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- <nav class="top-nav"><strong>xiaohongshu-course-demo</strong><div><a href="#summary">摘要</a><a href="#evidence">证据</a><a href="#opportunity">机会</a><a href="#action">行动</a></div></nav>
- <main>
- <section class="slide cover" id="cover">
- <div class="cover-inner">
- <span class="badge" style="--tone:var(--accent)">HTML v2 · light</span>
- <h1>冻干益生菌 Chapter Insights</h1>
- <p class="cover-subtitle">基于 105 条 VOC 自动生成的证据驱动章节草稿</p>
- <div class="cover-meta">
- <span>xiaohongshu-course-demo</span>
- <span>2026-04-29</span>
- <span>chapter-insight-writer</span>
- </div>
- <div class="cover-stats">
- <div class="cover-stat">
- <strong>105</strong>
- <span>VOC 样本</span>
- </div>
-
- <div class="cover-stat">
- <strong>4</strong>
- <span>章节数</span>
- </div>
-
- <div class="cover-stat">
- <strong>20</strong>
- <span>证据卡</span>
- </div>
-
- <div class="cover-stat">
- <strong>0</strong>
- <span>警告数</span>
- </div>
- </div>
- </div>
- </section>
-
- <section class="slide" id="summary" data-tone="green">
-
- <header class="section-head" style="--tone:var(--brand)">
- <div class="eyebrow">Chapter 01</div>
- <h2>执行摘要</h2>
- <p>用统一组件表达关键数字、核心洞察和报告结论。</p>
- </header>
-
- <div class="slide-body"><div class="metric-grid">
- <article class="metric-card">
- <div class="metric-value">105</div>
- <div class="metric-label">VOC 样本</div>
- <p>xiaohongshu</p>
- </article>
-
- <article class="metric-card">
- <div class="metric-value">4</div>
- <div class="metric-label">章节数</div>
- <p>light</p>
- </article>
-
- <article class="metric-card">
- <div class="metric-value">20</div>
- <div class="metric-label">证据卡</div>
- <p>去重 VOC 原声</p>
- </article>
-
- <article class="metric-card">
- <div class="metric-value">0</div>
- <div class="metric-label">警告数</div>
- <p>unsupported 0</p>
- </article>
- </div><div class="card-grid">
- <article class="glass-card">
- <span class="badge" style="--tone:var(--brand)">Ch1</span>
- <h3>结论先行</h3>
- <p>当前 105 条可追溯 VOC 显示,冻干益生菌 在「结论先行」中最稳定的信号集中在 反馈(14)、竞品(14)、信任(14);主要由 儿童益生菌怎么选、益生菌腹胀便秘、冻干益生菌测评 等关键词触发。</p>
- </article>
-
- <article class="glass-card">
- <span class="badge" style="--tone:var(--blue)">Ch2</span>
- <h3>用户声音</h3>
- <p>当前 76 条可追溯 VOC 显示,冻干益生菌 在「用户声音」中最稳定的信号集中在 场景(13)、决策(13)、反馈(10);主要由 儿童益生菌怎么选、益生菌腹胀便秘、冻干益生菌测评 等关键词触发。</p>
- </article>
-
- <article class="glass-card">
- <span class="badge" style="--tone:var(--accent)">Ch3</span>
- <h3>竞品/平台发现</h3>
- <p>当前 83 条可追溯 VOC 显示,冻干益生菌 在「竞品/平台发现」中最稳定的信号集中在 竞品(14)、信任(14)、价格(13);主要由 儿童益生菌怎么选、冻干益生菌测评、益生菌腹胀便秘 等关键词触发。</p>
- </article>
-
- <article class="glass-card">
- <span class="badge" style="--tone:var(--purple)">Ch4</span>
- <h3>行动建议</h3>
- <p>当前 35 条可追溯 VOC 显示,冻干益生菌 在「行动建议」中最稳定的信号集中在 话术(12)、场景(4)、价格(4);主要由 儿童益生菌怎么选、冻干益生菌测评、益生菌腹胀便秘 等关键词触发。</p>
- </article>
- </div></div>
- </section>
-
- <section class="slide" id="evidence" data-tone="blue">
-
- <header class="section-head" style="--tone:var(--blue)">
- <div class="eyebrow">Chapter 02</div>
- <h2>VOC 证据</h2>
- <p>每个关键判断都应该能回到用户原声、平台、关键词和批次。</p>
- </header>
-
- <div class="slide-body"><div class="voc-grid">
- <article class="voc-card">
- <blockquote>每天成本超过8块我会犹豫,除非证据很清楚。</blockquote>
- <footer>
- <span>配料表先行</span>
- <span>xiaohongshu / 冻干益生菌测评 / P1 / xhs_demo_c_082</span>
- <span>97 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--brand)">H5</span><span class="badge" style="--tone:var(--brand)">H7</span></div>
- </article>
-
- <article class="voc-card">
- <blockquote>吃了三天没明显变化,但一周后排便时间稳定了一点。</blockquote>
