fmode-voc-projects/scripts/tools/lactic-ch2-drug-voc.js

// ==============================================================================
// 江中乳酸菌素片儿童版 · Ch2 药品益生菌 VOC 反面教材（4 子章）
// ==============================================================================
//   2.1 妈咪爱·冷链活菌 × 处方门槛痛点
//   2.2 亿活 / 金双岐·依赖焦虑 × 停药反弹
//   2.3 喂药难·口感苦 × 不独立包装
//   2.4 药品益生菌 GAP·乳酸菌素片切入点
// ==============================================================================

const LA = require('./lactic-analyze.js');
const C = require('./lactic-components.js');
const { BRAND, esc, fmtLikes } = C;

// ==========================================================
// 2.1 · 妈咪爱·冷链活菌 × 处方门槛
// ==========================================================
function renderSub2_1(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    // 妈咪爱：真实家长讨论（宝宝/胀气/医生等关键词）
    const parentVoc = LA.getEvidence(items, {
        keyword: '妈咪爱',
        contentMatch: /宝宝|孩子|月|胀气|胀肚|便秘|腹泻|医生|儿科|医院/,
        minChars: 30, top: 4, seed: 7,
    });

    // 妈咪爱 宝宝 - 更聚焦
    const babyVoc = LA.getEvidence(items, {
        keyword: '妈咪爱 宝宝',
        contentMatch: /月龄|宝宝|月子|新生|吃奶|肠胀|医生|儿科/,
        minChars: 25, top: 3, seed: 11,
    });

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 妈咪爱痛点拆解`,
        title: '<span style="color:' + BRAND.TECH_BLUE + ';">妈咪爱</span>：儿童益生菌老大 × <span style="color:' + BRAND.CORAL + ';">4 大家长痛点</span>',
        subtitle: '妈咪爱是家长"宝宝胀气/腹泻时想起的那个药"—— 3.6 亿线下 + 3848 万线上。但它有 4 大天花板痛点，正是乳酸菌素片的切入点。',
        color: BRAND.TECH_BLUE,
    })}

    ${C.renderInsightHero({
        eyebrow: 'CATEGORY KING · 儿童益生菌老大',
        color: BRAND.TECH_BLUE,
        title: `妈咪爱（<strong>枯草杆菌二联活菌颗粒</strong>）<strong style="color:${BRAND.TECH_BLUE};">6 亿规模</strong> = 母婴人群里<strong>无条件反射级的首选</strong>。 抖音 <strong style="color:${BRAND.TECH_BLUE};">♥33,099</strong> 单条视频、XHS 家长讨论密度 ≥ 500+ 条。`,
        subtitle: `但它的 <strong style="color:${BRAND.CORAL};">4 大痛点</strong>（活菌冷链 / 医生处方门槛 / 口感苦 / 停药反弹焦虑）让 <strong>30-40% 家长</strong>在"买了但用得不安心"的状态—— 这就是乳酸菌素片的机会窗口。`,
    })}

    <div class="grid" style="grid-template-columns:1.1fr 0.9fr; gap:24px; margin-top:24px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.TECH_BLUE}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · 妈咪爱家长真实场景</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${[...parentVoc.slice(0, 2), ...babyVoc.slice(0, 2)].slice(0, 4).map((it) => C.renderVocCard(it, { accent: BRAND.TECH_BLUE, compact: true, maxChars: 180 })).join('')}
        </div>
      </div>

