
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">PMF Fit</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#0085CA; font-weight:700;">92%</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">复购率</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#0085CA; font-weight:700;">40%</span>
              </div>
            
              <div style="display:flex; justify-content:space-between; padding:4px 8px; background:var(--bg-2); border-radius:3px;">
                <span style="font-size:0.7rem; color:var(--text-3);">30 日留存</span>
                <span style="font-family:var(--font-mono); font-size:0.72rem; color:#0085CA; font-weight:700;">62%</span>
              </div>
            
          </div>
        </div>
      
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      <div style="text-align:center; margin-bottom:20px;">
        <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.2em; margin-bottom:8px;">COMPOUND CORE · 复合体中心价值</div>
        <h3 class="text-h1" style="color:var(--text-1); font-size:2.2rem; margin:0;">
          <span style="color:#2D9C5D;">江中肝纯片</span> · 
          <span style="color:#D4A574;">4 重协同</span> · 
          <span style="color:#D4A574;">场景化复合护肝</span>
        </h3>
        <div style="color:var(--text-2); margin-top:12px; font-size:0.98rem; line-height:1.7; max-width:860px; margin-left:auto; margin-right:auto;">
          基于 <strong style="color:#FF4D8D;">3 类人群真实 VOC</strong>（4001 赞爆款验证），打造国内 OTC 首创 <strong style="color:#D4A574;">4 重协同复合护肝片</strong>，以 <strong style="color:#2D9C5D;">江中绿+琥珀金</strong> 视觉语言、<strong style="color:#8B5CF6;">3 版 KV</strong>、<strong style="color:#D4A574;">6 环价值链</strong>形成完整闭环，复购率 40%、30 日留存 62%、PMF Fit 92%，从 <strong>产品复合体</strong> 阶段平滑衔接 <strong>营销复合体</strong>。
        </div>
      </div>

      <div style="display:flex; justify-content:center; margin-top:28px;">
        <svg viewBox="0 0 400 280" style="max-width:620px; width:100%; height:auto;">
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          <circle cx="200" cy="140" r="48" fill="url(#gradCompoundCore)" stroke="#D4A574" stroke-width="2"/>
          <text x="200" y="135" text-anchor="middle" font-family="ui-sans-serif" font-size="14" fill="#fff" font-weight="900">江中肝纯片</text>
          <text x="200" y="154" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="#fff" font-weight="600" opacity="0.95">产品复合体</text>
          
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                <circle cx="200" cy="45" r="26" fill="#FF4D8D" stroke="#FF4D8D" stroke-width="2"/>
                <text x="200" y="43" text-anchor="middle" font-family="ui-sans-serif" font-size="15" font-weight="900" fill="#fff">👥</text>
                <text x="200" y="56" text-anchor="middle" font-family="ui-sans-serif" font-size="8" font-weight="700" fill="#fff" opacity="0.95">目标人群</text>
              
                <line x1="257.0633909777092" y1="123.93111629250274" x2="281.7908604013832" y2="118.05979339937873" stroke="#D4A574" stroke-width="1.5" stroke-dasharray="3,3"/>
                <circle cx="304.6162167924669" cy="110.64338553438" r="26" fill="#D4A574" stroke="#D4A574" stroke-width="2"/>
                <text x="304.6162167924669" y="108.64338553438" text-anchor="middle" font-family="ui-sans-serif" font-size="15" font-weight="900" fill="#fff">🎯</text>
                <text x="304.6162167924669" y="121.64338553438" text-anchor="middle" font-family="ui-sans-serif" font-size="8" font-weight="700" fill="#fff" opacity="0.95">定位</text>
              
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                <circle cx="264.65637775217203" cy="216.85661446562" r="26" fill="#2D9C5D" stroke="#2D9C5D" stroke-width="2"/>
                <text x="264.65637775217203" y="214.85661446562" text-anchor="middle" font-family="ui-sans-serif" font-size="15" font-weight="900" fill="#fff">📦</text>
                <text x="264.65637775217203" y="227.85661446562" text-anchor="middle" font-family="ui-sans-serif" font-size="8" font-weight="700" fill="#fff" opacity="0.95">包装</text>
              
                <line x1="164.7328848624516" y1="182.06888370749726" x2="149.45046830284733" y2="197.44020660062125" stroke="#8B5CF6" stroke-width="1.5" stroke-dasharray="3,3"/>
                <circle cx="135.34362224782797" cy="216.85661446562" r="26" fill="#8B5CF6" stroke="#8B5CF6" stroke-width="2"/>
                <text x="135.34362224782797" y="214.85661446562" text-anchor="middle" font-family="ui-sans-serif" font-size="15" font-weight="900" fill="#fff">🎨</text>
                <text x="135.34362224782797" y="227.85661446562" text-anchor="middle" font-family="ui-sans-serif" font-size="8" font-weight="700" fill="#fff" opacity="0.95">主视觉 KV</text>
              
                <line x1="142.93660902229078" y1="123.93111629250274" x2="118.20913959861679" y2="118.05979339937873" stroke="#0085CA" stroke-width="1.5" stroke-dasharray="3,3"/>
                <circle cx="95.3837832075331" cy="110.64338553438" r="26" fill="#0085CA" stroke="#0085CA" stroke-width="2"/>
                <text x="95.3837832075331" y="108.64338553438" text-anchor="middle" font-family="ui-sans-serif" font-size="15" font-weight="900" fill="#fff">⚙️</text>
                <text x="95.3837832075331" y="121.64338553438" text-anchor="middle" font-family="ui-sans-serif" font-size="8" font-weight="700" fill="#fff" opacity="0.95">价值链</text>
              
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  </div>
</section>
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  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow" style="color:#D4A574;">2.6.2 · PRIOR-WORK INHERITANCE</div>
      <h2 class="text-h1"><span class="headline-anim">与前序方案承接 · 5 大输入转化链路</span></h2>
      <p class="section-sub">本方案 = <strong style="color:#D4A574;">VOC + 品类 + 竞品 + 市场 + 方法论</strong> 5 输入聚合体，每输入的落地去向 + 承接度打分</p>
    </div>

    <div class="fade-up" style="background:var(--bg-1); border:1px solid var(--border); border-radius:var(--radius-md); padding:24px; margin-bottom:24px;">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:14px;">INHERITANCE TABLE · 5 前序 → 本方案</div>
      <div style="display:grid; gap:14px;">
        
