openclaw-voc-skill/social-voc/social-trend-analysis/api-config.json

{
  "name": "social-trend-analysis",
  "displayName": "社媒趋势与热度分析",
  "description": "综合TikTok和Instagram数据，分析品类社媒趋势、热度走向和内容生态",
  "category": "social-voc",
  "version": "1.0.0",
  "type": "analysis",
  "parameters": {
    "tiktokCategoryVoc": {
      "type": "object",
      "required": true,
      "description": "tiktok-category-voc 输出数据"
    },
    "tiktokBrandVoc": {
      "type": "object",
      "required": true,
      "description": "tiktok-brand-voc 输出数据"
    },
    "instagramBrandVoc": {
      "type": "object",
      "required": true,
      "description": "instagram-brand-voc 输出数据"
    },
    "categoryKeyword": {
      "type": "string",
      "required": true,
      "description": "品类关键词"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "跨平台热度对比",
      "type": "compute",
      "logic": "comparePlatforms(tiktokCategoryVoc, instagramBrandVoc)",
      "algorithm": {
        "tiktokHeat": "totalPlayCount + avgEngagementRate + hashtagViewCount",
        "instagramHeat": "totalFollowers + avgEngagementRate + avgLikeCount",
        "comparison": "对比两个平台的品类热度/互动质量/内容形式偏好"
      },
      "output": "platformComparison"
    },
    {
      "step": 2,
      "name": "趋势话题识别",
      "type": "compute",
      "logic": "identifyTrends(tiktokCategoryVoc, tiktokBrandVoc, instagramBrandVoc)",
      "algorithm": {
        "topicMerge": "合并TikTok视频desc高频词 + IG帖子caption高频hashtag",
        "trendScore": "trendScore = viewCount*0.3 + engagementRate*0.3 + recentGrowth*0.4",
        "classify": "分类为: 产品趋势/使用场景/内容形式/季节性热点"
      },
      "output": "trends"
    },
    {
      "step": 3,
      "name": "品牌社媒综合排名",
      "type": "compute",
      "logic": "rankBrandSocial(tiktokBrandVoc, instagramBrandVoc)",
      "algorithm": {
        "socialScore": "socialScore = tkFollowers*0.2 + tkEngagement*0.2 + igFollowers*0.2 + igEngagement*0.2 + postFrequency*0.1 + contentQuality*0.1",
        "ranking": "按socialScore降序排名",
        "insights": "每个品牌的社媒策略特点: TikTok偏重型/IG偏重型/双平台均衡型"
      },
      "output": "brandRanking"
    },
    {
      "step": 4,
      "name": "内容机会发现",
      "type": "compute",
      "logic": "findContentOpportunities(tiktokCategoryVoc, instagramBrandVoc)",
      "algorithm": {
        "gapAnalysis": "品类热门话题 vs 品牌已覆盖话题 → 发现未覆盖热点",
        "formatGap": "当前品类爆款内容形式 vs 品牌已采用形式",
        "timingOpportunity": "热门发布时间 vs 品牌当前发布时间"
      },
      "output": "opportunities"
    },
    {
      "step": 5,
      "name": "优先级行动清单",
      "type": "compute",
      "logic": "computeActions(platformComparison, trends, brandRanking, opportunities)",
      "algorithm": {
        "priorityRules": [
          { "priority": "highest", "condition": "未覆盖热门话题存在", "action": "立即跟进未覆盖话题，发布相关内容", "deadline": "3天内" },
          { "priority": "high", "condition": "互动率低于品类平均", "action": "优化内容形式，参考品类爆款视频结构", "deadline": "7天内" },
          { "priority": "high", "condition": "发布频率低于竞品", "action": "提升发布频率至竞品平均水平", "deadline": "7天内" },
          { "priority": "medium", "condition": "双平台不均衡", "action": "在弱势平台增加内容布局", "deadline": "15天内" },
          { "priority": "medium", "condition": "always", "action": "建立KOL合作清单，筛选高互动率中腰部达人", "deadline": "15天内" }
        ]
      },
      "output": "actionItems"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "platformComparison": {
        "type": "object",
        "description": "平台热度对比",
        "properties": {
          "tiktok": { "type": "object", "properties": { "totalPlays": { "type": "integer" }, "avgEngagement": { "type": "number" } } },
          "instagram": { "type": "object", "properties": { "totalFollowers": { "type": "integer" }, "avgEngagement": { "type": "number" } } },
          "dominantPlatform": { "type": "string" },
          "insight": { "type": "string" }
        }
      },
      "trendingTopics": {
        "type": "array",
        "description": "趋势话题列表",
        "items": {
          "type": "object",
          "properties": {
            "topic": { "type": "string" },
            "trendScore": { "type": "number" },
            "category": { "type": "string" },
            "platforms": { "type": "array" }
          }
        }
      },
      "brandSocialRanking": {
        "type": "array",
        "description": "品牌社媒排名",
        "items": {
          "type": "object",
          "properties": {
            "brand": { "type": "string" },
            "socialScore": { "type": "number" },
            "strategyType": { "type": "string" }
          }
        }
      },
      "contentOpportunities": {
        "type": "array",
        "description": "内容机会点",
        "items": {
          "type": "object",
          "properties": {
            "opportunity": { "type": "string" },
            "platform": { "type": "string" },
            "priority": { "type": "string", "enum": ["high", "medium", "low"] }
          }
        }
      },
      "audienceInsights": {
        "type": "object",
        "description": "受众洞察",
        "properties": {
          "topCommentThemes": { "type": "array" },
          "sentimentDistribution": { "type": "object" },
          "engagementPatterns": { "type": "object" }
        }
      },
      "actionItems": {
        "type": "array",
        "description": "优先级行动清单",
        "items": {
          "type": "object",
          "properties": {
            "priority": { "type": "string", "enum": ["highest", "high", "medium", "low"] },
            "action": { "type": "string" },
            "deadline": { "type": "string" },
            "expectedResult": { "type": "string" }
          }
        }
      }
    }
  },
  "timeout": 30000,
  "retry": {
    "maxAttempts": 2,
    "delay": 1000,
    "backoffMultiplier": 2
  }
}