- <footer>
- <span>打工人小周</span>
- <span>xiaohongshu / 儿童益生菌怎么选 / P0 / xhs_demo_c_013</span>
- <span>94 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--blue)">H3</span><span class="badge" style="--tone:var(--blue)">H7</span><span class="badge" style="--tone:var(--blue)">H4</span></div>
- </article>
-
- <article class="voc-card">
- <blockquote>详情页如果有适用人群表格,我会更容易判断。</blockquote>
- <footer>
- <span>小满妈妈</span>
- <span>xiaohongshu / 益生菌腹胀便秘 / P0 / xhs_demo_c_041</span>
- <span>98 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--accent)">H1</span><span class="badge" style="--tone:var(--accent)">H2</span><span class="badge" style="--tone:var(--accent)">H4</span><span class="badge" style="--tone:var(--accent)">H3</span></div>
- </article>
-
- <article class="voc-card">
- <blockquote>我会先看菌株编号和配料表,客服讲不清楚就不下单。</blockquote>
- <footer>
- <span>胃肠敏感星人</span>
- <span>xiaohongshu / 益生菌腹胀便秘 / P0 / xhs_demo_c_068</span>
- <span>95 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--purple)">H3</span><span class="badge" style="--tone:var(--purple)">H4</span><span class="badge" style="--tone:var(--purple)">H8</span></div>
- </article>
-
- <article class="voc-card">
- <blockquote>我喜欢7天观察卡这种内容,不像广告。</blockquote>
- <footer>
- <span>不想踩雷</span>
- <span>xiaohongshu / 儿童益生菌怎么选 / P0 / xhs_demo_c_026</span>
- <span>89 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--orange)">H2</span><span class="badge" style="--tone:var(--orange)">H3</span><span class="badge" style="--tone:var(--orange)">H7</span><span class="badge" style="--tone:var(--orange)">H8</span></div>
- </article>
-
- <article class="voc-card">
- <blockquote>过敏原、糖醇、香精这些最好直接标出来。</blockquote>
- <footer>
- <span>打工人小周</span>
- <span>xiaohongshu / 益生菌腹胀便秘 / P0 / xhs_demo_c_053</span>
- <span>86 赞</span>
- </footer>
- <div class="tag-list"><span class="badge" style="--tone:var(--rose)">H1</span><span class="badge" style="--tone:var(--rose)">H3</span><span class="badge" style="--tone:var(--rose)">H4</span><span class="badge" style="--tone:var(--rose)">H6</span></div>
- </article>
- </div>
- <div class="table-wrap">
- <table>
- <thead><tr><th>结论</th><th>证据</th><th>来源</th><th>置信度</th></tr></thead>
- <tbody><tr><td>结论先行</td><td>当前 105 条可追溯 VOC 显示,冻干益生菌 在「结论先行」中最稳定的信号集中在 反馈(14)、竞品(14)、信任(14);主要由 儿童益生菌怎么选、益生菌腹胀便秘、冻干益生菌测评 等关键词触发。</td><td>105 条 VOC / 5 张证据卡</td><td>中</td></tr><tr><td>用户声音</td><td>当前 76 条可追溯 VOC 显示,冻干益生菌 在「用户声音」中最稳定的信号集中在 场景(13)、决策(13)、反馈(10);主要由 儿童益生菌怎么选、益生菌腹胀便秘、冻干益生菌测评 等关键词触发。</td><td>76 条 VOC / 5 张证据卡</td><td>中</td></tr><tr><td>竞品/平台发现</td><td>当前 83 条可追溯 VOC 显示,冻干益生菌 在「竞品/平台发现」中最稳定的信号集中在 竞品(14)、信任(14)、价格(13);主要由 儿童益生菌怎么选、冻干益生菌测评、益生菌腹胀便秘 等关键词触发。</td><td>83 条 VOC / 5 张证据卡</td><td>中</td></tr><tr><td>行动建议</td><td>当前 35 条可追溯 VOC 显示,冻干益生菌 在「行动建议」中最稳定的信号集中在 话术(12)、场景(4)、价格(4);主要由 儿童益生菌怎么选、冻干益生菌测评、益生菌腹胀便秘 等关键词触发。</td><td>35 条 VOC / 5 张证据卡</td><td>中</td></tr></tbody>
- </table>
- </div>
- </div>
- </section>
-
- <section class="slide" id="opportunity" data-tone="gold">
-
- <header class="section-head" style="--tone:var(--accent)">
- <div class="eyebrow">Chapter 03</div>
- <h2>机会判断</h2>
- <p>用矩阵、表格和条形图表达机会优先级。</p>
- </header>
-
- <div class="slide-body"><div class="bar-chart">
- <div class="bar-row">