          <div style="display:grid; grid-template-columns:220px 1fr 260px 120px; gap:16px; padding:16px; background:#FF4D8D06; border:1px solid #FF4D8D33; border-left:4px solid #FF4D8D; border-radius:var(--radius-md); align-items:center;">
            <div>
              <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em; margin-bottom:6px;">PRIOR · 1</div>
              <div style="display:flex; align-items:center; gap:8px; margin-bottom:6px;">
                <div style="width:30px; height:30px; background:#FF4D8D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.1rem;">📊</div>
                <div style="font-size:0.92rem; font-weight:800; color:var(--text-1);">VOC 诊断报告</div>
              </div>
              <div style="font-size:0.68rem; color:var(--text-3); font-family:var(--font-mono); line-height:1.4; word-break:break-all;">reports/jiangzhong-liver-voc-report.html</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">本方案承接</div>
              <div style="font-size:0.88rem; font-weight:700; color:var(--text-1); margin-bottom:5px;">人群 VOC 原声 + Top 主题提炼</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.5;">熬夜打工人（4001 赞爆款）/ 应酬男（场景 7 次最高）/ 情绪肝女性 3 类人群画像数据底座</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">落地于</div>
              <div style="display:flex; flex-direction:column; gap:3px;">
                <div style="padding:3px 7px; background:#FF4D8D15; color:#FF4D8D; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.1 目标人群（5 子章）</div><div style="padding:3px 7px; background:#FF4D8D15; color:#FF4D8D; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.2 定位（语言素材）</div><div style="padding:3px 7px; background:#FF4D8D15; color:#FF4D8D; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.5 价值链（VOC 原声）</div>
              </div>
            </div>
            <div style="text-align:center;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#FF4D8D; line-height:1;">95</div>
              <div class="text-mono text-xs" style="color:#FF4D8D; margin-top:4px; letter-spacing:0.08em;">INHERIT / 100</div>
              <div style="margin-top:6px; height:4px; background:var(--bg-2); border-radius:2px; overflow:hidden;">
                <div style="width:95%; height:100%; background:#FF4D8D;"></div>
              </div>
            </div>
          </div>
        
          <div style="display:grid; grid-template-columns:220px 1fr 260px 120px; gap:16px; padding:16px; background:#D4A57406; border:1px solid #D4A57433; border-left:4px solid #D4A574; border-radius:var(--radius-md); align-items:center;">
            <div>
              <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.1em; margin-bottom:6px;">PRIOR · 2</div>
              <div style="display:flex; align-items:center; gap:8px; margin-bottom:6px;">
                <div style="width:30px; height:30px; background:#D4A57422; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.1rem;">🎯</div>
                <div style="font-size:0.92rem; font-weight:800; color:var(--text-1);">品类机会评估</div>
              </div>
              <div style="font-size:0.68rem; color:var(--text-3); font-family:var(--font-mono); line-height:1.4; word-break:break-all;">基于 Amazon 689 款 + TikTok Ads 官方关键词</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">本方案承接</div>
              <div style="font-size:0.88rem; font-weight:700; color:var(--text-1); margin-bottom:5px;">品类定位 + 甜点价位 + 机会等级</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.5;">B 级推荐 / ¥79-119 甜点价位 / Amazon Top 6 中 4 款复合配方验证</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">落地于</div>
              <div style="display:flex; flex-direction:column; gap:3px;">
                <div style="padding:3px 7px; background:#D4A57415; color:#D4A574; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.2 定位</div><div style="padding:3px 7px; background:#D4A57415; color:#D4A574; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.2.6 品牌架构</div><div style="padding:3px 7px; background:#D4A57415; color:#D4A574; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.5 价值链（渠道环节）</div>
              </div>
            </div>
            <div style="text-align:center;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#D4A574; line-height:1;">92</div>
              <div class="text-mono text-xs" style="color:#D4A574; margin-top:4px; letter-spacing:0.08em;">INHERIT / 100</div>
              <div style="margin-top:6px; height:4px; background:var(--bg-2); border-radius:2px; overflow:hidden;">
                <div style="width:92%; height:100%; background:#D4A574;"></div>
              </div>
            </div>
          </div>
        
          <div style="display:grid; grid-template-columns:220px 1fr 260px 120px; gap:16px; padding:16px; background:#0085CA06; border:1px solid #0085CA33; border-left:4px solid #0085CA; border-radius:var(--radius-md); align-items:center;">
            <div>
              <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em; margin-bottom:6px;">PRIOR · 3</div>
              <div style="display:flex; align-items:center; gap:8px; margin-bottom:6px;">
                <div style="width:30px; height:30px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.1rem;">⚔️</div>
                <div style="font-size:0.92rem; font-weight:800; color:var(--text-1);">竞品深度对标</div>
              </div>
              <div style="font-size:0.68rem; color:var(--text-3); font-family:var(--font-mono); line-height:1.4; word-break:break-all;">Amazon 689 款 + 国内水飞蓟片 Top 10</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">本方案承接</div>
              <div style="font-size:0.88rem; font-weight:700; color:var(--text-1); margin-bottom:5px;">差异化核心 + 竞品避雷要素</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.5;">4 重协同对标 Milk Thistle+Turmeric+NAC+Dandelion+Glutathione 黄金组合，国内首创复合 OTC</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">落地于</div>
              <div style="display:flex; flex-direction:column; gap:3px;">
                <div style="padding:3px 7px; background:#0085CA15; color:#0085CA; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.3 包装（竞品差异化）</div><div style="padding:3px 7px; background:#0085CA15; color:#0085CA; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.4 KV（对比进化版）</div><div style="padding:3px 7px; background:#0085CA15; color:#0085CA; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.5.1 价值主张（填补同质化）</div>
              </div>
            </div>
            <div style="text-align:center;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#0085CA; line-height:1;">90</div>
              <div class="text-mono text-xs" style="color:#0085CA; margin-top:4px; letter-spacing:0.08em;">INHERIT / 100</div>
              <div style="margin-top:6px; height:4px; background:var(--bg-2); border-radius:2px; overflow:hidden;">
                <div style="width:90%; height:100%; background:#0085CA;"></div>
              </div>
            </div>
          </div>
        
