18307996893
/
openclaw-voc-skill


			
				
					
						
						
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							<!DOCTYPE html>
<html lang="zh-CN">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <meta name="format-detection" content="telephone=no">
  <title>AI x VOC 龙虾工作坊｜半天加餐 + 1天线下实战</title>
  <meta name="description" content="AI x VOC 龙虾工作坊：前一天下午配置基础环境，正课1天用龙虾完成VOC采集、洞察分析和行动方案输出。">
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  </style>
</head>
<body>
  <header class="topbar">
    <div class="brand">
      <span class="brand-mark">VOC</span>
      <span>AI x VOC<br>龙虾工作坊</span>
    </div>
    <a href="#apply">查看报名信息</a>
  </header>

  <main>
    <section class="hero">
      <div class="hero-inner">
        <div class="kicker">半天加餐 + 1天线下实战</div>
        <h1>AI x VOC 龙虾工作坊</h1>
        <p class="hero-lead">用一天时间，把“用户声音”变成可复用的 AI 情报官：会采集、会分析、会输出报告，也能沉淀成团队下一轮产品、内容和增长动作。</p>
        <div class="hero-actions">
          <a href="#schedule">看课程安排</a>
          <a class="secondary" href="#share">复制转发文案</a>
        </div>
      </div>
    </section>

    <div class="quick-facts" aria-label="课程关键信息">
      <div class="fact">
        <strong>0基础可来</strong>
        <span>前一天下午专门配置环境</span>
      </div>
      <div class="fact">
        <strong>全程实操</strong>
        <span>请务必带电脑参与</span>
      </div>
      <div class="fact">
        <strong>当天出结果</strong>
        <span>带走一份VOC洞察报告</span>
      </div>
    </div>

    <section class="band">
      <div class="wrap">
        <div class="section-head">
          <div class="eyebrow">为什么需要这堂课</div>
          <h2>AI 工具装了很多，但真正缺的是一条能跑通业务的 VOC 流程。</h2>
          <p class="sub">这不是听概念的课，而是把龙虾装好、把数据跑起来、把结论交付出来的线下工作坊。</p>
        </div>
        <div class="grid three">
          <article class="card">
            <span class="num red">01</span>
            <h3>用户声音散落各处</h3>
            <p>评论、笔记、短视频、竞品反馈都有价值，但团队很难稳定收集和复盘。</p>
          </article>
          <article class="card">
            <span class="num teal">02</span>
            <h3>洞察停在“感觉不错”</h3>
            <p>知道用户在说什么，却难转成明确卖点、产品优化和内容选题。</p>
          </article>
          <article class="card">
            <span class="num green">03</span>
            <h3>AI 没进入日常工作</h3>
            <p>团队会提问，但还没有形成可重复执行、可交接、可迭代的工作流。</p>
          </article>
        </div>
      </div>
    </section>

    <section class="band surface">
      <div class="wrap">
        <div class="section-head">
          <div class="eyebrow">1天直给结果</div>
          <h2>上午找到真实需求，下午把洞察变成行动。</h2>
        </div>
        <div class="grid two">
          <article class="card">
            <span class="num teal">AM</span>
            <h3>上午收获</h3>
            <ul class="list">
              <li>跑通龙虾 VOC 采集流程，明确平台、关键词和竞品范围。</li>
              <li>识别用户真实场景、核心痛点、购买阻碍和高频表达。</li>
              <li>搭建品牌/品类的第一版 VOC 情报框架。</li>
            </ul>
          </article>
          <article class="card">
            <span class="num gold">PM</span>
            <h3>下午收获</h3>
            <ul class="list">
              <li>生成一份可汇报的 VOC 洞察报告。</li>
              <li>把洞察转成卖点重写、内容选题、产品优化和增长假设。</li>
              <li>沉淀一套可复用的 AI 情报官工作流，课后继续迭代。</li>
            </ul>
          </article>
        </div>
      </div>
    </section>

