tihao-ai/claude-code-tihao-sourcing/docs/media-library-field-schema.json

{
  "collection": "media_library",
  "generatedAt": "2026-08-14T02:28:43.587Z",
  "coreFields": {
    "platform": {
      "zh": "平台",
      "type": "string",
      "required": true,
      "dimension": "platform",
      "note": "小红书 / 抖音 / B站 等"
    },
    "content_type": {
      "zh": "内容类型",
      "type": "string",
      "required": true,
      "dimension": "contentType",
      "note": "图文 / 视频 / 直播"
    },
    "nickname": {
      "zh": "达人昵称",
      "type": "string",
      "required": true,
      "dimension": "id"
    },
    "blogger_id": {
      "zh": "达人ID",
      "type": "string",
      "dimension": "id",
      "note": "平台侧唯一 ID，用于与蒲公英库对账"
    },
    "fans_count": {
      "zh": "粉丝量",
      "type": "int",
      "required": true,
      "dimension": "fanRange"
    },
    "homepage_url": {
      "zh": "主页链接",
      "type": "string",
      "required": true,
      "dimension": "profileUrl"
    },
    "quote_url": {
      "zh": "报价链接",
      "type": "string",
      "required": true,
      "dimension": "price"
    },
    "avg_play_30d": {
      "zh": "近30天均播",
      "type": "int",
      "dimension": "interaction"
    },
    "fans_profile": {
      "zh": "粉丝画像",
      "type": "string",
      "required": true,
      "dimension": "fansProfile",
      "note": "年龄段 / 性别 / 城市 描述"
    },
    "tax_inclusive_price": {
      "zh": "含税报价",
      "type": "number",
      "required": true,
      "dimension": "price",
      "unit": "元"
    },
    "schedule": {
      "zh": "档期",
      "type": "string",
      "dimension": "availability",
      "note": "可合作档期"
    },
    "case_url": {
      "zh": "代表案例链接",
      "type": "string",
      "dimension": "evidence"
    },
    "report_form": {
      "zh": "报备形式",
      "type": "string",
      "dimension": "commercial",
      "note": "报备 / 非报备"
    },
    "picture_price": {
      "zh": "图文价格",
      "type": "number",
      "dimension": "price",
      "unit": "元"
    },
    "video_price": {
      "zh": "视频价格",
      "type": "number",
      "dimension": "price",
      "unit": "元"
    },
    "cpv": {
      "zh": "CPV（单次播放成本）",
      "type": "number",
      "dimension": "cpm",
      "unit": "元"
    },
    "cpe": {
      "zh": "CPE（单次互动成本）",
      "type": "number",
      "dimension": "cpm",
      "unit": "元"
    },
    "read_median": {
      "zh": "阅读中位数",
      "type": "number",
      "dimension": "cpm"
    },
    "interaction_median": {
      "zh": "互动中位数",
      "type": "number",
      "dimension": "interaction"
    },
    "style": {
      "zh": "风格",
      "type": "string",
      "dimension": "verticality"
    },
    "recent_status": {
      "zh": "近况",
      "type": "string",
      "dimension": "activity"
    },
    "tier": {
      "zh": "tier层级",
      "type": "string",
      "dimension": "tier",
      "note": "头部/腰部/尾部 KOL / KOC"
    },
    "verticality": {
      "zh": "垂直度",
      "type": "number",
      "dimension": "verticality",
      "unit": "%"
    },
    "commercial_ratio": {
      "zh": "商业内容占比",
      "type": "number",
      "dimension": "commercial",
      "unit": "%"
    },
    "interaction_rate": {
      "zh": "互动率",
      "type": "number",
      "dimension": "interaction",
      "unit": "%"
    },
    "completion_rate": {
      "zh": "完播率",
      "type": "number",
      "dimension": "completionRate",
      "unit": "%"
    },
    "platform_score": {
      "zh": "平台评分",
      "type": "number",
      "dimension": "score",
      "unit": "分"
    },
    "growth_trend": {
      "zh": "增长趋势",
      "type": "string",
      "dimension": "growth"
    },
    "fan_club_count": {
      "zh": "粉丝团人数",
      "type": "int",
      "dimension": "fansProfile"
    },
    "live_avg_online": {
      "zh": "直播场均在线",
      "type": "int",
      "dimension": "live"
    },
    "charging_count": {
      "zh": "充电人数",
      "type": "int",
      "dimension": "live"
    },
    "avg_like_count": {
      "zh": "平均赞同数",
      "type": "int",
      "dimension": "interaction"
    },
    "verified": {
      "zh": "认证",
      "type": "string",
      "dimension": "verified"
    },
    "update_frequency": {
      "zh": "更新频率",
      "type": "string",
      "dimension": "activity"
    },
    "remark": {
      "zh": "备注",
      "type": "string",
      "dimension": "remark"
    }
  },
  "requiredFields": [
    "platform",
    "content_type",
    "nickname",
    "fans_count",
    "homepage_url",
    "quote_url",
    "fans_profile",
    "tax_inclusive_price"
  ],
  "manualOnlyFields": [
    "schedule",
    "case_url",
    "report_form",
    "tax_inclusive_price",
    "style",
    "recent_status",
    "tier",
    "verified",
    "update_frequency",
    "remark"
  ],
  "pgyAlias": {
    "blogger_id": "blogger_id",
    "nickname": "nickname",
    "fans_count": "follower_count",
    "picture_price": "picture_price",
    "video_price": "video_price",
    "interaction_rate": "interaction_rate",
    "completion_rate": "video_full_view_rate",
    "platform_score": "credit_level",
    "verticality": "content_tags",
    "commercial_ratio": "co_note_count",
    "read_median": "read_midnum",
    "interaction_median": "interact_midnum"
  },
  "indexes": [
    {
      "name": "uk_blogger_id",
      "spec": {
        "platform": 1,
        "blogger_id": 1
      },
      "options": {
        "unique": true
      }
    },
    {
      "name": "idx_platform_fans_desc",
      "spec": {
        "platform": 1,
        "fans_count": -1
      },
      "options": {}
    },
    {
      "name": "idx_platform_tier",
      "spec": {
        "platform": 1,
        "tier": 1,
        "fans_count": -1
      },
      "options": {}
    },
    {
      "name": "idx_platform_price_asc",
      "spec": {
        "platform": 1,
        "tax_inclusive_price": 1
      },
      "options": {}
    },
    {
      "name": "idx_platform_interaction_desc",
      "spec": {
        "platform": 1,
        "interaction_rate": -1
      },
      "options": {}
    },
    {
      "name": "idx_platform_verticality",
      "spec": {
        "platform": 1,
        "verticality": -1
      },
      "options": {}
    },
    {
      "name": "idx_platform_cpe_asc",
      "spec": {
        "platform": 1,
        "cpe": 1,
        "cpv": 1
      },
      "options": {}
    }
  ]
}