openclaw-voc-skill/docs/5.28/task/build_voc_workshop_ppt.js

const pptxgen = require("pptxgenjs");
const path = require("path");

const OUT = path.resolve(__dirname, "../VOC工作坊讲师版.pptx");

const pptx = new pptxgen();
pptx.defineLayout({ name: "WIDE", width: 13.333, height: 7.5 });
pptx.layout = "WIDE";
pptx.author = "VOC.market";
pptx.company = "VOC.market";
pptx.subject = "VOC工作坊讲师版";
pptx.title = "VOC工作坊讲师版";
pptx.lang = "zh-CN";
pptx.theme = {
  headFontFace: "Microsoft YaHei",
  bodyFontFace: "Microsoft YaHei",
  lang: "zh-CN",
};

const C = {
  ink: "10141A",
  paper: "FBFAF7",
  muted: "66707B",
  line: "D7DCE2",
  cyan: "00F0FF",
  red: "FF5252",
  amber: "F6A623",
  green: "12A66A",
  blue: "315DF4",
  pale: "F3F7FA",
  white: "FFFFFF",
  dark: "0F141B",
};

let slideNo = 0;

function addVocLogo(slide, x, y, size, darkText = true) {
  slide.addShape(pptx.ShapeType.roundRect, {
    x, y, w: size, h: size,
    rectRadius: 0.06,
    fill: { color: C.cyan },
    line: { transparency: 100 },
  });
  slide.addShape(pptx.ShapeType.rect, {
    x: x + size * 0.48, y, w: size * 0.52, h: size,
    fill: { color: C.red, transparency: 5 },
    line: { transparency: 100 },
  });
  slide.addText("V", {
    x, y: y + size * 0.15, w: size, h: size * 0.72,
    fontSize: size * 34,
    fontFace: "Microsoft YaHei",
    bold: true,
    color: "000000",
    align: "center",
    margin: 0,
  });
  slide.addText("VOC.MARKET", {
    x: x + size + 0.1, y: y + 0.01, w: 1.1, h: 0.14,
    fontSize: 6.3,
    bold: true,
    color: darkText ? C.ink : C.white,
    margin: 0,
  });
  slide.addText("商协云", {
    x: x + size + 0.1, y: y + 0.17, w: 0.7, h: 0.12,
    fontSize: 5,
    color: darkText ? C.muted : "CAD3DE",
    margin: 0,
  });
}

function addFooter(slide) {
  addVocLogo(slide, 0.42, 0.23, 0.18, true);
  slide.addText("VOC WORKSHOP / USER VOICE TO ACTION", {
    x: 0.9, y: 0.27, w: 3.1, h: 0.12,
    fontSize: 5.5,
    color: C.muted,
    margin: 0,
  });
  slide.addText(String(slideNo).padStart(2, "0"), {
    x: 12.35, y: 0.24, w: 0.35, h: 0.15,
    fontSize: 6,
    color: C.muted,
    align: "right",
    margin: 0,
  });
  slide.addShape(pptx.ShapeType.line, {
    x: 0.42, y: 0.55, w: 12.5, h: 0,
    line: { color: "E5E8EC", width: 0.5 },
  });
}

function newSlide(kicker, title, subtitle) {
  slideNo += 1;
  const slide = pptx.addSlide();
  slide.background = { color: C.paper };
  addFooter(slide);
  slide.addText(kicker, {
    x: 0.72, y: 0.82, w: 2.5, h: 0.16,
    fontSize: 7,
    bold: true,
    color: C.cyan,
    margin: 0,
    charSpace: 0.6,
  });
  slide.addText(title, {
    x: 0.72, y: 1.08, w: 9.0, h: 0.5,
    fontSize: 23,
    bold: true,
    color: C.ink,
    margin: 0,
    fit: "shrink",
  });
  if (subtitle) {
    slide.addText(subtitle, {
      x: 0.74, y: 1.68, w: 10.7, h: 0.28,
      fontSize: 9,
      color: C.muted,
      margin: 0,
      fit: "shrink",
    });
  }
  slide.addShape(pptx.ShapeType.rect, { x: 0.72, y: 2.08, w: 0.42, h: 0.05, fill: { color: C.cyan }, line: { transparency: 100 } });
  slide.addShape(pptx.ShapeType.rect, { x: 1.2, y: 2.08, w: 0.16, h: 0.05, fill: { color: C.red }, line: { transparency: 100 } });
  slide.addShape(pptx.ShapeType.line, { x: 1.45, y: 2.105, w: 10.8, h: 0, line: { color: C.line, width: 0.7 } });
  return slide;
}