          <div style="display:grid; grid-template-columns:220px 1fr 260px 120px; gap:16px; padding:16px; background:#FF8C4206; border:1px solid #FF8C4233; border-left:4px solid #FF8C42; border-radius:var(--radius-md); align-items:center;">
            <div>
              <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em; margin-bottom:6px;">PRIOR · 4</div>
              <div style="display:flex; align-items:center; gap:8px; margin-bottom:6px;">
                <div style="width:30px; height:30px; background:#FF8C4222; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.1rem;">🛰️</div>
                <div style="font-size:0.92rem; font-weight:800; color:var(--text-1);">市场情报扫描</div>
              </div>
              <div style="font-size:0.68rem; color:var(--text-3); font-family:var(--font-mono); line-height:1.4; word-break:break-all;">TikTok Ads 官方 + 抖音全站热词</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">本方案承接</div>
              <div style="font-size:0.88rem; font-weight:700; color:var(--text-1); margin-bottom:5px;">关键词趋势 + KOL 生态地图</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.5;">&quot;熬夜自救&quot; / &quot;养肝护肝&quot; / &quot;打工人自救&quot; 高热词 + 生活/医学/专家三类 KOL 矩阵</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">落地于</div>
              <div style="display:flex; flex-direction:column; gap:3px;">
                <div style="padding:3px 7px; background:#FF8C4215; color:#FF8C42; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.1.2 影响人群</div><div style="padding:3px 7px; background:#FF8C4215; color:#FF8C42; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.4.5 应用延展（社媒版）</div><div style="padding:3px 7px; background:#FF8C4215; color:#FF8C42; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.5 价值链（营销环节）</div>
              </div>
            </div>
            <div style="text-align:center;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#FF8C42; line-height:1;">88</div>
              <div class="text-mono text-xs" style="color:#FF8C42; margin-top:4px; letter-spacing:0.08em;">INHERIT / 100</div>
              <div style="margin-top:6px; height:4px; background:var(--bg-2); border-radius:2px; overflow:hidden;">
                <div style="width:88%; height:100%; background:#FF8C42;"></div>
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          <div style="display:grid; grid-template-columns:220px 1fr 260px 120px; gap:16px; padding:16px; background:#8B5CF606; border:1px solid #8B5CF633; border-left:4px solid #8B5CF6; border-radius:var(--radius-md); align-items:center;">
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              <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em; margin-bottom:6px;">PRIOR · 5</div>
              <div style="display:flex; align-items:center; gap:8px; margin-bottom:6px;">
                <div style="width:30px; height:30px; background:#8B5CF622; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.1rem;">📘</div>
                <div style="font-size:0.92rem; font-weight:800; color:var(--text-1);">美佑童方法论</div>
              </div>
              <div style="font-size:0.68rem; color:var(--text-3); font-family:var(--font-mono); line-height:1.4; word-break:break-all;">E:/文件资料/md文档生成的海报或者策划/2.美佑童-产品复合体.docx</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">本方案承接</div>
              <div style="font-size:0.88rem; font-weight:700; color:var(--text-1); margin-bottom:5px;">产品复合体 5 维框架</div>
              <div style="font-size:0.75rem; color:var(--text-2); line-height:1.5;">严格对标 docx 2.1-2.6 章节结构 · 保证交付物可复用、可对照、可迭代</div>
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              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:4px;">落地于</div>
              <div style="display:flex; flex-direction:column; gap:3px;">
                <div style="padding:3px 7px; background:#8B5CF615; color:#8B5CF6; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 全报告 6 章节结构</div><div style="padding:3px 7px; background:#8B5CF615; color:#8B5CF6; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 2.6 总结（承接 docx 2.6 章）</div><div style="padding:3px 7px; background:#8B5CF615; color:#8B5CF6; border-radius:3px; font-size:0.7rem; font-weight:600;">▸ 后续复合体推演框架复用</div>
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            <div style="text-align:center;">
              <div style="font-family:var(--font-head); font-weight:900; font-size:2.2rem; color:#8B5CF6; line-height:1;">100</div>
              <div class="text-mono text-xs" style="color:#8B5CF6; margin-top:4px; letter-spacing:0.08em;">INHERIT / 100</div>
              <div style="margin-top:6px; height:4px; background:var(--bg-2); border-radius:2px; overflow:hidden;">
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    <div class="fade-up" style="background:linear-gradient(135deg, #D4A57410, #2D9C5D08); border:1px solid #D4A57444; border-radius:var(--radius-md); padding:24px;">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:16px;">INTEGRATION FUNNEL · 前序输入整合</div>
      <div style="display:grid; grid-template-columns:1fr auto 1fr; gap:20px; align-items:center;">
        <div>
          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:10px;">5 大输入</div>
          <div style="display:grid; gap:6px;">
            
              <div style="display:flex; align-items:center; gap:10px; padding:8px 12px; background:var(--bg-1); border-left:3px solid #FF4D8D; border-radius:4px;">
                <div style="font-size:1rem;">📊</div>
                <div style="flex:1; font-size:0.82rem; font-weight:700; color:var(--text-1);">VOC 诊断报告</div>
                <div style="font-family:var(--font-mono); font-size:0.75rem; color:#FF4D8D; font-weight:700;">95%</div>
              </div>
            
              <div style="display:flex; align-items:center; gap:10px; padding:8px 12px; background:var(--bg-1); border-left:3px solid #D4A574; border-radius:4px;">
                <div style="font-size:1rem;">🎯</div>
                <div style="flex:1; font-size:0.82rem; font-weight:700; color:var(--text-1);">品类机会评估</div>
                <div style="font-family:var(--font-mono); font-size:0.75rem; color:#D4A574; font-weight:700;">92%</div>
              </div>
            
              <div style="display:flex; align-items:center; gap:10px; padding:8px 12px; background:var(--bg-1); border-left:3px solid #0085CA; border-radius:4px;">
                <div style="font-size:1rem;">⚔️</div>
                <div style="flex:1; font-size:0.82rem; font-weight:700; color:var(--text-1);">竞品深度对标</div>
                <div style="font-family:var(--font-mono); font-size:0.75rem; color:#0085CA; font-weight:700;">90%</div>
              </div>
            
