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hongcheng-render-v3.js

hongcheng-render-v3.js 32 KB
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  1. #!/usr/bin/env node
    2. 

  2. const fs = require('fs');
    3. 

  3. const path = require('path');
    4. 

  4. const HA = require('./hongcheng-analyze.js');
    5. 

  5. 

  6. const ROOT = path.resolve(__dirname, '..', '..');
    7. 

  7. const OUT_FILE = path.join(ROOT, 'reports', 'hongcheng-voc-insight-report-v3.html');
    8. 

  8. 

  9. const data = HA.loadMerged();
    10. 

  10. const meta = HA.getMeta(data);
    11. 

  11. const items = (data && data.items) || [];
    12. 

  12. 

  13. function esc(s) { return String(s ?? '').replace(/[&<>"']/g, c => ({'&':'&amp;','<':'&lt;','>':'&gt;','"':'&quot;',"'":'&#39;'}[c])); }
    14. 

  14. function fmtLikes(n) { if (n == null) return '0'; if (n >= 10000) return (n/10000).toFixed(1).replace(/\.0$/,'')+'w'; if (n >= 1000) return (n/1000).toFixed(1).replace(/\.0$/,'')+'k'; return String(n); }
    15. 

  15. function truncate(s, n=180) { s = String(s ?? ''); return s.length > n ? s.slice(0,n-1)+'…' : s; }
    16. 

  16. 

  17. const hypos = [
    18. 

  18.     {h:'H1',title:'医院地推是高效场景',count:meta.hypotheses?.H1||0,color:'#F5A623'},
    19. 

  19.     {h:'H2',title:'价格透明是转化关键',count:meta.hypotheses?.H2||0,color:'#00DC82'},
    20. 

  20.     {h:'H3',title:'短剧提升品牌认知',count:meta.hypotheses?.H3||0,color:'#8B5CF6'},
    21. 

  21.     {h:'H4',title:'专业度信任需要证明',count:meta.hypotheses?.H4||0,color:'#FF4D8D'},
    22. 

  22.     {h:'H5',title:'社区店是主要威胁',count:meta.hypotheses?.H5||0,color:'#3B82F6'},
    23. 

  23.     {h:'H6',title:'老带新是低成本渠道',count:meta.hypotheses?.H6||0,color:'#EF4444'},
    24. 

  24.     {h:'H7',title:'美团小红书是搜索主力',count:meta.hypotheses?.H7||0,color:'#F97316'},
    25. 

  25.     {h:'H8',title:'不满意能换是保障',count:meta.hypotheses?.H8||0,color:'#6B6B6B'},
    26. 

  26. ];
    27. 

  27. 

  28. const competitors = [
    29. 

  29.     {name:'天鹅到家',revenue:'28-32亿',strength:'全国第一/平台模式/AI驱动',借鉴:'标准化体系+多渠道组合',color:'#3B82F6'},
    30. 

  30.     {name:'好孕妈妈',revenue:'18-22亿',strength:'医疗背景/医院合作强/CRM',借鉴:'医院深度合作是最高效场景',color:'#00DC82'},
    31. 

  31.     {name:'多喜娃',revenue:'3-4.5亿',strength:'深圳第二/自营+医院地推+美团',借鉴:'自营模式+医院地推三步走',color:'#F97316'},
    32. 

  32.     {name:'妈咪无忧',revenue:'7-9亿',strength:'上海第一/小红书KOS矩阵',借鉴:'账号矩阵打法',color:'#FF4D8D'},
    33. 

  33. ];
    34. 

  34. 

  35. const geoData = [
    36. 

  36.     {label:'广东',value:451},{label:'江苏',value:394},{label:'山东',value:273},
    37. 

  37.     {label:'浙江',value:245},{label:'湖南',value:232},{label:'广西',value:209},
    38. 

  38.     {label:'四川',value:191},{label:'河南',value:181},{label:'安徽',value:163},
    39. 

  39. ];
    40. 

  40. const kwData = [
    41. 

  41.     {label:'新手爸妈',value:1184,color:'#FF4D8D'},{label:'好孕妈妈月嫂',value:1142,color:'#00DC82'},
    42. 

  42.     {label:'坐月子注意事项',value:965,color:'#F5A623'},{label:'新手爸妈找月嫂',value:734,color:'#FF4D8D'},
    43. 

  43.     {label:'月嫂多少钱一个月',value:408,color:'#F5A623'},{label:'天鹅到家月嫂',value:134,color:'#3B82F6'},
    44. 

  44. ];
    45. 

  45. 

  46. function getTop(sentiment, n=6) {
    47. 

  47.     return items.filter(it => it.sentiment === sentiment && it.content && it.content.length > 5)
    48. 

  48.         .sort((a,b) => (b.likes||0)-(a.likes||0)).slice(0,n);
    49. 

  49. }
    50. 

  50. 

  51. const positives = getTop('positive', 4);
    52. 

  52. const neutrals = getTop('neutral', 4);
    53. 

  53. const negatives = getTop('negative', 4);
    54. 

  54. 

  55. function vocCard(item) {
    56. 

  56.     const senColor = {positive:'#00DC82',neutral:'#6B6B6B',negative:'#EF4444',conflicted:'#F97316'}[item.sentiment]||'#6B6B6B';
    57. 

  57.     return `<div style="background:linear-gradient(180deg,rgba(255,255,255,0.03) 0%,rgba(255,255,255,0.01) 100%),var(--bg-1);border:1px solid var(--border);border-radius:var(--radius-md);padding:20px 22px;backdrop-filter:blur(8px);">
    58. 