function bulletList(slide, items, x, y, w, opts = {}) {
  const fontSize = opts.fontSize || 12;
  const gap = opts.gap || 0.38;
  const color = opts.color || C.cyan;
  items.forEach((text, i) => {
    slide.addShape(pptx.ShapeType.ellipse, {
      x, y: y + i * gap + 0.06, w: 0.08, h: 0.08,
      fill: { color },
      line: { transparency: 100 },
    });
    slide.addText(text, {
      x: x + 0.18, y: y + i * gap, w, h: 0.22,
      fontSize,
      color: C.ink,
      margin: 0,
      fit: "shrink",
    });
  });
}

function note(slide, text, x, y, w, color = C.cyan) {
  slide.addShape(pptx.ShapeType.rect, {
    x, y, w, h: 0.48,
    fill: { color: "EAFBFD" },
    line: { transparency: 100 },
  });
  slide.addShape(pptx.ShapeType.rect, {
    x, y, w: 0.08, h: 0.48,
    fill: { color },
    line: { transparency: 100 },
  });
  slide.addText(text, {
    x: x + 0.22, y: y + 0.14, w: w - 0.35, h: 0.16,
    fontSize: 8.8,
    bold: true,
    color: C.ink,
    margin: 0,
    fit: "shrink",
  });
}

function codeBox(slide, text, x, y, w, h, fontSize = 8.2) {
  slide.addShape(pptx.ShapeType.roundRect, {
    x, y, w, h,
    rectRadius: 0.04,
    fill: { color: C.dark },
    line: { color: "2B3440", width: 0.7 },
  });
  slide.addText(text, {
    x: x + 0.18, y: y + 0.16, w: w - 0.36, h: h - 0.28,
    fontFace: "SimHei",
    fontSize,
    color: C.white,
    margin: 0,
    fit: "shrink",
    breakLine: false,
  });
}

function table(slide, rows, x, y, w, colWs, opts = {}) {
  const rowH = opts.rowH || 0.36;
  const fontSize = opts.fontSize || 7.4;
  slide.addShape(pptx.ShapeType.rect, {
    x, y, w, h: rowH,
    fill: { color: C.ink },
    line: { transparency: 100 },
  });
  rows.forEach((row, r) => {
    let cx = x;
    row.forEach((cell, c) => {
      const cw = colWs[c] * w;
      if (r > 0) {
        slide.addShape(pptx.ShapeType.rect, {
          x: cx, y: y + r * rowH, w: cw, h: rowH,
          fill: { color: r % 2 ? C.white : C.pale },
          line: { color: C.line, width: 0.35 },
        });
      }
      slide.addText(cell, {
        x: cx + 0.05, y: y + r * rowH + 0.105, w: cw - 0.1, h: 0.16,
        fontSize: r === 0 ? fontSize + 0.4 : fontSize,
        bold: r === 0,
        color: r === 0 ? C.white : C.ink,
        margin: 0,
        fit: "shrink",
      });
      cx += cw;
    });
  });
}

function card(slide, head, body, x, y, w, h, color) {
  slide.addShape(pptx.ShapeType.rect, {
    x, y, w, h,
    fill: { color: C.white },
    line: { color: C.line, width: 0.6 },
  });
  slide.addShape(pptx.ShapeType.rect, {
    x, y, w: 0.08, h,
    fill: { color },
    line: { transparency: 100 },
  });
  slide.addText(head, {
    x: x + 0.22, y: y + 0.18, w: w - 0.35, h: 0.2,
    fontSize: 12.5,
    bold: true,
    color: C.ink,
    margin: 0,
  });
  slide.addText(body, {
    x: x + 0.22, y: y + 0.5, w: w - 0.35, h: h - 0.55,
    fontSize: 8.2,
    color: C.muted,
    margin: 0,
    fit: "shrink",
  });
}

