{ "name": "review-highlight-extraction", "displayName": "好评亮点提取", "description": "从好评中提取用户最认可的产品亮点,识别竞品核心卖点和可借鉴的优势", "category": "review-analysis", "version": "1.3.0", "type": "analysis", "parameters": { "reviewCorpus": { "type": "object", "required": true, "description": "review-batch-collection 输出的评论语料" }, "targetAsins": { "type": "array", "items": { "type": "string" }, "required": false, "description": "指定分析的ASIN" }, "highlightCategories": { "type": "array", "items": { "type": "string" }, "required": false, "default": [ "品质感知", "功能表现", "设计美学", "使用体验", "性价比", "包装送礼" ], "description": "预定义亮点类别" } }, "pipeline": [ { "step": 1, "name": "过滤好评", "type": "filter", "logic": "filterPositiveReviews(reviewCorpus.reviews, { stars: [4, 5], targetAsins })", "algorithm": { "filter": "star>=4 && (targetAsins.length==0 || targetAsins.includes(asin))", "implementation": "遍历reviews数组,保留star>=4的评论,可选按targetAsins进一步过滤" }, "output": "positiveReviews" }, { "step": 2, "name": "AI提取亮点主题", "type": "ai", "logic": "extractHighlights(positiveReviews, { highlightCategories })", "aiConfig": { "systemPrompt": "你是跨境电商VOC分析师。只输出一个合法JSON对象。禁止输出Markdown、代码围栏、解释文字。", "userPromptTemplate": "以下是好评样本([星级][ASIN] 标题 | 摘要)。请归纳产品亮点主题,按用户认可度排序:\n${payload}", "outputFormat": "{\"highlights\":[{\"topic\":\"穿着舒适\",\"score\":90,\"category\":\"使用体验\",\"examples\":[\"超级舒服\"]}]}", "temperature": 0.2, "maxTokens": 2000, "payloadFormat": "每条评论格式化为 [star★][ASIN] title | content截取前200字,按batch发送给AI" }, "output": "rawHighlights" }, { "step": 3, "name": "亮点聚类+热度排序", "type": "compute", "logic": "clusterAndRank(rawHighlights, positiveReviews)", "algorithm": { "cluster": "语义相近的合并为一个topic,各最多8条", "hotScore": "score = frequency*0.5 + sentimentIntensity*0.3 + helpfulCount*0.2", "implementation": "将AI返回的亮点按topic合并,统计frequency,用hotScore公式排序" }, "output": "rankedHighlights" }, { "step": 4, "name": "识别竞品核心卖点", "type": "compute", "logic": "identifyCompetitorAdvantages(rankedHighlights, targetAsins)", "algorithm": { "perAsin": "每个ASIN的top3亮点 = 该竞品核心卖点", "shared": "多个竞品共有的亮点 = 品类基本需求", "unique": "某竞品独有亮点 = 其差异化优势", "implementation": "按ASIN分组亮点,找出多个ASIN共有的(品类基本需求)和单ASIN独有的(差异化优势)" }, "output": "competitorAdvantages" }, { "step": 5, "name": "Listing卖点植入建议", "type": "compute", "logic": "generateListingSellpointAdvice(rankedHighlights, competitorAdvantages)", "algorithm": { "titleAdvice": { "rule": "将top3亮点词根植入标题前65字符", "format": "核心词前置 + 用户意图补充 + 中文意图提示" }, "bulletAdvice": { "rule": "前1-2个bullet自然融入高频亮点词", "highlight": "突出用户意图,与竞品做差异化" }, "aplusAdvice": "A+页面突出好评主题场景化展示,强化用户信任", "sellpointPriority": "品类共有亮点(必备基础) > 本品独有亮点(差异化) > 竞品独有亮点(跟进参考)" }, "output": "listingSellpointAdvice" } ], "response": { "type": "object", "properties": { "highlights": { "type": "array", "description": "按频率排序的亮点列表", "items": { "type": "object", "properties": { "topic": { "type": "string" }, "score": { "type": "integer", "description": "0-100热度" }, "category": { "type": "string" }, "frequency": { "type": "integer" }, "examples": { "type": "array", "items": { "type": "string" } } } } }, "competitorAdvantages": { "type": "object", "description": "各竞品的独有亮点", "additionalProperties": { "type": "array" } }, "actionableInsights": { "type": "array", "description": "可执行的产品策略建议", "items": { "type": "object", "properties": { "insight": { "type": "string" }, "action": { "type": "string" }, "priority": { "type": "string", "enum": [ "high", "medium", "low" ] } } } }, "listingSellpointAdvice": { "type": "object", "description": "Listing卖点植入建议", "properties": { "titleKeywords": { "type": "array", "items": { "type": "string" }, "description": "建议植入标题的亮点词根" }, "bulletHighlights": { "type": "array", "items": { "type": "string" }, "description": "建议在bullet中突出的卖点" }, "aplusThemes": { "type": "array", "items": { "type": "string" }, "description": "A+页面建议展示的场景主题" }, "sellpointPriority": { "type": "array", "items": { "type": "object", "properties": { "sellpoint": { "type": "string" }, "type": { "type": "string", "enum": [ "required", "differentiation", "reference" ] }, "source": { "type": "string" } } } } } } } }, "timeout": 300000, "retry": { "maxAttempts": 2, "delay": 1000, "backoffMultiplier": 2 }, "tokenConfig": { "type": "bearer", "configFile": "~/.openclaw/voc-credentials.json", "tokenField": "vocToken", "resolutionOrder": [ "configFile" ], "apigId": "7HwdQZk55B", "paymentUrlResolution": { "description": "动态构建充值URL:在已存在 session token 时查出用户 objectId,拼接到专属充值页面", "steps": [ "1. 从 voc-credentials.json 获取当前 session token", "2. 调用 GET https://server.fmode.cn/parse/users/me (Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token})获取用户 objectId", "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "4. 将该URL展示给用户,引导扫码支付" ], "userResolveEndpoint": "https://server.fmode.cn/parse/users/me", "userResolveHeaders": { "X-Parse-Application-Id": "ncloudmaster", "X-Parse-Session-Token": "{vocToken}" }, "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/", "paymentParams": { "user": "{resolvedUserId}", "apigid": "7HwdQZk55B", "fun_id": "HOkkX72PMF" }, "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig" }, "onMissing": { "action": "showPaymentQR", "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "title": "扫码开通 VOC-AI 数据服务", "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值;当用户提供 session token 后,请由 OpenClaw 运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段,再重试当前 Skill。", "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}", "tokenSetupInstructions": "当用户完成登录和充值后,如果用户把 session token 发给你,请直接运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json,然后重试当前 Skill。" }, "onBalanceInsufficient": { "action": "resolveUserThenShowPayment", "title": "VOC-AI Token 余额不足,请扫码充值", "message": "当前 Token 余额不足,我将为你生成专属充值链接,扫码支付后即可继续使用。" } }, "errorHandling": { "balanceInsufficient": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ -2, -3, -10, 402, 429 ] }, { "responseField": "msg", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "mess", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "message", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "没有开通", "权限或余额" ] } ], "matchMode": "any", "trigger": "tokenConfig.onBalanceInsufficient" }, "unauthorized": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ 401, 403 ] }, { "responseField": "msg", "operator": "contains", "value": [ "unauthorized", "token", "invalid", "auth" ] } ], "matchMode": "any", "trigger": "tokenConfig.onMissing" } } }