openclaw-voc-skill/synthesis/brand-profile/api-config.json

{
  "name": "brand-profile",
  "displayName": "品牌六维画像",
  "description": "生成品牌六维量化画像，标注机会/风险标签、识别核心短板、输出竞争定位建议和《品牌认知校准卡》",
  "category": "synthesis",
  "version": "1.1.0",
  "type": "orchestration",
  "parameters": {
    "brandName": {
      "type": "string",
      "required": true,
      "description": "品牌名称"
    },
    "brandAsins": {
      "type": "array",
      "items": { "type": "string" },
      "required": true,
      "description": "品牌核心ASIN列表"
    },
    "categoryKeyword": {
      "type": "string",
      "required": true,
      "description": "品类关键词（用于品类基准对比）"
    },
    "categoryLandscape": {
      "type": "object",
      "required": false,
      "description": "category-landscape 输出（如有则跳过重复查询）"
    },
    "domain": {
      "type": "integer",
      "required": false,
      "default": 1,
      "description": "Amazon站点（1=美国）"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "批量获取品牌产品详情",
      "forEach": "brandAsins",
      "api": {
        "service": "SorftimeApiService.getProductDetail",
        "endpoint": "/api/ProductRequest",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "ASIN": "${asin}", "Trend": 1, "QueryTrendStartDt": "", "QueryTrendEndDt": "" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "productDetails",
      "responseExtract": "{ Title, Brand, SalesPrice, Ratings, RatingsCount, BSR, Category, MonthlySales, fiveStartRatings, fourStartRatings, threeStartRatings, twoStartRatings, oneStartRatings }"
    },
    {
      "step": 2,
      "name": "批量获取销量数据",
      "forEach": "brandAsins",
      "api": {
        "service": "SorftimeApiService.getAsinSalesVolume",
        "endpoint": "/api/AsinSalesVolume",
        "method": "POST",
        "requestBody": { "ASIN": "${asin}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "salesData"
    },
    {
      "step": 3,
      "name": "采样获取评论概况",
      "forEach": "brandAsins",
      "api": {
        "service": "SorftimeApiService.getProductReviews",
        "endpoint": "/api/ProductReviewsQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "ASIN": "${asin}", "PageIndex": "1" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "reviewSamples"
    },
    {
      "step": 4,
      "name": "获取品类基准数据（如未传入categoryLandscape）",
      "condition": "!categoryLandscape",
      "api": {
        "service": "SorftimeApiService.searchProductsByQuery",
        "endpoint": "/api/ProductQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "Page": 1, "Query": "1", "QueryType": "7", "Pattern": "${categoryKeyword}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "categoryBaseline"
    },
    {
      "step": 5,
      "name": "六维评分计算",
      "type": "compute",
      "logic": "calcSixDimensions(productDetails, salesData, reviewSamples, categoryBaseline || categoryLandscape)",
      "algorithm": {
        "pricing": { "weight": 0.20, "method": "品牌均价 vs 品类中位价的偏离度" },
        "rating": { "weight": 0.20, "method": "平均评分 + 差评率（1-2星占比）" },
        "traffic": { "weight": 0.15, "method": "BSR中位数在品类中的百分位" },
        "salesEfficiency": { "weight": 0.15, "method": "品牌月销量 vs 品类均值" },
        "growthPotential": { "weight": 0.15, "method": "新品比例 + 销量趋势 + 品类CR5位置" },
        "vocReputation": { "weight": 0.15, "method": "好评率 + 评论增速 + Helpful比例" }
      },
      "output": "dimensions"
    },
    {
      "step": 6,
      "name": "竞争定位+标签+建议",
      "type": "compute",
      "logic": "generatePositioning(dimensions, productDetails, brandName)",
      "algorithm": {
        "quadrant": "四象限图坐标(价格-评分)",
        "opportunityTags": "从每个维度评分提取优势机会",
        "riskTags": "识别低分维度作为风险点",
        "coreShortcoming": "最低分维度的具体诊断和改进建议",
        "priorityActions": "按紧迫度排序的改进任务"
      },
      "output": "positioning"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "brandName": { "type": "string" },
      "dimensions": {
        "type": "object",
        "description": "六维评分",
        "properties": {
          "pricing": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } },
          "rating": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } },
          "traffic": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } },
          "salesEfficiency": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } },
          "growthPotential": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } },
          "vocReputation": { "type": "object", "properties": { "score": { "type": "integer" }, "label": { "type": "string" }, "detail": { "type": "string" } } }
        }
      },
      "overallScore": { "type": "number" },
      "positioning": {
        "type": "object",
        "properties": {
          "quadrant": { "type": "string" },
          "x": { "type": "number" },
          "y": { "type": "number" },
          "xLabel": { "type": "string" },
          "yLabel": { "type": "string" }
        }
      },
      "strengths": { "type": "array", "items": { "type": "string" } },
      "weaknesses": { "type": "array", "items": { "type": "string" } },
      "opportunityTags": { "type": "array", "items": { "type": "string" } },
      "riskTags": { "type": "array", "items": { "type": "string" } },
      "coreShortcoming": {
        "type": "object",
        "properties": {
          "dimension": { "type": "string" },
          "score": { "type": "integer" },
          "diagnosis": { "type": "string" },
          "advice": { "type": "string" }
        }
      },
      "priorityActions": {
        "type": "array",
        "items": {
          "type": "object",
          "properties": {
            "action": { "type": "string" },
            "priority": { "type": "integer" }
          }
        }
      },
      "calibrationCard": { "type": "string", "description": "品牌认知校准卡(Markdown格式)" }
    }
  },
  "timeout": 90000,
  "retry": {
    "maxAttempts": 2,
    "delay": 2000,
    "backoffMultiplier": 2
  }
}