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- {
- "name": "brand-context-builder",
- "displayName": "品牌上下文建档",
- "description": "VOC工作坊品牌建档技能,通过结构化问答采集客户品牌信息,验证格式,生成并持久化品牌上下文文件供后续分析技能引用。",
- "category": "workshop",
- "version": "1.0.0",
- "type": "conversational",
- "parameters": {
- "type": "object",
- "required": [],
- "properties": {
- "mode": {
- "type": "string",
- "description": "建档模式: full=完整建档(默认), update=增量更新",
- "enum": ["full", "update"],
- "default": "full"
- },
- "brandName": {
- "type": "string",
- "description": "品牌英文名称"
- },
- "categoryKeywords": {
- "type": "array",
- "items": { "type": "string" },
- "description": "品类核心英文关键词,至少1个,建议2-3个"
- },
- "amazonDomain": {
- "type": "integer",
- "description": "Amazon站点: 1=US(默认) 2=UK 3=DE 4=JP",
- "default": 1,
- "enum": [1, 2, 3, 4]
- },
- "brandAsins": {
- "type": "array",
- "items": { "type": "string", "pattern": "^B0[A-Z0-9]{8}$" },
- "description": "品牌代表性ASIN列表,3-5个,B0开头10位"
- },
- "knownCompetitors": {
- "type": "array",
- "items": { "type": "string" },
- "description": "已知竞品品牌名(可选)"
- },
- "competitorAsins": {
- "type": "array",
- "items": { "type": "string" },
- "description": "已知竞品ASIN(可选)"
- },
- "tiktokKeywords": {
- "type": "array",
- "items": { "type": "string" },
- "description": "TikTok搜索关键词(可选,Session 4补充)"
- },
- "douyinKeywords": {
- "type": "array",
- "items": { "type": "string" },
- "description": "抖音搜索关键词(可选,Session 4补充)"
- },
- "workshopGoal": {
- "type": "string",
- "description": "客户希望通过分析解决的核心问题"
- }
- }
- },
- "validation": {
- "asinFormat": {
- "pattern": "^B0[A-Z0-9]{8}$",
- "errorMessage": "ASIN格式不正确,应为B0开头的10位字母数字组合,如 B0CJ5K1234"
- },
- "domainMapping": {
- "1": "amazon.com",
- "2": "amazon.co.uk",
- "3": "amazon.de",
- "4": "amazon.co.jp"
- }
- },
- "output": {
- "type": "object",
- "description": "品牌上下文对象,写入 memory/brand-context.json",
- "properties": {
- "success": { "type": "boolean" },
- "brandContext": { "type": "object" },
- "readyForSession1": { "type": "boolean" },
- "missingFields": { "type": "array" }
- }
- },
- "memoryFiles": {
- "write": [
- "memory/brand-context.json",
- "memory/workshop-progress.json",
- "memory/calibration-notes.json"
- ],
- "read": []
- },
- "usageExamples": [
- {
- "name": "完整建档",
- "input": {
- "mode": "full",
- "brandName": "COCORRINA",
- "categoryKeywords": ["reed diffuser", "aroma diffuser"],
- "amazonDomain": 1,
- "brandAsins": ["B0CJ5KXXXX", "B0DJ6LYYYY", "B0EK7MZZZZ"],
- "workshopGoal": "想了解品类机会和用户真正在意什么"
- },
- "description": "新客户首次建档,采集全部必要信息"
- },
- {
- "name": "增量更新-补充竞品",
- "input": {
- "mode": "update",
- "knownCompetitors": ["NEST New York", "Yankee Candle"],
- "competitorAsins": ["B0AAAA1111", "B0BBBB2222"]
- },
- "description": "Session 2 后补充确认的竞品信息"
- },
- {
- "name": "增量更新-补充社媒关键词",
- "input": {
- "mode": "update",
- "tiktokKeywords": ["reed diffuser", "#homedecor"],
- "douyinKeywords": ["香薰", "无火香薰"]
- },
- "description": "Session 4 前补充社媒搜索关键词"
- }
- ],
- "reportMapping": {
- "brandName": "品牌名称",
- "categoryKeywords": "品类关键词",
- "amazonDomain": "Amazon站点",
- "brandAsins": "品牌ASIN",
- "workshopGoal": "分析目标",
- "completeness": "建档完整度"
- },
- "tokenConfig": {
- "required": false
- },
- "errorHandling": {
- "conditions": []
- }
- }
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