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- {
- "project": "home-design-trend-demo",
- "industry": "家装全屋定制",
- "businessType": "门店/设计服务/全屋定制服务商",
- "targetAudience": [
- "女性装修决策者",
- "新房装修家庭",
- "改善型装修客户",
- "关注颜值与收纳的年轻家庭"
- ],
- "decisionMakers": [
- "女性客户",
- "夫妻共同决策",
- "家庭装修主理人"
- ],
- "productsOrServices": [
- "全屋定制",
- "衣柜设计",
- "橱柜设计",
- "玄关柜",
- "小户型收纳方案",
- "整家设计方案"
- ],
- "priceBand": "中高客单，重视设计感、环保、收纳和售后",
- "regions": [
- "本地城市",
- "周边新房交付小区"
- ],
- "trendQuestions": [
- "当季哪些装修风格正在升温？",
- "女性客户最关心哪些设计元素和翻车风险？",
- "下季度哪些风格、颜色、材质值得门店提前准备案例？",
- "哪些小红书内容角度适合设计师和门店获客？"
- ],
- "platforms": [
- "xiaohongshu"
- ],
- "keywords": [
- "全屋定制",
- "奶油风装修",
- "小户型收纳",
- "衣柜设计避坑",
- "厨房橱柜设计",
- "原木风装修",
- "装修翻车"
- ],
- "competitors": [],
- "mustTrackSignals": [
- "装修风格",
- "设计元素",
- "颜色材质",
- "收纳需求",
- "环保顾虑",
- "预算焦虑",
- "翻车风险",
- "女性客户决策顾虑"
- ],
- "blockedDirections": [
- "纯豪宅展示",
- "低价套餐引流",
- "无评论的纯美图"
- ],
- "outputPreference": {
- "reportTone": "老板视角 + 设计师视角",
- "actionType": "趋势判断、门店转化建议、设计师沟通话术、小红书内容选题"
- }
- }
|