              <div style="display:flex; align-items:center; gap:10px; padding:8px 12px; background:var(--bg-1); border-left:3px solid #FF8C42; border-radius:4px;">
                <div style="font-size:1rem;">🛰️</div>
                <div style="flex:1; font-size:0.82rem; font-weight:700; color:var(--text-1);">市场情报扫描</div>
                <div style="font-family:var(--font-mono); font-size:0.75rem; color:#FF8C42; font-weight:700;">88%</div>
              </div>
            
              <div style="display:flex; align-items:center; gap:10px; padding:8px 12px; background:var(--bg-1); border-left:3px solid #8B5CF6; border-radius:4px;">
                <div style="font-size:1rem;">📘</div>
                <div style="flex:1; font-size:0.82rem; font-weight:700; color:var(--text-1);">美佑童方法论</div>
                <div style="font-family:var(--font-mono); font-size:0.75rem; color:#8B5CF6; font-weight:700;">100%</div>
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        <div style="display:flex; flex-direction:column; align-items:center; gap:8px;">
          <div style="font-size:1.8rem; color:#D4A574;">➡️</div>
          <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.12em; text-align:center; font-weight:700;">INTEGRATE<br/>聚合</div>
          <div style="font-size:1.8rem; color:#D4A574;">⚡</div>
        </div>
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          <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:10px;">1 个复合输出</div>
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            <div style="font-size:1.8rem; margin-bottom:6px;">🧬</div>
            <div style="font-size:1.1rem; font-weight:900; margin-bottom:6px;">江中肝纯片 · 产品复合体</div>
            <div style="font-size:0.78rem; opacity:0.95; line-height:1.5;">目标人群 × 定位 × 包装 × KV × 价值链 一体化交付，延续定位方案衔接营销方案</div>
            <div class="text-mono text-xs" style="margin-top:10px; padding:4px 10px; background:rgba(255,255,255,0.2); border-radius:4px; display:inline-block; letter-spacing:0.12em;">INHERIT SCORE · 93</div>
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      <div class="section-eyebrow" style="color:#D4A574;">2.6.3 · NEXT STAGE TRANSITION</div>
      <h2 class="text-h1"><span class="headline-anim">下一阶段衔接 · 6 条工作流 FROM COMPOUND TO LAUNCH</span></h2>
      <p class="section-sub">产品复合体方案已完成 · 向下延伸 <strong style="color:#D4A574;">营销 · 海报 · 渠道 · 产品 · PR · 数据</strong> 6 大工作流</p>
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    <!-- 时间轴全景 -->
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      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; margin-bottom:14px;">2026 ROADMAP · 产品复合体后续工作全景</div>
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              <text x="170" y="45" text-anchor="middle" font-family="ui-sans-serif" font-size="14" fill="#fff">📢</text>
              <text x="170" y="12" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#FF8C42" font-weight="700" letter-spacing="0.06em">NEXT · 03</text>
              <text x="170" y="25" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">营销复合体方案</text>
            
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              <text x="335" y="194" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#8B5CF6" font-weight="700" letter-spacing="0.06em">NEXT · 04</text>
              <text x="335" y="206" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">海报 AI 提示词</text>
            
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              <text x="500" y="45" text-anchor="middle" font-family="ui-sans-serif" font-size="14" fill="#fff">🚚</text>
              <text x="500" y="12" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#2D9C5D" font-weight="700" letter-spacing="0.06em">NEXT · 05</text>
              <text x="500" y="25" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">渠道策略执行</text>
            
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              <text x="665" y="165" text-anchor="middle" font-family="ui-sans-serif" font-size="14" fill="#fff">📋</text>
              <text x="665" y="194" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#0085CA" font-weight="700" letter-spacing="0.06em">NEXT · 06</text>
              <text x="665" y="206" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">产品立项 PRD</text>
            
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              <text x="830" y="45" text-anchor="middle" font-family="ui-sans-serif" font-size="14" fill="#fff">📰</text>
              <text x="830" y="12" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#FF4D8D" font-weight="700" letter-spacing="0.06em">NEXT · 07</text>
              <text x="830" y="25" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">PR / 内容传播</text>
            
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              <text x="995" y="194" text-anchor="middle" font-family="ui-sans-serif" font-size="9" fill="#14B8A6" font-weight="700" letter-spacing="0.06em">NEXT · 08</text>
              <text x="995" y="206" text-anchor="middle" font-family="ui-sans-serif" font-size="10" fill="var(--text-1)" font-weight="700">数据闭环 · 一物一码后台</text>
            
