openclaw-voc-skill/openclaw-skills/competitor-analysis/competitor-discovery/api-config.json

{
  "name": "competitor-discovery",
  "displayName": "竞品发现与筛选",
  "description": "根据品类关键词和自身品牌信息，自动发现并筛选直接竞品",
  "category": "competitor-analysis",
  "version": "1.3.0",
  "type": "orchestration",
  "parameters": {
    "categoryKeyword": {
      "type": "string",
      "required": true,
      "description": "品类核心关键词"
    },
    "ownBrand": {
      "type": "string",
      "required": true,
      "description": "自身品牌名称"
    },
    "ownAsins": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "required": false,
      "description": "自身品牌核心ASIN列表"
    },
    "competitorCount": {
      "type": "integer",
      "required": false,
      "default": 5,
      "description": "需要筛选的竞品数量"
    },
    "domain": {
      "type": "integer",
      "required": false,
      "default": 1,
      "description": "Amazon站点（1=美国）"
    },
    "priceRange": {
      "type": "object",
      "required": false,
      "properties": {
        "min": {
          "type": "number"
        },
        "max": {
          "type": "number"
        }
      },
      "description": "价格带过滤范围，不传则自动按自身价格±30%"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "搜索品类产品",
      "api": {
        "service": "EcomDataService.searchProductsByQuery",
        "endpoint": "/api/ProductQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
        "headers": {
          "Authorization": "Bearer {{vocToken}}"
        },
        "requestBody": {
          "Page": 1,
          "Query": "1",
          "QueryType": "7",
          "Pattern": "${categoryKeyword}"
        },
        "queryParams": {
          "domain": "${domain}"
        }
      },
      "output": "searchResults",
      "responseExtract": "extractProductList(resp) → Array<{ Asin, Title, Price, Rating, RatingsCount, MonthlySales, Brand, BSR, Photo }>"
    },
    {
      "step": 2,
      "name": "查找相似产品",
      "condition": "ownAsins.length > 0",
      "api": {
        "service": "EcomDataService.getSimilarProducts",
        "endpoint": "/api/SimilarProductRealtimeRequest",
        "method": "POST",
        "requestBody": {
          "ASIN": "${ownAsins[0]}"
        },
        "queryParams": {
          "domain": "${domain}"
        },
        "note": "异步任务：需后续调用 /api/SimilarProductRealtimeRequestStatusQuery 和 /api/SimilarProductRealtimeRequestCollection"
      },
      "output": "similarResults"
    },
    {
      "step": 3,
      "name": "关键词排名产品",
      "api": {
        "service": "EcomDataService.getKeywordProductRanking",
        "endpoint": "/api/KeywordProductRanking",
        "method": "POST",
        "requestBody": {
          "keyword": "${categoryKeyword}"
        },
        "queryParams": {
          "domain": "${domain}"
        }
      },
      "output": "rankingResults",
      "responseExtract": "Array<{ Asin, Title, Rank, Price, Rating, RatingsCount, IsSponsored }>"
    },
    {
      "step": 4,
      "name": "合并去重+竞品评分筛选",
      "type": "compute",
      "logic": "mergeAndScore(searchResults, similarResults, rankingResults, { ownBrand, priceRange, competitorCount })",
      "algorithm": {
        "merge": "按ASIN去重合并三个来源的产品",
        "exclude": "排除ownBrand的产品",
        "filter": "价格在ownPrice±30%范围内 && 评分>=3.5 && 同品类",
        "score": "matchScore = priceProximity*0.3 + ratingProximity*0.2 + salesProximity*0.2 + rankInKeyword*0.15 + isSimilar*0.15",
        "sort": "按matchScore降序，取top competitorCount个",
        "brandGrouping": "按Brand字段分组，统计每个品牌的SKU数和总销量，用于排除自有品牌和识别竞品品牌"
      },
      "output": "filteredCompetitors"
    },
    {
      "step": 5,
      "name": "批量获取竞品详情",
      "forEach": "filteredCompetitors",
      "api": {
        "service": "EcomDataService.getProductDetail",
        "endpoint": "/api/ProductRequest",
        "method": "POST",
        "requestBody": {
          "ASIN": "${competitor.asin}",
          "Trend": 1,
          "QueryTrendStartDt": "",
          "QueryTrendEndDt": ""
        },
        "queryParams": {
          "domain": "${domain}"
        }
      },
      "output": "competitorDetails",
      "responseExtract": "{ Title, Brand, SalesPrice, Ratings, RatingsCount, BSR, Category, Photo, Feature, Description, VariationASIN, MonthlySales }"
    },
    {
      "step": 6,
      "name": "竞争格局分析",
      "type": "compute",
      "logic": "analyzeCompetitiveLandscape(filteredCompetitors, competitorDetails)",
      "algorithm": {
        "cr5": {
          "method": "按品牌汇总销量 → top5品牌销量占比 = top5Sales/totalSales*100",
          "fallback": "品牌数据不足时默认CR5=30(中等)"
        },
        "monopolyLevel": {
          "low": "CR5<30 → '垄断度低，新卖家突围机会充足'",
          "medium": "CR5 30-60 → '中等垄断，需差异化策略'",
          "high": "CR5>60 → '垄断严重，不建议正面硬刚'"
        },
        "brandComparison": {
          "method": "按Brand分组 → 统计skus/totalSales/totalPrice/totalRating → 取top5品牌",
          "output": "Array<{ brand, skus, avgSales, avgPrice, avgRating }>"
        },
        "differentiationAdvice": {
          "highMonopoly": "切入细分人群赛道，避开头部正面竞争",
          "lowMonopoly": "新品有充足突围空间",
          "always": "打造独家设计款，注册外观专利，构建长期溢价能力"
        },
        "attackStrategy": "针对TOP竞品的核心差评痛点打造本店独家卖点; 在Listing/主图中做直接对标，抢夺竞品精准用户"
      },
      "output": "competitiveLandscape"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "competitors": {
        "type": "array",
        "description": "筛选出的直接竞品列表",
        "items": {
          "type": "object",
          "properties": {
            "asin": {
              "type": "string"
            },
            "title": {
              "type": "string"
            },
            "brand": {
              "type": "string"
            },
            "price": {
              "type": "number"
            },
            "rating": {
              "type": "number"
