tihao-ai/claude-code-tihao-sourcing/docs/brief-rule-patterns.json

{
  "generatedAt": "2026-08-14T02:35:05.065Z",
  "caseCount": 13,
  "casePatterns": [
    {
      "id": "case-1-nest-space",
      "caseName": "Nest空间探店",
      "platform": "xiaohongshu",
      "category": "本地生活/家居探店",
      "accountTypes": [
        "精致生活",
        "家居探店"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [
        "同省份KOL，不要跨区域（6城市探店）"
      ],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "人均预算",
          "min": 6000,
          "max": 10000,
          "note": "报备视频探店，图文价格也要给"
        }
      ],
      "notes": [
        "2位/城市",
        "五一假期档期"
      ]
    },
    {
      "id": "case-2-dha",
      "caseName": "DHA",
      "platform": "xiaohongshu",
      "category": "母婴",
      "accountTypes": [
        "干货科普（营养师/育婴师妈妈）",
        "618合集（6个月-7岁孩子妈妈）"
      ],
      "dataRequirements": [
        "CPE≤3",
        "阅读中位数≥4000",
        "预估阅读单价≤1.0"
      ],
      "audienceConstraints": [
        "女性为主，25-44岁占比70%以上",
        "兴趣前三标签含2个（母婴/萌娃/记录生活）"
      ],
      "regionConstraints": [
        "地域广东山东河南占比多为正常"
      ],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 1000,
          "max": 5000
        }
      ],
      "notes": []
    },
    {
      "id": "case-3-music",
      "caseName": "音乐类达人",
      "platform": "douyin",
      "category": "音乐",
      "accountTypes": [
        "音乐达人"
      ],
      "dataRequirements": [
        "近3条视频平均播放：头部>100w、中腰部>30w、尾部>5w"
      ],
      "audienceConstraints": [
        "年龄18-23岁为主（可接受18-30岁）",
        "男女比例1:1或女性略高"
      ],
      "regionConstraints": [],
      "tierRules": [
        {
          "tier": "头部",
          "fans": "200w+",
          "plays": ">100w",
          "budgetMax": 50000
        },
        {
          "tier": "中腰部",
          "fans": "100w+",
          "plays": ">30w",
          "budgetMax": 8000
        },
        {
          "tier": "尾部",
          "fans": "30w+",
          "plays": ">5w",
          "budgetMax": 4000
        }
      ],
      "budgetLayers": [
        {
          "scope": "头部≤50000",
          "min": 0,
          "max": 50000
        },
        {
          "scope": "中腰部≤8000",
          "min": 0,
          "max": 8000
        },
        {
          "scope": "尾部≤4000",
          "min": 0,
          "max": 4000
        }
      ],
      "notes": []
    },
    {
      "id": "case-4-dji",
      "caseName": "大疆",
      "platform": "douyin",
      "category": "追星号",
      "accountTypes": [
        "追星账号",
        "垂类粉丝号（张凌赫）"
      ],
      "dataRequirements": [
        "CPV：抖音0.072、小红书0.144"
      ],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [
        {
          "tier": "追星号",
          "fans": "千粉以上"
        },
        {
          "tier": "垂类粉丝号",
          "fans": "百粉-千粉不限"
        }
      ],
      "budgetLayers": [],
      "notes": [
        "提供素材二创二剪",
        "提报时间紧迫"
      ]
    },
    {
      "id": "case-5-carlsberg",
      "caseName": "嘉士伯西夏啤酒",
      "platform": "xiaohongshu",
      "category": "啤酒",
      "accountTypes": [
        "啤酒分享",
        "好物种草"
      ],
      "dataRequirements": [
        "主页点赞100左右"
      ],
      "audienceConstraints": [],
      "regionConstraints": [
        "达人IP必须为宁夏"
      ],
      "tierRules": [
        {
          "tier": "KOC",
          "budget": 800,
          "note": "不含平台费"
        }
      ],
      "budgetLayers": [
        {
          "scope": "KOC",
          "min": 0,
          "max": 800
        }
      ],
      "notes": [
        "需要20个",
        "档期5.30-6.30"
      ]
    },
    {
      "id": "case-6-zelimei",
      "caseName": "泽立美医药",
      "platform": "douyin",
      "category": "医药/湿疹",
      "accountTypes": [
        "医生（皮肤科/儿科中腰部+）",
        "科普达人（宝妈/健康）",
        "宝妈/科普/生活（小红书）"
      ],
      "dataRequirements": [
        "医生板块CPM≤90、CPE≤5",
        "非医生科普CPM≤150、CPE≤5",
        "小红书CPM<100、CPC<0.8、CPE<15",
        "需自报爆款率、完播率、收藏率"
      ],
      "audienceConstraints": [
        "2岁+特应性皮炎患儿宝妈、成人湿疹患者"
      ],
      "regionConstraints": [],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "医生板块15万/月"
        },
        {
          "scope": "非医生科普5万/月"
        },
        {
          "scope": "小红书3万/月"
        }
      ],
      "notes": []
    },
    {
      "id": "case-7-olebao",
      "caseName": "山东蓬莱欧乐堡",
      "platform": "douyin",
      "category": "亲子游",
      "accountTypes": [
        "亲子生活"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [
        "IP要求山东/江苏/河南/河北/浙江/山西/辽宁/北京/天津/大连"
      ],