function pill(slide, text, x, y, w, color) {
  slide.addShape(pptx.ShapeType.roundRect, {
    x, y, w, h: 0.32,
    rectRadius: 0.06,
    fill: { color },
    line: { transparency: 100 },
  });
  slide.addText(text, {
    x, y: y + 0.08, w, h: 0.12,
    fontSize: 7.6,
    bold: true,
    color: C.white,
    align: "center",
    margin: 0,
    fit: "shrink",
  });
}

// 01 cover
{
  slideNo += 1;
  const slide = pptx.addSlide();
  slide.background = { color: C.dark };
  for (let x = 0; x < 13.4; x += 0.55) slide.addShape(pptx.ShapeType.line, { x, y: 0, w: 0, h: 7.5, line: { color: "25303A", width: 0.3 } });
  for (let y = 0; y < 7.6; y += 0.55) slide.addShape(pptx.ShapeType.line, { x: 0, y, w: 13.4, h: 0, line: { color: "25303A", width: 0.3 } });
  slide.addShape(pptx.ShapeType.rect, { x: 0, y: 0, w: 0.35, h: 1.35, fill: { color: C.cyan }, line: { transparency: 100 } });
  slide.addShape(pptx.ShapeType.rect, { x: 12.55, y: 5.55, w: 0.78, h: 1.95, fill: { color: C.red }, line: { transparency: 100 } });
  addVocLogo(slide, 0.75, 0.45, 0.38, false);
  slide.addText("VOC.MARKET / WORKSHOP DECK", { x: 0.78, y: 1.76, w: 2.7, h: 0.16, fontSize: 7, bold: true, color: C.cyan, margin: 0 });
  slide.addText("VOC 工作坊\n讲师版", { x: 0.78, y: 2.08, w: 5.0, h: 1.25, fontSize: 34, bold: true, color: C.white, margin: 0, fit: "shrink" });
  slide.addText("主线：发现真实用户问题，判断优先级，转成可验证经营动作。", { x: 0.8, y: 3.55, w: 6.2, h: 0.25, fontSize: 12, color: "CAD3DE", margin: 0 });
  table(slide, [
    ["时间", "5 月 28 日 14:00-17:00；5 月 29 日 9:00-12:00 / 14:00-17:00"],
    ["对象", "线下门店老板、品牌负责人、运营负责人"],
    ["目标", "跑通 VOC 技能，输出问题地图、优先级与一周复盘计划"],
  ], 0.78, 4.12, 6.7, [0.18, 0.82], { rowH: 0.38, fontSize: 7.1 });
  slide.addShape(pptx.ShapeType.roundRect, { x: 7.7, y: 4.5, w: 4.95, h: 1.08, rectRadius: 0.05, fill: { color: "202833" }, line: { transparency: 100 } });
  ["用户原声", "问题地图", "优先级", "经营动作"].forEach((t, i) => pill(slide, t, 8.0 + i * 1.05, 4.9, 0.86, [C.cyan, C.red, C.amber, C.green][i]));
}

// 02 - 24
{
  const s = newSlide("POSITION", "这次不是口播课，是 VOC 问题发现课", "口播、同城内容可以做，但必须排在 VOC 证据和问题判断之后。");
  bulletList(s, ["主线一：把用户真实声音采出来", "主线二：把声音归类成真实经营问题", "主线三：判断哪些问题本周最该解决", "主线四：把 P0 问题转成一周内可验证动作"], 0.95, 2.5, 5.8, { fontSize: 14, gap: 0.5 });
  table(s, [["少讲", "多讲"], ["技术参数", "自然语言怎么启动 VOC"], ["口播脚本", "用户原声如何证明问题"], ["泛趋势", "问题优先级和经营动作"]], 7.1, 2.45, 4.9, [0.35, 0.65]);
}

