raw-materials.json 6.5 KB

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  1. {
  2. "notice": "本地构造测试材料;不是真实品牌、消费者或企业数据。",
  3. "generation": "local-retest-r2-fixture-20261109",
  4. "products": [
  5. {"id":"P01","brand":"样例我方","title":"香辣干拌面 袋装 110g×5","form":"袋装","preparation":"冲泡、沥水后拌制,需自备碗","flavor":"香辣","claims":["酱香浓郁"],"verifiedNetWeightG":null,"verifiedPackCount":null,"priceSnapshot":19.9,"priceBasis":"2026-11-06搜索列表快照,非实付"},
  6. {"id":"P02","brand":"样例我方","title":"香辣干拌面 盒装 单盒","form":"盒装","preparation":"冲泡、沥水后拌制","flavor":"香辣","claims":["免煮"],"verifiedNetWeightG":null,"verifiedPackCount":1,"priceSnapshot":5.9,"priceBasis":"2026-11-06搜索列表快照,非实付"},
  7. {"id":"P03","brand":"样例我方","title":"菌菇拌面 袋装 五连包","form":"袋装","preparation":"冲泡、沥水后拌制,需自备碗","flavor":"菌菇不辣","claims":["菌菇风味"],"verifiedNetWeightG":null,"verifiedPackCount":null,"priceSnapshot":18.9,"priceBasis":"2026-11-06搜索列表快照,非实付"},
  8. {"id":"P04","brand":"样例竞品甲","title":"香辣拌面 辣油独立包 杯装","form":"杯装","preparation":"冲泡、沥水后拌制","flavor":"香辣","claims":["辣油随心放"],"verifiedNetWeightG":null,"verifiedPackCount":1,"priceSnapshot":6.5,"priceBasis":"2026-11-06搜索列表快照,非实付"},
  9. {"id":"P05","brand":"样例竞品乙","title":"手工宽面 油泼风味 205g","form":"袋装","preparation":"需煮后拌制","flavor":"油泼","claims":["手工宽面","非油炸"],"verifiedNetWeightG":null,"verifiedPackCount":null,"priceSnapshot":8.9,"priceBasis":"2026-11-06搜索列表快照,非实付"},
  10. {"id":"P06","brand":"样例竞品甲","title":"香辣菌菇双口味 混合箱","form":"混合包装","preparation":null,"flavor":"香辣、菌菇","claims":["两种口味轮换"],"verifiedNetWeightG":null,"verifiedPackCount":null,"priceSnapshot":32.9,"priceBasis":"2026-11-06搜索列表快照,非实付"}
  11. ],
  12. "reviews": [
  13. {"id":"E01","upstreamId":"jd:local-p01:r001","platform":"jd","product":"P01","date":"2026-10-28","ratingRaw":"5","ratingScale":5,"text":"放办公室当午饭,香是香,辣的时候吃完不太想开会。"},
  14. {"id":"E02","upstreamId":"jd:local-p01:r002","platform":"jd","product":"P01","date":"2026-10-29","ratingRaw":"4","ratingScale":5,"text":"辣酱少放就淡,全部放又太辣,想留香味少一点辣。"},
  15. {"id":"E03","upstreamId":"taobao:local-p03:r003","platform":"taobao","product":"P03","date":"2026-10-30","ratingRaw":"1.0","ratingScale":null,"ratingSemantics":"平台好评编码,非五星刻度","text":"菌菇这款不辣,午休吃着合适,连吃几次想换味。"},
  16. {"id":"E04","upstreamId":"jd:local-p04:r004","platform":"jd","product":"P04","date":"2026-10-30","ratingRaw":"5","ratingScale":5,"text":"辣油自己放挺好,少放点也有味,剩下的油包丢掉有点浪费。"},
  17. {"id":"E05","upstreamId":"jd:local-p04:r005","platform":"jd","product":"P04","date":"2026-10-31","ratingRaw":"3","ratingScale":5,"text":"又要撕一个小包,手上沾油,不如一次倒进去方便。"},
