openclaw-voc-skill/demo/xiaohongshu/matrix/collection-matrix.json

{
  "metadata": {
    "project": "xiaohongshu-course-demo",
    "generatedAt": "2026-04-29T13:35:12.395Z",
    "platforms": [
      "小红书"
    ],
    "keywordCount": 18,
    "targetCount": 180,
    "warningCount": 0
  },
  "matrix": [
    {
      "id": "M001",
      "platform": "小红书",
      "keyword": "儿童益生菌怎么选",
      "keywordType": "长尾问题词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H1",
        "H3",
        "H6"
      ],
      "purpose": "识别家长选择益生菌的核心标准",
      "expectedSignal": "菌株、口味、安全、医生建议",
      "risk": "大量科普号内容可能稀释真实用户表达",
      "status": "未开始"
    },
    {
      "id": "M002",
      "platform": "小红书",
      "keyword": "益生菌腹胀便秘",
      "keywordType": "痛点场景词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H1",
        "H2",
        "H4"
      ],
      "purpose": "观察用户对胀气、便秘、见效周期的描述",
      "expectedSignal": "见效慢、腹胀、排便规律、复购",
      "risk": "症状表达主观，不能替代医学判断",
      "status": "未开始"
    },
    {
      "id": "M003",
      "platform": "小红书",
      "keyword": "冻干益生菌测评",
      "keywordType": "产品/竞品词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H3",
        "H5",
        "H7"
      ],
      "purpose": "分析对比评测中的卖点、价格和包装偏好",
      "expectedSignal": "活菌数、独立小条、冷链、性价比",
      "risk": "测评号商业合作内容需要标注噪声",
      "status": "未开始"
    },
    {
      "id": "M004",
      "platform": "小红书",
      "keyword": "冻干益生菌 市场机会",
      "keywordType": "品类词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H1"
      ],
      "purpose": "验证「冻干益生菌 市场机会」相关的品类、产品和购买决策信号",
      "expectedSignal": "品类机会",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M005",
      "platform": "小红书",
      "keyword": "冻干益生菌 使用场景",
      "keywordType": "场景词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H2"
      ],
      "purpose": "识别「冻干益生菌 使用场景」相关的用户痛点、触发场景与真实表达",
      "expectedSignal": "高频场景、痛点原声",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M006",
      "platform": "小红书",
      "keyword": "冻干益生菌 痛点",
      "keywordType": "痛点场景词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H2"
      ],
      "purpose": "识别「冻干益生菌 痛点」相关的用户痛点、触发场景与真实表达",
      "expectedSignal": "高频场景、痛点原声",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M007",
      "platform": "小红书",
      "keyword": "冻干益生菌 怎么选",
      "keywordType": "长尾问题词",
      "batch": "P0",
      "targetCount": 10,
      "hypothesisTags": [
        "H3"
      ],
      "purpose": "验证「冻干益生菌 怎么选」相关的品类、产品和购买决策信号",
      "expectedSignal": "产品参数、购买标准",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M008",
      "platform": "小红书",
      "keyword": "冻干益生菌 价格",
      "keywordType": "价格词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H4"
      ],
      "purpose": "观察「冻干益生菌 价格」相关的价格、规格和价值感判断",
      "expectedSignal": "价格带、规格偏好",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M009",
      "platform": "小红书",
      "keyword": "冻干益生菌 规格",
      "keywordType": "产品词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H4"
      ],
      "purpose": "观察「冻干益生菌 规格」相关的价格、规格和价值感判断",
      "expectedSignal": "价格带、规格偏好",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M010",
      "platform": "小红书",
      "keyword": "冻干益生菌 种草",
      "keywordType": "平台内容词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H5"
      ],
      "purpose": "验证「冻干益生菌 种草」相关的品类、产品和购买决策信号",