{
  const s = newSlide("AGENDA", "课程路线图", "三段时间对应三个教学任务：跑通、看懂、转动作。");
  table(s, [["时间", "模块", "产出"], ["5/28 14:00-17:00", "工具跑通 + 首轮演示", "sample 报告 / 会看待校准问题"], ["5/29 9:00-12:00", "VOC 实战 + 用户证据", "问题地图 / 用户原声证据"], ["5/29 14:00-17:00", "优先级 + 经营动作", "P0 问题 / 一周复盘计划"]], 0.95, 2.45, 11.1, [0.22, 0.34, 0.44], { rowH: 0.46, fontSize: 8 });
  note(s, "讲师口径：不要让学员觉得自己要学代码，他们只需要学会用业务语言提出好问题。", 1.0, 5.0, 10.7);
}

{
  const s = newSlide("BUSINESS FLOW", "按老板的经营问题来讲", "不讲工具菜单，讲每一轮能拿到什么经营交付物。");
  table(s, [
    ["老板想解决的问题", "课堂模块", "最终交付物"],
    ["顾客最近在关心什么", "看市场", "用户洞察趋势清单"],
    ["别人为什么吸引顾客", "看竞品", "竞品图谱与错位机会"],
    ["顾客到底在吐槽什么", "看问题", "VOC 问题清单与优先级"],
    ["老板明天先改什么", "找动作", "单点问题 7 天行动计划"],
    ["下周账号发什么", "做内容", "7 天视频选题与口播脚本"],
  ], 0.9, 2.05, 11.35, [0.34, 0.22, 0.44], { rowH: 0.47, fontSize: 8.2 });
  note(s, "现场要反复强调：先看证据，再做判断，再定动作。口播脚本要来自 VOC，不做脱离用户问题的通用爆款课。", 0.95, 5.45, 10.9, C.green);
}

{
  const s = newSlide("DEMO CHAIN", "现场演示调用链路", "每一轮都用自然语言启动，Claude Code 负责选择技能和工具。");
  table(s, [
    ["学员说法", "触发能力", "拿到结果"],
    ["帮我看顾客最近关心什么", "抖音/小红书趋势情报", "第一轮样本观察与待确认问题"],
    ["帮我看看竞品都在做什么", "VOC 竞品图谱", "竞品候选、被夸点、被吐槽点"],
    ["顾客到底在吐槽什么", "VOC 问题池", "问题优先级与 Top 1 深挖入口"],
    ["这个问题老板怎么解决", "单点 VOC 深挖", "7 天动作和验证指标"],
    ["下周账号发什么", "VOC 内容选题", "7 天选题、口播、镜头和评论区引导"],
  ], 0.75, 2.0, 11.75, [0.38, 0.28, 0.34], { rowH: 0.47, fontSize: 7.9 });
  note(s, "不要要求学员记 skill 名称。老师只需要让他们说经营问题，再展示 Claude Code 如何把问题转成交付物。", 0.95, 5.45, 10.9, C.amber);
}

{
  const s = newSlide("WHY VOC", "VOC 对老板的价值：把感觉变成证据", "老板每天都在判断，但很多判断缺少用户证据。");
  card(s, "原来的判断方式", "凭经验、看同行、看爆款、听员工反馈。问题是：容易被个别案例和主观经验带偏。", 0.9, 2.45, 5.3, 1.35, C.red);
  card(s, "VOC 的判断方式", "从评论、笔记、视频、私信、门店反馈里提取高频用户声音，再转成可验证假设。", 7.0, 2.45, 5.3, 1.35, C.cyan);
  bulletList(s, ["该不该上新品", "顾客为什么觉得贵", "差评是偶发还是系统问题", "什么问题影响进店和复购"], 1.1, 4.35, 10.5, { fontSize: 13, gap: 0.38, color: C.amber });
}