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              <div style="width:40px; height:40px; background:#FF8C4222; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📢</div>
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                <div class="text-mono text-xs" style="color:#FF8C42; letter-spacing:0.1em;">NEXT · 03</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">营销复合体方案</div>
              </div>
            </div>
            <div style="padding:3px 8px; background:#FF4D8D22; color:#FF4D8D; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P0</div>
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          <div style="padding:8px 10px; background:#FF8C4210; border-left:3px solid #FF8C42; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">基于产品复合体的&quot;4 重协同&quot;核心主张，向下延伸 STP/4P/传播矩阵</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>本方案 2.1 目标人群（3 persona）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>本方案 2.2 定位（&quot;场景化复合护肝&quot;）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">▸</span>本方案 2.5 价值链（6 环闭环）</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">✓</span>STP 精细化分层（L-01/02/03 SKU × 3 persona）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">✓</span>4P 策略矩阵（产品/价格/渠道/促销）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">✓</span>传播主张 Key Message + 创意接口</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF8C42;">✓</span>媒介预算分配（小红书 40% / 抖音 30% / 医院 20% / 私域 10%）</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q1 启动 · 8 周产出</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#FF8C42; font-weight:700;">心智认知 ≥ 30% · GMV ¥1.2 亿/年</div>
            </div>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #8B5CF644; border-top:4px solid #8B5CF6; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; justify-content:space-between; margin-bottom:10px;">
            <div style="display:flex; align-items:center; gap:10px;">
              <div style="width:40px; height:40px; background:#8B5CF622; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">🎨</div>
              <div>
                <div class="text-mono text-xs" style="color:#8B5CF6; letter-spacing:0.1em;">NEXT · 04</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">海报 AI 提示词</div>
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            <div style="padding:3px 8px; background:#FF4D8D22; color:#FF4D8D; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P0</div>
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          <div style="padding:8px 10px; background:#8B5CF610; border-left:3px solid #8B5CF6; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">将 KV 视觉系统转化为可批量生成的 AI 提示词资产库</div>
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            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>本方案 2.3 包装视觉语言</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>本方案 2.4 KV 3 版本</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">▸</span>本方案 2.4.3 色彩系统</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">✓</span>MJ/SD 提示词库（3 KV × 6 场景 = 18 组）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">✓</span>电商详情页 A/B Test 模板</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">✓</span>小红书封面批量生成脚本</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#8B5CF6;">✓</span>品牌 DAM（数字资产管理）规范</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q1 · 与营销复合体并行</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#8B5CF6; font-weight:700;">日产出素材 ≥ 50 张 · 品牌符合度 ≥ 90%</div>
            </div>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #2D9C5D44; border-top:4px solid #2D9C5D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; justify-content:space-between; margin-bottom:10px;">
            <div style="display:flex; align-items:center; gap:10px;">
              <div style="width:40px; height:40px; background:#2D9C5D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">🚚</div>
              <div>
                <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.1em;">NEXT · 05</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">渠道策略执行</div>
              </div>
            </div>
            <div style="padding:3px 8px; background:#FF4D8D22; color:#FF4D8D; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P0</div>
          </div>
          <div style="padding:8px 10px; background:#2D9C5D10; border-left:3px solid #2D9C5D; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">从虚拟渠道地图到真实门店铺货的执行落地</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>本方案 2.5.2 价值链渠道环节</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>本方案 2.2.6 品牌架构</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">▸</span>VOC 报告渠道偏好分析</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">✓</span>药店铺货计划（一心堂/大参林/老百姓优先 3w 门店）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">✓</span>电商平台启动排期（天猫旗舰 → 京东 → 拼多多）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">✓</span>医院 OTC 柜台培训材料</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#2D9C5D;">✓</span>O2O 即时零售（美团买药/叮当）接入</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q1-Q2 · 6 个月完成首轮铺货</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#2D9C5D; font-weight:700;">药店覆盖 ≥ 3w · O2O 履约 ≤ 30min</div>
            </div>
          </div>
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        <div style="background:var(--bg-1); border:1px solid #0085CA44; border-top:4px solid #0085CA; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; justify-content:space-between; margin-bottom:10px;">
            <div style="display:flex; align-items:center; gap:10px;">
              <div style="width:40px; height:40px; background:#0085CA22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📋</div>
              <div>
                <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.1em;">NEXT · 06</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">产品立项 PRD</div>
              </div>
            </div>
            <div style="padding:3px 8px; background:#FF4D8D22; color:#FF4D8D; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P0</div>
          </div>
          <div style="padding:8px 10px; background:#0085CA10; border-left:3px solid #0085CA; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">从战略方案到物理产品的 0→1 工程落地</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>本方案 2.2.6 品牌架构（L-01/02/03/04/05）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>本方案 2.3 包装策略</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">▸</span>本方案 2.5.1 价值主张</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">✓</span>3 条 SKU 线配方终稿（L-01 循证 / L-02 应酬 / L-03 疏肝）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">✓</span>打样周期（4 周）+ 试产排期</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">✓</span>合规报批材料（国药准字 OTC）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#0085CA;">✓</span>上市 Ready 评审 Checklist</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q1 启动 · Q3 上市</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#0085CA; font-weight:700;">首批试产合格率 ≥ 98% · 合规通过率 100%</div>
            </div>
          </div>
        </div>
      
        <div style="background:var(--bg-1); border:1px solid #FF4D8D44; border-top:4px solid #FF4D8D; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; justify-content:space-between; margin-bottom:10px;">
            <div style="display:flex; align-items:center; gap:10px;">
              <div style="width:40px; height:40px; background:#FF4D8D22; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📰</div>
              <div>
                <div class="text-mono text-xs" style="color:#FF4D8D; letter-spacing:0.1em;">NEXT · 07</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">PR / 内容传播</div>
              </div>
            </div>
            <div style="padding:3px 8px; background:#FF8C4222; color:#FF8C42; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P1</div>
          </div>
          <div style="padding:8px 10px; background:#FF4D8D10; border-left:3px solid #FF4D8D; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">跳出促销叙事，建立&quot;循证护肝专家&quot;长期品牌心智</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>本方案 2.1.2 影响人群（KOL 矩阵）</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>本方案 2.4 KV 视觉素材</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">▸</span>本方案 VOC 金句素材库</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">✓</span>丁香医生 / 医学界科普合作 PR</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">✓</span>小红书 100+ KOC 分级铺设</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">✓</span>抖音医生账号矩阵长视频</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#FF4D8D;">✓</span>公关事件 · &quot;护肝真相&quot;新品发布会</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q2 启动 · 持续运营</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#FF4D8D; font-weight:700;">科普内容曝光 ≥ 2 亿 · 舆情正面率 ≥ 85%</div>
            </div>
          </div>
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        <div style="background:var(--bg-1); border:1px solid #14B8A644; border-top:4px solid #14B8A6; border-radius:var(--radius-md); padding:18px;">
          <div style="display:flex; align-items:center; justify-content:space-between; margin-bottom:10px;">
            <div style="display:flex; align-items:center; gap:10px;">
              <div style="width:40px; height:40px; background:#14B8A622; border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:1.3rem;">📊</div>
              <div>
                <div class="text-mono text-xs" style="color:#14B8A6; letter-spacing:0.1em;">NEXT · 08</div>
                <div style="font-size:1rem; font-weight:800; color:var(--text-1);">数据闭环 · 一物一码后台</div>
              </div>
            </div>
            <div style="padding:3px 8px; background:#FF8C4222; color:#FF8C42; border-radius:3px; font-family:var(--font-mono); font-size:0.7rem; font-weight:700;">P1</div>
          </div>
          <div style="padding:8px 10px; background:#14B8A610; border-left:3px solid #14B8A6; border-radius:4px; margin-bottom:10px;">
            <div style="font-size:0.78rem; color:var(--text-1); font-weight:600; line-height:1.45;">从单次售出到终身用户，打造数据驱动的复购循环</div>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">🔗 来自本方案输入</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">▸</span>本方案 2.5.3 用户价值路径</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">▸</span>本方案 2.5 价值链服务环节</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">▸</span>本方案 VOC 反馈机制</li>
            </ul>
          </div>
          <div style="margin-bottom:10px;">
            <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.08em; margin-bottom:5px;">📤 下阶段产出</div>
            <ul style="margin:0; padding:0; list-style:none;">
              <li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">✓</span>一物一码扫码数据中台</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">✓</span>服用日历小程序用户行为分析</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">✓</span>30 日 NPS 调研自动化</li><li style="padding:2px 0; font-size:0.72rem; color:var(--text-2); line-height:1.4; padding-left:12px; position:relative;"><span style="position:absolute; left:0; color:#14B8A6;">✓</span>VOC 持续监测仪表盘（每周更新）</li>
            </ul>
          </div>
          <div style="padding-top:8px; border-top:1px dashed var(--border); display:grid; grid-template-columns:1fr 1fr; gap:8px;">
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">⏱️ 排期</div>
              <div style="font-size:0.72rem; color:var(--text-1); font-weight:600;">2026 Q2 MVP · Q3 迭代</div>
            </div>
            <div>
              <div class="text-mono text-xs" style="color:var(--text-3); letter-spacing:0.06em; margin-bottom:2px;">🎯 KPI</div>
              <div style="font-size:0.72rem; color:#14B8A6; font-weight:700;">扫码率 ≥ 40% · 留存 ≥ 62% · NPS ≥ 50</div>
            </div>
          </div>
        </div>
      
