Patterns for organizing, relating, and surfacing content.
How content connects, relates, and is organized. Good information architecture makes content findable and understandable.
Core principle: Users should always know where they are, how they got there, and where they can go.
What: Hierarchical trail showing location in site structure.
| Type | Use Case |
|---|---|
| Hierarchy-based | Shows parent/child path (Home > Category > Item) |
| History-based | Shows pages visited (like browser back) |
| Attribute-based | Shows filters/selections applied |
DO:
DON'T:
Standard:
Home / Products / Electronics / Headphones
Attribute-based:
Headphones > Over-ear > Wireless > Sony
Truncated:
Home / ... / Category / Subcategory / Item
What: Structured overview of all site content.
| Type | Purpose |
|---|---|
| Visual sitemap | Design/planning tool |
| HTML sitemap | User-facing page listing |
| XML sitemap | SEO, search engine crawling |
| Scheme | Examples |
|---|---|
| Alphabetical | Directories, glossaries |
| Chronological | News, blog archives |
| Geographical | Store locators, regional content |
| Topical | Subject-based categories |
| Task-based | What users want to do |
| Audience-based | By user type (admin, user) |
DO:
DON'T:
What: Metadata that makes content findable and relatable.
| Categories | Tags |
|---|---|
| Hierarchical | Flat |
| Mutually exclusive | Multiple allowed |
| Pre-defined | Often user-created |
| Broad classification | Specific descriptors |
| Navigation structure | Discovery/filtering |
DO:
DON'T:
Tag display:
[UX Design] [Mobile] [Case Study]
Tag filtering:
Filter by tag:
☑ UX Design (24)
☐ Mobile (18)
☐ Case Study (12)
Tag input:
Tags: [UX Design ×] [Mobile ×] [Add tag...]
Suggested: Case Study, Research
What: Multi-dimensional filtering to narrow results.
| Component | Function |
|---|---|
| Facets | Filter categories (price, size, color) |
| Values | Options within facets |
| Counts | Number of results per value |
| Applied filters | Currently active filters |
| Clear all | Reset to unfiltered state |
DO:
DON'T:
Filters [Clear all]
Price
○ Under $50 (120)
○ $50-$100 (85)
● $100-$200 (42)
○ Over $200 (23)
Brand
☑ Nike (35)
☑ Adidas (28)
☐ Puma (15)
☐ Under Armour (12)
[Show 42 results]
What: Surfacing connections between content.
| Type | Basis |
|---|---|
| Manual curation | Editor-selected relations |
| Automatic | Shared tags, categories, keywords |
| Behavioral | "Users also viewed" |
| Temporal | "Recent" or "trending" |
DO:
DON'T:
Related Articles
[Image] How to improve your UX process
3 min read
[Image] Design systems for startups
5 min read
[Image] User research on a budget
4 min read
What: Connecting content through intentional links.
| Type | Purpose |
|---|---|
| See also | Alternative content |
| Learn more | Deeper dive |
| Prerequisites | Required knowledge |
| Next steps | Sequential content |
| Examples | Illustrative content |
DO:
DON'T:
Inline:
For more details, see our guide to [user research methods].
Call-out:
📚 Related: [Complete guide to design systems →]
Footer:
Learn more:
• User research fundamentals
• Conducting user interviews
• Analyzing research findings
What: Finding content through queries.
| Component | Function |
|---|---|
| Search box | Query input |
| Suggestions | Autocomplete, recent, popular |
| Results | Matched content |
| Filters | Refine results |
| Sort | Order results |
| No results | Empty state handling |
DO:
DON'T:
Search box:
🔍 [Search products, articles... ]
Recent: shoes, headphones
Popular: new arrivals, sale
Search results:
42 results for "wireless headphones"
[Filter by: Price ▼] [Category ▼] [Sort by: Relevance ▼]
Sony WH-1000XM5
Wireless noise-canceling **headphones** with...
$349 ★★★★★ (2,341)
AirPods Max
Premium **wireless headphones** from Apple...
$549 ★★★★☆ (1,892)
| Element | Implemented? |
|---|---|
| ☐ Clear hierarchy (3-4 levels max) | |
| ☐ Breadcrumbs for deep content | |
| ☐ Consistent categorization | |
| ☐ Useful tagging system | |
| ☐ Effective search | |
| ☐ Faceted filtering where appropriate | |
| ☐ Related content surfacing | |
| ☐ Cross-linking strategy | |
| ☐ No orphan content |