  58.         <div style="display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:12px;flex-wrap:wrap;">
    59. 

  59.             <div style="display:flex;align-items:center;gap:8px;">
    60. 

  60.                 <span style="width:22px;height:22px;border-radius:50%;background:#1A1A1A;color:#fff;font-size:0.6rem;font-weight:700;display:flex;align-items:center;justify-content:center;">抖</span>
    61. 

  61.                 <span style="font-weight:600;font-size:0.85rem;">${esc(item.nickname||'匿名')}</span>
    62. 

  62.                 ${item.ip?`<span style="font-size:0.72rem;color:var(--text-3);">· ${esc(item.ip)}</span>`:''}
    63. 

  63.             </div>
    64. 

  64.             <div style="display:flex;align-items:center;gap:8px;">
    65. 

  65.                 <span style="font-size:0.72rem;font-weight:600;color:${senColor};">${item.sentiment==='positive'?'▲':item.sentiment==='negative'?'▼':'●'} ${item.sentiment}</span>
    66. 

  66.                 <span style="font-size:0.72rem;color:var(--text-3);font-family:var(--font-mono);">♥${fmtLikes(item.likes)}</span>
    67. 

  67.             </div>
    68. 

  68.         </div>
    69. 

  69.         <div style="font-size:0.92rem;line-height:1.65;color:var(--text-1);">"${esc(truncate(item.content,200))}"</div>
    70. 

  70.         ${Array.isArray(item.tags)&&item.tags.length?`<div style="margin-top:10px;display:flex;flex-wrap:wrap;gap:5px;">${item.tags.slice(0,3).map(t=>`<span style="padding:2px 8px;background:${senColor}18;color:${senColor};border-radius:3px;font-size:0.65rem;font-weight:500;">${esc(t)}</span>`).join('')}</div>`:''}
    71. 

  71.     </div>`;
    72. 

  72. }
    73. 

  73. 

  74. function barChart(rows, accent) {
    75. 

  75.     const max = Math.max(...rows.map(r=>r.value),1);
    76. 

  76.     const barH=36,gap=14,padL=140,padR=100,padV=16,W=900;
    77. 

  77.     const totalH = rows.length*(barH+gap)+padV*2;
    78. 

  78.     return `<div style="background:var(--bg-1);border:1px solid var(--border);border-radius:var(--radius-md);padding:20px 24px;">
    79. 

  79.         <svg viewBox="0 0 ${W} ${totalH}" style="width:100%;height:auto;" preserveAspectRatio="xMidYMid meet">
    80. 

  80.             ${rows.map((r,i)=>{const y=padV+i*(barH+gap);const w=Math.max((r.value/max)*(W-padL-padR),6);return `<text x="${padL-10}" y="${y+barH/2+5}" text-anchor="end" font-size="13" fill="var(--text-2)">${esc(r.label)}</text><rect x="${padL}" y="${y}" width="${w}" height="${barH}" rx="4" fill="${r.color||accent}" opacity="0.85"/><text x="${padL+w+10}" y="${y+barH/2+5}" font-size="13" font-weight="700" fill="${r.color||accent}" font-family="monospace">${esc(r.valueLabel||r.value)}</text>`;}).join('')}
    81. 

  81.         </svg>
    82. 

  82.     </div>`;
    83. 

  83. }
    84. 

  84. 

  85. const html = `<!DOCTYPE html>
    86. 

  86. <html lang="zh-CN"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1.0">
    87. 

  87. <title>洪城到家 · VOC 深度洞察报告</title>
    88. 

  88. <style>
    89. 

  89. :root{--bg-0:#0A0A0A;--bg-1:#111111;--bg-2:#1A1A1A;--bg-3:#252525;--border:rgba(255,255,255,0.08);--border-strong:rgba(255,255,255,0.16);--text-1:#F5F5F5;--text-2:#A8A8A8;--text-3:#6B6B6B;--amber:#F5A623;--amber-glow:rgba(245,166,35,0.15);--green:#00DC82;--purple:#8B5CF6;--rose:#FF4D8D;--blue:#3B82F6;--red:#EF4444;--orange:#F97316;--font-head:'Inter','Noto Sans SC','PingFang SC','Microsoft YaHei',sans-serif;--font-body:'Noto Sans SC','Inter','PingFang SC','Microsoft YaHei',sans-serif;--font-mono:'JetBrains Mono','SF Mono','Fira Code',monospace;--max-w:1280px;--radius-sm:8px;--radius-md:12px;--radius-lg:20px;}
    90. 

  90. *{margin:0;padding:0;box-sizing:border-box}
    91. 

  91. html{scroll-behavior:smooth;font-size:16px;scroll-snap-type:y proximity;}
    92. 

  92. body{font-family:var(--font-body);background:var(--bg-0);color:var(--text-1);line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
    93. 

  93. body::before{content:'';position:fixed;inset:0;pointer-events:none;z-index:0;background:radial-gradient(ellipse 900px 700px at var(--amb-x,20%) var(--amb-y,25%),rgba(245,166,35,0.10),transparent 60%),radial-gradient(ellipse 800px 600px at calc(100% - var(--amb-x,20%)) calc(100% - var(--amb-y,25%)),rgba(139,92,246,0.07),transparent 60%);transition:background 1.4s cubic-bezier(.2,.7,.2,1);}
    94. 

