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- {
- "name": "html-report-generator",
- "displayName": "HTML竞品分析报告生成器",
- "description": "整合所有前置Skill输出,AI生成REPORT_DATA JSON,注入report_template.html模板,输出完整可渲染的13屏HTML VOC分析报告",
- "category": "synthesis",
- "version": "2.1.0",
- "type": "analysis",
- "templateRef": "workflows/templates/report_template.html",
- "parameters": {
- "industryName": {
- "type": "string",
- "required": true,
- "description": "行业名称,如「香薰家居」「宠物用品」「母婴护理」"
- },
- "coverBrandEnglish": {
- "type": "string",
- "required": true,
- "description": "封面英文品牌标识,如「HOME FRAGRANCE」「PET CARE」"
- },
- "reportDate": {
- "type": "string",
- "required": true,
- "description": "报告日期,格式 'YYYY年MM月'"
- },
- "categoryLandscape": {
- "type": "object",
- "required": true,
- "description": "synthesis/category-landscape 输出(市场全景数据)"
- },
- "competitorData": {
- "type": "object",
- "required": true,
- "description": "competitor-analysis 汇总输出(竞品发现+对比+定价+追踪)"
- },
- "reviewAnalysis": {
- "type": "object",
- "required": true,
- "description": "review-analysis 汇总输出(痛点+亮点+情感+关键词云)"
- },
- "socialVocData": {
- "type": "object",
- "required": false,
- "description": "social-voc 汇总输出(TikTok+Instagram趋势数据)"
- },
- "userPersona": {
- "type": "object",
- "required": false,
- "description": "synthesis/user-persona 输出"
- },
- "strategyData": {
- "type": "object",
- "required": false,
- "description": "短/中/长期策略建议,可从voc-proposal输出中提取或手动补充"
- }
- },
- "pipeline": [
- {
- "step": 1,
- "name": "提取模板变量",
- "type": "compute",
- "logic": "extractTemplateVars(inputs)",
- "algorithm": {
- "placeholders": {
- "industryName": "直接取 inputs.industryName",
- "coverBrandEnglish": "直接取 inputs.coverBrandEnglish",
- "reportDate": "直接取 inputs.reportDate",
- "totalReviews": "从 reviewAnalysis.stats.totalReviews 提取,格式化为 '1,500条'",
- "categoryCount": "从 categoryLandscape.topBrands 或 categories 数组长度提取",
- "competitorCount": "从 competitorData.competitors 数组长度提取",
- "competitorNames": "从 competitorData.competitors 数组提取 brand 字段,逗号分隔"
- }
- },
- "output": "templateVars"
- },
- {
- "step": 2,
- "name": "AI生成REPORT_DATA JSON",
- "type": "ai",
- "logic": "generateReportData(categoryLandscape, competitorData, reviewAnalysis, socialVocData, userPersona, strategyData, templateVars)",
- "aiConfig": {
- "systemPrompt": "你是跨境电商数据分析专家。请严格按照指定JSON Schema生成REPORT_DATA对象,用于注入HTML幻灯片报告模板。只输出纯JSON,不要有任何注释或额外文字。",
- "userPromptTemplate": "请根据以下分析数据生成完整的REPORT_DATA JSON对象:\n\n行业: ${industryName}\n品牌: ${coverBrandEnglish}\n\n【市场全景数据】\n${categoryLandscapeJson}\n\n【竞品数据】\n${competitorDataJson}\n\n【VOC评论分析】\n${reviewAnalysisJson}\n\n【社媒数据】\n${socialVocDataJson}\n\n【用户画像】\n${userPersonaJson}\n\n【策略建议】\n${strategyDataJson}\n\n请严格按照以下Schema生成REPORT_DATA:\n- metrics: 6个核心KPI指标卡片 [{value数字, prefix, suffix, label, sub}]\n- coreFindings: 5条核心发现 [{text, highlight, highlightClass}] highlightClass选'text-sage'(正向)/'text-rose'(负向)/'text-gold'(关键)\n- coreValues: 5条核心价值 [string]\n- categories: 各品类市场数据 [{name,weeklySales,weeklyRevenue,avgPrice,brands,growth,chinaRatio,highlight(bool),revenueNum(数字),growthNum(数字)}]\n- competitors: 竞品卡片数据 [{name,positioning,positionBadge('badge-gold'/'badge-sage'/'badge-rose'/'badge-blue'),priceRange,igFollowers,tiktokFollowers,skuNote,strategyNote,pros,cons,radarData:[5个0-100分值]}]\n- vocAnalysis: {totalReviews,painPoints:[{icon(emoji),name,pct(1-35),gradient('linear-gradient(90deg,...)'),quote}],highlights:[{name,pct(1-100),color('#...')