openclaw-voc-skill/review-analysis/review-pain-point-extraction/api-config.json

{
  "name": "review-pain-point-extraction",
  "displayName": "差评痛点提取",
  "description": "从差评中提取用户痛点，按类别聚类，量化频率和严重度，找到竞品死穴",
  "category": "review-analysis",
  "version": "1.0.0",
  "type": "analysis",
  "parameters": {
    "reviewCorpus": {
      "type": "object",
      "required": true,
      "description": "review-batch-collection 输出的评论语料"
    },
    "targetAsins": {
      "type": "array",
      "items": { "type": "string" },
      "required": false,
      "description": "指定分析的ASIN列表"
    },
    "painCategories": {
      "type": "array",
      "items": { "type": "string" },
      "required": false,
      "default": ["产品质量", "尺寸规格", "功能缺陷", "外观", "物流包装", "性价比"],
      "description": "预定义痛点类别"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "过滤差评",
      "type": "filter",
      "logic": "filterNegativeReviews(reviewCorpus.reviews, { stars: [1, 2], targetAsins })",
      "algorithm": {
        "filter": "star<=2 && (targetAsins.length==0 || targetAsins.includes(asin))",
        "implementation": "遍历reviews数组，保留star<=2的评论，可选按targetAsins进一步过滤"
      },
      "output": "negativeReviews"
    },
    {
      "step": 2,
      "name": "AI提取痛点主题",
      "type": "ai",
      "logic": "extractPainPoints(negativeReviews, { painCategories })",
      "aiConfig": {
        "systemPrompt": "你是跨境电商VOC分析师。只输出一个合法JSON对象。禁止输出Markdown、代码围栏、解释文字。",
        "userPromptTemplate": "以下是差评样本（[星级][ASIN] 标题 | 摘要）。请归纳痛点主题，按严重度排序：\n${payload}",
        "outputFormat": "{\"painPoints\":[{\"topic\":\"尺码偏小\",\"score\":85,\"category\":\"尺码规格\",\"examples\":[\"偏小一码\"]}]}",
        "temperature": 0.2,
        "maxTokens": 2000,
        "payloadFormat": "每条评论格式化为 [star★][ASIN] title | content截取前200字，按batch发送给AI"
      },
      "output": "rawPainPoints"
    },
    {
      "step": 3,
      "name": "痛点聚类+严重度排序",
      "type": "compute",
      "logic": "clusterAndRank(rawPainPoints, negativeReviews)",
      "algorithm": {
        "severityScore": "severity = frequency*0.4 + negativeImpact*0.3 + competitorGap*0.3",
        "cluster": "语义相近的合并为一个topic，各最多8条",
        "implementation": "将AI返回的痛点按topic合并，统计frequency，用severity公式排序"
      },
      "output": "rankedPainPoints"
    },
    {
      "step": 4,
      "name": "识别差异化机会",
      "type": "compute",
      "logic": "identifyOpportunityGaps(rankedPainPoints, targetAsins)",
      "algorithm": {
        "crossCompare": "对比各竞品ASIN的痛点分布，找出共性痛点和竞品独有痛点",
        "opportunity": "共性高频痛点=整个品类机会；竞品独有痛点=针对性超越机会",
        "implementation": "按ASIN分组痛点，找出多个ASIN共有的痛点(品类机会)和单ASIN独有的痛点(超越机会)"
      },
      "output": "opportunities"
    },
    {
      "step": 5,
      "name": "VOC驱动优化建议",
      "type": "compute",
      "logic": "computeVocOptimization(rankedPainPoints, reviewCorpus)",
      "algorithm": {
        "ratingGapAnalysis": {
          "benchmark": 4.6,
          "formula": "ratingGap = 4.6 - avgRating",
          "conversionImpact": "ratingGap>0 → '差距X分约影响X*100%+的转化率'",
          "target": "将均分提升至4.6+进入第一梯队"
        },
        "themeExtraction": {
          "positiveThemes": "从正面评论中提取top5好评主题",
          "negativeThemes": "从负面评论中提取top5差评主题"
        },
        "listingAdvice": [
          "标题/五点优先植入好评词根",
          "针对差评痛点做针对性承诺，打消用户顾虑，预计提升转化率15%+",
          "A+页面突出差异化卖点与使用场景"
        ],
        "productIterationAdvice": [
          "产品升级重点解决top3差评痛点",
          "目标将均分提升至4.6+进入第一梯队"
        ],
        "afterSalesAdvice": [
          "建立差评快速响应机制，24小时内联系差评用户解决问题",
          "对到货用户精准售后跟进，引导好评",
          "针对核心痛点在包裹内放置说明卡片，预计降低退货率10%+"
        ]
      },
      "output": "vocOptimization"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "painPoints": {
        "type": "array",
        "description": "按优先级排序的痛点列表",
        "items": {
          "type": "object",
          "properties": {
            "topic": { "type": "string" },
            "score": { "type": "integer", "description": "0-100严重度" },
            "category": { "type": "string" },
            "frequency": { "type": "integer" },
            "examples": { "type": "array", "items": { "type": "string" } },
            "affectedAsins": { "type": "array", "items": { "type": "string" } }
          }
        }
      },
      "categoryBreakdown": {
        "type": "object",
        "description": "按类别的痛点分布"
      },
      "competitorSpecific": {
        "type": "object",
        "description": "各竞品独有的痛点",
        "additionalProperties": { "type": "array" }
      },
      "opportunityGaps": {
        "type": "array",
        "description": "差异化机会点",
        "items": {
          "type": "object",
          "properties": {
            "painPoint": { "type": "string" },
            "severity": { "type": "integer" },
            "suggestion": { "type": "string" },
            "expectedImpact": { "type": "string", "enum": ["high", "medium", "low"] }
          }
        }
      },
      "vocOptimization": {
        "type": "object",
        "description": "VOC驱动优化建议",
        "properties": {
          "ratingGap": { "type": "number", "description": "与标枆4.6的差距" },
          "conversionImpact": { "type": "string", "description": "差距对转化率的影响估算" },
          "topPositiveThemes": { "type": "array", "items": { "type": "string" } },
          "topNegativeThemes": { "type": "array", "items": { "type": "string" } },
          "listingAdvice": { "type": "array", "items": { "type": "string" } },
          "productIterationAdvice": { "type": "array", "items": { "type": "string" } },
          "afterSalesAdvice": { "type": "array", "items": { "type": "string" } }
        }
      }
    }
  },
  "timeout": 60000,
  "retry": {
    "maxAttempts": 2,
    "delay": 1000,
    "backoffMultiplier": 2
  }
}