  94. body::after{content:'';position:fixed;inset:0;pointer-events:none;z-index:0;background-image:linear-gradient(rgba(255,255,255,0.015) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,0.015) 1px,transparent 1px);background-size:80px 80px;mask-image:radial-gradient(ellipse 90% 95% at 50% 50%,black 0%,transparent 85%);-webkit-mask-image:radial-gradient(ellipse 90% 95% at 50% 50%,black 0%,transparent 85%);}
    95. 

  95. main.deck{position:relative;z-index:1}
    96. 

  96. ::selection{background:var(--amber);color:#000}
    97. 

  97. .text-hero{font-family:var(--font-head);font-weight:900;letter-spacing:-0.04em;line-height:0.95;font-size:clamp(4rem,12vw,10rem)}
    98. 

  98. .text-poster{font-family:var(--font-head);font-weight:800;letter-spacing:-0.03em;line-height:1.05;font-size:clamp(2.5rem,6vw,5rem)}
    99. 

  99. .text-h1{font-family:var(--font-head);font-weight:700;letter-spacing:-0.02em;line-height:1.1;font-size:clamp(2rem,4vw,3.5rem)}
    100. 

  100. .text-h2{font-family:var(--font-head);font-weight:700;letter-spacing:-0.015em;line-height:1.2;font-size:clamp(1.4rem,2.5vw,2rem)}
    101. 

  101. .text-h3{font-weight:600;font-size:clamp(1.05rem,1.6vw,1.3rem);letter-spacing:-0.01em}
    102. 

  102. .text-body{font-size:clamp(0.92rem,1.1vw,1rem);line-height:1.75;color:var(--text-2)}
    103. 

  103. .text-sm{font-size:0.85rem;color:var(--text-2)}
    104. 

  104. .text-xs{font-size:0.72rem;color:var(--text-3);letter-spacing:0.02em}
    105. 

  105. .text-mono{font-family:var(--font-mono)}
    106. 

  106. .text-amber{color:var(--amber)}.text-green{color:var(--green)}.text-purple{color:var(--purple)}.text-rose{color:var(--rose)}.text-blue{color:var(--blue)}.text-red{color:var(--red)}.text-orange{color:var(--orange)}
    107. 

  107. section.report-section{min-height:100vh;padding:clamp(60px,10vh,120px) clamp(24px,6vw,80px);position:relative;border-bottom:1px solid var(--border);display:flex;flex-direction:column;justify-content:center;scroll-snap-align:start;scroll-snap-stop:always;overflow:hidden;isolation:isolate}
    108. 

  108. section.report-section::before{content:attr(data-slide-num);position:absolute;top:clamp(20px,3vh,36px);right:clamp(24px,4vw,60px);font-family:var(--font-mono);font-weight:600;font-size:clamp(0.68rem,0.75vw,0.78rem);letter-spacing:0.25em;color:var(--text-3);z-index:4;pointer-events:none}
    109. 

  109. section.report-section::after{content:'';position:absolute;inset:0;pointer-events:none;z-index:-1;background:radial-gradient(ellipse 70% 60% at 85% 15%,var(--slide-glow-1,rgba(245,166,35,0.06)),transparent 55%),radial-gradient(ellipse 60% 50% at 15% 85%,var(--slide-glow-2,rgba(139,92,246,0.04)),transparent 55%);opacity:0;transition:opacity 1s cubic-bezier(.2,.7,.2,1)}
    110. 

  110. section.report-section.in-view::after{opacity:1}
    111. 

  111. section.report-section[data-tone="amber"]{--slide-glow-1:rgba(245,166,35,0.10);--slide-glow-2:rgba(245,166,35,0.04)}
    112. 

  112. section.report-section[data-tone="rose"]{--slide-glow-1:rgba(255,77,141,0.09);--slide-glow-2:rgba(255,77,141,0.04)}
    113. 

  113. section.report-section[data-tone="green"]{--slide-glow-1:rgba(0,220,130,0.08);--slide-glow-2:rgba(0,220,130,0.03)}
    114. 

  114. section.report-section[data-tone="purple"]{--slide-glow-1:rgba(139,92,246,0.10);--slide-glow-2:rgba(139,92,246,0.04)}
    115. 

  115. section.report-section[data-tone="blue"]{--slide-glow-1:rgba(59,130,246,0.08);--slide-glow-2:rgba(59,130,246,0.03)}
    116. 

  116. section.report-section[data-tone="orange"]{--slide-glow-1:rgba(249,115,22,0.10);--slide-glow-2:rgba(249,115,22,0.04)}
    117. 

  117. .section-inner{width:100%;max-width:var(--max-w);margin:0 auto;position:relative}
    118. 

  118. .section-head{margin-bottom:clamp(32px,5vh,64px)}
    119. 

  119. .section-eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:0.72rem;letter-spacing:0.18em;text-transform:uppercase;color:var(--amber);font-weight:500;margin-bottom:18px}
    120. 

  120. .section-eyebrow::before{content:'';display:inline-block;width:24px;height:1px;background:var(--amber)}
    121. 

  121. .section-sub{color:var(--text-2);font-size:1.05rem;max-width:720px;margin-top:14px;line-height:1.8}
    122. 

  122. .grid{display:grid;gap:clamp(14px,1.6vw,22px)}
    123. 

  123. .grid-2{grid-template-columns:repeat(auto-fit,minmax(320px,1fr))}
    124. 

  124. .grid-3{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
    125. 

  125. .grid-4{grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
    126. 