- <div class="bar-label"><span>信任</span><strong>41</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:100%;--tone:var(--accent)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>竞品</span><strong>40</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:97.5609756097561%;--tone:var(--blue)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>场景</span><strong>39</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:95.1219512195122%;--tone:var(--purple)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>反馈</span><strong>37</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:90.2439024390244%;--tone:var(--brand)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>决策</span><strong>35</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:85.36585365853658%;--tone:var(--rose)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>价格</span><strong>30</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:73.17073170731707%;--tone:var(--orange)"></div></div>
- </div>
-
- <div class="bar-row">
- <div class="bar-label"><span>话术</span><strong>20</strong></div>
- <div class="bar-track"><div class="bar-fill" style="width:48.78048780487805%;--tone:var(--brand)"></div></div>
- </div>
- </div>
- <div class="matrix-wrap">
- <div class="axis axis-y">证据密度</div>
- <div class="matrix-2x2">
-
- <article class="matrix-cell" style="--tone:var(--brand)">
- <span class="badge" style="--tone:var(--brand)">Ch1</span>
- <h3>结论先行</h3>
- <p>保留本章结论作为报告开头判断,并在后续章节用证据卡展开。</p>
- </article>
-
- <article class="matrix-cell" style="--tone:var(--blue)">
- <span class="badge" style="--tone:var(--blue)">Ch2</span>
- <h3>用户声音</h3>
- <p>优先把高频痛点、场景和决策标准转成 VOC 证据卡,进入报告正文。</p>
- </article>
-
- <article class="matrix-cell" style="--tone:var(--accent)">
- <span class="badge" style="--tone:var(--accent)">Ch3</span>
- <h3>竞品/平台发现</h3>
- <p>把高赞评论中的用户原话转成内容标题、详情页 FAQ 或话术 AB 测试。</p>
- </article>
-
- <article class="matrix-cell" style="--tone:var(--purple)">
- <span class="badge" style="--tone:var(--purple)">Ch4</span>
- <h3>行动建议</h3>
- <p>把证据最高的 3 个用户表达转成 P0/P1/P2 行动,并为每条行动指定验证指标。</p>
- </article>
-
- </div>
- <div class="axis axis-x">章节优先级</div>
- </div>
-
- <div class="table-wrap">
- <table>
- <thead><tr><th>章节</th><th>假设</th><th>证据量</th><th>警告</th></tr></thead>
- <tbody><tr><td>Ch1 结论先行</td><td>H1, H2, H3, H4, H5, H6, H7, H8</td><td>105 / 5</td><td>0</td></tr><tr><td>Ch2 用户声音</td><td>H2, H3</td><td>76 / 5</td><td>0</td></tr><tr><td>Ch3 竞品/平台发现</td><td>H5, H6, H7</td><td>83 / 5</td><td>0</td></tr><tr><td>Ch4 行动建议</td><td>H8</td><td>35 / 5</td><td>0</td></tr></tbody>
- </table>
- </div>
- </div>
- </section>
-
- <section class="slide" id="action" data-tone="orange">
-
- <header class="section-head" style="--tone:var(--orange)">
- <div class="eyebrow">Chapter 04</div>
- <h2>行动计划</h2>
- <p>把 VOC 发现转成 P0/P1/P2 的下一步验证动作。</p>
- </header>
-
- <div class="slide-body"><div class="decision-list">
- <article class="decision-item">
- <div class="decision-rank">Ch1</div>
- <div>
- <h3>结论先行</h3>
- <p>保留本章结论作为报告开头判断,并在后续章节用证据卡展开。</p>
- <small>H1, H2, H3, H4, H5, H6, H7, H8 · 5 张证据卡</small>
- </div>
- </article>
-
- <article class="decision-item">
- <div class="decision-rank">Ch2</div>
- <div>
- <h3>用户声音</h3>
- <p>优先把高频痛点、场景和决策标准转成 VOC 证据卡,进入报告正文。</p>
- <small>H2, H3 · 5 张证据卡</small>
- </div>
- </article>
-
- <article class="decision-item">
- <div class="decision-rank">Ch3</div>
- <div>
- <h3>竞品/平台发现</h3>
- <p>把高赞评论中的用户原话转成内容标题、详情页 FAQ 或话术 AB 测试。</p>
- <small>H5, H6, H7 · 5 张证据卡</small>
- </div>
- </article>
-
- <article class="decision-item">
- <div class="decision-rank">Ch4</div>
- <div>
- <h3>行动建议</h3>
- <p>把证据最高的 3 个用户表达转成 P0/P1/P2 行动,并为每条行动指定验证指标。</p>
- <small>H8 · 5 张证据卡</small>
- </div>
- </article>
- </div></div>
- </section>
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