{ "name": "html-report-generator", "displayName": "HTML竞品分析报告生成器", "description": "整合所有前置Skill输出,AI生成REPORT_DATA JSON,注入report_template.html模板,输出完整可渲染的13屏HTML VOC分析报告", "category": "synthesis", "version": "2.1.0", "type": "analysis", "templateRef": "workflows/templates/report_template.html", "parameters": { "industryName": { "type": "string", "required": true, "description": "行业名称,如「香薰家居」「宠物用品」「母婴护理」" }, "coverBrandEnglish": { "type": "string", "required": true, "description": "封面英文品牌标识,如「HOME FRAGRANCE」「PET CARE」" }, "reportDate": { "type": "string", "required": true, "description": "报告日期,格式 'YYYY年MM月'" }, "categoryLandscape": { "type": "object", "required": true, "description": "synthesis/category-landscape 输出(市场全景数据)" }, "competitorData": { "type": "object", "required": true, "description": "competitor-analysis 汇总输出(竞品发现+对比+定价+追踪)" }, "reviewAnalysis": { "type": "object", "required": true, "description": "review-analysis 汇总输出(痛点+亮点+情感+关键词云)" }, "socialVocData": { "type": "object", "required": false, "description": "social-voc 汇总输出(TikTok+Instagram趋势数据)" }, "userPersona": { "type": "object", "required": false, "description": "synthesis/user-persona 输出" }, "strategyData": { "type": "object", "required": false, "description": "短/中/长期策略建议,可从voc-proposal输出中提取或手动补充" } }, "pipeline": [ { "step": 1, "name": "提取模板变量", "type": "compute", "logic": "extractTemplateVars(inputs)", "algorithm": { "placeholders": { "industryName": "直接取 inputs.industryName", "coverBrandEnglish": "直接取 inputs.coverBrandEnglish", "reportDate": "直接取 inputs.reportDate", "totalReviews": "从 reviewAnalysis.stats.totalReviews 提取,格式化为 '1,500条'", "categoryCount": "从 categoryLandscape.topBrands 或 categories 数组长度提取", "competitorCount": "从 competitorData.competitors 数组长度提取", "competitorNames": "从 competitorData.competitors 数组提取 brand 字段,逗号分隔" } }, "output": "templateVars" }, { "step": 2, "name": "AI生成REPORT_DATA JSON", "type": "ai", "logic": "generateReportData(categoryLandscape, competitorData, reviewAnalysis, socialVocData, userPersona, strategyData, templateVars)", "aiConfig": { "systemPrompt": "你是跨境电商数据分析专家。请严格按照指定JSON Schema生成REPORT_DATA对象,用于注入HTML幻灯片报告模板。只输出纯JSON,不要有任何注释或额外文字。", "userPromptTemplate": "请根据以下分析数据生成完整的REPORT_DATA JSON对象:\n\n行业: ${industryName}\n品牌: ${coverBrandEnglish}\n\n【市场全景数据】\n${categoryLandscapeJson}\n\n【竞品数据】\n${competitorDataJson}\n\n【VOC评论分析】\n${reviewAnalysisJson}\n\n【社媒数据】\n${socialVocDataJson}\n\n【用户画像】\n${userPersonaJson}\n\n【策略建议】\n${strategyDataJson}\n\n请严格按照以下Schema生成REPORT_DATA:\n- metrics: 6个核心KPI指标卡片 [{value数字, prefix, suffix, label, sub}]\n- coreFindings: 5条核心发现 [{text, highlight, highlightClass}] highlightClass选'text-sage'(正向)/'text-rose'(负向)/'text-gold'(关键)\n- coreValues: 5条核心价值 [string]\n- categories: 各品类市场数据 [{name,weeklySales,weeklyRevenue,avgPrice,brands,growth,chinaRatio,highlight(bool),revenueNum(数字),growthNum(数字)}]\n- competitors: 竞品卡片数据 [{name,positioning,positionBadge('badge-gold'/'badge-sage'/'badge-rose'/'badge-blue'),priceRange,igFollowers,tiktokFollowers,skuNote,strategyNote,pros,cons,radarData:[5个0-100分值]}]\n- vocAnalysis: {totalReviews,painPoints:[{icon(emoji),name,pct(1-35),gradient('linear-gradient(90deg,...)'),quote}],highlights:[{name,pct(1-100),color('#...')}],scenes:[{name,pct}]}\n- categoryMatrix: [{name,marketSize,growth,socialHeat,competition,chinaRatio,recommendation,badgeClass}]\n- tiktokHeat: [{name(#话题名),plays(数字)}]\n- seasonalNotes: [{icon(emoji),title,desc}]\n- strategy: {shortTerm:[{title,desc}],midTerm:[{title,desc}],longTerm:[{title,desc}]} 每期3-4条\n- vocPriorities: [{text,badgeClass}] 6-8条VOC驱动的优化优先级\n- conclusion: {topCategory:{emoji,title,name,desc},socialDividend:{emoji,title,name,desc},differentiator:{title,subtitle,desc},keyActions:[{emoji,title,desc}]} keyActions 恰好3条", "outputFormat": "{\"metrics\":[],\"coreFindings\":[],\"coreValues\":[],\"categories\":[],\"competitors\":[],\"vocAnalysis\":{},\"categoryMatrix\":[],\"tiktokHeat\":[],\"seasonalNotes\":[],\"strategy\":{},\"vocPriorities\":[],\"conclusion\":{}}", "temperature": 0.3, "maxTokens": 12000, "promptPattern": "system约束JSON-only输出 + user按模块注入真实数据 + outputFormat示例引导结构" }, "output": "reportDataJson" }, { "step": 3, "name": "填充模板生成HTML", "type": "compute", "logic": "injectIntoTemplate(reportDataJson, templateVars, templateRef)", "algorithm": { "templateLoad": "读取 