            },
            "ratingsCount": {
              "type": "integer"
            },
            "monthlySales": {
              "type": "integer"
            },
            "bsr": {
              "type": "integer"
            },
            "category": {
              "type": "string"
            },
            "matchScore": {
              "type": "number"
            },
            "matchReasons": {
              "type": "array",
              "items": {
                "type": "string"
              }
            }
          }
        }
      },
      "searchMeta": {
        "type": "object",
        "properties": {
          "totalCandidates": {
            "type": "integer"
          },
          "filteredCount": {
            "type": "integer"
          },
          "filterCriteria": {
            "type": "object"
          }
        }
      },
      "competitiveLandscape": {
        "type": "object",
        "description": "竞争格局分析(来自computeCompetition算法)",
        "properties": {
          "cr5": {
            "type": "number",
            "description": "Top5品牌销量集中度(0-100)"
          },
          "monopolyLevel": {
            "type": "string",
            "enum": [
              "low",
              "medium",
              "high"
            ]
          },
          "monopolyLabel": {
            "type": "string"
          },
          "brandComparison": {
            "type": "array",
            "items": {
              "type": "object",
              "properties": {
                "brand": {
                  "type": "string"
                },
                "skus": {
                  "type": "integer"
                },
                "avgSales": {
                  "type": "integer"
                },
                "avgPrice": {
                  "type": "number"
                },
                "avgRating": {
                  "type": "number"
                }
              }
            }
          },
          "differentiationAdvice": {
            "type": "array",
            "items": {
              "type": "string"
            }
          },
          "attackStrategy": {
            "type": "array",
            "items": {
              "type": "string"
            }
          }
        }
      }
    }
  },
  "timeout": 120000,
  "retry": {
    "maxAttempts": 2,
    "delay": 2000,
    "backoffMultiplier": 2
  },
  "tokenConfig": {
    "type": "bearer",
    "configFile": "~/.openclaw/voc-credentials.json",
    "tokenField": "vocToken",
    "resolutionOrder": [
      "configFile"
    ],
    "apigId": "7HwdQZk55B",
    "paymentUrlResolution": {
      "description": "动态构建充值URL：在已存在 session token 时查出用户 objectId，拼接到专属充值页面",
      "steps": [
        "1. 从 voc-credentials.json 获取当前 session token",
        "2. 调用 GET https://server.fmode.cn/parse/users/me （Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token}）获取用户 objectId",
        "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
        "4. 将该URL展示给用户，引导扫码支付"
      ],
      "userResolveEndpoint": "https://server.fmode.cn/parse/users/me",
      "userResolveHeaders": {
        "X-Parse-Application-Id": "ncloudmaster",
        "X-Parse-Session-Token": "{vocToken}"
      },
      "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/",
      "paymentParams": {
        "user": "{resolvedUserId}",
        "apigid": "7HwdQZk55B",
        "fun_id": "HOkkX72PMF"
      },
      "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig"
    },
    "onMissing": {
      "action": "showPaymentQR",
      "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
      "title": "扫码开通 VOC-AI 数据服务",
      "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值；当用户提供 session token 后，请由 OpenClaw 运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段，再重试当前 Skill。",
      "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}",
      "tokenSetupInstructions": "当用户完成登录和充值后，如果用户把 session token 发给你，请直接运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json，然后重试当前 Skill。"
    },
    "onBalanceInsufficient": {
      "action": "resolveUserThenShowPayment",
      "title": "VOC-AI Token 余额不足，请扫码充值",
      "message": "当前 Token 余额不足，我将为你生成专属充值链接，扫码支付后即可继续使用。"
    }
  },
  "errorHandling": {
    "balanceInsufficient": {
      "conditions": [
        {
          "responseField": "code",
          "operator": "in",
          "value": [
            -2,
            -3,
            -10,
            402,
            429
          ]
        },
        {
          "responseField": "msg",
          "operator": "contains",
          "value": [
            "余额不足",
            "insufficient",
            "balance",
            "quota",
            "没有开通",
            "权限或余额"
          ]
        },
        {
          "responseField": "mess",
          "operator": "contains",
          "value": [
            "余额不足",
            "insufficient",
            "balance",
            "quota",
            "没有开通",
            "权限或余额"
          ]
        },
        {
          "responseField": "message",
          "operator": "contains",
          "value": [
            "余额不足",
            "insufficient",
            "balance",
            "没有开通",
            "权限或余额"
          ]
        }
      ],
      "matchMode": "any",
      "trigger": "tokenConfig.onBalanceInsufficient"
    },
    "unauthorized": {
      "conditions": [
        {
          "responseField": "code",
          "operator": "in",
          "value": [
            401,
            403
          ]
        },
        {
          "responseField": "msg",
          "operator": "contains",
          "value": [
            "unauthorized",
            "token",
            "invalid",
            "auth"
          ]
        }
      ],
      "matchMode": "any",
      "trigger": "tokenConfig.onMissing"
    }
  }
}