    </div>

    <!-- 最终封印 -->
    <div class="fade-up" style="background:linear-gradient(135deg, #D4A57415, #2D9C5D10, #FF4D8D10); border:2px solid #D4A57444; border-radius:var(--radius-md); padding:32px; text-align:center;">
      <div class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.2em; margin-bottom:10px;">THE COMPOUND IS READY · 产品复合体 · 方案封印</div>
      <h3 style="font-family:var(--font-head); font-weight:900; font-size:2rem; color:var(--text-1); margin:0 0 14px 0; line-height:1.2;">
        <span style="color:#2D9C5D;">产品</span> → 
        <span style="color:#FF8C42;">营销</span> → 
        <span style="color:#8B5CF6;">海报</span> → 
        <span style="color:#0085CA;">数据</span>
      </h3>
      <div style="color:var(--text-2); font-size:0.95rem; line-height:1.7; max-width:820px; margin:0 auto 20px;">
        江中肝纯片产品复合体方案以<strong style="color:#D4A574;">场景化复合护肝</strong>为心智锚点，串联 <strong>3 类真实 VOC 人群 → 4 重协同配方 → 4 层包装架构 → 3 版本 KV → 6 环价值链</strong>，为 2026 年新品上市奠定战略底座。本方案结束，下一阶段 <strong style="color:#D4A574;">营销复合体</strong> 即刻承接启动。
      </div>
      <div style="display:inline-flex; align-items:center; gap:14px; padding:12px 22px; background:var(--bg-1); border:1px solid #D4A57444; border-radius:999px;">
        <span style="font-size:1.4rem;">🎬</span>
        <span class="text-mono text-xs" style="color:#D4A574; letter-spacing:0.15em; font-weight:800;">READY TO LAUNCH · 2026</span>
        <span style="font-size:1.4rem;">🚀</span>
      </div>
    </div>

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  <div class="section-inner">
    <div class="section-head rise-in">
      <div class="section-eyebrow">EPILOGUE · 下一步</div>
      <h2 class="text-h1"><span class="headline-anim">From Compound to Launch</span></h2>
      <p class="section-sub">产品复合体方案已完成 · 后续衔接营销复合体 / 海报 AI 提示词 / 渠道铺货</p>
    </div>

    <div class="grid grid-3 fade-up" style="gap:20px; margin-bottom:32px;">
      <div class="card card-accent" style="border-left:4px solid var(--amber);">
        <div class="text-mono text-xs" style="color:var(--amber); letter-spacing:0.12em; margin-bottom:10px;">NEXT · 03</div>
        <h3 class="text-h3" style="margin-bottom:10px;">营销复合体方案</h3>
        <p style="color:var(--text-2); line-height:1.65; font-size:0.9rem;">STP 细分 · 4P 策略 · 传播矩阵 · 媒介预算分配</p>
      </div>
      <div class="card card-accent" style="border-left:4px solid #2D9C5D;">
        <div class="text-mono text-xs" style="color:#2D9C5D; letter-spacing:0.12em; margin-bottom:10px;">NEXT · 04</div>
        <h3 class="text-h3" style="margin-bottom:10px;">海报 AI 提示词</h3>
        <p style="color:var(--text-2); line-height:1.65; font-size:0.9rem;">3 套 KV 视觉参数 · MJ/SD 提示词库 · 电商详情页规范</p>
      </div>
      <div class="card card-accent" style="border-left:4px solid #0085CA;">
        <div class="text-mono text-xs" style="color:#0085CA; letter-spacing:0.12em; margin-bottom:10px;">EXEC</div>
        <h3 class="text-h3" style="margin-bottom:10px;">产品立项 PRD</h3>
        <p style="color:var(--text-2); line-height:1.65; font-size:0.9rem;">L-01/02/03 三条 SKU 线配方确认 · 打样周期 · 合规报批</p>
      </div>
    </div>

    <div class="card fade-up" style="background:linear-gradient(135deg, rgba(245,166,35,0.06), rgba(45,156,93,0.04)); border:1px solid rgba(245,166,35,0.2);">
      <div class="text-mono text-xs" style="color:var(--amber); letter-spacing:0.15em; margin-bottom:12px;">APPENDIX · 数据来源</div>
      <div style="display:grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap:16px; color:var(--text-2); font-size:0.9rem; line-height:1.7;">
        <div>
          <strong style="color:var(--amber);">VOC 原始数据</strong><br/>
          <code style="font-size:0.82rem;">data/jiangzhong-liver-voc.json</code> · 4.2 MB
        </div>
        <div>
          <strong style="color:var(--amber);">VOC 分析报告</strong><br/>
          <code style="font-size:0.82rem;">reports/jiangzhong-liver-voc-report.html</code>
        </div>
        <div>
          <strong style="color:var(--amber);">方法论参考</strong><br/>
          <code style="font-size:0.82rem;">E:/文件资料/md文档生成的海报或者策划/2.美佑童-产品复合体.docx</code>
        </div>
        <div>
          <strong style="color:var(--amber);">数据提炼摘要</strong><br/>
          <code style="font-size:0.82rem;">data/voc-summary-for-product-dev.txt</code> · 25.8 KB
        </div>
      </div>
    </div>

