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- {
- "name": "review-highlight-extraction",
- "displayName": "好评亮点提取",
- "description": "从好评中提取用户最认可的产品亮点,识别竞品核心卖点和可借鉴的优势",
- "category": "review-analysis",
- "version": "1.0.0",
- "type": "analysis",
- "parameters": {
- "reviewCorpus": {
- "type": "object",
- "required": true,
- "description": "review-batch-collection 输出的评论语料"
- },
- "targetAsins": {
- "type": "array",
- "items": { "type": "string" },
- "required": false,
- "description": "指定分析的ASIN"
- },
- "highlightCategories": {
- "type": "array",
- "items": { "type": "string" },
- "required": false,
- "default": ["品质感知", "功能表现", "设计美学", "使用体验", "性价比", "包装送礼"],
- "description": "预定义亮点类别"
- }
- },
- "pipeline": [
- {
- "step": 1,
- "name": "过滤好评",
- "type": "filter",
- "logic": "filterPositiveReviews(reviewCorpus.reviews, { stars: [4, 5], targetAsins })",
- "algorithm": {
- "filter": "star>=4 && (targetAsins.length==0 || targetAsins.includes(asin))",
- "implementation": "遍历reviews数组,保留star>=4的评论,可选按targetAsins进一步过滤"
- },
- "output": "positiveReviews"
- },
- {
- "step": 2,
- "name": "AI提取亮点主题",
- "type": "ai",
- "logic": "extractHighlights(positiveReviews, { highlightCategories })",
- "aiConfig": {
- "systemPrompt": "你是跨境电商VOC分析师。只输出一个合法JSON对象。禁止输出Markdown、代码围栏、解释文字。",
- "userPromptTemplate": "以下是好评样本([星级][ASIN] 标题 | 摘要)。请归纳产品亮点主题,按用户认可度排序:\n${payload}",
- "outputFormat": "{\"highlights\":[{\"topic\":\"穿着舒适\",\"score\":90,\"category\":\"使用体验\",\"examples\":[\"超级舒服\"]}]}",
- "temperature": 0.2,
- "maxTokens": 2000,
- "payloadFormat": "每条评论格式化为 [star★][ASIN] title | content截取前200字,按batch发送给AI"
- },
- "output": "rawHighlights"
- },
- {
- "step": 3,
- "name": "亮点聚类+热度排序",
- "type": "compute",
- "logic": "clusterAndRank(rawHighlights, positiveReviews)",
- "algorithm": {
- "cluster": "语义相近的合并为一个topic,各最多8条",
- "hotScore": "score = frequency*0.5 + sentimentIntensity*0.3 + helpfulCount*0.2",
- "implementation": "将AI返回的亮点按topic合并,统计frequency,用hotScore公式排序"
- },
- "output": "rankedHighlights"
- },
- {
- "step": 4,
- "name": "识别竞品核心卖点",
- "type": "compute",
- "logic": "identifyCompetitorAdvantages(rankedHighlights, targetAsins)",
- "algorithm": {
- "perAsin": "每个ASIN的top3亮点 = 该竞品核心卖点",
- "shared": "多个竞品共有的亮点 = 品类基本需求",
- "unique": "某竞品独有亮点 = 其差异化优势",
- "implementation": "按ASIN分组亮点,找出多个ASIN共有的(品类基本需求)和单ASIN独有的(差异化优势)"
- },
- "output": "competitorAdvantages"
- },
- {
- "step": 5,
- "name": "Listing卖点植入建议",
- "type": "compute",
- "logic": "generateListingSellpointAdvice(rankedHighlights, competitorAdvantages)",
- "algorithm": {
- "titleAdvice": {
- "rule": "将top3亮点词根植入标题前65字符",
- "format": "核心词前置 + 用户意图补充 + 中文意图提示"
- },
- "bulletAdvice": {
- "rule": "前1-2个bullet自然融入高频亮点词",
- "highlight": "突出用户意图,与竞品做差异化"
- },
- "aplusAdvice": "A+页面突出好评主题场景化展示,强化用户信任",
- "sellpointPriority": "品类共有亮点(必备基础) > 本品独有亮点(差异化) > 竞品独有亮点(跟进参考)"
- },
- "output": "listingSellpointAdvice"
- }
- ],
- "response": {
- "type": "object",
- "properties": {
- "highlights": {
- "type": "array",
- "description": "按频率排序的亮点列表",
- "items": {
- "type": "object",
- "properties": {
- "topic": { "type": "string" },
- "score": { "type": "integer", "description": "0-100热度" },
- "category": { "type": "string" },
- "frequency": { "type": "integer" },
- "examples": { "type": "array", "items": { "type": "string" } }
- }
- }
- },
- "competitorAdvantages": {
- "type": "object",
- "description": "各竞品的独有亮点",
- "additionalProperties": { "type": "array" }
- },
- "actionableInsights": {
- "type": "array",
- "description": "可执行的产品策略建议",
- "items": {
- "type": "object",
- "properties": {
- "insight": { "type": "string" },
- "action": { "type": "string" },
- "priority": { "type": "string", "enum": ["high", "medium", "low"] }
- }
- }
- },
- "listingSellpointAdvice": {
- "type": "object",
- "description": "Listing卖点植入建议",
- "properties": {
- "titleKeywords": { "type": "array", "items": { "type": "string" }, "description": "建议植入标题的亮点词根" },
- "bulletHighlights": { "type": "array", "items": { "type": "string" }, "description": "建议在bullet中突出的卖点" },
- "aplusThemes": { "type": "array", "items": { "type": "string" }, "description": "A+页面建议展示的场景主题" },
- "sellpointPriority": { "type": "array", "items": { "type": "object", "properties": { "sellpoint": {"type":"string"}, "type": {"type":"string", "enum":["required","differentiation","reference"]}, "source": {"type":"string"} } } }
- }
- }
- }
- },
- "timeout": 60000,
- "retry": {
- "maxAttempts": 2,
- "delay": 1000,
- "backoffMultiplier": 2
- }
- }
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