{
  const s = newSlide("OUTPUTS", "这场工作坊最终带走什么", "交付物从内容选题改为 VOC 经营判断。");
  table(s, [["交付物", "用途"], ["VOC 情报报告", "看清本轮样本提示了哪些问题"], ["用户原声证据", "让判断有证据，不只靠感觉"], ["用户问题地图", "按产品、价格、服务、环境、传播归类"], ["问题优先级表", "判断 P0/P1/P2，决定先修什么"], ["门店改进动作表", "把问题变成负责人、时间和验证标准"], ["课后一周复盘表", "让 VOC 变成持续机制"]], 0.9, 2.25, 11.2, [0.28, 0.72], { rowH: 0.42, fontSize: 7.8 });
}

{
  const s = newSlide("SETUP", "环境配置只做到能用", "课堂不讲技术原理，只保证能打开、能执行、能跑出 sample。");
  bulletList(s, ["VS Code 能打开课程工作区", "Claude Code 能正常对话", "Node / npx 有版本号", "VOC Intelligence workspace smoke 通过"], 0.95, 2.45, 4.5, { fontSize: 13.2, gap: 0.46 });
  codeBox(s, "node --version\nnpx --version\n\nnpx @gangvy/claude-code-voc-intelligence@latest workspace --smoke", 6.3, 2.45, 5.7, 1.9);
  note(s, "通过标准：能返回报告正文，而不是只返回文件路径。", 0.95, 5.0, 10.8, C.green);
}

{
  const s = newSlide("FIRST RUN", "第一次运行：先用演示样例", "先确认报告结构，不要一上来就卡在真实采集。");
  codeBox(s, "帮我做一份本地餐饮行业的小红书趋势情报。\n先用演示样例跑通流程，不要真实采集。\n在聊天里给我第一轮样本观察和待确认问题。", 0.95, 2.4, 5.6, 1.35);
  codeBox(s, "帮我做一份本地餐饮老板能用的抖音趋势情报。\n重点看同城顾客为什么进店、为什么吐槽、哪些问题值得优先解决。\n先用演示样例跑通流程，不要真实采集。", 6.8, 2.4, 5.6, 1.55);
  bulletList(s, ["第一轮是待校准假设", "必须有证据样本", "必须有下一轮问题"], 1.05, 4.6, 10.2, { fontSize: 13, gap: 0.42, color: C.red });
}

{
  const s = newSlide("PROFILE", "餐饮老板怎么提问题", "Claude Code 不需要技术参数，需要的是门店业务上下文。");
  table(s, [["项目", "我的答案"], ["门店类型", ""], ["所在商圈", ""], ["人均消费", ""], ["招牌菜/主推品", ""], ["主要客群", ""], ["目前最想解决的问题", ""]], 0.9, 2.35, 5.1, [0.42, 0.58], { rowH: 0.36 });
  codeBox(s, "我的门店是地方菜，人均 80 元，主要客群是家庭聚餐和朋友小聚。\n我想知道近期顾客最在意什么问题，以及本周应该优先改什么。", 6.55, 2.45, 5.6, 1.25);
  note(s, "讲师提示：先让学员把“门店问题”讲清楚，再决定采集关键词。", 6.55, 4.15, 5.6, C.amber);
}

{
  const s = newSlide("KEYWORDS", "关键词设计：别只搜行业大词", "关键词越接近用户表达，越容易发现真实问题。");
  table(s, [["类型", "关键词示例"], ["品类词", "本地美食、地方菜、烧烤、火锅、粉面、小龙虾"], ["场景词", "朋友聚餐、家庭聚餐、情侣约会、生日聚会、宵夜"], ["需求词", "性价比、好拍、出片、不踩雷、排队、停车、服务"], ["菜品词", "辣、下饭、锅气、招牌菜、新品、套餐、团购"], ["情绪词", "值得、后悔、踩雷、惊喜、一般、还会来"]], 0.9, 2.35, 11.2, [0.22, 0.78], { rowH: 0.42, fontSize: 7.8 });
}

{
  const s = newSlide("READING", "第一轮报告怎么读", "第一轮报告不是答案，是带证据的假设。");
  table(s, [["报告部分", "老板要看什么"], ["数据口径", "平台、关键词、样本数量是否清楚"], ["证据样本", "用户原声像不像真实客户"], ["用户顾虑", "担心点是否影响进店、复购或推荐"], ["校准问题", "能不能让老板继续反馈"]], 0.95, 2.35, 5.5, [0.34, 0.66], { rowH: 0.42 });
  bulletList(s, ["先看样本来自哪里", "再看用户反复说什么", "再看机会假设", "最后看待校准问题"], 7.1, 2.6, 4.5, { fontSize: 13.5, gap: 0.5, color: C.green });
}