  18. {"id":"E06","upstreamId":"jd:local-p01:r006","platform":"jd","product":"P01","date":"2026-11-01","ratingRaw":"5","ratingScale":5,"text":"就喜欢够辣,工作累了吃一份过瘾,不想改成清淡的。"},
  19. {"id":"E07","upstreamId":"jd:local-p02:r007","platform":"jd","product":"P02","date":"2026-11-01","ratingRaw":"4","ratingScale":5,"text":"盒装不用另找碗,不过水还是要倒,午饭拿着热盒得小心。"},
  20. {"id":"E08","upstreamId":"jd:local-p05:r008","platform":"jd","product":"P05","date":"2026-11-02","ratingRaw":"5","ratingScale":5,"text":"宽面有嚼劲,周末在家煮不错,公司没锅就不带了。"},
  21. {"id":"E09","upstreamId":"jd:local-p01:r001","platform":"jd","product":"P01","date":"2026-10-28","ratingRaw":"5","ratingScale":5,"text":"放办公室当午饭,香是香,辣的时候吃完不太想开会。"},
  22. {"id":"E10","upstreamId":"taobao:local-p01:r010","platform":"taobao","product":"P01","date":"2026-11-02","ratingRaw":"-1.0","ratingScale":null,"ratingSemantics":"平台差评编码,非五星刻度","text":"发来外箱压了,面没破,味道还没吃。"},
  23. {"id":"E11","upstreamId":"taobao:local-p03:r011","platform":"taobao","product":"P03","date":"2026-11-03","ratingRaw":"1.0","ratingScale":null,"ratingSemantics":"平台好评编码,非五星刻度","text":"此用户没有填写评价"},
  24. {"id":"E12","upstreamId":"jd:local-p06:r012","platform":"jd","product":"P06","date":"2026-11-03","ratingRaw":"4","ratingScale":5,"text":"一箱换着吃方便,但不辣口味总先吃完,香辣的最后剩下。"},
  25. {"id":"E13","upstreamId":"jd:local-p02:r013","platform":"jd","product":"P02","date":"2026-11-04","ratingRaw":"5","ratingScale":5,"text":"分量正合适,下午还要吃点水果,不想中午太撑。"},
  26. {"id":"E14","upstreamId":"jd:local-p02:r014","platform":"jd","product":"P02","date":"2026-11-04","ratingRaw":"3","ratingScale":5,"text":"这份当午饭不够,得再配一个蛋。"},
  27. {"id":"E15","upstreamId":"jd:local-p01:r015","platform":"jd","product":"P01","date":"2026-11-05","ratingRaw":"5","ratingScale":5,"text":"我买袋装用家里的碗就行,比盒装划算,不想多花钱买盒子。"}
  28. ],
  29. "social": [
  30. {"id":"S01","product":null,"platform":"sample-social","text":"工作日午餐想吃香一点又不太辣的面,下午要见客户。","brandAttribution":"unverified"},
  31. {"id":"S02","product":null,"platform":"sample-social","text":"宿舍没有锅,不喜欢一顿饭拆好几个料包。","brandAttribution":"unverified"}
  32. ],
  33. "scenarioConditions": {
  34. "netRevenuePerServing":4.2,"baseUnitCost":2.5,"minimumGrossMargin":0.35,"sameBasis":"不含税,完整单位成本,人民币元/份",
  35. "noodleEquipmentChangeAllowed":false,
  36. "incrementalCostEstimates":[
  37. {"change":"现有组合调整","extraCost":0.02,"status":"情景概算,不是量产报价"},
  38. {"change":"独立辣油包","extraCost":0.10,"status":"情景概算,封装线兼容性和消费者效果待核"},
  39. {"change":"调味比例小改","extraCost":0.08,"status":"情景概算,风味及保质期待核"},
  40. {"change":"新盒结构","extraCost":0.70,"status":"情景概算,模具和接触安全未核"},
  41. {"change":"宽面新设备","extraCost":0.20,"status":"仅单位概算,设备投资未知且不符合本题产线条件"}
  42. ]
  43. }
  44. }