      "expectedSignal": "内容形式、平台决策链路",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M011",
      "platform": "小红书",
      "keyword": "冻干益生菌 达人推荐",
      "keywordType": "平台内容词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H5"
      ],
      "purpose": "验证「冻干益生菌 达人推荐」相关的品类、产品和购买决策信号",
      "expectedSignal": "内容形式、平台决策链路",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M012",
      "platform": "小红书",
      "keyword": "冻干益生菌 竞品",
      "keywordType": "竞品词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H6"
      ],
      "purpose": "分析「冻干益生菌 竞品」相关的竞品、替代方案和用户比较标准",
      "expectedSignal": "竞品优劣势、替代原因",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M013",
      "platform": "小红书",
      "keyword": "冻干益生菌 替代品",
      "keywordType": "竞品词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H6"
      ],
      "purpose": "分析「冻干益生菌 替代品」相关的竞品、替代方案和用户比较标准",
      "expectedSignal": "竞品优劣势、替代原因",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M014",
      "platform": "小红书",
      "keyword": "冻干益生菌 卖点",
      "keywordType": "话术词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H7"
      ],
      "purpose": "提炼「冻干益生菌 卖点」相关的定位、卖点和话术表达",
      "expectedSignal": "用户复述话术、定位表达",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M015",
      "platform": "小红书",
      "keyword": "冻干益生菌 定位",
      "keywordType": "话术词",
      "batch": "P1",
      "targetCount": 10,
      "hypothesisTags": [
        "H7"
      ],
      "purpose": "提炼「冻干益生菌 定位」相关的定位、卖点和话术表达",
      "expectedSignal": "用户复述话术、定位表达",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M016",
      "platform": "小红书",
      "keyword": "冻干益生菌 复购",
      "keywordType": "行动词",
      "batch": "P2",
      "targetCount": 10,
      "hypothesisTags": [
        "H8"
      ],
      "purpose": "验证「冻干益生菌 复购」相关的品类、产品和购买决策信号",
      "expectedSignal": "行动建议、验证指标",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M017",
      "platform": "小红书",
      "keyword": "冻干益生菌 推荐",
      "keywordType": "行动词",
      "batch": "P2",
      "targetCount": 10,
      "hypothesisTags": [
        "H8"
      ],
      "purpose": "验证「冻干益生菌 推荐」相关的品类、产品和购买决策信号",
      "expectedSignal": "行动建议、验证指标",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    },
    {
      "id": "M018",
      "platform": "小红书",
      "keyword": "冻干益生菌 转化",
      "keywordType": "行动词",
      "batch": "P2",
      "targetCount": 10,
      "hypothesisTags": [
        "H8"
      ],
      "purpose": "验证「冻干益生菌 转化」相关的品类、产品和购买决策信号",
      "expectedSignal": "行动建议、验证指标",
      "risk": "自动补齐关键词，执行前需人工确认搜索噪声和业务相关性",
      "status": "待确认"
    }
  ],
  "audit": {
    "byHypothesis": {
      "H1": [
        "儿童益生菌怎么选",
        "益生菌腹胀便秘",
        "冻干益生菌 市场机会"
      ],
      "H2": [
        "益生菌腹胀便秘",
        "冻干益生菌 使用场景",
        "冻干益生菌 痛点"
      ],
      "H3": [
        "儿童益生菌怎么选",
        "冻干益生菌测评",
        "冻干益生菌 怎么选"
      ],
      "H4": [
        "益生菌腹胀便秘",
        "冻干益生菌 价格",
        "冻干益生菌 规格"
      ],
      "H5": [
        "冻干益生菌测评",
        "冻干益生菌 种草",
        "冻干益生菌 达人推荐"
      ],
      "H6": [
        "儿童益生菌怎么选",
        "冻干益生菌 竞品",
        "冻干益生菌 替代品"
      ],
      "H7": [
        "冻干益生菌测评",
        "冻干益生菌 卖点",
        "冻干益生菌 定位"
      ],
      "H8": [
        "冻干益生菌 复购",
        "冻干益生菌 推荐",
        "冻干益生菌 转化"
      ]
    },
    "warnings": []
  }
}