  126. .card{background:linear-gradient(180deg,rgba(255,255,255,0.025) 0%,rgba(255,255,255,0.008) 100%),var(--bg-1);border:1px solid var(--border);border-radius:var(--radius-md);padding:clamp(20px,2.2vw,32px);position:relative;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);transition:transform 0.4s cubic-bezier(.2,.7,.2,1),border-color 0.3s ease,box-shadow 0.4s ease}
    127. 

  127. .card:hover{border-color:var(--border-strong);transform:translateY(-3px);box-shadow:0 12px 40px rgba(0,0,0,0.35),0 0 0 1px rgba(245,166,35,0.08)}
    128. 

  128. .card.card-glow{box-shadow:0 0 40px rgba(245,166,35,0.06)}
    129. 

  129. .card-accent{border-left:3px solid var(--amber);border-top:1px solid var(--border);border-right:1px solid var(--border);border-bottom:1px solid var(--border)}
    130. 

  130. .metric{background:var(--bg-1);border:1px solid var(--border);border-radius:var(--radius-md);padding:clamp(24px,2.5vw,36px);position:relative;overflow:hidden}
    131. 

  131. .metric::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:linear-gradient(90deg,var(--amber),transparent);opacity:0.6}
    132. 

  132. .metric .metric-label{font-family:var(--font-mono);font-size:0.7rem;letter-spacing:0.15em;text-transform:uppercase;color:var(--text-3);margin-bottom:10px}
    133. 

  133. .metric .metric-value{font-family:var(--font-head);font-weight:800;font-size:clamp(2.2rem,4vw,3.5rem);letter-spacing:-0.03em;line-height:1;color:var(--text-1);margin-bottom:8px}
    134. 

  134. .metric .metric-unit{font-family:var(--font-mono);font-size:0.85rem;color:var(--amber);font-weight:500}
    135. 

  135. .metric .metric-sub{margin-top:14px;font-size:0.82rem;color:var(--text-2);line-height:1.5}
    136. 

  136. .tag{display:inline-flex;align-items:center;gap:6px;padding:4px 10px;border-radius:4px;font-size:0.72rem;font-weight:500;letter-spacing:0.02em;font-family:var(--font-head);background:rgba(245,166,35,0.1);color:var(--amber);border:1px solid rgba(245,166,35,0.22)}
    137. 

  137. .tag.green{background:rgba(0,220,130,0.08);color:var(--green);border-color:rgba(0,220,130,0.2)}
    138. 

  138. .tag.purple{background:rgba(139,92,246,0.08);color:var(--purple);border-color:rgba(139,92,246,0.2)}
    139. 

  139. .tag.rose{background:rgba(255,77,141,0.08);color:var(--rose);border-color:rgba(255,77,141,0.2)}
    140. 

  140. .tag.blue{background:rgba(59,130,246,0.08);color:var(--blue);border-color:rgba(59,130,246,0.2)}
    141. 

  141. .tag.orange{background:rgba(249,115,22,0.08);color:var(--orange);border-color:rgba(249,115,22,0.2)}
    142. 

  142. .cover-hero{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;padding:clamp(40px,8vh,100px) clamp(24px,6vw,80px);background:radial-gradient(ellipse 60% 80% at 30% 30%,rgba(245,166,35,0.08) 0%,transparent 70%),radial-gradient(ellipse 40% 60% at 80% 70%,rgba(139,92,246,0.05) 0%,transparent 70%),var(--bg-0)}
    143. 

  143. .cover-grid-bg{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,0.025) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,0.025) 1px,transparent 1px);background-size:60px 60px;mask-image:radial-gradient(ellipse 80% 80% at 50% 50%,black 0%,transparent 70%);-webkit-mask-image:radial-gradient(ellipse 80% 80% at 50% 50%,black 0%,transparent 70%)}
    144. 

  144. .footer{text-align:center;padding:40px 24px;color:var(--text-3);font-size:0.8rem;border-top:1px solid var(--border)}
    145. 

  145. </style>
    146. 

  146. </head>
    147. 

  147. <body>
    148. 

  148. <main class="deck">
    149. 

  149. 

  150. <!-- 封面 -->
    151. 

  151. <section class="report-section" data-slide-num="COVER" data-tone="amber" style="position:relative;">
    152. 

  152.     <div class="cover-grid-bg"></div>
    153. 

  153.     <div class="cover-hero">
    154. 

  154.         <div class="section-eyebrow" style="margin-bottom:24px;">VOC 深度洞察报告</div>
    155. 

  155.         <h1 class="text-hero" style="margin-bottom:20px;">洪城到家</h1>
    156. 

  156.         <p class="text-body" style="font-size:1.2rem;max-width:600px;margin-bottom:24px;">从 3000 单到 3万单 · 江西母婴服务市场增长策略</p>
    157. 

  157.         <div style="display:flex;gap:12px;flex-wrap:wrap;margin-bottom:32px;">
    158. 

  158.             <span class="tag">抖音</span>
    159. 

  159.             <span class="tag green">${meta.comments.toLocaleString()} 条真实评论</span>
    160. 

  160.             <span class="tag purple">10+ 竞品覆盖</span>
    161. 

  161.         </div>
    162. 

  162.         <div class="text-xs" style="margin-top:20px;">${meta.collectedAt || new Date().toISOString().slice(0,10)} · Generated by OpenClaw VOC System</div>
    163. 

  163.     </div>
    164. 

  164. </section>
    165. 

  165. 

  166. <!-- Ch1: 执行摘要 -->
    167. 