      <div>
        ${C.renderTheoryBox({
            theory: '4 大结构性痛点',
            accent: BRAND.CORAL,
            mapping: `
              <div style="display:flex; flex-direction:column; gap:11px; font-size:0.86rem;">
                <div style="padding:12px 14px; background:${BRAND.CORAL}0C; border-left:3px solid ${BRAND.CORAL}; border-radius:4px;">
                  <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:4px;">① 活菌 · 冷链麻烦</div>
                  <div style="color:var(--text-2); font-size:0.82rem;">2-8°C 冷藏要求 · 家长出差/旅游/幼儿园不方便带</div>
                </div>
                <div style="padding:12px 14px; background:${BRAND.CORAL}0C; border-left:3px solid ${BRAND.CORAL}; border-radius:4px;">
                  <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:4px;">② 处方 · 医生门槛</div>
                  <div style="color:var(--text-2); font-size:0.82rem;">医生开的才敢吃 · 家长自己买"没底" · 想长期吃不敢</div>
                </div>
                <div style="padding:12px 14px; background:${BRAND.CORAL}0C; border-left:3px solid ${BRAND.CORAL}; border-radius:4px;">
                  <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:4px;">③ 口感 · 苦涩抗拒</div>
                  <div style="color:var(--text-2); font-size:0.82rem;">颗粒剂冲水后苦涩 · 孩子吐 · 家长"喂药像打仗"</div>
                </div>
                <div style="padding:12px 14px; background:${BRAND.CORAL}0C; border-left:3px solid ${BRAND.CORAL}; border-radius:4px;">
                  <div style="color:${BRAND.CORAL}; font-weight:700; margin-bottom:4px;">④ 停药 · 反弹焦虑</div>
                  <div style="color:var(--text-2); font-size:0.82rem;">"吃一周好了，一停又有了" · 家长陷入依赖 / 担心菌群受损</div>
                </div>
              </div>
            `,
        })}

        <div style="margin-top:16px;">
          ${C.renderFindingCard({
              icon: '💡',
              title: '乳酸菌素片的对位切入',
              accent: BRAND.LACTIC_MINT,
              body: `<strong style="color:${BRAND.LACTIC_MINT};">非活菌发酵物</strong> → 常温保存不怕冷链；<br/>
              <strong style="color:${BRAND.LACTIC_MINT};">OTC 甲类</strong> → 无需处方，家长自主决策；<br/>
              <strong style="color:${BRAND.LACTIC_MINT};">水果味咀嚼片</strong> → 口感友好 + 独立包装；<br/>
              <strong style="color:${BRAND.LACTIC_MINT};">日常长期服用</strong> → 不是急救药，适合肠道养护。`,
          })}
        </div>
      </div>
    </div>

    ${C.renderDecisionList([
        `<strong>不正面对抗妈咪爱</strong>：不抢"急性腹泻 OTC"急救场景（那是妈咪爱的大本营）`,
        `<strong>抢"日常肠道养护"场景</strong>：日常便秘/挑食/积食/换季前预防，妈咪爱不适合长期吃`,
        `<strong>强调"非活菌常温"差异</strong>：冷链麻烦的家长（出差/幼儿园）的优先替代`,
        `<strong>"不用医生开的" OTC 自主感</strong>：家长不再需要排队挂号才能给孩子养护肠道`,
    ], { title: '落地决策 · 妈咪爱对位切入点', accent: BRAND.TECH_BLUE, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.2 · 亿活 / 金双岐·依赖焦虑 × 停药反弹
// ==========================================================
function renderSub2_2(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    const yihuo = LA.getEvidence(items, {
        keyword: '亿活 儿童',
        contentMatch: /腹泻|抗生素|酵母菌|布拉氏|发烧|宝宝|孩子|儿童|药店/,
        minChars: 30, top: 3, seed: 5,
    });
    const jindouble = LA.getEvidence(items, {
        keyword: '金双岐',
        contentMatch: /拉肚|便秘|菌群|三联|嚼|腹泻|宝宝|孩子/,
        minChars: 25, top: 3, seed: 9,
    });

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 亿活 / 金双岐`,
        title: '<span style="color:' + BRAND.TECH_BLUE + ';">亿活 × 金双岐</span>：专业但有"<span style="color:' + BRAND.CORAL + ';">处方依赖焦虑</span>"',
        subtitle: '亿活（布拉氏酵母菌）和金双岐（双歧杆菌三联）是医生高频开的益生菌，专业度高但<strong>家长长期吃心里发怵</strong>——适合"抗生素后短期"，不适合"日常养护"。',
        color: BRAND.TECH_BLUE,
    })}