{
  const s = newSlide("PROBLEM STACK", "VOC 核心：先发现问题，再谈机会", "一个门店的问题通常能分成五层。");
  table(s, [["层级", "用户会怎么说", "老板要判断什么"], ["产品", "不好吃、分量少、味道不稳定、招牌不突出", "单品问题，还是出品体系问题"], ["价格", "贵、不值、套餐不划算、团购坑", "价格高，还是价值表达不足"], ["服务", "慢、冷淡、没人管、体验不好", "员工问题，还是流程问题"], ["环境", "吵、挤、不好停车、不出片", "硬件问题，还是动线/指引问题"], ["传播", "不知道点什么、怕踩雷、没记忆点", "内容问题，还是定位问题"]], 0.78, 2.28, 11.8, [0.18, 0.44, 0.38], { rowH: 0.41, fontSize: 7.4 });
}

{
  const s = newSlide("TRUE PROBLEM", "判断真问题的 4 个标准", "不是每条评论都值得改，先过滤噪声。");
  card(s, "重复出现", "多条评论、多位顾客、多平台都提到。", 0.9, 2.5, 5.1, 1.0, C.cyan);
  card(s, "具体可定位", "能定位到菜品、场景、服务环节或门店体验。", 6.8, 2.5, 5.1, 1.0, C.red);
  card(s, "影响决策", "会影响进店、复购、推荐、客单价。", 0.9, 3.95, 5.1, 1.0, C.amber);
  card(s, "可被验证", "一周内能用动作或数据验证是否改善。", 6.8, 3.95, 5.1, 1.0, C.green);
}

{
  const s = newSlide("WORKSHEET 1", "练习一：用户问题地图", "把 VOC 报告里的用户原声放进表格，先把问题说准确。");
  table(s, [["用户原声", "属于哪类问题", "是否重复出现", "是否影响决策", "是否可验证"], ["", "", "", "", ""], ["", "", "", "", ""], ["", "", "", "", ""], ["", "", "", "", ""]], 0.75, 2.35, 11.8, [0.32, 0.2, 0.16, 0.18, 0.14], { rowH: 0.43 });
  note(s, "讲师提示：这页不要急着给建议，先训练学员把问题归类准确。", 0.95, 5.25, 10.8);
}

{
  const s = newSlide("WORKSHEET 2", "练习二：从评论里找真实需求", "用户原话不是摆设，要转成“他在意什么”和“门店意味着什么”。");
  table(s, [["用户原话", "他在意什么", "对门店意味着什么", "可做动作"], ["", "", "", ""], ["", "", "", ""], ["", "", "", ""], ["", "", "", ""]], 0.78, 2.35, 11.6, [0.33, 0.22, 0.27, 0.18], { rowH: 0.44 });
  bulletList(s, ["夸菜品：可能是招牌强化机会", "吐槽贵：可能是价值表达不清", "说排队：可能要优化等位体验"], 1.0, 5.25, 10.2, { fontSize: 11.3, gap: 0.32, color: C.amber });
}

{
  const s = newSlide("PRIORITY", "练习三：做问题优先级排序", "不是所有问题都马上解决，先判断先修哪个。");
  table(s, [["问题", "出现频次", "影响营收", "解决难度", "优先级"], ["", "高/中/低", "高/中/低", "高/中/低", "P0/P1/P2"], ["", "高/中/低", "高/中/低", "高/中/低", "P0/P1/P2"], ["", "高/中/低", "高/中/低", "高/中/低", "P0/P1/P2"]], 0.8, 2.35, 7.1, [0.28, 0.18, 0.18, 0.18, 0.18]);
  bulletList(s, ["P0：高频、高影响、低难度，本周就要改", "P1：高频或高影响，但需要资源协调", "P2：有讨论价值，但暂时不影响核心经营"], 8.35, 2.65, 3.8, { fontSize: 12.2, gap: 0.58, color: C.green });
}