    <section class="band" id="schedule">
      <div class="wrap">
        <div class="section-head">
          <div class="eyebrow">课程安排</div>
          <h2>前一天下午补齐基础，正课一天集中产出。</h2>
        </div>
        <div class="schedule">
          <article class="schedule-item">
            <div class="time">前一天下午<br>约3小时</div>
            <div>
              <h3>零基础加餐：安装龙虾，配置基础环境</h3>
              <p class="sub">适合没有安装过龙虾、AI 工具基础薄弱、担心正课跟不上的同学。目标是课前把环境和账号跑通。</p>
              <div class="tag-row">
                <span class="tag">安装龙虾</span>
                <span class="tag">配置浏览器/账号</span>
                <span class="tag">跑通首个 Demo</span>
                <span class="tag">建立工作区</span>
              </div>
            </div>
          </article>
          <article class="schedule-item">
            <div class="time">正课上午<br>9:30-12:30</div>
            <div>
              <h3>VOC 采集与需求洞察</h3>
              <p class="sub">从业务问题出发，定义品类、竞品、关键词和目标平台，用龙虾采集用户声音，并完成第一轮结构化分析。</p>
              <div class="tag-row">
                <span class="tag">问题定义</span>
                <span class="tag">关键词地图</span>
                <span class="tag">评论/内容采集</span>
                <span class="tag">痛点聚类</span>
              </div>
            </div>
          </article>
          <article class="schedule-item">
            <div class="time">正课下午<br>14:00-17:30</div>
            <div>
              <h3>报告生成与业务动作落地</h3>
              <p class="sub">把洞察报告做出来，再转换成产品、内容、投放和销售可以直接使用的动作清单，最后现场验收。</p>
              <div class="tag-row">
                <span class="tag">VOC报告</span>
                <span class="tag">卖点重塑</span>
                <span class="tag">内容选题</span>
                <span class="tag">行动路线图</span>
              </div>
            </div>
          </article>
        </div>
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      <div class="wrap">
        <div class="section-head">
          <div class="eyebrow">现场带走</div>
          <h2>不是带走一堆截图，而是带走能继续工作的“AI 情报官”。</h2>
          <p class="sub">课程结束时，每个小组至少完成一套自己的业务样板。</p>
        </div>
        <div class="grid three">
          <article class="card">
            <span class="num red">A</span>
            <h3>龙虾环境</h3>
            <p>本机完成安装和基础配置，课后可以继续跑自己的项目。</p>
          </article>
          <article class="card">
            <span class="num teal">B</span>
            <h3>VOC洞察报告</h3>
            <p>包含用户场景、痛点、需求、阻碍、卖点和机会判断。</p>
          </article>
          <article class="card">
            <span class="num green">C</span>
            <h3>行动清单</h3>
            <p>沉淀3-5个下一步可以执行的产品、内容或增长动作。</p>
          </article>
        </div>
      </div>
    </section>

    <section class="band surface">
      <div class="wrap">
        <div class="section-head">
          <div class="eyebrow">适合谁</div>
          <h2>适合希望把 AI 真正放进业务流程的人。</h2>
        </div>
        <div class="grid two">
          <article class="card">
            <h3>推荐参加</h3>
            <ul class="list">
              <li>企业主、品牌负责人、产品负责人。</li>
              <li>运营、内容、增长、市场团队骨干。</li>
              <li>想用 AI 做竞品分析、用户洞察、选题和卖点提炼的人。</li>
              <li>已经试过 AI，但还没形成稳定工作流的团队。</li>
            </ul>
          </article>
          <article class="card">
            <h3>不太适合</h3>
            <ul class="list">
              <li>只想听趋势，不打算现场动手。</li>
              <li>无法带电脑参与实操。</li>
              <li>完全不愿意提供真实业务问题或样本方向。</li>
            </ul>
          </article>
        </div>
      </div>
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          <strong>报名提醒：请务必带电脑。</strong>
          <p class="sub">正课会现场操作龙虾、采集数据、生成报告；零基础同学建议参加前一天下午的环境配置加餐。</p>
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          <div class="meta">
            <span>时间</span>
            <strong>前一天下午 + 正课1天</strong>
          </div>
          <div class="meta">
            <span>地点</span>
            <strong>线下场地，报名后通知</strong>
          </div>
          <div class="meta">
            <span>人数</span>
            <strong>建议30人以内</strong>
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            <span>费用</span>
            <strong>待定 / 以最终通知为准</strong>
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          <div class="eyebrow">微信群转发文案</div>
          <h2>下面这段可以先作为接龙报名初稿。</h2>
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        <div class="share-box">
          <textarea id="shareText" readonly>【AI x VOC 龙虾工作坊｜半天加餐 + 1天线下实战】

你是否遇到：
• 用户评论很多，但不知道怎么变成产品和卖点洞察？
• AI 工具装了不少，但团队还没有稳定的业务工作流？
• 竞品、内容、用户反馈都在变化，却缺少持续跟踪的情报系统？

1天直给结果：
上午收获：
- 跑通龙虾 VOC 采集流程
- 找到用户真实场景、痛点、购买阻碍和高频表达
- 搭建品牌/品类的第一版 VOC 情报框架

下午收获：
- 输出一份可汇报的 VOC 洞察报告
- 把洞察转成卖点重写、内容选题、产品优化和增长动作
- 沉淀一套可复用的 AI 情报官工作流

前一天下午加餐：
- 面向零基础/没有安装龙虾的同学
- 完成龙虾安装、账号配置、基础环境检查
- 跑通第一个 Demo，确保正课能跟上

时间：前一天下午 + 正课1天（具体日期待定）
地点：线下场地，报名后通知
人数：建议30人以内
费用：待定 / 以最终通知为准

请务必带电脑，全程实操。
接龙报名：姓名 + 公司/业务 + 是否需要参加前一天加餐</textarea>
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