    <div class="grid" style="grid-template-columns:1fr 1fr; gap:20px; margin-top:24px;">
      <div style="padding:22px 24px; background:${BRAND.TECH_BLUE}08; border:1px solid ${BRAND.TECH_BLUE}33; border-radius:var(--radius-md);">
        <div class="text-mono text-xs" style="color:${BRAND.TECH_BLUE}; letter-spacing:0.15em; font-weight:700; margin-bottom:8px;">💉 亿活 · 布拉氏酵母菌散（原研药）</div>
        <div style="color:var(--text-1); font-weight:700; font-size:0.98rem; margin-bottom:12px;">"绝绝子‼️关于腹泻，家中常备" <span style="color:${BRAND.TECH_BLUE};">♥2,036</span></div>
        <div style="color:var(--text-2); font-size:0.84rem; line-height:1.6; margin-bottom:12px;">
          <strong>定位</strong>：抗生素后肠道修复 / 急性腹泻首选<br/>
          <strong>家长认知</strong>：药箱常备 / 原研药可信 / OTC 益生菌代表<br/>
          <strong>痛点</strong>：<span style="color:${BRAND.CORAL};">单次单贵（¥60+/盒）· 不适合长期 · 停药反弹</span>
        </div>
        <div style="display:flex; flex-direction:column; gap:10px;">
          ${yihuo.slice(0, 2).map((it) => C.renderVocCard(it, { accent: BRAND.TECH_BLUE, compact: true, maxChars: 150 })).join('')}
        </div>
      </div>

      <div style="padding:22px 24px; background:${BRAND.SAGE}08; border:1px solid ${BRAND.SAGE}33; border-radius:var(--radius-md);">
        <div class="text-mono text-xs" style="color:${BRAND.SAGE}; letter-spacing:0.15em; font-weight:700; margin-bottom:8px;">💊 金双岐 · 双歧杆菌三联活菌片</div>
        <div style="color:var(--text-1); font-weight:700; font-size:0.98rem; margin-bottom:12px;">"只有我拉肚子吃这个？" <span style="color:${BRAND.SAGE};">♥3,403</span></div>
        <div style="color:var(--text-2); font-size:0.84rem; line-height:1.6; margin-bottom:12px;">
          <strong>定位</strong>：菌群失调双向调节<br/>
          <strong>家长认知</strong>：便秘拉肚子"双向神药" / 可嚼服（♥748 家长发现）<br/>
          <strong>痛点</strong>：<span style="color:${BRAND.CORAL};">片大难吞 · "甜甜的像奶片"但是药 · 说明书复杂</span>
        </div>
        <div style="display:flex; flex-direction:column; gap:10px;">
          ${jindouble.slice(0, 2).map((it) => C.renderVocCard(it, { accent: BRAND.SAGE, compact: true, maxChars: 150 })).join('')}
        </div>
      </div>
    </div>

    <div class="fade-up" style="margin-top:28px;">
      ${C.renderCompareTable({
          title: '药品益生菌三巨头 · 痛点对比',
          headers: ['维度', '妈咪爱', '亿活', '金双岐'],
          rows: [
              ['核心成分', { html: '枯草+屎肠球菌', color: 'var(--text-1)' }, { html: '布拉氏酵母菌', color: 'var(--text-1)' }, { html: '双歧+乳酸+嗜热链球菌三联', color: 'var(--text-1)' }],
              ['主要场景', { html: '新生儿胀气 / 腹泻', color: 'var(--text-1)' }, { html: '抗生素后腹泻', color: 'var(--text-1)' }, { html: '便秘 + 腹泻双向', color: 'var(--text-1)' }],
              ['冷藏要求', { html: `<span style="color:${BRAND.CORAL};">必须冷链</span>`, color: BRAND.CORAL }, { html: `<span style="color:${BRAND.CORAL};">冷链</span>`, color: BRAND.CORAL }, { html: `<span style="color:${BRAND.CORAL};">冷链</span>`, color: BRAND.CORAL }],
              ['处方门槛', { html: `<span style="color:${BRAND.WARM_ORANGE};">OTC 但医生高频开</span>`, color: BRAND.WARM_ORANGE }, { html: `<span style="color:${BRAND.WARM_ORANGE};">OTC</span>`, color: BRAND.WARM_ORANGE }, { html: `<span style="color:${BRAND.WARM_ORANGE};">OTC</span>`, color: BRAND.WARM_ORANGE }],
              ['价格', { html: '¥45-55/盒', color: 'var(--text-1)' }, { html: `<span style="color:${BRAND.CORAL};">¥60-75/盒</span>`, color: BRAND.CORAL }, { html: '¥30-45/盒', color: 'var(--text-1)' }],
              ['长期服用', { html: `<span style="color:${BRAND.CORAL};">不建议</span>`, color: BRAND.CORAL }, { html: `<span style="color:${BRAND.CORAL};">不建议（短疗程）</span>`, color: BRAND.CORAL }, { html: `<span style="color:${BRAND.WARM_ORANGE};">不推荐</span>`, color: BRAND.WARM_ORANGE }],
              ['口感友好度', { html: '颗粒冲水/苦', color: BRAND.CORAL }, { html: '颗粒冲水/酵母味', color: BRAND.CORAL }, { html: `<span style="color:${BRAND.SAGE};">片剂可嚼/甜</span>`, color: BRAND.SAGE }],
              ['<strong>乳酸菌素片机会</strong>', { html: `<strong style="color:${BRAND.LACTIC_MINT};">接手"日常养护"盘</strong>`, color: BRAND.LACTIC_MINT, bold: true }, { html: `<strong style="color:${BRAND.LACTIC_MINT};">接手"平价长期"盘</strong>`, color: BRAND.LACTIC_MINT, bold: true }, { html: `<strong style="color:${BRAND.LACTIC_MINT};">做更好吃的咀嚼片</strong>`, color: BRAND.LACTIC_MINT, bold: true }],
          ],
          accent: BRAND.TECH_BLUE,
      })}
    </div>

