{ "collection": "media_library", "generatedAt": "2026-08-14T02:28:43.587Z", "coreFields": { "platform": { "zh": "平台", "type": "string", "required": true, "dimension": "platform", "note": "小红书 / 抖音 / B站 等" }, "content_type": { "zh": "内容类型", "type": "string", "required": true, "dimension": "contentType", "note": "图文 / 视频 / 直播" }, "nickname": { "zh": "达人昵称", "type": "string", "required": true, "dimension": "id" }, "blogger_id": { "zh": "达人ID", "type": "string", "dimension": "id", "note": "平台侧唯一 ID,用于与蒲公英库对账" }, "fans_count": { "zh": "粉丝量", "type": "int", "required": true, "dimension": "fanRange" }, "homepage_url": { "zh": "主页链接", "type": "string", "required": true, "dimension": "profileUrl" }, "quote_url": { "zh": "报价链接", "type": "string", "required": true, "dimension": "price" }, "avg_play_30d": { "zh": "近30天均播", "type": "int", "dimension": "interaction" }, "fans_profile": { "zh": "粉丝画像", "type": "string", "required": true, "dimension": "fansProfile", "note": "年龄段 / 性别 / 城市 描述" }, "tax_inclusive_price": { "zh": "含税报价", "type": "number", "required": true, "dimension": "price", "unit": "元" }, "schedule": { "zh": "档期", "type": "string", "dimension": "availability", "note": "可合作档期" }, "case_url": { "zh": "代表案例链接", "type": "string", "dimension": "evidence" }, "report_form": { "zh": "报备形式", "type": "string", "dimension": "commercial", "note": "报备 / 非报备" }, "picture_price": { "zh": "图文价格", "type": "number", "dimension": "price", "unit": "元" }, "video_price": { "zh": "视频价格", "type": "number", "dimension": "price", "unit": "元" }, "cpv": { "zh": "CPV(单次播放成本)", "type": "number", "dimension": "cpm", "unit": "元" }, "cpe": { "zh": "CPE(单次互动成本)", "type": "number", "dimension": "cpm", "unit": "元" }, "read_median": { "zh": "阅读中位数", "type": "number", "dimension": "cpm" }, "interaction_median": { "zh": "互动中位数", "type": "number", "dimension": "interaction" }, "style": { "zh": "风格", "type": "string", "dimension": "verticality" }, "recent_status": { "zh": "近况", "type": "string", "dimension": "activity" }, "tier": { "zh": "tier层级", "type": "string", "dimension": "tier", "note": "头部/腰部/尾部 KOL / KOC" }, "verticality": { "zh": "垂直度", "type": "number", "dimension": "verticality", "unit": "%" }, "commercial_ratio": { "zh": "商业内容占比", "type": "number", "dimension": "commercial", "unit": "%" }, "interaction_rate": { "zh": "互动率", "type": "number", "dimension": "interaction", "unit": "%" }, "completion_rate": { "zh": "完播率", "type": "number", "dimension": "completionRate", "unit": "%" }, "platform_score": { "zh": "平台评分", "type": "number", "dimension": "score", "unit": "分" }, "growth_trend": { "zh": "增长趋势", "type": "string", "dimension": "growth" }, "fan_club_count": { "zh": "粉丝团人数", "type": "int", "dimension": "fansProfile" }, "live_avg_online": { "zh": "直播场均在线", "type": "int", "dimension": "live" }, "charging_count": { "zh": "充电人数", "type": "int", "dimension": "live" }, "avg_like_count": { "zh": "平均赞同数", "type": "int", "dimension": "interaction" }, "verified": { "zh": "认证", "type": "string", "dimension": "verified" }, "update_frequency": { "zh": "更新频率", "type": "string", "dimension": "activity" }, "remark": { "zh": "备注", "type": "string", "dimension": "remark" } }, "requiredFields": [ "platform", "content_type", "nickname", "fans_count", "homepage_url", "quote_url", "fans_profile", "tax_inclusive_price" ], "manualOnlyFields": [ "schedule", "case_url", "report_form", "tax_inclusive_price", "style", "recent_status", "tier", "verified", "update_frequency", "remark" ], "pgyAlias": { "blogger_id": "blogger_id", "nickname": "nickname", "fans_count": "follower_count", "picture_price": "picture_price", "video_price": "video_price", "interaction_rate": "interaction_rate", "completion_rate": "video_full_view_rate", "platform_score": "credit_level", "verticality": "content_tags", "commercial_ratio": "co_note_count", "read_median": "read_midnum", "interaction_median": "interact_midnum" }, "indexes": [ { "name": "uk_blogger_id", "spec": { "platform": 1, "blogger_id": 1 }, "options": { "unique": true } }, { "name": "idx_platform_fans_desc", "spec": { "platform": 1, "fans_count": -1 }, "options": {} }, { "name": "idx_platform_tier", "spec": { "platform": 1, "tier": 1, "fans_count": -1 }, "options": {} }, { "name": "idx_platform_price_asc", "spec": { "platform": 1, "tax_inclusive_price": 1 }, "options": {} }, { "name": "idx_platform_interaction_desc", "spec": { "platform": 1, "interaction_rate": -1 }, "options": {} }, { "name": "idx_platform_verticality", "spec": { "platform": 1, "verticality": -1 }, "options": {} }, { "name": "idx_platform_cpe_asc", "spec": { "platform": 1, "cpe": 1, "cpv": 1 }, "options": {} } ] }