kangshifu-board/docs/workshop-report-design-20261109/reference/tens.json

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  "url": "https://voc.market/report/20260420-compex-voc-analysis.html",
  "finalUrl": "https://voc.market/report/20260420-compex-voc-analysis.html",
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  "headings": [
    {
      "level": "h1",
      "id": null,
      "text": "COMPEXAmazon VOC 竞品分析报告"
    },
    {
      "level": "h2",
      "id": null,
      "text": "报告目录"
    },
    {
      "level": "h2",
      "id": null,
      "text": "核心执行摘要"
    },
    {
      "level": "h3",
      "id": null,
      "text": "⚠️ 核心发现"
    },
    {
      "level": "h3",
      "id": null,
      "text": "💡 差异化机会"
    },
    {
      "level": "h2",
      "id": null,
      "text": "品类全景分析"
    },
    {
      "level": "h3",
      "id": null,
      "text": "市场规模与价格带"
    },
    {
      "level": "h3",
      "id": null,
      "text": "品牌市场份额"
    },
    {
      "level": "h2",
      "id": null,
      "text": "品牌六维画像"
    },
    {
      "level": "h2",
      "id": null,
      "text": "竞品对比矩阵"
    },
    {
      "level": "h3",
      "id": null,
      "text": "✅ 差异化进攻"
    },
    {
      "level": "h3",
      "id": null,
      "text": "⚠️ 防守建议"
    },
    {
      "level": "h2",
      "id": null,
      "text": "VOC 情感分析"
    },
    {
      "level": "h3",
      "id": null,
      "text": "情感分布对比"
    },
    {
      "level": "h3",
      "id": null,
      "text": "🟢 正面热词（竞品高频）"
    },
    {
      "level": "h2",
      "id": null,
      "text": "差评痛点深度洞察"
    },
    {
      "level": "h3",
      "id": null,
      "text": "📝 Listing 优化"
    },
    {
      "level": "h3",
      "id": null,
      "text": "🔬 产品迭代"
    },
    {
      "level": "h2",
      "id": null,
      "text": "用户画像"
    },
    {
      "level": "h3",
      "id": null,
      "text": "慢性疼痛患者"
    },
    {
      "level": "h3",
      "id": null,
      "text": "运动康复人群"
    },
    {
      "level": "h3",
      "id": null,
      "text": "送礼购买者"
    },
    {
      "level": "h2",
      "id": null,
      "text": "行动计划"
    },
    {
      "level": "h3",
      "id": null,
      "text": "短期 0-30天"
    },
    {
      "level": "h4",
      "id": null,
      "text": "紧急品控整改"
    },
    {
      "level": "h4",
      "id": null,
      "text": "Listing优化"
    },
    {
      "level": "h4",
      "id": null,
      "text": "售后快速响应"
    },
    {
      "level": "h3",
      "id": null,
      "text": "中期 1-3个月"
    },
    {
      "level": "h4",
      "id": null,
      "text": "ASIN品牌校准"
    },
    {
      "level": "h4",
      "id": null,
      "text": "差异化功能开发"
    },
    {
      "level": "h4",
      "id": null,
      "text": "PPC精准投放"
    },
    {
      "level": "h3",
      "id": null,
      "text": "长期 3-12个月"
    },
    {
      "level": "h4",
      "id": null,
      "text": "品牌信任建设"
    },
    {
      "level": "h4",
      "id": null,
      "text": "中高端产品线"
    },
    {
      "level": "h4",
      "id": null,
      "text": "社媒内容种草"
    },
    {
      "level": "h2",
      "id": null,
      "text": "总结与突破口"
    },
    {
      "level": "h3",
      "id": null,
      "text": "最优先行动"
    },
    {
      "level": "h3",
      "id": null,
      "text": "差异化突破口"
    }
  ],
  "tables": 3,
  "images": 0,
  "links": []
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