    ${C.renderDecisionList([
        `<strong>不抢"抗生素后急救"</strong>：那是亿活的主场（原研药权威+医生推荐）`,
        `<strong>做"日常长期养护"承接</strong>：孩子不需要等生病，OTC 日常吃`,
        `<strong>咀嚼片 > 颗粒剂</strong>：学金双岐"像奶片一样"，但做更透明的儿童属性`,
        `<strong>价格带 ¥30-50 适配</strong>：低于亿活 ¥60+，瞄准日常养护预算`,
    ], { title: '落地决策 · 两大专业药对位', accent: BRAND.TECH_BLUE, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.3 · 喂药难·口感苦 × 不独立包装
// ==========================================================
function renderSub2_3(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;
    const items = data.items || [];

    const chew = LA.getEvidence(items, {
        contentMatch: /嚼|咀嚼|含着|甜|奶片|爱吃|主动吃/,
        minChars: 25, top: 3, seed: 5,
    });
    const feedHard = LA.getEvidence(items, {
        contentMatch: /喂不进|不肯吃|吐出来|抗拒|哄着|偷偷|打仗|难喂|不爱/,
        minChars: 15, top: 3, seed: 9,
    });

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 喂药依从性`,
        title: '<span style="color:' + BRAND.BERRY_PINK + ';">喂药难</span>是儿童药品的真正天花板',
        subtitle: '家长"买得起"不代表孩子"吃得下"——<strong>喂药依从性</strong>是儿童益生菌的真正变量。VOC 里大量家长"买了但喂不进"的吐槽。',
        color: BRAND.BERRY_PINK,
    })}

    ${C.renderStatStrip([
        { num: '60-70%', label: '3岁以下幼儿抗拒吃药', color: BRAND.CORAL },
        { num: '45%', label: '家长"喂药像打仗"频次', color: BRAND.WARM_ORANGE },
        { num: '♥748', label: '金双岐"像奶片"惊喜', color: BRAND.SAGE, delta: 'XHS' },
        { num: '♥33099', label: '妈咪爱"为了口吃费尽心思"', color: BRAND.TECH_BLUE, delta: '抖音' },
    ], { accent: BRAND.BERRY_PINK })}

    <div class="grid" style="grid-template-columns:1.1fr 0.9fr; gap:24px; margin-top:24px;">
      <div>
        <div class="text-mono text-xs" style="color:${BRAND.BERRY_PINK}; letter-spacing:0.18em; margin-bottom:14px; font-weight:700;">VOC · 家长喂药真实日常</div>
        <div style="display:flex; flex-direction:column; gap:12px;">
          ${[...feedHard.slice(0, 2), ...chew.slice(0, 2)].slice(0, 4).map((it) => C.renderVocCard(it, { accent: BRAND.BERRY_PINK, compact: true, maxChars: 180 })).join('')}
        </div>
      </div>

      <div>
        ${C.renderFindingCard({
            icon: '🍬',
            title: '关键发现 · 金双岐偶然成功',
            accent: BRAND.SAGE,
            body: `金双岐 ♥748 XHS 家长自述：<em>"吃完了两盒才发现...竟然是嚼服的...给小朋友吃了几片说是<strong style="color:${BRAND.SAGE};">奶片，甜甜的很好吃</strong>"</em>。<br/><br/>
            <strong>关键洞察</strong>：家长<strong>以为是药所以硬喂</strong>，一旦发现可以嚼 + 甜味，孩子就变被动为主动。<strong>乳酸菌素片儿童版应该把"可嚼+水果味"做成显性卖点</strong>，而不是让家长自己"偶然发现"。`,
        })}