    <div class="fade-up" style="margin-top:40px; text-align:center; color:var(--text-3); font-family:var(--font-mono); font-size:0.78rem; letter-spacing:0.2em;">
      JIANGZHONG PRODUCT-DEV · COMPOUND-BODY v1.0 · 2026-04-19
    </div>
  </div>
</section>
</main>
<footer class="report-footer">
  <div>由 江中产品开发部 · 复合体方案引擎 生成 · 对标《美佑童-产品复合体》5 维方法论</div>
  <div class="meta">DATA / 2026-04-19 · 36 SLIDES · 6 CHAPTERS</div>
</footer>
<script>
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  'use strict';

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  var firstScrolled = false;

  // —— 1) 分片标题动画：把每个 .headline-anim 文本切成 .char 逐字入场 ——
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      { x: '85%', y: '50%' },
      { x: '50%', y: '40%' },
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  function initCharts(){
    var D = window.__CHART_DATA__ || {};

    // 样本分布
    initChart('chartSample', function(chart){
      var data = (D.noteHeatmap || []).slice(0, 5).map(function(n, i){
        return {
          value: (n.liked || 0) + (n.comments || 0) + (n.collected || 0),
          name: (n.title || '').slice(0, 14) || '笔记' + (i + 1),
          itemStyle: { color: PALETTE[i % PALETTE.length] }
        };
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      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'item', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' } },
        legend: { bottom: 0, textStyle: { color: '#A8A8A8', fontSize: 11 } },
        animationDuration: 1000, animationEasing: 'cubicOut',
        series: [{
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          label: { color: '#F5F5F5', fontSize: 11, formatter: '{b}\n{c}' },
          itemStyle: { borderColor: '#0A0A0A', borderWidth: 2 },
          data: data
        }]
      }));
    });

    // IP 地域
    initChart('chartGeo', function(chart){
      var ips = (D.topIPs || []).slice(0, 10).reverse();
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        tooltip: { trigger: 'axis', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' } },
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        series: [{
          type: 'bar', data: ips.map(function(x){return x[1];}),
          itemStyle: { color: AMBER, borderRadius: [0, 3, 3, 0] }, barWidth: '60%',
          label: { show: true, position: 'right', color: '#F5A623', fontFamily: 'JetBrains Mono', fontSize: 11 }
        }]
      }));
    });

    // 笔记热力散点
    initChart('chartNoteHeatmap', function(chart){
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: {
          trigger: 'item', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' },
          formatter: function(p){
            return '<div style="max-width:260px;"><strong style="color:#F5A623;">' + p.data[3] +
                   '</strong><br>点赞 ' + p.data[0] + ' · 评论 ' + p.data[1] + ' · 收藏 ' + p.data[2] + '</div>';
          }
        },
        animationDuration: 1400, animationDelay: function(i){ return i * 30; },
        xAxis: { type: 'value', name: '点赞数', nameTextStyle: { color: '#A8A8A8' }, axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
        yAxis: { type: 'value', name: '评论数', nameTextStyle: { color: '#A8A8A8' }, axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
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            borderColor: '#F5A623', borderWidth: 1
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          emphasis: { itemStyle: { borderWidth: 2, shadowBlur: 16, shadowColor: 'rgba(245,166,35,0.5)' } }
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      }));
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    // 价格带
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        tooltip: { trigger: 'axis', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' } },
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        xAxis: { type: 'category', data: keys, axisLine: { lineStyle: { color: '#252525' } }, axisLabel: { color: '#A8A8A8', fontFamily: 'JetBrains Mono' } },
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          itemStyle: {
            color: { type: 'linear', x: 0, y: 0, x2: 0, y2: 1,
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            borderRadius: [4, 4, 0, 0]
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          barWidth: '56%',
          label: { show: true, position: 'top', color: '#F5A623', fontFamily: 'JetBrains Mono', fontWeight: 600 }
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    // 品牌月销（横条，兼容）
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      var brands = (D.topBrands || []).slice().reverse();
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'axis', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' },
          formatter: function(p){ return p.map(function(x){ return x.name + ': $' + (x.value/100).toLocaleString('en-US',{maximumFractionDigits:0}); }).join('<br>'); }
        },
        animationDuration: 1200,
        xAxis: { type: 'value', axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B', formatter: function(v){ return '$' + (v/100000).toFixed(0) + 'k'; } } },
        yAxis: { type: 'category', data: brands.map(function(x){return x[0];}), axisLine: { lineStyle: { color: '#252525' } }, axisLabel: { color: '#A8A8A8', fontSize: 12 } },
        series: [{
          type: 'bar', data: brands.map(function(x){return x[1];}),
          itemStyle: {
            color: function(params){ return PALETTE[params.dataIndex % PALETTE.length]; },
            borderRadius: [0, 3, 3, 0]
          },
          barWidth: '58%',
          label: { show: true, position: 'right', color: '#A8A8A8', fontFamily: 'JetBrains Mono', fontSize: 10, formatter: function(p){ return '$' + (p.value/100000).toFixed(0) + 'k'; } }
        }]
      }));
    });

    // 评分分布
    initChart('chartRatingDist', function(chart){
      var data = D.ratingBuckets || {};
      var keys = Object.keys(data);
      var vals = keys.map(function(k){ return data[k]; });
      var colors = ['#EF4444','#F59E0B','#F5A623','#06B6D4','#00DC82'];
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'axis', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' },
          formatter: function(p){ return p.map(function(x){ return x.name + ': ' + x.value + ' SKU'; }).join('<br>'); }
        },
        animationDuration: 1200,
        xAxis: { type: 'category', data: keys, axisLine: { lineStyle: { color: '#252525' } }, axisLabel: { color: '#A8A8A8', fontFamily: 'JetBrains Mono', fontSize: 11 } },
        yAxis: { type: 'value', axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
        series: [{
          type: 'bar', data: vals.map(function(v, i){ return { value: v, itemStyle: { color: colors[i] || GREEN, borderRadius: [4, 4, 0, 0] } }; }),
          barWidth: '54%',
          label: { show: true, position: 'top', color: '#F5F5F5', fontFamily: 'JetBrains Mono', fontWeight: 600 }
        }]
      }));
    });