  167. <section class="report-section" data-slide-num="01" data-tone="amber">
    168. 

  168.     <div class="section-inner">
    169. 

  169.         <div class="section-head">
    170. 

  170.             <div class="section-eyebrow">CHAPTER 01</div>
    171. 

  171.             <h2 class="text-h1">执行摘要</h2>
    172. 

  172.             <p class="section-sub">核心问题与机会分析</p>
    173. 

  173.         </div>
    174. 

  174.         <div class="grid grid-4" style="margin-bottom:32px;">
    175. 

  175.             <div class="metric"><div class="metric-label">VOC总量</div><div class="metric-value" style="color:var(--amber);">${meta.comments.toLocaleString()}</div><div class="metric-sub">条真实评论</div></div>
    176. 

  176.             <div class="metric"><div class="metric-label">竞品覆盖</div><div class="metric-value" style="color:var(--green);">10+</div><div class="metric-sub">头部品牌</div></div>
    177. 

  177.             <div class="metric"><div class="metric-label">正面率</div><div class="metric-value" style="color:var(--green);">18%</div><div class="metric-sub">情感正向</div></div>
    178. 

  178.             <div class="metric"><div class="metric-label">目标市场</div><div class="metric-value" style="color:var(--rose);">10%</div><div class="metric-sub">江西30万新生儿/年</div></div>
    179. 

  179.         </div>
    180. 

  180.         <div class="card card-accent" style="margin-bottom:28px;padding:28px 32px;">
    181. 

  181.             <div class="text-amber" style="font-family:var(--font-mono);font-size:0.72rem;letter-spacing:0.15em;margin-bottom:14px;font-weight:600;">核心问题</div>
    182. 

  182.             <div class="text-h2" style="margin-bottom:12px;">现状：3000单/年 → 目标：3万单/年（10倍增长）</div>
    183. 

  183.             <p class="text-body">江西30万新生儿/年，洪诚到家目前市场渗透率仅1%，目标吃下10%市场</p>
    184. 

  184.         </div>
    185. 

  185.         <div class="grid grid-3">
    186. 

  186.             <div class="card" style="border-left:3px solid var(--amber);">
    187. 

  187.                 <div style="font-size:1.6rem;margin-bottom:12px;">1️⃣</div>
    188. 

  188.                 <div style="font-weight:700;margin-bottom:8px;">抄作业</div>
    189. 

  189.                 <p class="text-sm">学妈咪无忧小红书矩阵 + 学多喜娃医院地推 + 学好孕妈妈朋友圈投放 + 学天鹅到家标准化</p>
    190. 

  190.             </div>
    191. 

  191.             <div class="card" style="border-left:3px solid var(--orange);">
    192. 

  192.                 <div style="font-size:1.6rem;margin-bottom:12px;">2️⃣</div>
    193. 

  193.                 <div style="font-weight:700;margin-bottom:8px;">短剧破圈</div>
    194. 

  194.                 <p class="text-sm">借南昌万亿短剧市场政策东风，低成本实现品牌曝光和流量导流</p>
    195. 

  195.             </div>
    196. 

  196.             <div class="card" style="border-left:3px solid var(--green);">
    197. 

  197.                 <div style="font-size:1.6rem;margin-bottom:12px;">3️⃣</div>
    198. 

  198.                 <div style="font-weight:700;margin-bottom:8px;">VOC驱动</div>
    199. 

  199.                 <p class="text-sm">围绕专业度、价格透明度、服务保障三大痛点构建差异化价值</p>
    200. 

  200.             </div>
    201. 

  201.         </div>
    202. 

  202.     </div>
    203. 

  203. </section>
    204. 

  204. 

  205. <!-- Ch2: 竞品获客策略 -->
    206. 

  206. <section class="report-section" data-slide-num="02" data-tone="blue">
    207. 

  207.     <div class="section-inner">
    208. 

  208.         <div class="section-head">
    209. 

  209.             <div class="section-eyebrow" style="color:var(--blue);">CHAPTER 02</div>
    210. 

  210.             <h2 class="text-h1">竞品获客策略</h2>
    211. 

  211.             <p class="section-sub">头部品牌VOC拆解与可借鉴点</p>
    212. 

  212.         </div>
    213. 

  213.         <div class="grid grid-2" style="margin-bottom:28px;">
    214. 

  214.             ${competitors.map(c=>`<div class="card" style="border-top:2px solid ${c.color};">
    215. 

  215.                 <div style="display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:14px;flex-wrap:wrap;gap:10px;">
    216. 

  216.                     <div style="font-weight:700;font-size:1.1rem;">${c.name}</div>
    217. 

  217.                     <span class="tag" style="background:${c.color}18;color:${c.color};border-color:${c.color}40;">${c.revenue}/年</span>
    218. 

  218.                 </div>
    219. 

  219.                 <p class="text-sm" style="margin-bottom:12px;">${c.strength}</p>
    220. 

  220.                 <div style="padding:10px 14px;background:${c.color}10;border-radius:6px;font-size:0.82rem;">
    221. 

  221.                     <span style="color:${c.color};font-weight:600;">→ </span>${c.借鉴}
    222. 

  222.                 </div>
    223. 

  223.             </div>`).join('')}
    224. 

  224.         </div>
    225. 

  225.         <div style="margin-bottom:20px;">
    226. 

  226.             <div class="section-eyebrow" style="color:var(--blue);margin-bottom:16px;">抖音竞品关键词覆盖（VOC条数）</div>
    227. 

