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- {
- "name": "competitor-pricing-analysis",
- "displayName": "竞品定价策略分析",
- "description": "分析竞品定价策略,包括5分位价格带分布、黄金价格带评分、毛利估算、促销建议和盈亏平衡销量分析",
- "category": "competitor-analysis",
- "version": "1.3.0",
- "type": "orchestration",
- "parameters": {
- "categoryKeyword": {
- "type": "string",
- "required": true,
- "description": "品类关键词"
- },
- "competitorAsins": {
- "type": "array",
- "items": {
- "type": "string"
- },
- "required": true,
- "description": "竞品ASIN列表"
- },
- "ownPrice": {
- "type": "number",
- "required": false,
- "description": "自身产品当前价格,用于对比定位"
- },
- "domain": {
- "type": "integer",
- "required": false,
- "default": 1,
- "description": "Amazon站点(1=美国)"
- }
- },
- "pipeline": [
- {
- "step": 1,
- "name": "搜索品类Top100产品价格数据",
- "api": {
- "service": "EcomDataService.searchProductsByQuery",
- "endpoint": "/api/ProductQuery",
- "method": "POST",
- "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
- "headers": {
- "Authorization": "Bearer {{vocToken}}"
- },
- "requestBody": {
- "Page": 1,
- "Query": "1",
- "QueryType": "7",
- "Pattern": "${categoryKeyword}"
- },
- "queryParams": {
- "domain": "${domain}"
- }
- },
- "output": "categoryProducts",
- "responseExtract": "Array<{ Asin, Title, Price, Rating, RatingsCount, MonthlySales, Brand, BSR }>"
- },
- {
- "step": 2,
- "name": "批量获取竞品详细定价信息",
- "forEach": "competitorAsins",
- "api": {
- "service": "EcomDataService.getProductDetail",
- "endpoint": "/api/ProductRequest",
- "method": "POST",
- "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
- "headers": {
- "Authorization": "Bearer {{vocToken}}"
- },
- "requestBody": {
- "ASIN": "${asin}",
- "Trend": 1,
- "QueryTrendStartDt": "",
- "QueryTrendEndDt": ""
- },
- "queryParams": {
- "domain": "${domain}"
- }
- },
- "output": "competitorDetails",
- "responseExtract": "{ Title, Brand, SalesPrice, ListPrice, CouponInfo, FBAFee, Ratings, RatingsCount, MonthlySales }"
- },
- {
- "step": 3,
- "name": "获取竞品历史价格趋势",
- "forEach": "competitorAsins",
- "api": {
- "service": "EcomDataService.getMonitorData",
- "endpoint": "/api/MonitorQuery",
- "method": "POST",
- "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
- "headers": {
- "Authorization": "Bearer {{vocToken}}"
- },
- "requestBody": {
- "ASIN": "${asin}"
- },
- "queryParams": {
- "domain": "${domain}"
- }
- },
- "output": "priceHistory",
- "responseExtract": "{ PriceHistory, RankHistory }"
- },
- {
- "step": 4,
- "name": "5分位价格带分析",
- "type": "compute",
- "logic": "analyzePriceBands(categoryProducts)",
- "algorithm": {
- "quintile": "按P20/P40/P60/P80划分为低价带/中低/黄金中价/中高/高价带",
- "perBand": "每带统计: skuCount, avgSales, avgRating, avgBsr",
- "goldenBandScore": "bandScore = avgSales×0.5 + avgRating×20 + (skuCount>0?10:0),最高分为量利平衡最优带"
- },
- "output": "priceBands"
- },
- {
- "step": 5,
- "name": "竞品定价策略识别+毛利估算",
- "type": "compute",
- "logic": "analyzeCompetitorPricing(competitorDetails, priceHistory, priceBands, ownPrice)",
- "algorithm": {
- "pricingStrategy": "渗透定价(低于P20)/跟随定价(黄金带内)/溢价定价(高于P80)",
- "marginEstimate": "15%佣金+$5FBA+30%采购成本 → grossMargin%, 盈亏平衡销量",
- "ownPosition": "自身价格在哪个价格带的哪个百分位",
- "optimalPrice": "goldenBandMin + (goldenBandMax-goldenBandMin)*0.6 * min(1.15, max(0.85, selfRating/bandAvgRating))",
- "promotionAdvice": "价格战风险检测,优先多件折扣/满减替代降价"
- },
- "output": "pricingAnalysis"
- }
- ],
- "response": {
- "type": "object",
- "properties": {
- "priceBands": {
- "type": "array",
- "description": "5分位价格带分布",
- "items": {
- "type": "object",
- "properties": {
- "range": {
- "type": "string"
- },
- "label": {
- "type": "string"
- },
- "productCount": {
- "type": "integer"
- },
- "avgRating": {
- "type": "number"
- },
- "avgSales": {
- "type": "integer"
- },
- "isGolden": {
- "type": "boolean"
- }
- }
- }
- },
- "competitorPricing": {
- "type": "array",
- "description": "竞品定价详情",
- "items": {
- "type": "object",