}],scenes:[{name,pct}]}\n- categoryMatrix: [{name,marketSize,growth,socialHeat,competition,chinaRatio,recommendation,badgeClass}]\n- tiktokHeat: [{name(#话题名),plays(数字)}]\n- seasonalNotes: [{icon(emoji),title,desc}]\n- strategy: {shortTerm:[{title,desc}],midTerm:[{title,desc}],longTerm:[{title,desc}]} 每期3-4条\n- vocPriorities: [{text,badgeClass}] 6-8条VOC驱动的优化优先级\n- conclusion: {topCategory:{emoji,title,name,desc},socialDividend:{emoji,title,name,desc},differentiator:{title,subtitle,desc},keyActions:[{emoji,title,desc}]} keyActions 恰好3条",
- "outputFormat": "{\"metrics\":[],\"coreFindings\":[],\"coreValues\":[],\"categories\":[],\"competitors\":[],\"vocAnalysis\":{},\"categoryMatrix\":[],\"tiktokHeat\":[],\"seasonalNotes\":[],\"strategy\":{},\"vocPriorities\":[],\"conclusion\":{}}",
- "temperature": 0.3,
- "maxTokens": 12000,
- "promptPattern": "system约束JSON-only输出 + user按模块注入真实数据 + outputFormat示例引导结构"
- },
- "output": "reportDataJson"
- },
- {
- "step": 3,
- "name": "填充模板生成HTML",
- "type": "compute",
- "logic": "injectIntoTemplate(reportDataJson, templateVars, templateRef)",
- "algorithm": {
- "templateLoad": "读取 templateRef 路径的 report_template.html 文件内容",
- "placeholderReplace": "将模板中所有 {{key}} 替换为 templateVars[key] 对应的值",
- "dataInjection": "将 {{REPORT_DATA_JSON}} 替换为 JSON.stringify(reportDataJson, null, 2)",
- "output": "完整HTML字符串,可直接写入 .html 文件并在浏览器打开"
- },
- "output": "htmlContent"
- },
- {
- "step": 4,
- "name": "生成报告统计",
- "type": "compute",
- "logic": "buildReportStats(reportDataJson, templateVars)",
- "algorithm": {
- "totalSlides": "固定9屏(封面/目录/执行摘要/市场全景/竞品对标/用户VOC/线索清单/执行策略/总结展望)",
- "dataCompleteness": "检查reportDataJson各字段非空率,计算0-100数据完整度",
- "generatedAt": "生成时间戳 ISO 8601"
- },
- "output": "reportStats"
- }
- ],
- "response": {
- "type": "object",
- "properties": {
- "htmlContent": {
- "type": "string",
- "description": "完整HTML字符串,可直接写入 .html 文件在浏览器打开"
- },
- "reportDataJson": {
- "type": "object",
- "description": "生成的 REPORT_DATA JSON 对象(可调试复查)",
- "properties": {
- "metrics": {
- "type": "array"
- },
- "coreFindings": {
- "type": "array"
- },
- "categories": {
- "type": "array"
- },
- "competitors": {
- "type": "array"
- },
- "vocAnalysis": {
- "type": "object"
- },
- "categoryMatrix": {
- "type": "array"
- },
- "strategy": {
- "type": "object"
- },
- "conclusion": {
- "type": "object"
- }
- }
- },
- "templateVars": {
- "type": "object",
- "description": "填充后的 {{placeholder}} 变量表",
- "properties": {
- "industryName": {
- "type": "string"
- },
- "coverBrandEnglish": {
- "type": "string"
- },
- "totalReviews": {
- "type": "string"
- },
- "categoryCount": {
- "type": "string"
- },
- "competitorCount": {
- "type": "string"
- },
- "competitorNames": {
- "type": "string"
- },
- "reportDate": {
- "type": "string"
- }
- }
- },
- "reportStats": {
- "type": "object",
- "description": "报告生成统计",
- "properties": {
- "totalSlides": {