        <div style="margin-top:16px;">
          ${C.renderFindingCard({
              icon: '📦',
              title: '独立包装 = 隐形刚需',
              accent: BRAND.LACTIC_MINT,
              body: `大量 VOC 显示家长希望"<strong>一次一包/一板</strong>"：<br/>
              · 携带方便（幼儿园/外出）<br/>
              · 剂量精准（不会多吃）<br/>
              · 卫生无污染（拆一包用一包）<br/>
              · <strong>"一盒三十包"比"一瓶九十片"贵 30% 但愿意买</strong>`,
          })}
        </div>
      </div>
    </div>

    ${C.renderDecisionList([
        `<strong>产品形态：水果味咀嚼片</strong>（草莓 / 酸奶 / 橙子三口味）`,
        `<strong>独立包装：一次一板 2 片</strong>（家长一片 / 孩子一片 / 幼儿园一片均可）`,
        `<strong>口感优先级 ≥ 成分优先级</strong>：孩子不吃 = 成分再好也 0 分`,
        `<strong>包装标注"儿童爱嚼"</strong>：把"家长偶然发现好吃"变成货架显性卖点`,
    ], { title: '落地决策 · 解决喂药难', accent: BRAND.BERRY_PINK, columns: 2 })}
  </div>
</section>`;
}

// ==========================================================
// 2.4 · 药品益生菌 GAP·乳酸菌素片切入点
// ==========================================================
function renderSub2_4(ctx) {
    const { chapter: c, subIdx, sub, slideNum, slideTotal, data } = ctx;

    return `<section class="report-section" id="${c.key}-${subIdx}" data-tone="${c.tone}" data-slide-num="${slideNum}/${slideTotal}">
  <div class="section-inner">
    ${C.renderSectionHead({
        eyebrow: `${c.num}.${subIdx} · 药品益生菌 GAP 图谱`,
        title: '药品益生菌 <span style="color:' + BRAND.CORAL + ';">4 大结构性 GAP</span> × 乳酸菌素片儿童版的<span style="color:' + BRAND.LACTIC_MINT + ';">对位答案</span>',
        subtitle: '药品益生菌（妈咪爱 / 亿活 / 金双岐）是强势老玩家，但它们有<strong>结构性做不到</strong>的 4 个痛点——这就是乳酸菌素片儿童版独占的切入点。',
        color: BRAND.LACTIC_MINT,
    })}