{
  const s = newSlide("OPPORTUNITY", "练习四：从问题里找新品/套餐机会", "新品机会不是老板灵感，而是用户需求、门店能力、传播理由的交集。");
  table(s, [["候选方向", "用户证据", "门店是否能做", "是否容易传播", "优先级"], ["", "", "", "", ""], ["", "", "", "", ""], ["", "", "", "", ""]], 0.78, 2.35, 11.7, [0.23, 0.32, 0.18, 0.17, 0.10], { rowH: 0.44 });
  note(s, "注意：这页仍然属于 VOC 后的经营判断，不是先拍脑袋想新品。", 0.95, 4.9, 10.8, C.green);
}

{
  const s = newSlide("ACTION", "练习五：把差评变成门店动作", "差评不是用来解释的，是用来找系统问题的。");
  table(s, [["差评/吐槽", "归因", "影响程度", "本周动作", "负责人"], ["排队久", "动线/排班/等位体验", "高/中/低", "", ""], ["菜慢", "后厨/高峰/菜品结构", "高/中/低", "", ""], ["觉得贵", "菜单/套餐/价值表达", "高/中/低", "", ""], ["服务冷淡", "培训/激励/流程", "高/中/低", "", ""]], 0.78, 2.35, 11.7, [0.20, 0.32, 0.16, 0.20, 0.12], { rowH: 0.42 });
}

{
  const s = newSlide("MECHANISM", "练习六：把 VOC 变成每周复盘机制", "一次报告有用，持续复盘才会变成经营能力。");
  table(s, [["本周观察", "用户证据", "老板判断", "下周动作"], ["高频问题", "", "", ""], ["新增问题", "", "", ""], ["已改善问题", "", "", ""], ["需要继续验证的问题", "", "", ""]], 0.78, 2.35, 11.7, [0.22, 0.32, 0.24, 0.22], { rowH: 0.44 });
  note(s, "目标：让员工每周能提交用户证据，让老板每周能做一次问题优先级判断。", 0.95, 5.25, 10.8);
}

{
  const s = newSlide("LIVE MODE", "真实采集前先检查 token 和余额", "没有 token 或余额不足时，给充值/开通链接，不要只抛 403。");
  codeBox(s, "请切换真实采集。\n行业：本地餐饮\n重点看：用户为什么进店、为什么吐槽、哪些问题值得优先解决。\n平台：小红书和抖音。\n请先检查 token 和余额，再开始采集。", 0.95, 2.35, 6.0, 1.85);
  bulletList(s, ["没有 token：给开通/充值链接", "余额不足：给充值链接和 sample 方案", "服务不可用：保留参数，恢复后补跑"], 7.45, 2.65, 4.5, { fontSize: 13, gap: 0.5, color: C.red });
}

{
  const s = newSlide("TEAM TASK", "小组实战任务", "每组交付的不是一篇空泛报告，而是一张能执行的问题地图。");
  table(s, [["任务", "交付物"], ["建立门店档案", "品类、人均、商圈、招牌菜、目标客群、竞品"], ["跑第一轮 VOC", "样本观察、用户顾虑、证据样本、校准问题"], ["转成问题地图", "产品、价格、服务、环境、传播五类问题"], ["做优先级排序", "P0/P1/P2 问题排序"], ["输出经营动作", "3 个本周可验证动作"], ["复盘计划", "课后一周 VOC 复盘表"]], 0.9, 2.2, 10.8, [0.28, 0.72], { rowH: 0.39 });
}

{
  const s = newSlide("REPORT OUT", "小组汇报模板", "汇报 5 分钟，重点说证据、问题和动作。");
  codeBox(s, "我们的门店/品类：\n\n最重要的用户信号：\n1.\n2.\n3.\n\n最值得优先验证的问题：\n\n证据来自：\n\n本周行动：\n1.\n2.\n3.", 0.9, 2.35, 5.8, 2.9);
  bulletList(s, ["不要讲太多背景", "不要只讲趋势词", "必须引用用户原声", "必须给出一周行动"], 7.3, 2.65, 4.5, { fontSize: 13.2, gap: 0.5, color: C.cyan });
}

