workshop-progress.json 2.2 KB

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  1. {
  2. "$schema": "workshop-progress-v1",
  3. "clientId": "",
  4. "brandName": "",
  5. "startedAt": "",
  6. "currentPhase": "intake",
  7. "sessions": {
  8. "intake": {
  9. "name": "品牌建档",
  10. "status": "pending",
  11. "startedAt": null,
  12. "completedAt": null
  13. },
  14. "session-1": {
  15. "name": "品类全景分析",
  16. "status": "pending",
  17. "startedAt": null,
  18. "completedAt": null,
  19. "deliverables": [
  20. "品类认知校准表",
  21. "品类核心关键词库",
  22. "市场集中度分析",
  23. "价格带分布",
  24. "趋势判断+风险预警"
  25. ],
  26. "skillsCalled": []
  27. },
  28. "session-2": {
  29. "name": "品牌画像+竞品分析",
  30. "status": "pending",
  31. "startedAt": null,
  32. "completedAt": null,
  33. "deliverables": [
  34. "品牌六维画像",
  35. "单品深度诊断",
  36. "竞品档案卡",
  37. "竞品对比矩阵",
  38. "定价策略分析"
  39. ],
  40. "skillsCalled": []
  41. },
  42. "session-3": {
  43. "name": "评论采集+VOC初体验(Day1晚)",
  44. "status": "pending",
  45. "startedAt": null,
  46. "completedAt": null,
  47. "deliverables": [
  48. "结构化评论语料库",
  49. "情感分析报告(情感健康分)",
  50. "关键词情感地图",
  51. "品牌vs竞品情感对比"
  52. ],
  53. "skillsCalled": []
  54. },
  55. "session-4": {
  56. "name": "深度VOC+社媒洞察+用户画像(Day2上午)",
  57. "status": "pending",
  58. "startedAt": null,
  59. "completedAt": null,
  60. "deliverables": [
  61. "痛点深度洞察(显性+隐性+权重)",
  62. "卖点植入方案(亮点→Listing建议)",
  63. "功能满足度四象限看板",
  64. "使用场景看板(高频/失败/新兴)",
  65. "社媒趋势报告",
  66. "竞品BSR追踪",
  67. "用户画像手册(3-5个画像)"
  68. ],
  69. "skillsCalled": []
  70. },
  71. "session-5": {
  72. "name": "最终报告",
  73. "status": "pending",
  74. "startedAt": null,
  75. "completedAt": null,
  76. "deliverables": [
  77. "VOC产品优化提案(11章节)",
  78. "HTML可演示报告(13屏)",
  79. "30天行动时间线",
  80. "ROI估算"
  81. ],
  82. "skillsCalled": []
  83. }
  84. }
  85. }