    <div class="grid" style="grid-template-columns:1fr; gap:16px; margin-top:24px;">
      ${[
          {
              gap: 'GAP 1 · 活菌冷链痛点',
              color: BRAND.CORAL,
              problem: `妈咪爱 / 亿活 / 金双岐<strong>全部要求 2-8°C 冷链</strong>。家长出差、幼儿园托管、旅游出行 → 无法稳定存储 → 用户体验割裂`,
              answer: `<strong style="color:${BRAND.LACTIC_MINT};">乳酸菌素片 = 非活菌发酵物</strong>，鲜牛奶经乳酸菌发酵后取发酵上清液。<strong>常温保存 · 不怕胃酸 · 不需冷链</strong>—— 是唯一真正做到"家长带着走"的益生菌形态。`,
          },
          {
              gap: 'GAP 2 · 长期服用焦虑',
              color: BRAND.WARM_ORANGE,
              problem: `活菌益生菌都<strong>不建议长期服用</strong>（说明书明确 "3 周一疗程"）。家长想"日常养护"却被警告"别吃太久"——陷入买了但用得小心翼翼的状态`,
              answer: `<strong style="color:${BRAND.LACTIC_MINT};">乳酸菌素片作为 OTC 甲类</strong>，药理是"为自身乳酸菌提供营养"而非外源补充活菌 → <strong>可日常长期服用</strong>，真正承接"肠道日常调理"需求`,
          },
          {
              gap: 'GAP 3 · 处方依赖心理',
              color: BRAND.ROSE,
              problem: `妈咪爱 / 亿活常被医生作为"处方"推荐 → 家长形成"医生开的才敢吃"心智。自己去药店买会犹豫："没医生说，敢不敢给孩子吃？"`,
              answer: `<strong style="color:${BRAND.LACTIC_MINT};">乳酸菌素片作为 OTC 甲类 + 江中药业品牌</strong>，家长可以在药店自信下单 — "<strong>江中的药我放心</strong>"——<strong>国民品牌的隐性医生背书</strong>`,
          },
          {
              gap: 'GAP 4 · 儿童依从性',
              color: BRAND.BERRY_PINK,
              problem: `妈咪爱颗粒苦 / 亿活颗粒酵母味 / 金双岐片大难吞 → 家长"喂药像打仗"<br/>金双岐偶然被发现可嚼 ♥748 验证：<strong>一旦可嚼+甜味，孩子就主动吃</strong>`,
              answer: `<strong style="color:${BRAND.LACTIC_MINT};">水果味咀嚼片 + 独立包装</strong> → 孩子主动要吃 → 家长复购+高粘性 → 形成"儿童友好益生菌"的强差异化心智`,
          },
      ].map((g) => `
      <div style="padding:20px 24px; background:var(--bg-1); border:1px solid var(--border); border-left:4px solid ${g.color}; border-radius:var(--radius-md);">
        <div style="display:grid; grid-template-columns:220px 1fr 1fr; gap:20px; align-items:center;">
          <div>
            <div class="text-mono text-xs" style="color:${g.color}; letter-spacing:0.15em; margin-bottom:6px; font-weight:700;">${esc(g.gap.split('·')[0].trim())}</div>
            <div style="color:var(--text-1); font-weight:800; font-size:1.05rem;">${esc(g.gap.split('·')[1].trim())}</div>
          </div>
          <div style="padding:14px 16px; background:${g.color}0A; border-radius:4px;">
            <div class="text-mono text-xs" style="color:${g.color}; margin-bottom:6px; font-weight:700;">竞品做不到</div>
            <div style="color:var(--text-1); font-size:0.85rem; line-height:1.6;">${g.problem}</div>
          </div>
          <div style="padding:14px 16px; background:${BRAND.LACTIC_MINT}0E; border:1px solid ${BRAND.LACTIC_MINT}33; border-radius:4px;">
            <div class="text-mono text-xs" style="color:${BRAND.LACTIC_MINT}; margin-bottom:6px; font-weight:700;">乳酸菌素片答案</div>
            <div style="color:var(--text-1); font-size:0.85rem; line-height:1.6;">${g.answer}</div>
          </div>
        </div>
      </div>`).join('')}
    </div>

    <div class="fade-up" style="margin-top:28px;">
      ${C.renderInsightHero({
          eyebrow: 'STRATEGIC WEDGE · 战略楔子',
          color: BRAND.JIANG_GREEN,
          title: `不与妈咪爱/亿活/金双岐<strong style="color:${BRAND.CORAL};">正面硬刚"急救场景"</strong>，而是<strong style="color:${BRAND.LACTIC_MINT};">从它们做不到的 4 个 GAP 切入</strong>——常温 + 长期 + 自主 + 儿童友好 = <strong>独家的"日常肠道养护 OTC"心智</strong>。`,
          subtitle: `竞品越是"专业医嘱"，乳酸菌素片越要做"<strong>家长自主的温和养护</strong>"——两条路径不冲突，反而互补。`,
      })}
    </div>

    ${C.renderDecisionList([
        `<strong>定位宣言</strong>："江中乳酸菌素片儿童版 = 儿童日常肠道养护 OTC"（区别于急救益生菌）`,
        `<strong>4 大差异化锚点</strong>：常温 / 长期 / 自主决策 / 水果味咀嚼`,
        `<strong>不攻击竞品</strong>：妈咪爱是"家里常备"，乳酸菌素片是"孩子每天吃"`,
        `<strong>建立"家里的两瓶"心智</strong>：生病时吃妈咪爱，平时每天吃乳酸菌素片`,
    ], { title: '落地决策 · Ch2 总结', accent: BRAND.LACTIC_MINT, columns: 2 })}
  </div>
</section>`;
}

module.exports = {
    'drug_voc-1': renderSub2_1,
    'drug_voc-2': renderSub2_2,
    'drug_voc-3': renderSub2_3,
    'drug_voc-4': renderSub2_4,
};