{
  const s = newSlide("OPTIONAL", "口播和同城内容：放在最后作为延展", "只有当 VOC 问题足够清楚，内容才不会变成空泛宣传。");
  bulletList(s, ["本次主线：VOC 问题发现、证据判断、经营动作", "可选延展：把真实用户问题变成同城选题", "下次工作坊可深化：VOC 转老板 IP / 口播 / 短视频脚本"], 0.95, 2.45, 6.0, { fontSize: 13.5, gap: 0.55 });
  codeBox(s, "内容公式：\n用户真实问题 + 门店证据 + 到店理由 = 一条可拍内容", 7.1, 2.65, 4.8, 1.1, 9);
}

{
  const s = newSlide("CHECKLIST", "一份好 VOC 报告的验收标准", "看它能不能指导动作，不要只看它像不像咨询报告。");
  table(s, [["验收项", "合格标准", "不合格表现"], ["数据口径", "说明平台、关键词、样本数量", "不知道样本从哪来"], ["证据样本", "有标题、作者、互动、原文或评论", "只有观点没有证据"], ["问题地图", "能看清产品、价格、服务、环境、传播问题", "只写抽象趋势"], ["校准问题", "能让老板继续反馈", "没有下一轮问题"], ["行动建议", "有优先级和验证标准", "没有时间、负责人、验证方式"]], 0.75, 2.28, 11.8, [0.18, 0.46, 0.36], { rowH: 0.4, fontSize: 7.1 });
}

{
  const s = newSlide("FAQ", "现场常见问题处理", "课堂不要被工具问题打断业务主线。");
  table(s, [["问题", "处理方式"], ["Claude Code 看不到技能", "重启 Claude Code 会话，确认 .claude/skills 已生成"], ["npx 很慢", "换网络，或用讲师提供的已安装工作区"], ["live 真实采集失败", "先看 token/余额；课堂回到 sample 完成方法练习"], ["第一轮报告不准", "正常，继续用真实业务反馈做校准"], ["员工不会用", "老板先沉淀每周趋势、差评复盘、优先级排序 3 个 Prompt"]], 0.85, 2.3, 11.0, [0.28, 0.72], { rowH: 0.42 });
}

{
  const s = newSlide("7 DAYS", "课后一周执行清单", "每天只做一个小动作，让 VOC 变成门店机制。");
  table(s, [["日期", "动作", "输出"], ["第 1 天", "跑一次 sample 或 live VOC", "第一轮样本观察"], ["第 2 天", "补充真实业务反馈", "校准后的问题方向"], ["第 3 天", "做问题优先级排序", "P0/P1/P2 问题表"], ["第 4 天", "选 1 个 P0 问题执行改进", "动作记录"], ["第 5 天", "收集改进后的顾客反馈", "反馈摘录"], ["第 6 天", "汇总评论/咨询/到店反馈", "用户反馈摘录"], ["第 7 天", "复盘并更新关键词", "下周 VOC 任务"]], 0.85, 2.15, 11.2, [0.18, 0.48, 0.34], { rowH: 0.37 });
}

{
  const s = newSlide("CLOSE", "结业行动卡", "结束前，每位老板写下一个本周必须验证的问题。");
  codeBox(s, "我这两天最有价值的发现是：\n\nVOC 证据提示顾客最在意：\n\n我本周要立刻验证的问题是：\n\n我准备采取的动作是：\n\n我希望一周后看到的验证结果是：", 1.0, 2.35, 6.2, 2.5);
  bulletList(s, ["不要追求一次看透所有问题", "先验证一个 P0 问题", "让 VOC 成为每周固定动作"], 8.0, 2.75, 3.8, { fontSize: 14, gap: 0.62, color: C.green });
}

(async () => {
  await pptx.writeFile({ fileName: OUT });
  console.log(OUT);
})().catch((error) => {
  console.error(error);
  process.exit(1);
});