{
  "version": 1,
  "source": "E:\\workspace\\tihao-ai\\docs\\20260813 - AI提号规则及喂养资料\\历史选号案例\\case_template.xlsx",
  "generatedAt": "2026-08-14T03:03:13.048Z",
  "purpose": "案例喂养 few-shot 库：品类+投放目标+人群+调性+平台 -> 选中账号特征 -> 结果标签。用于下次选号时做正/负样本参照。",
  "cases": [
    {
      "id": "CASE-2026-001",
      "category": "美妆护肤",
      "goal": "种草转化",
      "audience": "20-28岁油痘肌女性",
      "brandTone": "硬核测评",
      "platform": "xiaohongshu",
      "platformLabel": "小红书",
      "selectedAccountProfile": "18w粉/互动率3.5%/成分党/报价8k",
      "outcomeLabel": "爆文",
      "outcome": "positive",
      "keyReason": "赞藏比高+垂直度92%，与油皮人群高度契合",
      "customerFeedback": "客户确认续投",
      "executionData": "单篇赞评藏1200，搜索『油皮护肤』占位TOP3",
      "signalTags": [
        "互动率",
        "垂直度",
        "人群契合"
      ]
    },
    {
      "id": "CASE-2026-002",
      "category": "美妆护肤",
      "goal": "种草转化",
      "audience": "20-28岁油痘肌女性",
      "brandTone": "硬核测评",
      "platform": "douyin",
      "platformLabel": "抖音",
      "selectedAccountProfile": "500w粉/互动率0.8%/搞笑/报价20w",
      "outcomeLabel": "翻车",
      "outcome": "negative",
      "keyReason": "粉丝画像匹配仅35%，互动率虚胖，内容疲劳",
      "customerFeedback": "客户否决",
      "executionData": "无转化，评论区负面",
      "signalTags": [
        "互动率",
        "画像匹配",
        "内容质量",
        "数据虚胖"
      ]
    }
  ]
}