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- {
- "version": 1,
- "source": "E:\\workspace\\tihao-ai\\docs\\20260813 - AI提号规则及喂养资料\\历史选号案例\\case_template.xlsx",
- "generatedAt": "2026-08-14T03:03:13.048Z",
- "purpose": "案例喂养 few-shot 库:品类+投放目标+人群+调性+平台 -> 选中账号特征 -> 结果标签。用于下次选号时做正/负样本参照。",
- "cases": [
- {
- "id": "CASE-2026-001",
- "category": "美妆护肤",
- "goal": "种草转化",
- "audience": "20-28岁油痘肌女性",
- "brandTone": "硬核测评",
- "platform": "xiaohongshu",
- "platformLabel": "小红书",
- "selectedAccountProfile": "18w粉/互动率3.5%/成分党/报价8k",
- "outcomeLabel": "爆文",
- "outcome": "positive",
- "keyReason": "赞藏比高+垂直度92%,与油皮人群高度契合",
- "customerFeedback": "客户确认续投",
- "executionData": "单篇赞评藏1200,搜索『油皮护肤』占位TOP3",
- "signalTags": [
- "互动率",
- "垂直度",
- "人群契合"
- ]
- },
- {
- "id": "CASE-2026-002",
- "category": "美妆护肤",
- "goal": "种草转化",
- "audience": "20-28岁油痘肌女性",
- "brandTone": "硬核测评",
- "platform": "douyin",
- "platformLabel": "抖音",
- "selectedAccountProfile": "500w粉/互动率0.8%/搞笑/报价20w",
- "outcomeLabel": "翻车",
- "outcome": "negative",
- "keyReason": "粉丝画像匹配仅35%,互动率虚胖,内容疲劳",
- "customerFeedback": "客户否决",
- "executionData": "无转化,评论区负面",
- "signalTags": [
- "互动率",
- "画像匹配",
- "内容质量",
- "数据虚胖"
- ]
- }
- ]
- }
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