  227.             ${barChart(kwData.slice(0,5),'#3B82F6')}
    228. 

  228.         </div>
    229. 

  229.     </div>
    230. 

  230. </section>
    231. 

  231. 

  232. <!-- Ch3: 用户痛点VOC -->
    233. 

  233. <section class="report-section" data-slide-num="03" data-tone="rose">
    234. 

  234.     <div class="section-inner">
    235. 

  235.         <div class="section-head">
    236. 

  236.             <div class="section-eyebrow" style="color:var(--rose);">CHAPTER 03</div>
    237. 

  237.             <h2 class="text-h1">用户痛点VOC</h2>
    238. 

  238.             <p class="section-sub">选择月嫂的三大顾虑</p>
    239. 

  239.         </div>
    240. 

  240.         <div class="grid grid-3" style="margin-bottom:32px;">
    241. 

  241.             <div class="card" style="border-top:2px solid var(--amber);">
    242. 

  242.                 <div style="font-size:2rem;margin-bottom:12px;">💰</div>
    243. 

  243.                 <div style="font-weight:700;color:var(--amber);margin-bottom:8px;">价格透明</div>
    244. 

  244.                 <p class="text-sm" style="margin-bottom:10px;">"月嫂多少钱一个月"</p>
    245. 

  245.                 <div class="text-xs">408条相关讨论</div>
    246. 

  246.             </div>
    247. 

  247.             <div class="card" style="border-top:2px solid var(--green);">
    248. 

  248.                 <div style="font-size:2rem;margin-bottom:12px;">🏆</div>
    249. 

  249.                 <div style="font-weight:700;color:var(--green);margin-bottom:8px;">专业度信任</div>
    250. 

  250.                 <p class="text-sm" style="margin-bottom:10px;">"怎么知道月嫂靠不靠谱"</p>
    251. 

  251.                 <div class="text-xs">H4假设: ${(meta.hypotheses?.H4||0).toLocaleString()}条覆盖</div>
    252. 

  252.             </div>
    253. 

  253.             <div class="card" style="border-top:2px solid var(--orange);">
    254. 

  254.                 <div style="font-size:2rem;margin-bottom:12px;">🛡️</div>
    255. 

  255.                 <div style="font-weight:700;color:var(--orange);margin-bottom:8px;">服务保障</div>
    256. 

  256.                 <p class="text-sm" style="margin-bottom:10px;">"不满意能换吗"</p>
    257. 

  257.                 <div class="text-xs">H8假设: ${(meta.hypotheses?.H8||0).toLocaleString()}条覆盖</div>
    258. 

  258.             </div>
    259. 

  259.         </div>
    260. 

  260.         <div style="margin-bottom:24px;">
    261. 

  261.             <div class="section-eyebrow" style="color:var(--green);margin-bottom:14px;">▲ 正面评价样本</div>
    262. 

  262.             <div class="grid grid-2">${positives.map(v=>vocCard(v)).join('')}</div>
    263. 

  263.         </div>
    264. 

  264.         <div>
    265. 

  265.             <div class="section-eyebrow" style="color:var(--red);margin-bottom:14px;">▼ 负面评价样本（需关注）</div>
    266. 

  266.             <div class="grid grid-2">${negatives.map(v=>vocCard(v)).join('')}</div>
    267. 

  267.         </div>
    268. 

  268.     </div>
    269. 

  269. </section>
    270. 

  270. 

  271. <!-- Ch4: 假设验证 -->
    272. 

  272. <section class="report-section" data-slide-num="04" data-tone="purple">
    273. 

  273.     <div class="section-inner">
    274. 

  274.         <div class="section-head">
    275. 

  275.             <div class="section-eyebrow" style="color:var(--purple);">CHAPTER 04</div>
    276. 

  276.             <h2 class="text-h1">H1-H8 假设验证</h2>
    277. 

  277.             <p class="section-sub">基于${meta.comments.toLocaleString()}条VOC的假设覆盖分析</p>
    278. 

  278.         </div>
    279. 

  279.         ${barChart(hypos.map(h=>({label:h.h+' '+h.title.slice(0,10),value:h.count,color:h.color})),'#8B5CF6')}
    280. 

  280.     </div>
    281. 

  281. </section>
    282. 

  282. 

  283. <!-- Ch5: 地理分布 -->
    284. 

  284. <section class="report-section" data-slide-num="05" data-tone="green">
    285. 

  285.     <div class="section-inner">
    286. 

  286.         <div class="section-head">
    287. 

  287.             <div class="section-eyebrow" style="color:var(--green);">CHAPTER 05</div>
    288. 

  288.             <h2 class="text-h1">用户地理分布</h2>
    289. 

  289.             <p class="section-sub">抖音评论IP定位 · TOP 9省份</p>
    290. 

  290.         </div>
    291. 

  291.         <div class="grid grid-2">
    292. 

  292.             <div>${barChart(geoData.map(g=>({label:g.label,value:g.value,color:'#00DC82'})),'#00DC82')}</div>
    293. 

  293.             <div class="card" style="border-left:3px solid var(--green);">
    294. 

  294.                 <div style="font-weight:700;margin-bottom:16px;font-size:1.1rem;">关键发现</div>
    295. 

  295.                 <div style="line-height:2;">
    296. 

  296.                     <div style="margin-bottom:10px;"><span style="color:var(--green);font-weight:600;">● 广东(451条)</span> 最大评论来源省</div>
    297. 

