{ "name": "review-pain-point-extraction", "displayName": "差评痛点提取", "description": "从差评中提取用户痛点,按类别聚类,量化频率和严重度,找到竞品死穴", "category": "review-analysis", "version": "1.3.0", "type": "analysis", "parameters": { "reviewCorpus": { "type": "object", "required": true, "description": "review-batch-collection 输出的评论语料" }, "targetAsins": { "type": "array", "items": { "type": "string" }, "required": false, "description": "指定分析的ASIN列表" }, "painCategories": { "type": "array", "items": { "type": "string" }, "required": false, "default": [ "产品质量", "尺寸规格", "功能缺陷", "外观", "物流包装", "性价比" ], "description": "预定义痛点类别" } }, "pipeline": [ { "step": 1, "name": "过滤差评", "type": "filter", "logic": "filterNegativeReviews(reviewCorpus.reviews, { stars: [1, 2], targetAsins })", "algorithm": { "filter": "star<=2 && (targetAsins.length==0 || targetAsins.includes(asin))", "implementation": "遍历reviews数组,保留star<=2的评论,可选按targetAsins进一步过滤" }, "output": "negativeReviews" }, { "step": 2, "name": "AI提取痛点主题", "type": "ai", "logic": "extractPainPoints(negativeReviews, { painCategories })", "aiConfig": { "systemPrompt": "你是跨境电商VOC分析师。只输出一个合法JSON对象。禁止输出Markdown、代码围栏、解释文字。", "userPromptTemplate": "以下是差评样本([星级][ASIN] 标题 | 摘要)。请归纳痛点主题,按严重度排序:\n${payload}", "outputFormat": "{\"painPoints\":[{\"topic\":\"尺码偏小\",\"score\":85,\"category\":\"尺码规格\",\"examples\":[\"偏小一码\"]}]}", "temperature": 0.2, "maxTokens": 2000, "payloadFormat": "每条评论格式化为 [star★][ASIN] title | content截取前200字,按batch发送给AI" }, "output": "rawPainPoints" }, { "step": 3, "name": "痛点聚类+严重度排序", "type": "compute", "logic": "clusterAndRank(rawPainPoints, negativeReviews)", "algorithm": { "severityScore": "severity = frequency*0.4 + negativeImpact*0.3 + competitorGap*0.3", "cluster": "语义相近的合并为一个topic,各最多8条", "implementation": "将AI返回的痛点按topic合并,统计frequency,用severity公式排序" }, "output": "rankedPainPoints" }, { "step": 4, "name": "识别差异化机会", "type": "compute", "logic": "identifyOpportunityGaps(rankedPainPoints, targetAsins)", "algorithm": { "crossCompare": "对比各竞品ASIN的痛点分布,找出共性痛点和竞品独有痛点", "opportunity": "共性高频痛点=整个品类机会;竞品独有痛点=针对性超越机会", "implementation": "按ASIN分组痛点,找出多个ASIN共有的痛点(品类机会)和单ASIN独有的痛点(超越机会)" }, "output": "opportunities" }, { "step": 5, "name": "VOC驱动优化建议", "type": "compute", "logic": "computeVocOptimization(rankedPainPoints, reviewCorpus)", "algorithm": { "ratingGapAnalysis": { "benchmark": 4.6, "formula": "ratingGap = 4.6 - avgRating", "conversionImpact": "ratingGap>0 → '差距X分约影响X*100%+的转化率'", "target": "将均分提升至4.6+进入第一梯队" }, "themeExtraction": { "positiveThemes": "从正面评论中提取top5好评主题", "negativeThemes": "从负面评论中提取top5差评主题" }, "listingAdvice": [ "标题/五点优先植入好评词根", "针对差评痛点做针对性承诺,打消用户顾虑,预计提升转化率15%+", "A+页面突出差异化卖点与使用场景" ], "productIterationAdvice": [ "产品升级重点解决top3差评痛点", "目标将均分提升至4.6+进入第一梯队" ], "afterSalesAdvice": [ "建立差评快速响应机制,24小时内联系差评用户解决问题", "对到货用户精准售后跟进,引导好评", "针对核心痛点在包裹内放置说明卡片,预计降低退货率10%+" ] }, "output": "vocOptimization" } ], "response": { "type": "object", "properties": { "painPoints": { "type": "array", "description": "按优先级排序的痛点列表", "items": { "type": "object", "properties": { "topic": { "type": "string" }, "score": { "type": "integer", "description": "0-100严重度" }, "category": { "type": "string" }, "frequency": { "type": "integer" }, "examples": { "type": "array", "items": { "type": "string" } }, "affectedAsins": { "type": "array", "items": { "type": "string" } } } } }, "categoryBreakdown": { "type": "object", "description": "按类别的痛点分布" }, "competitorSpecific": { "type": "object", "description": "各竞品独有的痛点", "additionalProperties": { "type": "array" } }, "opportunityGaps": { "type": "array", "description": "差异化机会点", "items": { "type": "object", "properties": { "painPoint": { "type": "string" }, "severity": { "type": "integer" }, "suggestion": { "type": "string" }, "expectedImpact": { "type": "string", "enum": [ "high", "medium", "low" ] } } } }, "vocOptimization": { "type": "object", "description": "VOC驱动优化建议", "properties": { "ratingGap": { "type": "number", "description": "与标枆4.6的差距" }, "conversionImpact": { "type": "string", "description": "差距对转化率的影响估算" }, "topPositiveThemes": { "type": "array", "items": { "type": "string" } }, "topNegativeThemes": { "type": "array", "items": { "type": "string" } }, "listingAdvice": { "type": "array", "items": { "type": "string" } }, "productIterationAdvice": { "type": "array", "items": { "type": "string" } }, "afterSalesAdvice": { "type": "array", "items": { "type": "string" } } } } } }, "timeout": 300000, "retry": { "maxAttempts": 2, "delay": 1000, "backoffMultiplier": 2 }, "tokenConfig": { "type": "bearer", "configFile": "~/.openclaw/voc-credentials.json", "tokenField": "vocToken", "resolutionOrder": [ "configFile" ], "apigId": "7HwdQZk55B", "paymentUrlResolution": { "description": "动态构建充值URL:在已存在 session token 时查出用户 objectId,拼接到专属充值页面", "steps": [ "1. 从 voc-credentials.json 获取当前 session token", "2. 调用 GET https://server.fmode.cn/parse/users/me (Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token})获取用户 objectId", "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "4. 将该URL展示给用户,引导扫码支付" ], "userResolveEndpoint": "https://server.fmode.cn/parse/users/me", "userResolveHeaders": { "X-Parse-Application-Id": "ncloudmaster", "X-Parse-Session-Token": "{vocToken}" }, "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/", "paymentParams": { "user": "{resolvedUserId}", "apigid": "7HwdQZk55B", "fun_id": "HOkkX72PMF" }, "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig" }, "onMissing": { "action": "showPaymentQR", "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "title": "扫码开通 VOC-AI 数据服务", "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值;当用户提供 session token 后,请由 OpenClaw 运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段,再重试当前 Skill。", "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}", "tokenSetupInstructions": "当用户完成登录和充值后,如果用户把 session token 发给你,请直接运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json,然后重试当前 Skill。" }, "onBalanceInsufficient": { "action": "resolveUserThenShowPayment", "title": "VOC-AI Token 余额不足,请扫码充值", "message": "当前 Token 余额不足,我将为你生成专属充值链接,扫码支付后即可继续使用。" } }, "errorHandling": { "balanceInsufficient": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ -2, -3, -10, 402, 429 ] }, { "responseField": "msg", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "mess", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "message", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "没有开通", "权限或余额" ] } ], "matchMode": "any", "trigger": "tokenConfig.onBalanceInsufficient" }, "unauthorized": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ 401, 403 ] }, { "responseField": "msg", "operator": "contains", "value": [ "unauthorized", "token", "invalid", "auth" ] } ], "matchMode": "any", "trigger": "tokenConfig.onMissing" } } }