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gangvy f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
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README.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-00-workspace-setup.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-01-live-collection.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-02-collection-matrix.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-03-competitor-map.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-04-issue-pool.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-05-price-value-deep-dive.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-06-content-plan-script.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-07-live-error-fix.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
case-08-html-strategy-report.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө
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screenshot-checklist.md f7118dbafb Refine VOC skill workflow and reporting 3 сар өмнө

README.md

VOC 实战案例图文操作手册目录

本目录用于沉淀面向学员的图文操作手册。每个案例都预留了截图位置，后续测试时把截图保存到对应 screenshots/<case-id>/ 目录，并替换占位说明即可。

截图测试时可使用：screenshot-checklist.md

换行业使用方法

后面的案例默认用“茶饮新客转化”做演示。换成其它行业时，不需要重写整套方法，只要替换 prompt 里的业务字段。

茶饮案例字段 换行业时填写什么 示例
品类：茶饮 你的行业/品类 宠物医院、轻医美、健身房、家政、本地餐饮
业务目标：提升茶饮新客转化 本轮最重要的经营目标 提升到店咨询、提升私信留资、提升团购核销、提升复购
价格带：18-22 元 你的产品/服务价格区间 客单 199-399 元、体验课 9.9 元、套餐 999-1999 元
核心问题：值不值、会不会踩雷、首单怎么点 用户下单前最担心的问题 靠不靠谱、有没有隐形消费、效果稳不稳、服务好不好
小红书/抖音关键词 你的“品类 + 问题词 + 场景词” 宠物医院 绝育 多少钱、健身房 私教 值不值
茶底、甜度、配料表、外卖体验 你的行业决策要素 医生资质、设备、案例、合同、售后、到店体验
套餐、券后价、买一送一 你的转化触发器 首单体验、团购、试听课、免费检测、限时套餐

替换时优先改 6 个位置：

  1. 业务目标
  2. 品类
  3. 价格带/客单价
  4. 目标人群
  5. 核心问题
  6. 关键词

案例列表

顺序 文档 主题
0 case-00-workspace-setup.md 工作区安装与进入
1 case-01-live-collection.md 小规模真实采集
2 case-02-collection-matrix.md 采集矩阵设计
3 case-03-competitor-map.md 竞品图谱与错位机会
4 case-04-issue-pool.md VOC 问题池
5 case-05-price-value-deep-dive.md 价格/性价比单点深挖
6 case-06-content-plan-script.md 7 天内容计划与口播脚本
7 case-07-live-error-fix.md live 采集常见错误修复
8 case-08-html-strategy-report.md HTML 策略报告交付

截图目录建议

docs/5.30/task/case-guides/screenshots/
  case-00-workspace-setup/
  case-01-live-collection/
  case-02-collection-matrix/
  case-03-competitor-map/
  case-04-issue-pool/
  case-05-price-value-deep-dive/
  case-06-content-plan-script/
  case-07-live-error-fix/
  case-08-html-strategy-report/