  297.                     <div style="margin-bottom:10px;"><span style="color:var(--green);font-weight:600;">● 江苏(394条)</span> 江浙沪经济发达区</div>
    298. 

  298.                     <div style="margin-bottom:10px;"><span style="color:var(--green);font-weight:600;">● 山东(273条)</span> 北方第一人口大省</div>
    299. 

  299.                     <div style="margin-top:16px;padding:10px 14px;background:#00DC8210;border-radius:6px;color:var(--text-2);font-size:0.85rem;">
    300. 

  300.                         ⚠ 江西本省评论较少，需加强本地推广
    301. 

  301.                     </div>
    302. 

  302.                 </div>
    303. 

  303.             </div>
    304. 

  304.         </div>
    305. 

  305.     </div>
    306. 

  306. </section>
    307. 

  307. 

  308. <!-- Ch6: 增长机会 -->
    309. 

  309. <section class="report-section" data-slide-num="06" data-tone="orange">
    310. 

  310.     <div class="section-inner">
    311. 

  311.         <div class="section-head">
    312. 

  312.             <div class="section-eyebrow" style="color:var(--orange);">CHAPTER 06</div>
    313. 

  313.             <h2 class="text-h1">增长机会 × 新渠道</h2>
    314. 

  314.             <p class="section-sub">基于VOC发现的三大突破口</p>
    315. 

  315.         </div>
    316. 

  316.         <div class="grid grid-3">
    317. 

  317.             <div class="card" style="border-top:2px solid var(--green);">
    318. 

  318.                 <div style="font-size:2.2rem;margin-bottom:14px;">🏥</div>
    319. 

  319.                 <div style="font-weight:700;color:var(--green);font-size:1rem;margin-bottom:10px;">医院地推</div>
    320. 

  320.                 <p class="text-sm" style="margin-bottom:14px;line-height:1.7;">直接触达即将生产的精准用户，转化率远高于泛流量</p>
    321. 

  321.                 <div style="display:flex;gap:16px;margin-bottom:14px;">
    322. 

  322.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--green);">50-100元</div><div class="text-xs">客资成本</div></div>
    323. 

  323.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--green);">极高</div><div class="text-xs">转化率</div></div>
    324. 

  324.                 </div>
    325. 

  325.                 <div class="tag green">H1: ${(meta.hypotheses?.H1||0).toLocaleString()}条</div>
    326. 

  326.             </div>
    327. 

  327.             <div class="card" style="border-top:2px solid var(--amber);">
    328. 

  328.                 <div style="font-size:2.2rem;margin-bottom:14px;">🎬</div>
    329. 

  329.                 <div style="font-weight:700;color:var(--amber);font-size:1rem;margin-bottom:10px;">短剧营销</div>
    330. 

  330.                 <p class="text-sm" style="margin-bottom:14px;line-height:1.7;">借南昌万亿短剧政策红利，低成本品牌曝光</p>
    331. 

  331.                 <div style="display:flex;gap:16px;margin-bottom:14px;">
    332. 

  332.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--amber);">3-5万</div><div class="text-xs">冠名成本</div></div>
    333. 

  333.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--amber);">高</div><div class="text-xs">曝光性价比</div></div>
    334. 

  334.                 </div>
    335. 

  335.                 <div class="tag">H3: ${(meta.hypotheses?.H3||0).toLocaleString()}条</div>
    336. 

  336.             </div>
    337. 

  337.             <div class="card" style="border-top:2px solid var(--blue);">
    338. 

  338.                 <div style="font-size:2.2rem;margin-bottom:14px;">📱</div>
    339. 

  339.                 <div style="font-weight:700;color:var(--blue);font-size:1rem;margin-bottom:10px;">多渠道组合</div>
    340. 

  340.                 <p class="text-sm" style="margin-bottom:14px;line-height:1.7;">抖音+小红书+美团+私域，老带新提升LTV</p>
    341. 

  341.                 <div style="display:flex;gap:16px;margin-bottom:14px;">
    342. 

  342.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--blue);">500元</div><div class="text-xs">客资ROI</div></div>
    343. 

  343.                     <div><div style="font-size:1.3rem;font-weight:700;color:var(--blue);">3-5个</div><div class="text-xs">渠道组合</div></div>
    344. 

  344.                 </div>
    345. 

  345.                 <div class="tag blue">H7: ${(meta.hypotheses?.H7||0).toLocaleString()}条</div>
    346. 

  346.             </div>
    347. 

  347.         </div>
    348. 

  348.     </div>
    349. 

  349. </section>
    350. 

  350. 

  351. <!-- Ch7: 4P配称蓝图 -->
    352. 

  352. <section class="report-section" data-slide-num="07" data-tone="amber">
    353. 

  353.     <div class="section-inner">
    354. 

  354.         <div class="section-head">
    355. 

  355.             <div class="section-eyebrow">CHAPTER 07</div>
    356. 

  356.             <h2 class="text-h1">4P 配称蓝图</h2>
    357. 

  357.             <p class="section-sub">落地执行计划</p>
    358. 

  358.         </div>
    359. 

  359.         <div class="grid grid-3">
    360. 

  360.             <div class="card card-accent">
    361. 

  361.                 <div style="display:flex;align-items:center;gap:10px;margin-bottom:14px;">
    362. 

  362.                     <span style="width:28px;height:28px;border-radius:50%;background:var(--amber);color:#000;font-weight:700;font-size:0.8rem;display:flex;align-items:center;justify-content:center;">1</span>
    363. 

  363.                     <span style="font-weight:700;">阶段一（1-3月）</span>
    364. 