templateRef 路径的 report_template.html 文件内容", "placeholderReplace": "将模板中所有 {{key}} 替换为 templateVars[key] 对应的值", "dataInjection": "将 {{REPORT_DATA_JSON}} 替换为 JSON.stringify(reportDataJson, null, 2)", "output": "完整HTML字符串,可直接写入 .html 文件并在浏览器打开" }, "output": "htmlContent" }, { "step": 4, "name": "生成报告统计", "type": "compute", "logic": "buildReportStats(reportDataJson, templateVars)", "algorithm": { "totalSlides": "固定9屏(封面/目录/执行摘要/市场全景/竞品对标/用户VOC/线索清单/执行策略/总结展望)", "dataCompleteness": "检查reportDataJson各字段非空率,计算0-100数据完整度", "generatedAt": "生成时间戳 ISO 8601" }, "output": "reportStats" } ], "response": { "type": "object", "properties": { "htmlContent": { "type": "string", "description": "完整HTML字符串,可直接写入 .html 文件在浏览器打开" }, "reportDataJson": { "type": "object", "description": "生成的 REPORT_DATA JSON 对象(可调试复查)", "properties": { "metrics": { "type": "array" }, "coreFindings": { "type": "array" }, "categories": { "type": "array" }, "competitors": { "type": "array" }, "vocAnalysis": { "type": "object" }, "categoryMatrix": { "type": "array" }, "strategy": { "type": "object" }, "conclusion": { "type": "object" } } }, "templateVars": { "type": "object", "description": "填充后的 {{placeholder}} 变量表", "properties": { "industryName": { "type": "string" }, "coverBrandEnglish": { "type": "string" }, "totalReviews": { "type": "string" }, "categoryCount": { "type": "string" }, "competitorCount": { "type": "string" }, "competitorNames": { "type": "string" }, "reportDate": { "type": "string" } } }, "reportStats": { "type": "object", "description": "报告生成统计", "properties": { "totalSlides": { "type": "integer" }, "dataCompleteness": { "type": "number", "description": "0-100数据完整度百分比" }, "generatedAt": { "type": "string", "description": "生成时间戳" } } } } }, "timeout": 300000, "retry": { "maxAttempts": 2, "delay": 3000, "backoffMultiplier": 2 }, "tokenConfig": { "type": "bearer", "configFile": "~/.openclaw/voc-credentials.json", "tokenField": "vocToken", "resolutionOrder": [ "configFile" ], "apigId": "7HwdQZk55B", "paymentUrlResolution": { "description": "动态构建充值URL:在已存在 session token 时查出用户 objectId,拼接到专属充值页面", "steps": [ "1. 从 voc-credentials.json 获取当前 session token", "2. 调用 GET https://server.fmode.cn/parse/users/me (Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token})获取用户 objectId", "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "4. 将该URL展示给用户,引导扫码支付" ], "userResolveEndpoint": "https://server.fmode.cn/parse/users/me", "userResolveHeaders": { "X-Parse-Application-Id": "ncloudmaster", "X-Parse-Session-Token": "{vocToken}" }, "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/", "paymentParams": { "user": "{resolvedUserId}", "apigid": "7HwdQZk55B", "fun_id": "HOkkX72PMF" }, "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig" }, "onMissing": { "action": "showPaymentQR", "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF", "title": "扫码开通 VOC-AI 数据服务", "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值;当用户提供 session token 后,请由 OpenClaw 运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段,再重试当前 Skill。", "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}", "tokenSetupInstructions": "当用户完成登录和充值后,如果用户把 session token 发给你,请直接运行 node scripts/tools/set-voc-token.js 写入 ~/.openclaw/voc-credentials.json,然后重试当前 Skill。" }, "onBalanceInsufficient": { "action": "resolveUserThenShowPayment", "title": "VOC-AI Token 余额不足,请扫码充值", "message": "当前 Token 余额不足,我将为你生成专属充值链接,扫码支付后即可继续使用。" } }, "errorHandling": { "balanceInsufficient": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ -2, -3, -10, 402, 429 ] }, { "responseField": "msg", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "mess", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "quota", "没有开通", "权限或余额" ] }, { "responseField": "message", "operator": "contains", "value": [ "余额不足", "insufficient", "balance", "没有开通", "权限或余额" ] } ], "matchMode": "any", "trigger": "tokenConfig.onBalanceInsufficient" }, "unauthorized": { "conditions": [ { "responseField": "code", "operator": "in", "value": [ 401, 403 ] }, { "responseField": "msg", "operator": "contains", "value": [ "unauthorized", "token", "invalid", "auth" ] } ], "matchMode": "any", "trigger": "tokenConfig.onMissing" } } }