      "tierRules": [
        {
          "tier": "粉丝20w+"
        }
      ],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 0,
          "max": 35000
        }
      ],
      "notes": [
        "性价比高一些"
      ]
    },
    {
      "id": "case-8-qika",
      "caseName": "奇卡",
      "platform": "xiaohongshu",
      "category": "粤语/港剧/拆卡",
      "accountTypes": [
        "拆卡类",
        "粤语vlog类",
        "港剧解说类",
        "TVB解说类",
        "本地旅游/跨界类",
        "粤语教学类"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 3000,
          "max": 5000
        }
      ],
      "notes": [
        "小红书/抖音分账号类型给数量"
      ]
    },
    {
      "id": "case-9-keda-charging",
      "caseName": "科大智能充电桩",
      "platform": "xiaohongshu",
      "category": "汽车/新能源",
      "accountTypes": [
        "汽车",
        "新能源"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [
        {
          "tier": "千粉以上"
        }
      ],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 0,
          "max": 3000
        }
      ],
      "notes": []
    },
    {
      "id": "case-10-washing-fridge",
      "caseName": "洗烘套装/冰箱",
      "platform": "xiaohongshu",
      "category": "家电",
      "accountTypes": [
        "情侣+养宠双重人设达人",
        "健身/减肥/减脂（饮食管理方向）"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 10000,
          "max": 30000
        }
      ],
      "notes": [
        "洗烘套装5位（情侣+养宠双人设）",
        "冰箱8系5位（饮食管理，不要纯健身秀身材）"
      ]
    },
    {
      "id": "case-11-tuborg",
      "caseName": "乐堡啤酒",
      "platform": "xiaohongshu",
      "category": "啤酒",
      "accountTypes": [
        "MBTI垂类号（KOL）",
        "职场/生活/普通个人（KOC）"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [
        {
          "tier": "KOL",
          "budgetMax": 8000
        },
        {
          "tier": "KOC",
          "budgetMax": 1000
        }
      ],
      "budgetLayers": [
        {
          "scope": "KOL",
          "min": 0,
          "max": 8000
        },
        {
          "scope": "KOC",
          "min": 0,
          "max": 1000
        }
      ],
      "notes": [
        "近3个月不能有嘉士伯相关合作（竞品排他）",
        "档期5.13-5.17"
      ]
    },
    {
      "id": "case-12-gree",
      "caseName": "格力哈工程",
      "platform": "xiaohongshu",
      "category": "家电/空调",
      "accountTypes": [
        "生活类（哈工程学生身份）",
        "新闻资讯号",
        "营销号"
      ],
      "dataRequirements": [],
      "audienceConstraints": [],
      "regionConstraints": [],
      "tierRules": [],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 1000,
          "max": 6000
        }
      ],
      "notes": [
        "提报数量20个",
        "弱化商业营销痕迹"
      ]
    },
    {
      "id": "case-13-elephant",
      "caseName": "大象胶原蛋白",
      "platform": "xiaohongshu",
      "category": "胶原蛋白/护肤",
      "accountTypes": [
        "测评类",
        "好物种草",
        "情侣"
      ],
      "dataRequirements": [],
      "audienceConstraints": [
        "粉丝中18岁以下占比不超过10%"
      ],
      "regionConstraints": [],
      "tierRules": [
        {
          "tier": "10W以下"
        }
      ],
      "budgetLayers": [
        {
          "scope": "单个预算",
          "min": 0,
          "max": 4000
        }
      ],
      "notes": [
        "测评对标（大象胶原蛋白 vs 修丽可胶原蛋白精华）"
      ]
    }
  ],
  "patternLibrary": [
    {
      "key": "cpc",
      "label": "CPC",
      "note": "单次点击成本",
      "regex": "CPC\\s*[≤<=<]\\s*(\\d+(?:\\.\\d+)?)"
    },
    {
      "key": "cpv",
      "label": "CPV",
      "note": "单次播放成本",
      "regex": "CPV\\s*[≤<=<:：]\\s*(\\d+(?:\\.\\d+)?)"
    },
    {
      "key": "recentPlays",
      "label": "近3条平均播放",
      "note": "近期内容爆款线",
      "regex": "近\\s*3\\s*条[^\\n]{0,10}(?:平均)?播放\\s*[>＞≥]\\s*(\\d+(?:\\.\\d+)?)\\s*万"
    },
    {
      "key": "ageRatio",
      "label": "年龄占比",
      "note": "粉丝年龄结构",
      "regex": "(\\d{2})-(\\d{2})岁[^\\n]{0,8}占比\\s*(\\d+)%\\s*以上"
    },
    {
      "key": "underAgeRatio",
      "label": "低龄占比上限",
      "note": "低龄粉丝比例红线",
      "regex": "(\\d+)岁以下[^\\n]{0,6}(?:的|占比)?[^\\n]{0,6}(?:不能超过|不超过|≤|＜)\\s*(\\d+)%"
    },
    {
      "key": "interestTags",
      "label": "兴趣标签",
      "note": "兴趣前三标签命中数",
      "regex": "兴趣[^\\n]{0,6}(?:前三)?标签[^\\n]{0,6}(?:含|包含)\\s*(\\d+)\\s*个"
    },
    {
      "key": "ipMustBe",
      "label": "达人IP硬约束",
      "note": "达人地域/IP 硬性要求",
      "regex": "(?:达人)?\\s*ip\\s*(?:必须|要求|需|为|在)\\s*([^\\s，,。；\\n]+)"
    },
    {
      "key": "sameProvince",
      "label": "同省不跨区",
      "note": "地域同省硬约束",
      "regex": "(?:同|同一)个?省(?:份)?[^\\n]{0,12}(?:不要|不|禁止)?\\s*跨区域"
    }
  ]
}