  364.                 </div>
    365. 

  365.                 <div style="line-height:2;font-size:0.88rem;color:var(--text-2);">
    366. 

  366.                     <div>• 搭建抖音/小红书账号矩阵</div>
    367. 

  367.                     <div>• 与南昌3-5家核心医院产科建立合作</div>
    368. 

  368.                     <div>• 美团/大众点评店铺优化</div>
    369. 

  369.                     <div>• 建立星级月嫂体系</div>
    370. 

  370.                 </div>
    371. 

  371.             </div>
    372. 

  372.             <div class="card" style="border-left:3px solid var(--orange);">
    373. 

  373.                 <div style="display:flex;align-items:center;gap:10px;margin-bottom:14px;">
    374. 

  374.                     <span style="width:28px;height:28px;border-radius:50%;background:var(--orange);color:#000;font-weight:700;font-size:0.8rem;display:flex;align-items:center;justify-content:center;">2</span>
    375. 

  375.                     <span style="font-weight:700;">阶段二（3-6月）</span>
    376. 

  376.                 </div>
    377. 

  377.                 <div style="line-height:2;font-size:0.88rem;color:var(--text-2);">
    378. 

  378.                     <div>• 短视频日常运营(3-5条/周)</div>
    379. 

  379.                     <div>• 首部合作短剧(3-5万)</div>
    380. 

  380.                     <div>• 微信私域搭建+老带新</div>
    381. 

  381.                     <div>• 小红书投流测试</div>
    382. 

  382.                 </div>
    383. 

  383.             </div>
    384. 

  384.             <div class="card" style="border-left:3px solid var(--green);">
    385. 

  385.                 <div style="display:flex;align-items:center;gap:10px;margin-bottom:14px;">
    386. 

  386.                     <span style="width:28px;height:28px;border-radius:50%;background:var(--green);color:#000;font-weight:700;font-size:0.8rem;display:flex;align-items:center;justify-content:center;">3</span>
    387. 

  387.                     <span style="font-weight:700;">阶段三（6-12月）</span>
    388. 

  388.                 </div>
    389. 

  389.                 <div style="line-height:2;font-size:0.88rem;color:var(--text-2);">
    390. 

  390.                     <div>• 多渠道付费投放规模化</div>
    391. 

  391.                     <div>• 短剧系列化(3-5部)</div>
    392. 

  392.                     <div>• 覆盖南昌80%+核心医院</div>
    393. 

  393.                     <div>• 品牌定制短剧(20-50万)</div>
    394. 

  394.                 </div>
    395. 

  395.             </div>
    396. 

  396.         </div>
    397. 

  397.     </div>
    398. 

  398. </section>
    399. 

  399. 

  400. <!-- Ch8: VOC高赞精选 -->
    401. 

  401. <section class="report-section" data-slide-num="08" data-tone="rose">
    402. 

  402.     <div class="section-inner">
    403. 

  403.         <div class="section-head">
    404. 

  404.             <div class="section-eyebrow" style="color:var(--rose);">CHAPTER 08</div>
    405. 

  405.             <h2 class="text-h1">VOC 高赞精选</h2>
    406. 

  406.             <p class="section-sub">真实用户声音</p>
    407. 

  407.         </div>
    408. 

  408.         <div style="margin-bottom:28px;">
    409. 

  409.             <div class="section-eyebrow" style="color:var(--green);margin-bottom:14px;">▲ 正面评价（高赞）</div>
    410. 

  410.             <div class="grid grid-2">${positives.map(v=>vocCard(v)).join('')}</div>
    411. 

  411.         </div>
    412. 

  412.         <div>
    413. 

  413.             <div class="section-eyebrow" style="color:var(--text-3);margin-bottom:14px;">● 中性评价（高赞）</div>
    414. 

  414.             <div class="grid grid-2">${neutrals.map(v=>vocCard(v)).join('')}</div>
    415. 

  415.         </div>
    416. 

  416.     </div>
    417. 

  417. </section>
    418. 

  418. 

  419. </main>
    420. 

  420. <footer class="footer">
    421. 

  421.     <div>洪城到家 · VOC 深度洞察报告</div>
    422. 

  422.     <div style="margin-top:8px;">数据来源：抖音评论采集 · ${meta.comments.toLocaleString()} 条真实VOC · Generated by OpenClaw</div>
    423. 

  423.     <div style="margin-top:4px;">${new Date().toLocaleDateString('zh-CN')}</div>
    424. 

  424. </footer>
    425. 

  425. <script>
    426. 

  426. const obs=new IntersectionObserver(s=>s.forEach(e=>{if(e.isIntersecting){e.target.classList.add('in-view')}}},{threshold:0.3});
    427. 

  427. document.querySelectorAll('section.report-section').forEach(s=>obs.observe(s));
    428. 

  428. document.querySelectorAll('.card').forEach(c=>{c.addEventListener('mouseenter',()=>{document.body.style.setProperty('--amb-x',(Math.random()*30+10)+'%');document.body.style.setProperty('--amb-y',(Math.random()*30+10)+'%')})});
    429. 

  429. </script>
    430. 

  430. </body>
    431. 

  431. </html>`;
    432. 

  432. 

  433. fs.writeFileSync(OUT_FILE, html, 'utf8');
    434. 

  434. console.log('✅ 深色风格报告已生成: ' + OUT_FILE);
    435. 

  435. console.log('   VOC数据: ' + meta.comments.toLocaleString() + ' 条');
    436.