- "type": "integer"
- },
- "dataCompleteness": {
- "type": "number",
- "description": "0-100数据完整度百分比"
- },
- "generatedAt": {
- "type": "string",
- "description": "生成时间戳"
- }
- }
- }
- }
- },
- "timeout": 300000,
- "retry": {
- "maxAttempts": 2,
- "delay": 3000,
- "backoffMultiplier": 2
- },
- "tokenConfig": {
- "type": "bearer",
- "configFile": "~/.openclaw/voc-credentials.json",
- "tokenField": "vocToken",
- "resolutionOrder": [
- "configFile"
- ],
- "apigId": "7HwdQZk55B",
- "paymentUrlResolution": {
- "description": "动态构建充值URL:在已存在 session token 时查出用户 objectId,拼接到专属充值页面",
- "steps": [
- "1. 从 voc-credentials.json 获取当前 session token",
- "2. 调用 GET https://server.fmode.cn/parse/users/me (Header: X-Parse-Application-Id: ncloudmaster, X-Parse-Session-Token: {token})获取用户 objectId",
- "3. 拼接充值URL: https://app.fmode.cn/dev/apig-pay/?user={objectId}&apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
- "4. 将该URL展示给用户,引导扫码支付"
- ],
- "userResolveEndpoint": "https://server.fmode.cn/parse/users/me",
- "userResolveHeaders": {
- "X-Parse-Application-Id": "ncloudmaster",
- "X-Parse-Session-Token": "{vocToken}"
- },
- "paymentBaseUrl": "https://app.fmode.cn/dev/apig-pay/",
- "paymentParams": {
- "user": "{resolvedUserId}",
- "apigid": "7HwdQZk55B",
- "fun_id": "HOkkX72PMF"
- },
- "balanceCheckEndpoint": "https://server.fmode.cn/api/apig/getApig"
- },
- "onMissing": {
- "action": "showPaymentQR",
- "qrCodeUrl": "https://app.fmode.cn/dev/apig-pay/?apigid=7HwdQZk55B&fun_id=HOkkX72PMF",
- "title": "扫码开通 VOC-AI 数据服务",
- "message": "此 Skill 需要有效的 API Token。请先打开充值页面完成登录和充值;当用户提供 session token 后,请由 OpenClaw 运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json 的 vocToken 字段,再重试当前 Skill。",
- "tokenSetupCommandTemplate": "node scripts/tools/set-voc-token.js {sessionToken}",
- "tokenSetupInstructions": "当用户完成登录和充值后,如果用户把 session token 发给你,请直接运行 node scripts/tools/set-voc-token.js <session-token> 写入 ~/.openclaw/voc-credentials.json,然后重试当前 Skill。"
- },
- "onBalanceInsufficient": {
- "action": "resolveUserThenShowPayment",
- "title": "VOC-AI Token 余额不足,请扫码充值",
- "message": "当前 Token 余额不足,我将为你生成专属充值链接,扫码支付后即可继续使用。"
- }
- },
- "errorHandling": {
- "balanceInsufficient": {
- "conditions": [
- {
- "responseField": "code",
- "operator": "in",
- "value": [
- -2,
- -3,
- -10,
- 402,
- 429
- ]
- },
- {
- "responseField": "msg",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "quota",
- "没有开通",
- "权限或余额"
- ]
- },
- {
- "responseField": "mess",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "quota",
- "没有开通",
- "权限或余额"
- ]
- },
- {
- "responseField": "message",
- "operator": "contains",
- "value": [
- "余额不足",
- "insufficient",
- "balance",
- "没有开通",
- "权限或余额"
- ]
- }
- ],
- "matchMode": "any",
- "trigger": "tokenConfig.onBalanceInsufficient"
- },
- "unauthorized": {
- "conditions": [
- {
- "responseField": "code",
- "operator": "in",
- "value": [
- 401,
- 403
- ]
- },
- {
- "responseField": "msg",
- "operator": "contains",
- "value": [
- "unauthorized",
- "token",
- "invalid",
- "auth"
- ]
- }
- ],
- "matchMode": "any",
- "trigger": "tokenConfig.onMissing"
- }
- }
- }
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