- "properties": {
- "asin": {
- "type": "string"
- },
- "brand": {
- "type": "string"
- },
- "currentPrice": {
- "type": "number"
- },
- "listPrice": {
- "type": "number"
- },
- "coupon": {
- "type": "number"
- },
- "pricingStrategy": {
- "type": "string"
- },
- "priceHistory": {
- "type": "array"
- },
- "estimatedMargin": {
- "type": "number"
- }
- }
- }
- },
- "ownPricePosition": {
- "type": "object",
- "properties": {
- "band": {
- "type": "string"
- },
- "percentile": {
- "type": "number"
- },
- "competitiveness": {
- "type": "string"
- }
- }
- },
- "recommendation": {
- "type": "object",
- "properties": {
- "optimalRange": {
- "type": "array",
- "items": {
- "type": "number"
- }
- },
- "goldenBand": {
- "type": "string"
- },
- "strategy": {
- "type": "string"
- },
- "reasons": {
- "type": "array",
- "items": {
- "type": "string"
- }
- }
- }
- },
- "marginEstimate": {
- "type": "object",
- "properties": {
- "currentMargin": {
- "type": "number"
- },
- "suggestedMargin": {
- "type": "number"
- },
- "breakEvenSales": {
- "type": "integer"
- }
- }
- },
- "promotionAdvice": {
- "type": "array",
- "items": {
- "type": "string"
- }
- }
- }
- },
- "timeout": 120000,
- "retry": {
- "maxAttempts": 2,
- "delay": 2000,
- "backoffMultiplier": 2
- },
- "tokenConfig": {
- "type": "bearer",
- "configFile": "~/.openclaw/voc-credentials.json",
- "tokenField": "vocToken",
- "resolutionOrder": [
- "configFile"
- ],
- "apigId": "7HwdQZk55B",
- "paymentUrlResolution": {
- "description": "动态构建充值URL:在已存在 session token 时查出用户 objectId,拼接到专属充值页面",
- "steps": [
- "1. 从 voc-credentials.json 获取当前 session token",
- "2. 调用 GET https://server.fmode.cn/parse/users/me (Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token})获取用户 objectId",
- "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
- "4. 将该URL展示给用户,引导扫码支付"
- ],
- "userResolveEndpoint": "https://server.fmode.cn/parse/users/me",
- "userResolveHeaders": {
- "X-Parse-Application-Id": "ncloudmaster",
- "X-Parse-Session-Token": "{vocToken}"
- },
- "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/",
- "paymentParams": {
- "user": "{resolvedUserId}",
- "apigid": "7HwdQZk55B",
- "fun_id": "HOkkX72PMF"
- },
- "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig"
- },
- "onMissing": {
- "action": "showPaymentQR",
- "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
- "title": "扫码开通 VOC-AI 数据服务",
- "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值;当用户提供 session token 后,请由 OpenClaw 运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段,再重试当前 Skill。",
- "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}",
- "tokenSetupInstructions": "当用户完成登录和充值后,如果用户把 session token 发给你,请直接运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json,然后重试当前 Skill。"
- },
- "onBalanceInsufficient": {
- "action": "resolveUserThenShowPayment",
- "title": "VOC-AI Token 余额不足,请扫码充值",
- "message": "当前 Token 余额不足,我将为你生成专属充值链接,扫码支付后即可继续使用。"
- }
- },
- "errorHandling": {
- "balanceInsufficient": {
- "conditions": [
- {
- "responseField": "code",
- "operator": "in",
- "value": [
- -2,
- -3,
- -10,
- 402,
- 429
- ]
- },
- {
- "responseField": "msg",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "quota",
- "没有开通",
- "权限或余额"
- ]
- },
- {
- "responseField": "mess",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "quota",
- "没有开通",
- "权限或余额"
- ]
- },
- {
- "responseField": "message",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "没有开通",
- "权限或余额"
- ]
- }
- ],
- "matchMode": "any",
- "trigger": "tokenConfig.onBalanceInsufficient"
- },
- "unauthorized": {
- "conditions": [
- {
- "responseField": "code",
- "operator": "in",
- "value": [
- 401,
- 403
- ]
- },
- {
- "responseField": "msg",
- "operator": "contains",
- "value": [
- "unauthorized",
- "token",
- "invalid",
- "auth"
- ]
- }
- ],
- "matchMode": "any",
- "trigger": "tokenConfig.onMissing"
- }
- }
- }
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