    // 品牌份额（donut）
    initChart('chartBrandShare', function(chart){
      var data = (D.topBrandShares || []).map(function(b, i){
        return { value: b.value, name: b.name, itemStyle: { color: PALETTE[i % PALETTE.length] }, _sales: b.sales, _count: b.count };
      });
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'item', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' },
          formatter: function(p){ return '<strong>'+p.name+'</strong><br>' + p.value.toFixed(1) + '%<br>SKU '+(p.data._count||0)+' · 月销 $'+((p.data._sales||0)/100).toLocaleString('en-US',{maximumFractionDigits:0}); }
        },
        legend: { bottom: 0, textStyle: { color: '#A8A8A8', fontSize: 10 }, itemWidth: 8, itemHeight: 8 },
        animationDuration: 1400, animationEasing: 'cubicOut',
        series: [{
          type: 'pie', radius: ['48%', '72%'], center: ['50%', '45%'],
          label: { color: '#F5F5F5', fontSize: 10, formatter: function(p){ return p.value > 3 ? p.name + '\n' + p.value.toFixed(1) + '%' : ''; } },
          labelLine: { show: true, length: 8, length2: 8 },
          itemStyle: { borderColor: '#0A0A0A', borderWidth: 2 },
          data: data
        }]
      }));
    });

    // 评论数分布（横条）
    initChart('chartReviewCount', function(chart){
      var data = D.reviewCountBuckets || {};
      var keys = Object.keys(data);
      var vals = keys.map(function(k){ return data[k]; });
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'axis', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' } },
        animationDuration: 1200,
        xAxis: { type: 'value', axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
        yAxis: { type: 'category', data: keys, axisLine: { lineStyle: { color: '#252525' } }, axisLabel: { color: '#A8A8A8', fontFamily: 'JetBrains Mono', fontSize: 11 } },
        series: [{
          type: 'bar', data: vals,
          itemStyle: {
            color: { type: 'linear', x: 0, y: 0, x2: 1, y2: 0,
              colorStops: [{ offset: 0, color: 'rgba(139,92,246,0.2)' }, { offset: 1, color: '#8B5CF6' }] },
            borderRadius: [0, 3, 3, 0]
          },
          barWidth: '56%',
          label: { show: true, position: 'right', color: '#A8A8A8', fontFamily: 'JetBrains Mono', fontSize: 11 }
        }]
      }));
    });

    // 星级分布
    initChart('chartStarDist', function(chart){
      var products = D.starDistProducts || [];
      if (!products.length) return;
      var categories = products.map(function(p){ return p.brand + ' · ' + p.asin; });
      var colors = ['#00DC82','#06B6D4','#F5A623','#F59E0B','#EF4444'];
      var labels = ['5★','4★','3★','2★','1★'];
      var series = [0,1,2,3,4].map(function(i){
        return {
          name: labels[i], type: 'bar', stack: 'stars',
          data: products.map(function(p){ return p.stars[i]; }),
          itemStyle: { color: colors[i] }
        };
      });
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'axis', axisPointer: { type: 'shadow' }, backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' } },
        legend: { bottom: 0, textStyle: { color: '#A8A8A8', fontSize: 10 }, itemWidth: 10, itemHeight: 10 },
        animationDuration: 1400,
        grid: { left: '3%', right: '4%', bottom: '16%', top: '6%', containLabel: true },
        xAxis: { type: 'value', axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
        yAxis: { type: 'category', data: categories, axisLine: { lineStyle: { color: '#252525' } }, axisLabel: { color: '#A8A8A8', fontSize: 11 } },
        series: series
      }));
    });

    // 抖音账号作品热度散点
    initChart('chartDyPosts', function(chart){
      var posts = (D.douyinPosts || []);
      if (!posts.length) return;
      chart.setOption(Object.assign({}, COMMON, {
        tooltip: { trigger: 'item', backgroundColor: '#1A1A1A', borderColor: '#252525', textStyle: { color: '#F5F5F5' },
          formatter: function(p){
            return '<div style="max-width:280px;"><strong style="color:#F5A623;">' + (p.data[3]||'').slice(0,60) +
                   '</strong><br>点赞 ' + p.data[0].toLocaleString() + ' · 评论 ' + p.data[1] + ' · 转发 ' + p.data[2] + '</div>';
          }
        },
        animationDuration: 1200,
        xAxis: { type: 'value', name: '点赞', nameTextStyle: { color: '#A8A8A8' }, axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B', formatter: function(v){ return v >= 10000 ? (v/10000).toFixed(1) + 'w' : v; } } },
        yAxis: { type: 'value', name: '评论', nameTextStyle: { color: '#A8A8A8' }, axisLine: { lineStyle: { color: '#252525' } }, splitLine: { lineStyle: { color: '#1A1A1A' } }, axisLabel: { color: '#6B6B6B' } },
        series: [{
          type: 'scatter',
          data: posts.map(function(p){ return [p.digg||0, p.comment||0, p.share||0, p.desc||'']; }),
          symbolSize: function(v){ return Math.max(12, Math.min(60, Math.sqrt((v[2]||0) + 1) * 4)); },
          itemStyle: {
            color: new echarts.graphic.RadialGradient(0.4, 0.4, 0.6, [
              { offset: 0, color: 'rgba(255,77,141,0.9)' },
              { offset: 1, color: 'rgba(255,77,141,0.2)' }
            ]),
            borderColor: '#FF4D8D', borderWidth: 1
          },
          emphasis: { itemStyle: { borderWidth: 2, shadowBlur: 16, shadowColor: 'rgba(255,77,141,0.5)' } }
        }]
      }));
    });
  }

  // —— Boot ——
  function boot(){
    try { splitHeadlines(); } catch(e){ console.error('split', e); }
    try { initReveal(); } catch(e){ console.error('reveal', e); }
    try { initCountUp(); } catch(e){ console.error('countup', e); }
    try { initDeck(); } catch(e){ console.error('deck', e); }
    try { initCharts(); bootCharts(); } catch(e){ console.error('charts', e); }
  }
  if (document.readyState === 'loading'){
    document.addEventListener('DOMContentLoaded', boot);
  } else {
    boot();
  }
})();
</script>
</body>
</html>